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A study case on coffee (Coffea arabica): Limu Coffe - IRD

A study case on coffee (Coffea arabica): Limu Coffe - IRD

A study case on coffee (Coffea arabica): Limu Coffe - IRD

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as explained me a French importer: “The grade is more significant than the origin. Indeed<br />

traceability plays for buyers and not c<strong>on</strong>sumers in the way that buyers generally d<strong>on</strong>’t<br />

menti<strong>on</strong> their <strong>coffee</strong> origin. What they expect is a neutral <strong>coffee</strong>, regular in its supply and<br />

quality: a zero defect <strong>coffee</strong>. Not menti<strong>on</strong>ing the <strong>coffee</strong> origin allows buyers to communicate<br />

that is not <strong>Limu</strong> <strong>coffee</strong> which is good, but Mal<strong>on</strong>go <strong>coffee</strong> for examples. Therefore, the origin<br />

and c<strong>on</strong>sequent quality knowledge stops at buyers.”<br />

Illustrati<strong>on</strong> 42: From sampling to the delivering of the export certificate in the MoARD export CLU<br />

(Bossolasco, August 2009)<br />

100

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