Your Publishing Poynters Newsletter: February 1 ... - Para Publishing

Your Publishing Poynters Newsletter: February 1, 2007
PUBLISHING POYNTERS
Book and Information-Marketing News and Ideas from Dan Poynter.
February 1, 2007. Copyright Para Publishing. ISSN: 1530-5694.
Published continually since 1986. Circ: more than 29,400. F-R-E-E
We don't accept advertising. We don't share your email address.
DanPoynter@ParaPublishing.com; http://ParaPub.com; 1-800-PARAPUB
For the Small Print, scroll to end.
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IN THIS ISSUE FROM PARA PUBLISHING
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A. ParaNews (What’s happening)
B. ParaTips (Guidance/advice on specific issues)
C. ParaResources (Sources of helpful information)
D. ParaThoughts (Editorial)
E. ParaFreebies (Giveaways)
F. ParaCalendar (Dan may be coming to visit you)
G. ParaHumor (We saved the fun for last)

4. GOOGLE STILL TRYING TO WIN OVER BOOK PUBLISHERS. See
http://blog.searchenginewatch.com/blog/070119-100531
http://news.com.com/Google+opens+dialogue+with+book+publishers/2100
-1025_3-6151381.html
http://www.zdnetasia.com/news/internet/0,39044246,61983199,00.htm
5. AAP SALES: For January through November 2006, net book sales of
$8.623 billion were exactly even with the first 11 months of 2005. For a
breakdown of sales by category, see
http://news.shelf-awareness.com/msgget.jsp?mid=1206808
6. TO CHANGE YOUR SUBSCRIPTION ADDRESS to this ezine, please go to
http://parapublishing.com/sites/para/resources/newsletter.cfm. Unsubscribe
your old address and subscribe your new one.
To recommend this ezine to another writer or publisher, simply forward the
entire newsletter. He or she will thank you.
7. CALL FOR ENTRIES: INDIE EXCELLENCE 2007 BOOK AWARDS. The 2007
competition is open to all POD, self-published and small press titles with
publication dates from 2005-2007. Winners & Finalists will be announced at
Book Expo America in NYC June 1, 2007. Entry Deadline: March 31, 2007.
Visit:
http://www.IndieExcellence.com
8. GET THE SELF-PUBLISHING MANUAL FOR $13.57. Yes, the all-new,
completely revised 15 th edition can be yours for much less than the cover
price of $19.95. See http://www.amazon.com/gp/product/1568601344/
You save 32%. Act now.
>SEND YOUR NEWS ITEMS to DanPoynter@ParaPublishing.com
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Do you have friends in the book business? Think how appreciative they will
be if you forward this newsletter to them. Go on. Do it now.
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--Pam Lontos - Get FRËE publicity tips, subscribe to our monthly enewsletter
at http://www.PRPR.net
For women, keep the busy prints, accessories and jewelry to a minimum.
True colors, like blue, green and gray are more flattering than black, white
and red, which make you look washed out. You want all the attention to be
on your face, not on your wild outfit. Finally, go for natural fabrics like wool,
cotton and linen so you’re more comfortable.
Men should also wear natural fabrics, like wool and cotton for comfort.
Essentially, simple clothing keeps your face and your message at the center
of attention.
2. DO YOU BLOG?
--Jeniffer Thompson, Monkey C Media http://www.monkeycmedia.com
The introduction of the blog into the online world is yesterday's news - but,
many people are still hesitant to create their own blogs because they don't
think they have the time or don't understand the benefits. Here's a quick
reminder as to why you should have your very own web log (blog).
• Strengthen your position as an expert in your field.
• Blogs are interactive - each entry you post allows for readers to make
comments, or ask questions regarding that topic.
• Blogs have Atom Feeds or RSS feeds to notify your readers of new posts
• Blogs allow you to expound on current events and position yourself within
the media
• Fresh content will help increase your page ranking
• Other bloggers will happily link to your blog if you offer something of value
- more links equals a higher page ranking.
Remember, you don't have to post every day, you could post once every two
weeks and still benefit from a blog.
3. PROMOTING BOOKS THROUGH BLOGS.
-- Carrol Wolverton, www.northfloridawriters.org
www.northfloridawriters.org/CarrolW.htm
My most recent novel, Sex, Lies & Real Estate, details the trials of a new real
estate agent trying to survive after her husband abandons her for another
woman.
I searched the web for real estate blogs and happened upon the
inman.com/blogger site. I submitted an article and picture of the cover
telling how useful the book is to new agents or persons interested in the
business because the protagonist makes all the mistakes of a new agent.
Matt Carter of Inman Blog picked up the review and published my comments
and his own.

The results were many hits on my website through North Florida Writers and
a surge in book sales on Amazon.
In short, if your book can be of benefit to persons in any business, skip other
writers and get going on blogs and online discussions among persons who
might actually BUY your book.
4. WHAT CAN THE PMA, THE BOOK PUBLISHERS ASSOCIATION, DO FOR
YOU? See
http://www.pma-online.org/memben.cfm
http://www.pma-online.org/membonly.cfm
5. LIST YOUR BOOK on the Para Publishing web site along with your URL.
There is no charge. See
http://parapublishing.com/sites/para/resources/successstories.cfm
6. PAGE COUNTS
--Clint Greenleaf, CEO of Greenleaf Book Group, LP
www.greenleafbookgroup.com or 512-891-6100
As a book moves out of production and into the distribution process, the
manner in which its page count is tabulated changes. Remember that as a
book is being assembled, the printer needs to know the number of physical
pages in the book, arranged into signatures. But when a book is complete
and moving into bookstores, and as you begin your marketing campaign, it
is more important to give consumers an idea of how many pages in your
book have printed subject matter on them. To give a better idea of the
amount of content contained in the book, use the numbered pages as the
page count after production is complete.
7. SELL MORE BOOKS WITH YOUR NON-FICTION BOOK'S INTRODUCTION
--Bookcoach Judy Cullins offers you 19 more of these tips on book writing,
publishing and marketing when you collect your f.ree eBook "20 Book
Writing and Marketing Tips" at http://www.bookcoaching.com.
Replace your long-winded, "I" centered book introduction with these five
parts. :
1. The hook. Ask a few questions where your audience is now with their
challenges on your topic.
2. The benefits. What will your book do for your readers? Only benefits sell.
3. Why you wrote the book. Just a few sentences.
4. Include the format-what's inside each chapter? Tips, quotes, FACTS, or
stories.
5. Invite them into the book with enthusiasm in your last sentence

8. INCREASE REVENUES WITH INFORMATION PRODUCTS
--Stephanie Chandler – Resources for publishers and entrepreneurs available
at http://businessinfoguide.com/infopreneur.htm
If you’ve published a book (or two or ten) then it’s likely you have a fan
base that is eager for more. You can capitalize on this opportunity by
creating and selling e-books, special reports, workbooks, teleseminars and
other types of information products. Use your monthly e-zine (you do send
one out, right?) to promote your products. Soon you will discover a whole
new revenue stream. And the best benefit of selling electronic products is
that they can generate passive income—money you make while you sleep!
==> SHARE YOUR TIP. Send it to DanPoynter@ParaPublishing.com
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Your colleagues in publishing would love to know about this newsletter. Why
not forward it to them now?
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http://www.bigbadbookblog.com/2007/01/19/a-bestseller-by-any-othername/
and
Document 612 at
http://DanSentMe.com/sites/para/resources/allproducts.cfm
5. THE CELEBRITY BLACK BOOK 2007: Over 55,000 Accurate Celebrity
Addresses for Fans, Businesses, and Nonprofits has just come out (ISBN 0-
9707095-8-7). Would you mind mentioning it in your newsletter? Your
readers can order it at http://www.celebrityblackbook.com for $75 which
includes f.ree shipping and a f.ree 60 day test-drive of our online database
and private members-only Web site.
6. THERE IS NO BETTER TIME TO SEND REVIEW COPIES THAN EARLY IN
THE YEAR. Where to send review copies and news releases. Advertising
space is expensive. Editorial space is frēe. Use these lists to send review
copies to magazines, newsletters, ezines, special contacts, and newspapers
with subject-specific and book review columns. Review copies and news
releases are your least expensive and most effective form of book
promotion. For a current list of magazines and counts, see
http://parapublishing.com/sites/para/resources/maillist.cfm
Here is a list to show you what is available:
Count Description
21 Accounting magazines
34 Advertising magazines
53 African American magazines
4 Almanacs
15 Native American magazines
30 Antique magazines
27 Architecture magazines
343 Arts/literary/poetry
110 Automobile magazines
291 Aviation magazines (73 foreign)
29 Banking magazines
27 Boats/boating magazines
48 Building/Construction/Home
12 Home-business magazines
764 Business Magazines (62 foreign)
161 Magazines for children
64 Book, etc., columnists.
265 Computer/Web Magazines and n/l
7 Consulting magazines
330 Consumer Magazines (24 fgn.)
328 Cooking Magazines & columns
66 Counter culture, new age
21 Direct mail advertising Magazines
19 Economics magazines
312 Education magazines

51 Electronics & video
24 Energy magazines
203 Entertainment magazines
153 Environmental Magazines & cols
17 Expert witness/forensics Magazines
196 Farming & Gardening Magazines
53 Fashion magazines
128 Financial magazines
241 Physical Fitness magazines
20 Gambling magazines.
47 Gay & Lesbian magazines
53 Gift magazines
23 Magazines for the disabled
637 Health magazines
35 Health food stores
222 Hobby & crafts magazines
112 Home decorating/remodeling
54 Horse magazines
60 Humor magazines
33 Industrial magazines
25 Insurance magazines
173 Legal magazines for attorneys
42 Magazines for librarians
197 Lifestyle columns
81 Management magazines
99 Magazines for the media
117 Medical magazines
54 Magazines for men
418 Military (Base papers, magazines for retired personnel & mil.
Magazines) (168 foreign)
109 Military attaches at foreign Embassies
214 Air Force, Navy, Marine & CG libraries
72 Motorcycle magazines
81 Film/movie magazines
143 Music magazines
286 New age magazines and contacts
6 Magazines-nonprofit organizations
18 Nursing magazines/newsletters
15 Office magazines
117 Outdoor magazines
68 Parachute & skydiving magazines
1543 Newspapers with book review & features columns. (472 foreign.)
70 Alternative newspapers.
153 Parenting magazines
80 Pet magazines
35 Photography magazines
57 Police: Law enforcement & correctional officers
212 Political magazines
258 Magazines for book publishers

54 Real estate magazines
65 Relationship magazines
736 Religious magazines
157 Magazines for salespeople
250 Science magazines (13 foreign)
233 Seniors: magazines for older people
26 Sewing magazines
7 Sex abuse magazines
88 Singles magazines & n/l
14 Social service magazines
458 Sports and leisure magazines
88 Magazines for youths/teens
431 Travel magazines & travel columns (10 foreign)
23 Trucking magazines
59 Vocation/Career magazines
216 Magazines for women
Fiction Reviewers
6 Mysteries
5 Romance novels
71 Freelance reviewers
456 Book review magazines
(Counts are constantly changing as we add to and correct the lists)
==> SHARE YOUR RESOURCE. Send it to DanPoynter@ParaPublishing.com
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I dare you to forward this ezine to writers and publishers.
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Authors have a responsibility to answer their mail. If a reader writes you
with a question, it is an opportunity to rethink the issue and to save your
reply for future articles, speeches and books. It is a way to find out what
your audience needs.
Generally, viruses infect your computer when you open an email message.
I answer all my mail—myself. I do not open those I can’t identify as virus
f.ree and not spam.
If we recognize the name of the sender, we normally open their message.
We should also evaluate the header or subject line.
If you want your messaged opened, title it as you would a book. Including a
subject such as “Important”, “Hi”, “Read this”, “Happy New Year”, and so
on, does not tell what the message is about.
If I do not reply to you, check the header/subject on your message,
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Please Copy\Paste this newsletter into your email program and then send it
to your colleagues in publishing. They will appreciate you.
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4. CELEBRITY CAUSES DATABASE. See which celebrities contribute to which
causes. It's useful if you're writing a book on dogs, for example, you can see
which celebrities contribute to animals so you can go after them for blurbs,
interviews, etc. See It's at http://www.celebcauses.com
==>SHARE YOUR FREEBIE. Send it to DanPoynter@ParaPublishing.com
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Writers and publishers love this newsletter. Why not forward it to them?
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February 2-9. RENO. Parachute Industry Association Symposium. Dan
Poynter on parachute subjects.
February 9-11. DENVER. National Speakers Association Winter Workshop.
http://www.NSAspeaker.org. Dates Blocked.
February 15. SAN FRANCISCO. Writing & Publishing Your Nonfiction Book, a
seminar by Dan Poynter at the Learning Annex. Books 101: The full New
Book Model program. 6:30 to 10:00 PM. fmi +1-415-788-5500. Register on
line and save. http://www.LearningAnnex.com
February 16-18. SAN FRANCISCO. Dan Poynter on writing books. San
Francisco Writers Conference. Fmi: Elizabeth Pomada, +1-415-673-0939,
LarsenPoma@aol.com http://www.SFwriters.org
February 19 – March 11. Round-the-world speaking trip.
February 21. SYDNEY, Australia. Dan Poynter on an aviation subject. NSW
Parachute Council of the APF. Fmi: Fiona McEachern, +614-2526-4519,
Fionam@speedlink.com.au,
February 22. SYDNEY, Australia. Turning Speeches into Books. NSW chapter
of the National Speakers Association of Australia. 6:30-9:30 PM. Fmi: James
Adonis, james@jamesadonis.com, B: +61 2 9331 2465, M: +61 4 0233
4987, http://www.nationalspeakers.asn.au/NSW_events.html
February 26. MELBOURNE, Australia. Dan Poynter on an aviation subject.
Victoria Parachute Council of the APF. Fmi: John Swanland,
Swanland@optusnet.com.au
February 27. MELBOURNE, Australia. Turning Speeches into Books. Victoria
chapter of the National Speakers Association of Australia. FMI: Brad Tonini,
+61 3 8567 3200, brad@toninigroup.com, Skype: Tonini8709.
March 1-2. SINGAPORE. Asian Professional Speakers-Singapore. See
http://www.APSS2007.com, Joy Mahbubani, chair@apss2007.com
March 5. NORWALK, CT. Turning Speeches into Books. The complete fourhour
program; same program for writers and publishers but with a different
title. 1-5 PM. NSA/CT. Fmi: Jim Snack, Program Chair, jim@jimsnack.com,
+1-800-392-7582, http://www.nsact.org/
March 8. HALIFAX, Canada. Turning Speeches into Books. The full New Book
Model Program. Fmi: Kaye Parker, +1-902-463-8900,
kparker@pbbaatlantic.com
http://www.canadianspeakers.org/displaycommon.cfm?an=1&subarticlenbr
=163

March 10. FORT LAUDERDALE. Turning Speeches into Books. The full New
Book Model Program. Florida Speakers Association. Westin Hotel. Fmi:
George Chismark, +1-561-630-7766, info@florida-speakers.org,
http://www.florida-speakers.org/
March 18 – April 2. Round-the-world speaking trip.
March 19. WASHINGTON, DC. Federal Aviation Administration. Dan Poynter
speaking on book & manual writing and publishing. 800 Independence
Avenue. Fmi: Judine Slaughter, JudineAndAssociates@Yahoo.com, (202)
493-4698 x34698
March 19. WASHINGTON, DC. Writing & Publishing Your Nonfiction Book, a
seminar by Dan Poynter at First Class; Lifelong Learning Center. Books 101:
The full New Book Model program. 6:00 to 9:00 PM. Fmi
http://www.TakeAClass.org, +1-202-797-5102, TakeAClass@aol.com
March 24. DURBAN, South Africa. Writing & Publishing Your Nonfiction Book,
a seminar by Dan Poynter. Books 101: The full New Book Model programme.
Fmi: Val Waldeck, vWaldeck@telkomsa.net,
March 30-April 1. SURFERS PARADISE, AUSTRALIA. National Speakers
Association of Australia (NSAA). Dan Poynter on Turning Speeches into
Books; the New Book Model programme. See
http://www.NationalSpeakers.asn.au
April 10: LOS ANGELES. Writing & Publishing Your Nonfiction Book, a
seminar by Dan Poynter at the Learning Annex. Books 101: The full New
Book Model program. 6:30 to 10:00 PM. fmi (310) 478-6677. Register on
line and save.
April 11. SANTA BARBARA. Rotary. 8:00 AM. Fmi: Barbara Bartolome, +1-
805-962-5099, Barbara@SBscrapbooks.com
April 13. LOS ANGELES. Your Book Day. Dan Poynter, Sam Horn and Ann
McIndoo present a full day devoted to writing, publishing and promoting
your book. GLAC/Los Angeles chapter of the National Speakers Association.
Fmi: Ed Poll, JD, MBA, +1-800-837-5880, +1-866-41-NSA-LA,
EdPoll@LawBiz.com, http://www.nsaglac.org/index.php
April 19-22. LAS VEGAS. Henderson Writers Group. Las Vegas Writers
Conference. Sam’s Town. Dan Poynter on book writing. Fmi: Gregory
Kompes, +1-702-870-8314, Gregory@Kompes.com,
http://www.lasvegaswritersconference.com/
April 25-26. MINNEAPOLIS. National Association of Professional Organizers.
How to Write, Publish & Promote your Book on the first day and Writing your
Book on the second. Fmi: NAPO, Maureen Wener, +1-847-375-4787,
mWener@Connect2AMC.com, http://www.napo.net/

June 2-6. DUBAI. PSA/ME―The International Gathering. Hosted by the
Professional Speakers Association/Middle East and the the RAW Group, Reg
Athwal, PSA/UK president. Fmi: reg@rawuae.com,
http://www.RAWuae.com, http://www.TheInternationalGathering.com (info
soon).
The IFFPS will host a Global Speakers Summit on June 3. See
http://www.IFFPS.org
June 19. LOS ANGELES. Writing & Publishing Your Nonfiction Book, a
seminar by Dan Poynter at the Learning Annex. Books 101: The full New
Book Model program. 6:30 to 10:00 PM. fmi (310) 478-6677. Register on
line and save.
July 9-12. SAN DIEGO. National Speakers Association. (NSA).
http://www.NSAspeaker.org
August 11. NEW ORLEANS. Turning Speeches into Books. NSA/New Orleans.
Fmi: Roy Balentine, +1-601-941-5955, +1-601-992-2330,
rab@SchoolSafetyConsultants.com
http://www.nsaneworleans.com/
August 17-19. DETROIT. Metro Detroit Literary Collective. Fmi: Sheri Brooks,
+1-248-763-2254, MetroDetroitLiteraryCollective@MillbNetwork.com,
http://www.mllbnetwork.com
August 23-26. HAGERSTOWN. Veteran Speaker’s Retreat, Ed Helvey.
Hagerstown, MD. Dates Blocked.
September 3-10. GERMANY. September 7-8. Munich. Dan Poynter on book
writing and publishing; a pre-convention event on the 6th. German Speakers
Association (GSA). FMI: Claudia Haider, c.haider@germanspeakers.org,
http://www.GermanSpeakers.org, +49 (0) 81 41 5 35 98 59
September 26: NEW YORK CITY. Book Summit: Industry Leaders Discussing
the Future of Publishing in a Flat world. Small Press Center. See
http://www.BookSummit.com
September 27: VALLEY FORGE. Writers Conference. Fmi: John Harnish,
enjoyoften@comcast.net, (610) 520-2500.
http://www.authorsconference.com/
September 28-30: VALLEY FORGE. Book Promotion Conference. Fmi: John
Harnish, enjoyoften@comcast.net, (610) 520-2500.
http://www.authorsconference.com/
October 19-20. CHARLOTTE, NC. National Nurses in Business Association.
How to Write, Publish & Promote your Book and How to be an Expert

Witness. See web site for details and contact Patricia Ann Bemis, RN CEN.
bemis@nnba.net, http://www.nnba.net Open to the public.
November 2-4. LONDON/Heathrow. Professional Speakers Association.
(PSA). http://www.professionalspeakers.org/events.html
December 6-8? HALIFAX. Canadian Association of Professional Speakers
(CAPS). Ravi@TeamChrysalis.com, http://www.CanadianSpeakers.org
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HELP PUBLISHING POYNTERS-help your colleagues.
This ezine relies on subscribers to send in tips and resources.
So, it stands to reason, the more subscribers, the more tips.
You can expand the circulation by telling your book colleagues about
Publishing Poynters--and collecting business cards.
Then mail the cards to us.
Your writing & publishing colleagues will thank you for being so thoughtful.
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. Impenetrable does not mean profound.
. Man is the only animal capable of evil.
. Something can't happen until it does.
. Teenagers learn anatomy by braille.
. Deprivation promotes appreciation.
. One can cut back, but not put back.
. Information is the cause of all pain.
. A belief is not its own justification.
. Pain is relative, and vice versa.
. Oasis and love are synonyms.
. Other days had other ways.
. A fact will act without tact.
. Volume seldom persuades.
. Nature is neutral.
==>SHARE YOUR HUMOR. Send it to DanPoynter@ParaPublishing.com
(Generic Smiley)
===============================================
THE SMALL PRINT
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Para Publishing. Dan Poynter: Author (100+ books), Publisher (since 1969),
Speaker (CSP).
Information Products on Book Writing/Publishing/Promoting,
Parachutes/Skydiving, Expert Witness & Aging Cats.
PO Box 8206, Santa Barbara, CA 93118-8206 USA. Tel: +1-805-968-7277;
Fax: +1-805-968-1379; Cell: +1-805-448-9009
http://ParaPublishing.com: More than 500 pages of helpful information.
DanPoynter@ParaPublishing.com