Custom-Fitting Manual - Taylor Made Golf

TaylorMade Golf Custom-Fitting Guide
Welcome to the TaylorMade Golf Custom-Fitting Guide, which details our simple, effi cient and effective
system for fi tting your clients into the fi nest golf equipment available.
We’ll refer frequently to TaylorMade’s MATT system (Motion Analysis Technology by TaylorMade)
throughout this manual, which is a revolutionary motion-capture system engineered to “place” a golfer
into an animated, three-dimensional space. The MATT system allows us to measure a golfer’s body and
club movements accurately to within tenths of a degree. The MATT system was originally designed for
research and development purposes, as well as to provide the highest level of clubfi tting for TaylorMade’s
Tour Staff professionals. However, it was recently made available to the public for both fi tting and
instruction. Data gathered from MATT helped us to establish and validate our method of clubfi tting, which
we believe is the most advanced in the industry.
To achieve the most accurate recommendations, clubfi tters must use both static and dynamic
measurements. This manual defi nes and describes the static and dynamic measuring keys TaylorMade uses
to ensure a successful fi t.
To fi t players more precisely, we’ve categorized them into three types:
1 > Improving
A high handicapper who needs help
getting the ball in the air, down
the fairway and on the green, and
who wants the most forgiving
equipment he can fi nd.
2 > Skilled
A middle handicapper who needs
forgiving equipment to help make
up for his occasional inconsistencies
and to enhance his distance and
accuracy.
– 3 –
3 > Tour-Caliber
A low handicapper seeking
premium equipment that enhances
his performance while providing
the kind of keen feedback and
workability he prefers.