A study case on coffee (Coffea arabica): Limu Coffe - IRD
A study case on coffee (Coffea arabica): Limu Coffe - IRD
A study case on coffee (Coffea arabica): Limu Coffe - IRD
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of the former benefits. The triple c<strong>on</strong>necti<strong>on</strong> between product/origin/quality 102<br />
is very<br />
difficult to unambiguously define since there are significant socio-cultural dimensi<strong>on</strong>s to it.<br />
Protecti<strong>on</strong> of geographical names <strong>on</strong>ly requires instituti<strong>on</strong>al mechanism ensuring effective<br />
legal protecti<strong>on</strong>, whereas the inclusi<strong>on</strong> of quality necessitates a technical definiti<strong>on</strong> of<br />
producti<strong>on</strong> method, product specificati<strong>on</strong>s and c<strong>on</strong>sumer understanding of these factors. This<br />
could provoke a wr<strong>on</strong>g choice in the geographical area c<strong>on</strong>cerned by the indicati<strong>on</strong> as <strong>Limu</strong><br />
differently named the <strong>coffee</strong> producing administrative units by the past.<br />
C<strong>on</strong>sequent value chain changes and premium distributi<strong>on</strong><br />
The registrati<strong>on</strong> of GIs products implies a reorganisati<strong>on</strong> and governance of supply<br />
chains. That reflects the dual requirements for GI protecti<strong>on</strong>: coherence in terms of the<br />
distinguishing characteristics between the products made by different producers and firms;<br />
and authenticity in that the producti<strong>on</strong> process is c<strong>on</strong>sistent with agreed codes. Registrati<strong>on</strong><br />
entails some reorganisati<strong>on</strong> of the existing supply chain, thus generating new opportunities for<br />
some while also creating problems for others.<br />
Producers 27,004<br />
Governance structure<br />
VI: 0<br />
HF: +++<br />
Akhrabies 82 Cooperatives 13<br />
Governance structure<br />
VI 103<br />
: ++<br />
104<br />
HF : +<br />
Governance structure<br />
VI: +<br />
HF: ++<br />
Table 26: <strong>Limu</strong> Kosa <strong>coffee</strong> supply chain and governance structure (prod: Bossolasco, 2009)<br />
102<br />
Van der Meulen (2006) described an interesting methodological tool to scientifically define the link between<br />
a product and its place of producti<strong>on</strong>. This method lies <strong>on</strong> originality parameters which are territoriality, typicity,<br />
traditi<strong>on</strong>ality, communality and landscapeability.<br />
103<br />
VI = Vertical Integrati<strong>on</strong>.<br />
104<br />
HF = Hybrid Form.<br />
135