A study case on coffee (Coffea arabica): Limu Coffe - IRD
A study case on coffee (Coffea arabica): Limu Coffe - IRD
A study case on coffee (Coffea arabica): Limu Coffe - IRD
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trademark is registered. The justificati<strong>on</strong> for the exclusive right of trademark registrati<strong>on</strong> is to<br />
prevent c<strong>on</strong>fusi<strong>on</strong> arising in the market place. The exclusive rights of trademark registrati<strong>on</strong><br />
subsist so l<strong>on</strong>g as the trademark remains registered. To remain registered, the trademark<br />
owner must pay renewal fees, must use the trademark and must ensure that the trademark<br />
does not become generic being used as the name for the goods.<br />
7.1.3) Certificati<strong>on</strong> Marks<br />
A certificati<strong>on</strong> mark is a sign used to distinguish goods or services dealt with or<br />
provided in the course of trade and certified by the owner of the mark (or by another pers<strong>on</strong> or<br />
organizati<strong>on</strong> approved by the owner) in relati<strong>on</strong> to quality, accuracy or some other<br />
characteristic including origin, material or mode of producti<strong>on</strong>. The owner of a registered<br />
certificati<strong>on</strong> mark has the exclusive right to c<strong>on</strong>trol the use of the mark <strong>on</strong> the certified goods<br />
or services. The purpose of a certificati<strong>on</strong> mark is to inform purchasers that the certified<br />
goods or services possess certain characteristics or meet specific standards. The use of a<br />
registered certificati<strong>on</strong> mark c<strong>on</strong>veys that the goods or services have been examined or<br />
checked by the registered certificati<strong>on</strong> mark owner, who is some<strong>on</strong>e other than the producer<br />
of the goods or services, by methods determined by the registered certificati<strong>on</strong> mark owner.<br />
7.1.4) Collective marks<br />
Collective marks are not easily distinguished from certificati<strong>on</strong> marks. These are<br />
owned by a collective body like a trade associati<strong>on</strong> and serve to indicate that goods or<br />
services displaying the mark are produced by an enterprise that is member of the collective<br />
body. As membership to the associati<strong>on</strong> entails some qualifying standards, the collective mark<br />
is a distinctive sign c<strong>on</strong>veying the said standards (quality, origin, etc.) of the trade associati<strong>on</strong>.<br />
7.1.5) Similarities between GIs and trademarks<br />
Trademarks act as mechanisms signalling a firm’s reputati<strong>on</strong>, thus helping c<strong>on</strong>sumers<br />
to overcome the informati<strong>on</strong> asymmetries in the market. This to protect c<strong>on</strong>sumers from fraud<br />
and to assist in decisi<strong>on</strong> making. The ec<strong>on</strong>omics rati<strong>on</strong>ale for GI protecti<strong>on</strong> is also based <strong>on</strong><br />
informati<strong>on</strong> asymmetries in the market and the role of reputati<strong>on</strong> in ameliorating these<br />
asymmetries.<br />
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