Black & White - The Swim Journal

JANUARY / FEBRUARY 2013 

Black & 

White 

HIGH CONTRAST CUTS 

DASHING FIGURES 

SURF ■ RESORT ■ SWIM ■ WEAR 

PLUS 

The Happy 

State of 

Kid’s Swim 

What’s New 

in Specialty 

Swimwear

www.JamaicanStyleInc.com

contents 

features 

30 

❯❯❯ BLACK & WHITE 

This is the year of high contrast and nothing 

cuts a more dashing figure than black and white. 

See our season’s picks of the ultimate power suits. 

44 

❯❯❯ CHILDREN AT PLAY 

Children’s swim manufacturers opt for 

happiness this season. Styles have whimsy and the 

general mood is optimistic. 

departments 

p44 

6 ❯❯❯ Letter 

4 THE SWIM JOURNAL n www.theswimjournal.com 

8 ❯❯❯ Splash 

A wave of industry news including 

launches, products, trade shows 

and more. 

18 ❯❯❯ Trends 

The specialty swim market is 

fueled by consumer demands. 

p18 

p30 

56 ❯❯❯ Cover-Ups 

& Accessories 

Complete resortwear wardrobes with 

these stylish favorites for the season. 

65 ❯❯❯ Commentary 

Swimwear Association of Florida’s 

SwimShow is expanding in 2013 and 

other events. 

Our cover: Tara Grinna Swimwear 

Photo by Dirk Franke

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letter 

When “color” 

does the talking... 

It was the day before Christmas when The Swim Journal team 

put the last caption to paper below one of the many beautiful 

images. It was the completion of, once again, a wonderful 

experience of working closely together with our industry 

professionals. Just in time for the holidays, we all felt happy with 

the results of this January 2013 issue. 

Combined contrasts of color will be a surprising eye-pleaser as 

we introduce our readers to the 2013 collections. Except this time, 

we are presenting the successful contrast and blending of black 

and white swimwear, beginning on page 32. 

Also the new children’s collection for the upcoming season, 

starting on page 44, is artfully designed and provides for a “don’t 

worry, be happy” direction. Mixing and matching of styles and 

colors adds to the fun. Designers have ensured that both little 

swimmers and tweens will feel personally fashionable this season. 

On page 14, read about how consumer demand has many 

companies creating niche specialty swimwear that fulfi lls a range 

of fi gure and lifestyle needs. Once again, we at The Swim Journal 

are very impressed with the many new styles and lines presented 

here. That is why I hope you take the time to enjoy this issue from 

cover to cover as you prepare for your upcoming season. 

I’m sure that once you fi nished reading, you will feel excited to 

start your plans for attending several of the many upcoming trade 

shows this year. See the Events schedule on page 66 where we list 

this year’s important gatherings. 

Before closing, I sincerely wish to thank the many industry 

designers and manufacturers who helped us create this issue. 

Opening your doors to our editors for a fi rst peek to what the new 

season would bring was truly wonderful. 

As we begin anew, I feel confi dent that 2013 will become a 

good year for our industry. All of us at The Swim Journal wish our 

readers a happy and successful new year. 

Best regards, 

Klaas De Waal, Publisher 

6 THE SWIM JOURNAL www.theswimjournal.com 

THE 

JOURNAL 

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splash 

A WAVE OF NEWS 

AND INFORMATION 

trade shows • launches • people • celebrations 

bellIssIma 

announCes the 

InItIal produCt 

launCh oF Its 

swImwear lIne 

Inspired by the luxurious lifestyle of 

the California Riviera, the designs of 

Bellissima Swimwear offer unique 

styling adorned with rich elements, 

including select Swarovski crystal 

embellishments, and are crafted from 

luxurious European fabrics. 

In addition to exquisite styling, 

the company raises the bar with 

painstaking attention to detail so 

that the appeal is both feminine and 

sophisticated. 

Founded 2012 in Corona Del 

Mar, Calif., Bellissima Swimwear is 

committed to providing the highest 

level of professional service to 

the trade with world-class design, 

manufacturing and distribution. 

For more information, visit 

www.bellissimaswimwear.com. 


Migdalia Launches 

Upcycled Fashion Bags 

Migdalia Pace has been transforming the plain and simple into fun and funky 

through her art and fashion designs since childhood. Each of her Migdalia 

recycled bags in the new collection is made of vintage clothing and surplus 

materials and feature one of her remarkable signature dolls, which are printed by 

garment printers on various textiles and sewn to shirts. From there, the shirts and 

fabrics are fashioned into a singularly chic tote bag roomy enough to carry anything for 

both a day at the beach or the market. Since all shirts are recycled, no two bags are 

identical, but that’s just part of what makes them great. 

The soul of each bag, and one of the most visually arresting qualities, comes from 

the signature doll. “My inspiration comes from my love for the woman’s body. Women 

have beautiful curves and shapes. Each doll represents a woman of power, beauty and 

independence. My dolls can “stand 

alone,” their attitude allows them to 

be without support, and every one of 

them has their own facial expression, 

none are the same. Their face is the 

window to the mood of the drawing 

and sets the tone for the rest,” she 

explains. 


www.recyclemybag.com.

A luxury resort and swimwear show 

W South Beach, Miami 

July 20 - 23 2013 

Visit salonallure-online.com

splash 

Terox Launches 

Recyclable Sandals 

Program 

Terox, the makers of flip flops, slides and z-straps all with an anatomical 

design made from a recyclable, lightweight, unique blend of elastopolymers 

that retail at $39.95 a pair, is now offering a new program. 

Consumers are encouraged to return their used Terox shoes to participating 

dealers in exchange for $5 off the purchase of a new pair. Based on 

the returned footwear’s condition, they are either going to be reused or 

repurposed. Repurposed Terox shoes are given to Soles4Souls, a charity that 

sees that the footwear is reused and enjoyed by those in need somewhere in 

the world. Footwear that is no longer in any condition to be repurposed is sent 

back to the factory, ground up and reused to make new footwear. 

Terry Stillman, co-CEO explained: “Terox International is headquartered 

here in Boise, Idaho, and the sandals are made by the family-owned OBI plant 

in Buford, Georgia, the very last of its kind in the United States that can make 

this type of footwear. Consequently, we have been able to reduce our carbon 

footprint, sharpen our just-in-time delivery, speed up our reaction time to the 

marketplace, and become a part of supporting American industry and 

restoring American jobs.” 

The footwear not only provides exceptional cushioning, rebound and 

shock absorption, but also has a noticeable propulsive “bounce back” effect 

making it an excellent sports recovery sandal. The material delivers cushioning 

to recharge and rejuvenate the entire body and has maximum energy 

absorption and return to ease joint pain after strenuous activities. 

The company also announced that since their launch on July 4, 2012, they 

have now opened in over 450 stores in the United States, including Fleet Feet 

Sports, Foot Solutions, Sportsman’s Warehouse and the Flip Flop Shops, and 

are exporting to 25 countries. 

For more information, visit www.terox.com or follow @TeroxFootwear. 


Island Company 

Celebrates 10 

years wIth a new 

FlagshIp store In 

palm beaCh 

We’ve heard of drinking champagne to 

celebrate a 10-year anniversary. But opening 

a new boutique? That’s exactly what resort 

apparel and lifestyle brand Island Company 

did to fete its anniversary. The new Florida 

flagship location at 256 Worth Avenue, Palm 

Beach, had previously been a landmark store 

occupied by Gucci since 1974. 

The fashion firm, known for its men’s and 

women’s travel apparel, swimwear, linen 

collections, eyewear, accessories and sun 

care for the intrepid world traveler is rapidly 

expanding worldwide. Island Company’s 

Founder and Creative Director, Spencer Antle 

explains, “We’d been looking to expand our store 

for some time now. But being a serious presence 

in Palm Beach was important. When the Gucci 

location became available, there was no question 

that this was for us. It’s the centerpiece of one 

of the most important retail corridors on the east 

coast and our hometown. Palm Beach needed 

the complete Island Company experience that 

our five other retail locations capture.” 

Since the authentic island lifestyle is 

a core component of Island Company, 

the store’s décor is an exotic and upscale 

mix of Indonesian, Caribbean, Thai and 

Mediterranean themes. Adds Antle, “I wanted 

this store to feel like an escapist ride and 

the clothes you take home at the end are 

mementos of the experience that can only be 

had at Island Company.” 

The expansion is expected to continue as 

two new stores planned for Hawaii and Las 

Vegas are slated to open in 2013. Currently, 

Island Company is carried by 300 high-end 

boutiques and 5-star resorts around the world. 

It also operates six freestanding retail locations 

in Palm Beach, Naples, Nantucket, Martha’s 

Vineyard, East Hampton and Grand Cayman. 


www.islandcompany.com.

ChIna sourCIng FaIr: underwear and 

swImwear at asIaworld-expo 

If you want to attract new customers to your business, this fair is for you. The China 

Sourcing Fair: Underwear and Swimwear at AsiaWorld-Expo, Hong Kong, held April 27 

- 30, 2013, features fashionable high-quality products made by eco-friendly and socially 

aware suppliers and manufacturers from China and other Asian countries. 

You’ll be able to source directly from top manufacturers, thus eliminating the 

middleman and increasing your profits. A high percentage of the exhibitors at China 

Sourcing Fairs are direct manufacturers who outnumber their counterparts at other events 

in Hong Kong, allowing the best chance to negotiate the most attractive prices and 

flexible production terms. 

“Compared to similar trade shows, the manufacturers are very internationally focused. 

Their styles and models suit the European market and there are no communication 

problems whatsoever,” explains Özcan Yaman from Turkish retail chain Collezione. 

AsiaWorld-Expo is only one minute by Airport Express train from Hong Kong 

International Airport, and just 28 minutes from downtown Central. 

Register online for FREE entry to the Fair at www.chinasourcingfair.com. 

AnitA G. 

U.S. ProdUction PayS dividendS 

What sets Anita G. apart? Is it because the 

Costa Mesa, Calif.-based company is 

producing 90% of its product here in the 

U.S.? Or because almost all of its prints and 

designs are unique to its line each season? Or 

perhaps it is due to the donation of a portion 

of its proceeds to a number of charities that 

help children around the world, including Feed 

the Children, Samarita’s Purse, ARDA (The 

Armenian Relief and Development Association, 

ARM (Africa Renewal Ministries) and The 

Step by Step Foundation. 

Founded in 1988 by Anita Goodall to 

provide affordably priced quality children’s 

garments, Anita G. introduced swimwear to its 

Girlfriends Label in 1995 with exclusive bright 

and colorful prints. 2002 saw the launch of 

tween swimwear to the 405 SOUTH label. 

Today, all swimwear is combined and sold 

under the 405 SOUTH label, while sportswear 

and dresses are sold under the Girlfriends 

label. The focus in swim is still on bold and 

bright prints in trendy and easy to wear styles, 

such as leggings, bike shorts and a variety of 

solid tops. “Basics are something every shopper is 

looking for and we are looking to fill that need for 

them,” says Anita. 

“With such low price items selling in stores like 

Forever 21, H&M and now even Neiman Marcus 

partnering with Target, the small boutique is greatly 

suffering. We are still producing as much of our 

product as possible here in America to try and 

promote our country’s economy. It is not the norm 

anymore; it is a challenge to go into most stores 

these days and find anything made in the USA.” 

Anita G. currently sells to large multi-national 

warehouse stores, and numerous children’s 

boutiques and catalogue houses across the 

country. Its resort business is well known and the 

line is carried in a variety of upscale resorts in the 

Caribbean and Hawaii. Anita points out that its 

lines always do well where the upscale shopper 

can appreciate the value of its simple styles and 

exclusive and unique patterns in clothes that kids 

love to wear over and over again. 

For information, visit www.anitag.com. 

ADVERTORIAL 

www.theswimjournal.com n THE SWIM JOURNAL 11

ADVERTORIAL 


www.taragrinna-swimwear.com. 


tArA GrinnA 

the trUe innovator oF “deSigner SeParateS” 

From her illustrious beginning designing couture 

swimwear in Palm Beach, Florida—working with 

members of the Palm Beach society set, including 

the Kennedys—Tara Grinna continues to develop 

new ideas that will keep her namesake line at the 

forefront of design and fit, a concept for which she 

has become a leader in the industry. 

In 1987, Tara purchased a license for a newly 

developed software system that assisted with body 

measurements and pattern making and opened her 

own custom swimwear shop in Coastal South 

Carolina. Through years of listening to women 

complain about why they couldn’t find a swimsuit to 

“fit, support and flatter”, she developed a series of 

styles that targeted the hard-to-fit figures of her 

customers. Those styles became the basis of Tara 

Grinna Designer Swim Separates. Bra sizing was 

necessary because the majority of those early styles 

were developed to fill a real need—supporting 

larger bust lines. Fabrics were imported from Italy 

from the most respected printers in the world of 

swim fabrics and luxurious cover-ups were included 

even in those initial collections. 

A true innovator of the term Designer Swim 

Separates, Tara recalls a moment when people 

KAte Swim 

Big changeS aFter SPortS illUStrated cover 

After being featured on the cover of the 2012 

Sports Illustrated swimwear issue, Kate Swim 

is in enviable shape. As Kathleen Burening, 

owner/designer/partner explains, “There have 

been big changes for us this year after getting 

the cover of the magazine. We have expanded 

into a new workspace and have rebranded 

Kate Swim with a beautiful new logo. We also 

have a new website that will be a better fit with 

our Kate Swim brand and are offering pieces 

from our new Kapa Kala Collection.” 

Kathleen maintains that the draw of Kate 

Swim is its originality and the quality of its 

swimwear. “Because each suit is custom 

made to order, it is guaranteed to fit and flatter 

your body. And for those who are particularly 

interested in being a “show stopper,” you can 

also select to add embellishments to your suit, 

such as Swarovski crystals or metal studs— 

the only limit is your imagination.” 

The brand focus is on excellent design and 

fit. “We use a very distinct pattern for all of our 

bikini bottoms that helps to create the perfect 

within the industry laughed at her for calling her 

collections “ Designer Separates,” but Tara 

remained steadfast in her ideals and became 

known for the tiny niche market she created. As 

the response grew, the same industry insiders 

themselves became suppliers of designer 

separates and today there are not many designer 

collections available that aren’t sold as separates. 

In 2013, the same concept remains the key to 

Tara’s ongoing success. Tara Grinna offers top 

quality separates in a variety of innovative styles, 

the newest of which is her cross-front bra top and 

cross front tankini, which fits up through an F cup. 

The early selling figures of these updates of her 

most popular bra tops indicate a production 

increase the company hasn’t seen in some time. 

Tara is continuing to develop new ideas that 

will keep the company at the forefront of design 

and fit, a concept for which she has become a 

leader in the industry. “Concentrating on a niche 

market keeps us true to our roots. We have never 

tired to be all things to all people, we have always 

sought to be the best swimwear solution for those 

difficult to fit women who require top quality with 

the best fit in the industry.” 

shape for a woman’s bottom while removing any 

excess bagging fabric. We also offer high-waisted 

and one-piece options, along with a range of 

bottom coverage to encompass many different 

body types,” says Kathleen, emphasizing that the 

new collection is centered on releasing the woman 

of her inhibitions and allowing her true self to shine 

through. Called Kapa Kala (forbidden or sacred 

color) this collection has pieces that are sweet and 

others that are sexy, letting a woman choose who 

she wants to be that day and show her personality. 

What’s in store for Kate Swim? Creating a 

strong retail presence and attending swim shows 

throughout the year. It also hopes to make 

another appearance in the Sports Illustrated 

Swimsuit Edition 2013 that comes out in 

February. “We have worked closely with the 

magazine to make many one-of-a-kind pieces, 

and we are excited to see which pieces make it in 

this year’s edition,” says Kathleen. 

For information, visit www.kateswim.com.

BreAKinG wAVeS 

internAtiOnAL 

it FigUreS! oFFering valUe With innovation 

It Figures!, a well-known name in body concept 

swimwear, was acquired by BWI LLC in June 2012 

and since then, both design and construction have 

surged innovatively. 

“BWI is offering the greatest value imaginable 

to our customers,” explains Amy Sparano SVP 

sales and merchandising. “Not one element of 

design, construction or fabrication has been 

sacrifi ced for the sake of expense. It Figures! is 

looking for the body type concept in swimwear to 

be embraced by customers not just shopping 

mature, traditional swimwear by offering updated 

styling and comfort with function.” 

Styling to enhance the bust has transcended 

Junior and Contemporary swimwear and is an 

important body type concept in Missy swim as 

well. “It Figures! offers Bust Builder® styles that 

feature a variety of different constructions to add 

fullness and create cleavage without sacrifi cing 

modesty,” she says. 

“We feel It Figures! has a world of opportunity 

to explore! Body typing and shapewear are a part 

of every apparel segment, and crucial for swim. 

inViStA 

alWayS looKing For oPPortUnitieS 

to delight conSUMerS 

INVISTA, the maker of XTRA LIFE LYCRA® fi ber 

and one of the world’s largest integrated producers 

of fi bers and polymers, recently revealed new 

consumer insights and scientifi c fi ndings regarding 

swimwear. “We are always looking for ways to 

bring value to the consumer,” says Global 

Marketing Director, Intimate Apparel and 

Swimwear, Ninabeth Sowell. 

The research confi rmed that fi t is the most 

important factor when shopping for a new 

swimsuit, with nearly all of women prioritizing fi t 

over other features. It also showed that fi t is 

jeopardized because in as little as a single season, 

a swimsuit fabric can be degraded by perspiration, 

chlorine, sunscreen, heat and body oils but 

swimwear fabrics exposed to sunscreen and pool 

water for 10 days showed dramatic differences 

between XTRA LIFE LYCRA fi ber and other 

chlorine-resistant elastanes on the market. This 

and other fi ndings confi rmed that the INVISTA fi ber 

resists breakage and fi t loss 5 times longer than 

other chlorine-resistant elastanes, providing 

swimwear brands a way to elevate the value of 

The brand name – It Figures! – is synonymous with 

body typing and has resonated with customers for 

its 15-year history. Of course, a challenge is that the 

retailer has seen the brand direction become very 

mature prior to acquisition by BWI. Reaction to our 

new 2013 collection has been overwhelmingly positive. 

Our most popular style is a white ground print 

with a brilliant palette of teals, fuchsia, and 

corals—much more modern and sophisticated 

than previous seasons, but with the appropriate fi t 

and coverage.” 

She points out that every better department and 

specialty store that has shopped It Figures! for 2013 

has praised the innovation in the collection. “ One 

important change is the new hangtag we’ve 

developed to communicate with our customers. 

First, we make sure that each body type isn’t 

mutually exclusive. For example, all styles begin with 

Tummy Thinner technology, and then layer up 

additional solutions to a woman’s areas of concern. 

This is called out in a simple, bold way that doesn’t 

require reading glasses to get to the point.” 

There is also an explanation about the brand’s 

their products and increase brand 

loyalty among their consumers. 

“We see consumers looking for 

more,” Nina continues. “They want to 

spend their hard-earned money on 

things offering better value, so our back 

story is important as is making it as 

clear and accessible as possible.” 

Case in point is the new “Unstoppable” 

advertising campaign, which 

departs from traditional pool side swim 

images and instead, features three 

extreme themes to symbolize the 

technical advantages of XTRA LIFE 

LYCRA fi ber in severe swim environments. 

To illustrate this severity, the 

advertisements (created and produced 

by Euro RSCG San Francisco and 

featuring the work of Stan Musilek, one 

of the “Best 200 Photographers of the 

World” by Lürzer’s Archive) were shot in 

Namibia, Africa; Mauritius, Indian 

Ocean; and the Swiss Alps, Europe. 

ADVERTORIAL 

charitable endeavors. With every 

purchase of It Figures!, a donation is 

made to the nationwide organization, 

Foundation for Women’s Cancer. 

“Supporting awareness, education 

and research for ALL cancers unique 

to women is important to a brand 

created by Women for Women ® .” 

For information, visit 

www.itfi gures.com. 

suit by: Vitamin a 

Your look is UNSTOPPABLE. XTRA LIFE LYCRA ® fiber stands up to the environment that causes fit loss and 

fiber breakage. Look for the XTRA LIFE LYCRA ® fiber logo. 


www.invista.com. 

www.theswimjournal.com n THE SWIM JOURNAL 13 

lycra ® is a trademark of InvIsta.

trends 

The News iN The specialTy 

swimwear world 

By SuSan SommerS 

Consumers demand specialization and these companies do it well 

Consumers have made it 

clear they value and will pay 

for products that fit their 

particular figure and lifestyle 

needs—a happening that’s 

fueling the growth of the 

specialty swimwear market. 

So whether its styling to 

enhance the bust, camouflage 

the tummy, provide all-over 

control, offer fashion and 

function for navigating the 

surf or to appear alluring 

while pregnant or after a 

mastectomy, designers are 

creating a range of fabulous 

designs. To bring you up to 

date about what’s new, what’s 

hot and what’s happening in 

the specialty swim category, 

The Swim Journal spoke to 

top companies devoted to 

serving a niche. 


Anne Cole Control

FiGUre 

coNTrol 

2013 marks the debut of Anne Cole Con- 

TRol shapewear swim at retail. What makes this 

striking collection unique is that target “zone 

compression” panels are engineered into the suits 

to enhance and check those areas where a woman 

wants figure control, releasing their natural shape 

where a women does not need control. This 

approach differs from many shapewear swim 

brands that control with total 100% outside fabric 

compression, which can be very uncomfortable. 

From a design standpoint, the focus is on elegant 

modern swimsuits that any women would want to 

wear. The fact that they will control and accentuate 

her figure is the benefit. Prints are graphic and 

vibrant and details such as shirring and splicing are 

critical design elements. 

Trends include Tropical Passions using bright 

“punch” colors such as orchid and Peacock Blue, 

It Figures! 

MiracleSuit 

inspired by tropical flowers and birds and Green Envy reminiscent of lush 

grasses and tropical plants. 

The brand name, IT FIguReS!, is synonymous with body typing and 

figure control. one important change for 2013 is the new hangtag that 

was developed to communicate with its customer. all styles begin with 

Tummy Thinner technology, and then layer up additional solutions to a 

woman’s areas of concern. These are called out in a simple, bold way 

that doesn’t require reading glasses to get to the point. reaction to the 

new 2013 collection has been overwhelmingly positive. The most popular 

style is a white ground print with a brilliant palette of teals, fuchsia, and 

corals—much more modern and sophisticated than previous seasons— 

with the appropriate fit and coverage. It allows a more modern, sophisticated 

customer to have flattering silhouettes and construction that are 

typically only available in more somber, mature prints and palettes and is 

also available for the plus size consumer. 

With the tagline, “Look 10 lbs. lighter in 10 seconds,” both the retailer 

and customer know what to expect from MIRACleSuIT ® . So it’s no 


trends 

Magicsuit 

Magicsuit 


surprise that this brand as been ranked the number one in missy swimwear by 

retailers nationwide. The miracle is its fiber, miratex®, which contains three times 

the Lycra® of traditional swimwear. engineered like no other swimsuit in the world, 

it provides all-over control that is fashionable and comfortable. In the 2013 

collection, top bodies are sexy one-silhouettes with dramatic draping details to 

flatter and contour the body, illusion mesh inserts that provide a touch of sexy, 

bandeaus with dash and décolletage details that enhance the bodice. Black and 

white prints are explosive at retail. Print inspirations evoke visions of Casablanca— 

romantic and mysterious, metallic lusters, lush tropical in vibrant hues and the 

elegance of rich embellishments coupled with fabulous solids. 

For 2013 the retro buzz continues for the brand MAgICSuIT by MIRACle- 

SuIT. Shine and more shine take the spotlight with 70’s inspired retro silhouettes, 

such as elongated tiers, bandeau blousons and dramatic drawstring halters. There 

are also updated animal skins and feather prints in soft brights, such as pistachio, 

cherry or stone, which round out the collection. many of its tankini tops can be 

worn from day to night because of versatile, comfortable and distinctive styling. as 

the company says, the Magic actually happens when the customer tries a 

magicsuit on and not only feels the difference but sees it as well. 

SugIeWogIe sets itself apart by being the only control swimsuit that doubles 

as a fashionable designer dress. The designs are unique in their ability to transition 

from the poolside resort to dinner or dancing. Its patent- pending SwimDresses all 

include figure flattering shapewear to help women look their best at all times. and

SugieWogie 

as Shari riel, the line’s president and founder, explains, “our swimwear 

controls a woman’s perceived imperfections but never tames her spirit!” Her 

motto has always been that women should celebrate rather than dread 

wearing a swimsuit. “To me, it all comes down to a quote from the movie, What 

A Girl Wants: “Why try to fit in when we are born to stand out?” 

Since the inception of the CARol WIoR SlIMSuIT collection, the goal of 

the designer has always been to make women look and feel their best in a 

swimsuit. Known for its uS patented construction, Slimsuit was the first to 

revolutionize the entire swimsuit industry in the mid 80’s. approaching 41 

years in the garment industry, designer Carol Wior continues to produce one 

of the best-slimming swimsuits in the fashion industry using a high tech inner 

lining and underwires that are covered with a soft yet very durable fabric 

creating a bra-like construction for ultimate bust support. “my customers 

seem to appreciate the bells and whistles I put into the bust area of my 

Slimsuits, especially as we are getting older and have children, the bust line 

needs more support. We can fit triple D’s in many of our suits,” says Wior. 

The collection was shot on mrs. america contestants in arizona this year. The 

winner, mrs. alaska, is featured in a signature Slimsuit, a “V” wire with a deep 

plunge line. “This style is very popular in the line as it offers fabulous bust 

support with the hidden underwires, the deep plunge slims the stomach, the 

soft shirring is forgiving to the tummy, and my patented construction 

accentuates the curves,” says Wior. This year’s collection features embroideries 

inspired from antique Italian lace patterns recreated over two-tone 

colored solids from petrol grays to spicy mango and watermelon. another 

look that has become a best seller is a mosaic-inspired printed bodice using 

seafoam green combined with a solid black bottom overlaid with a sheer 

mesh skirt. 

Carol Wior Slimsuit 

Our swimwear controls 

a woman’s perceived 

imperfections but never 

tames her spirit! 

– Shari Riel, Sugie Wogie 


trends 

Calavera 

Performance 

swimwear demands 

quick-drying 

fabrics and pieces 

that stay put. 


perFormaNce 

Surf-inspired swimwear brand CAlAveRA—the bikini that stays on 

even in tough conditions—just introduced a new, limited edition version of 

its best-selling Glam suit, the “evie.” requested by and named for one of 

its fearless and feminine Calavera Team surfers, evie Johnstone, this suit 

features a chic two-tone black and white twist top and a string bottom 

with interchangeable black and white strings. Inspired by the very beaches 

where Calavera suits are rigorously tested, this limited edition suit (only 50 

pieces total) is available on the Calavera website. Customers can 

mix-and-match it with any top or bottom from the collection. The brand 

also added two new styles to the collection: the feminine Siren top and 

sporty swim shorts. Both are figure flattering and have been rigorously 

tested in the surf of Costa rica for stay-putness. 

Dry Weave ® is SolAR’S fast-drying fabric that treats skin gently and 

reduces risks posed by dampness. originally developed for high-performance 

swimmers, Dry Weave has been steadily improved in collaboration

with top athletes bringing it to a state-of-the-art standard. an 

exclusive high-tech fabric developed by Solar to absorb only 

small quantities of water which makes it very fast-drying, the 

fabric repels water so that fewer water turbulences are created 

while swimming and gliding properties are improved – a very 

important factor when a thousandth of a second is decisive. It 

is, therefore, not surprising that Dry Weave is called the 

“Formula 1 Fabric” in competitive sports and that Solar has 

established itself in the premium segment. The fact that they 

are super light and breathable and totally colorfast with above 

average chlorine resistance makes Solar’s fashion sport 

swimsuits especially good for active swimmers. 

maTerNiTy 

This year PRego MATeRnITy WeAR celebrates 

its 20th anniversary. Its current collection consists of 

20 different bodies in both solids and prints with 

over 40 different pieces to choose from, all 

manufactured in the uSa. almost every suit has 

soft molded cups and fits pregnant women in sizes 

XS to 4X. “We try to fit anyone who is pregnant,” 

explains owner, Dana Bragulla. “In the maternity 

market, silhouettes are getting a lot slimmer. Tankinis are 

still important but there are more and more bikinis, 

especially in California and Hawaii,” she says, 

adding that it was difficult to give away bikinis 

a while ago. That’s one of the reasons 

Prego offers a bikini with options—the 

bottom can go higher or lower. This 

year Braguilla is also seeing more 

skirts rather than sarongs. 

DoloReS CoRTéS MoM 

is a chic maternity line that 

beautifully fits the bellies of 

expectant mothers. Styles are 

comfortable and chic and some 

of the prints in this collection are also 

used in its DC Kids line, so daughters can 

say they look like mommy. 

PregO Maternity Wear 

Delores Cortés Mom 

Bikinis are the 

suit of choice 

for many hot 

mamas to be. 


trends 

Solar Tan Thru 

A splash of color with 

a decorative piece 

or two can make a 

mom-to-be feel great. 


Nicole Maternity 

Solar Tan Thru ® 

Who says pregnant women cannot enjoy sunshine and the beach 

and spend quality time with the baby in their tummy? The SolAR 

TAn ThRu ® Collection allows the wearer to actually tan safely all over, 

thanks to innovative technology. The fabric does offer some sun 

protection however and is completely opaque, wet or dry. It also dries 

very quickly, is breathable and elastic and therefore provides maximum 

wearing comfort. and it won’t last for only one season. Tan Thru 

is extremely resistant to wear and tear and will even withstand 

extreme conditions such as sliding on exposed aggregate concrete. 

nICole MATeRnITy is celebrated for fun, flirty, glamorous 

maternity swimsuits for all women—including plus sized. owner 

nicole Daulton explains, “We’re a little edgy for the maternity market 

because we like to see a woman turn heads and have people say, ‘oh 

wow!’’’ She feels that trends in maternity trail two years behind fashion 

trends but says she designs whatever she thinks will be flattering. “I 

know that not many feel great at this time, so I like a splash of color 

with a sassy decorative piece.” For Spring 2013, the feel of the 

collection is a little retro, a little flirty and definitely sassy. There are a 

variety of new two-pieces and swim dresses with bikini bottoms 

underneath because Daulton believes they cover problem areas a little 

better, like the butt and upper thighs, while flattering the entire body. 

She also loves solids, like a red suit with gold edges and a leopard 

flower, but every once in a while will go for a big print.

The best brands, the best dates, new personalized 

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Designer Lingerie, Swim and Men’s Elegance 

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The best brands in the North American market: http://www.curvexpo.com/las-vegas/brands.php 

Best dates during Market Week after Valentine’s Day 

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2-day workshop format with extended hours for maximum efficiency 

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The best brands in the North American market: 

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Fall/Winter 2013 Collections

trends 

BeachCandy 

by BritB 


Curvy Kate 

Bra siZed 

The aim of beAChCAnDy by bRITb’s fi rst full collection was to offer 

something wearable, fun and stylish with support at the forefront of everything 

they do. The brand exudes elegance through its luxurious fabrics, signature 

details and Swarovski crystal “Candy” fi nishing. The Candy is strategically 

placed on each suit to illuminate a woman’s “assets” and refl ect the natural 

glow of her inner and outer beauty. 

Bestsellers for the season are the Pebble collection and the Flirt. These 

are both young fashionable styles and are not often seen in the fuller cup 

world. Going forward to 2014, BritB is looking at new fabric technology and 

beach support. 

plUs siZe 

a specialist in the D to K cup lingerie sector, CuRvy KATe moved into the 

swimwear market in 2012 to offer well fi tting, fashionable swimwear in D to K 

cups. The collection is fun, fl irty and delivers an unbeatable fi t and beach 

confi dence, previously hard to fi nd in the fuller-cup swim market. Curvy Kate 

supplies swimwear for all curvy shapes and a multiple of tastes, while also 

catering to the growing demand for small back-width sizes, with styles available 

from 28”-44” back-widths. moving on from last year’s launch collection, the new

trends 

Delores 

Breathable power 

mesh helps with 

plus size comfort 

and control. 


Curvy Kate 

Jordan Taylor Swim Collection 

2013 line offers an extended range, with a diverse 

range of products, prints, colors and styles. 

Several bikini shapes have been added, including a 

halter neck, a molded cup and a three-part cup in 

balconette style. accompanying these is a medley 

of mix-and-match briefs, available in a high-rise 

fold down brief, flattering side-ruched briefs, shorts 

and those with cute tie sides. Colors incorporate 

shades of scarlet, and vibrant lagoon blue prints 

include a key ditsy poppy print, a nautical red and 

white stripe and a pin-up vintage polka dot. 

With the launch of the JoRDAn TAyloR 

SWIM ColleCTIon for plus sizes, Jordan Taylor, 

a company famous for resort and beachwear gets 

in the water with this new line. Designed by Caitlin 

Kelly, it offers a more fitted and tailored feel to this 

important category, but as Kelly explains, “It’s still 

body conscious enough to make 

her feel comfortable in her 

second skin.” The secret is 

breathable power mesh at 

the base and often a draped 

Grecian feel. The two 

palettes are either classic 

brights or pastels, and 

washed out mid-tones 

and three prints— 

painterly, abstract 

and geo—all 

designed to take 

the eye away from 

problem areas.


trends 

masTecTomy 

veRonICA bReTT is the first luxury collection of 

swimwear created for women who have experienced 

breast cancer. Losing three aunts to breast cancer and 

watching her sister fight the disease inspired former 

architect Patricia Brett, who designs the line, to construct a 

fashion solution that enables every woman to look beautiful 

and feel fantastic, whether her body has changed as a 

result of breast surgery, age, child birth or weight gain. The 

collection is best described as “sophisticated sexy,” so 

every woman is empowered to look and feel her most 

beautiful, while on the beach or at the pool. 

Designed and manufactured in new york, Veronica 

Brett uses luxurious Italian swim fabrics in a range of rich 

colors. With strong silhouettes and minimalist detailing, 

each style goes through numerous prototypes to arrive at a 


Veronica Brett 

Veronica Brett


subscribe 

now 

www.theswimjournal.com 

R 

Surf Expo Booth # 589 

It Figures.com 

1441 Broadway, Suite 801 New York, N.Y. 10018 Tel. 212-967-8303 

trends 

Veronica Brett 

superior (fantastic) fi t. Interior shelf bras 

provide support while hidden pockets 

can conceal a breast form or pad to 

balance out the fi gure when needed, 

with the super soft Jersey Lomellina 

lining creating an exquisite layer of 

softness against the skin. new for 

2013: Brett’s fi rst swimwear print, a 

luscious leopard, which retailers are 

buying to mix and match with solids 

and includes mesh/crochet looks from 

the ready-to-wear collections. also 

coming into swim are black and white 

looks, and red with ivory trims/accents. 

PenbRooKe, another name in the 

mastectomy swim market, offers a full 

range of mastectomy styles to that 

uncompromising woman who wants 

stylish yet comfortable swim that 

makes her feel natural as well as 

fashionable. Styles easily contour to

Now women who have 

experienced breast cancer 

have a range of fabulous 

swimwear options. 

any bra insert, creating a natural 

bustline and offering a peace of mind 

and security while in swimwear. 

Silhouettes are designed for the 

updated classic woman; with beautiful 

detailing insuring comfort and ease, 

each suit has soft cups and tummy 

control to fl atter the body. Top bodies at 

retail include the updated blouson, side 

ruching details that slim the waist and 

V-neck halters. This season, dazzling 

prints on white continue to lead the way 

in retail sales. Penbrooke’s geometrics 

and positive/negative forces give way to 

a brand new retro feel, lush fl oral prints 

detail a love of nature and blues of the 

sea and sky work together beautifully. ■ 

Penbrooke 

AdeleKnits.com 

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www.theswimjournal.com 

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lack 

& white cuts dashing figures 

Fashion has decreed 


this is the year of 

opposites. On their 

own, black and white 

offer high contrast. 

Combine them and 

you get the ultimate 

power suit, like this 

A. CHÉ bikini.


32 THE SWIM JOURNAL n www.theswimjournal.com

{ left } WET bikini has strings attached, which makes it even 

more eye-catching. { above } HAUS OF PinklEmOnAid’s mini 

ruffled top in brilliant black pairs well with a teeny bottom. 



{ above } CAiTlin kElly’S Grecian style surplice-draped maillot leaves plenty of 

room for a stunning necklace. { right } Strategically placed mesh takes this pure 

white AnnE COlE SiGnATURE suit out of the ordinary.



{ below } From kRUPA 

COUTURE’S reVamped 

Collection, the Cocktail 

Hour Bikini is based on 

Victorian-era corsetry.

{ above } Cleverly cut and cutting edge, 

this R COllECTiOn suit with a 

Euro/Brazilian beach vibe leaves just 

a little to the imagination. 



{ left } The clever cutouts on 

this nAilA suit are revealing 

in all the right places. { below } 

it’s a jungle out there, thanks to 

TRUE CRUSH. Rarely has black 

and white looked so untamed. 



{ left } dangerous curves ahead! This OlAyA 

BEACH design was inspired by faraway exotic 

beaches. { above } Scuba-inspired zip-front by 

nEXT offers shoulder protection combined 

with a seductive neckline. 



{ above } A maillot that’s more bikini, AQUA di lARA 

creates a splash in and out of the water. { right } naughty 

but nice, PEiXOTO’s bikini offers a sophisticated take 

on the classic bikini with a bandeau top that can be tied 

around the neck or crossed and tied around the body.


RayRay 

children’s 


swimwear 

happiness is a state of swim

Sweet Lola 

Just Bones Boardwear 

“Don’t worry, be 

happy” seems to 

be the direction 

children’s swimwear 

manufacturers are 

taking this season. 

Styles are imbued 

with whimsy, 

whether in the body, 

the details or the 

color and the 

general mood 

is optimistic. 

BY SUSAN SOMMERS 

www.theswimjournal.com THE SWIM JOURNAL 45

AquaTails 

“Don’t worry, be happy” seems to be the direction 

children’s swimwear manufacturers are taking this 

season. Styles are imbued with whimsy, whether in 

the body, the details or the color and the general 

mood is optimistic. 

Case in point: Mermaiding. This new swim sport is 

on a roll around the world, says Jerilyn Winstead of 

AQUATAILS, a leader in this burgeoning market. 

Mermaiding, with little mermaids starting as young as 

three years old, combines free diving, water ballet and 

fantasy, as swimmers put on a mermaid or merman 

tail, and dive into our oceans and pools. Along with 

an increase in mermaid tail styles and patterns, 

AquaTails has launched Pool Pals, a collection of 

plush underwater creatures. 


Just Bones Boardwear 

“We’re always looking to bring unique, vibrant and happy prints 

to market that mix conservative and edgy,” says Jennifer Weisman, 

owner and creator of JUST BONES BOARDWEAR. As a former 

textile major at FIT, Weisman has co-designed and copyrighted a 

broad range of one-of-a-kind theme-inspired prints – including 

Graffi ti, Skull, Monster, Scratch, Tropical, Fish, Camo, Japanese 

and Plaid – exclusive to Just Bones Boardwear, and has created 

rich solids in aqua, blue, orange, green and black. But the most 

unique point about the collection is its adjustable mechanism, 

discretely hidden in a Velcro fl ap at the waistband in the back, to 

provide a perfect fi t for boys of all sizes. 

“Because of the huge demand, we’ve just expanded our line’s 

size range, which ran from 21 to 27—to size 30—thus now 

reaching older teens,” she explains, pointing out that a girl’s line is 

in the works. “Girls have the same issues with board shorts as 

boys, plus they really want to be fashionable for sports.” 

Ruffl es, frills, bright colors and graphic prints make this 

season’s collection at BABY BANZ a particularly joyful one. “The 

changes we are making are to include higher end design 

touches—extra attention to seams, cinching at the arms, ruffl ed 

skirts, grommets on boy shorts, bows and little details that make 

the line stand out from the other UV swimwear lines,” says

Operations, Brand and Marketing Manager Shari Murphy, 

Baby Banz USA. She adds that stores are looking for 

products that display well and can’t be found in big box 

locations. They want items to have the extra details and 

colors to stand out and UV protection changes in 

sunscreen coming from the FDA, and more parents are 

looking to UV swimwear for coverage but need more 

stylish options than the same sporty designs we have 

seen classically in these types of UV protective lines. 

If abstract butterfl ies, small fl orals, graphic tropical 

prints, bold stripes and digital images make you smile, 

then PLATYPUS AUSTRALIA’s UV protective 

beachwear, Girl’s and Boy’s Rash Vests/Sun Shirts and 

UV Swimwear Summer 2013 collection fi lls the bill. 

Designs are on trend with color and pattern blocking and 

the mixing of prints is vintage inspired with mini gingham 

and dot combinations. New styles include boardshorts 

for girls and swimsuits with ruffl es, frou frou and boyleg 

shapes, says Karel Wheen, adding that mint is the new 

highlight color for both boys and girls. 

ANITA G. went bright and bold for spring and reports 

that its newly developed Skirted Tankini is selling very 

well because it offers the ease of a two-piece with the 

coverage of a one-piece. Likewise its maillot, embellished 

with an eye-catching fl ower on one shoulder, in a shade 

Anita G. 

Platypus Australia 

“Stores are looking for products 

that display well and can’t be 

found in big box locations.” 

–Shari Murphy, Baby Banz USA 


Snapper Rock 

Planet Sea 


of the 60s tie-dye print is hot. Because of 

demand, the company launched a variety of 

specialty items and fabrics, including a purple 

tie-dye eyelet made up in skirts and cover-ups, 

including a Smocked Sun Dress. 

Amazing new fabrics from Brazil created in 

a variety of interesting styles are resulting in 

great sales for PLANET SEA, explains Adriana 

Dranoff, founder and designer, pointing to 

bright neons paired with zebra and snakeskin 

prints, plus mesh fabrics and crochet prints 

now applied to swimwear. She sees the kids’ 

market as getting more and more sophisticated 

with both youngsters and teens searching for 

trendy but still comfortable suits. Rompers and 

tunics are selling well and bandeau top bikinis, 

formerly only for adults, are strong now for this 

market, but always with a tie on the neck for 

safety and comfort. 

SNAPPER ROCK, where all swimwear has 

a UPF rating of 50+, blocking 98% of all 

harmful rays, has just collaborated for the fi rst 

time with celebrated textile designer Victoria 

Larson, for its newest—and largest collection— 

fi lled with casual beachwear in addition to 

swimwear, all in magical patterns combining 

fi sh and fl owers. “Our new collection for spring 

2013 is our largest and best collection ever and 

includes new three-piece girls bikini sets, which 

have become the number one best seller. We 

design the collection based on what we know 

kids will wear and what moms will love, and as 

a result, Snapper Rock has become a 

lifestyle choice for active kids,” says 

Director of Sales Julie Rich. 

Where can you fi nd ruffl es, animal 

prints, Asian-inspired fl orals and solid 

vibrant colors for spring 2013 all in one 

collection? At SQUIRTINI BIKINI, the 

fashion-forward young girls and tween 

swimwear line. And for summer, this brand 

really shows its colors with a collection 

called American Pride 2013. “The United 

States needs American pride now more 

than ever so we are promoting that our 

bikini is Made In the USA, says Owner and 

Designer Farley Boyle. “In an effort to help 

tweens personalize their look at the beach, 

we are offering more mix and match—a 

reversible top and bevy of solid color 

bottoms to integrate into their swim 

wardrobe.” 

TIDEPOOLS offers additional reasons 

to be happy this spring: bold, bright, and 

happy colors with large florals and splashy 

colors, says Brett Keast, owner and 

designer. The focus of the brand, sought 

out for high-quality Lycra with UV 50+ 

sun protection for all swimsuits and 

rashguards remains on the beach with 

styles that fit for anything from surfing to 

the volleyball court. Sizes run from infant 

thru juniors and there are matching colors 

for babies and young moms.

Tidepools 

Mix and 

match top 

and bottoms 

is a hot trend 

for kids and 

adults alike. 

Squirtini Bikini


Limeapple Swim 

Kids want cheerful 

colors and patterns and 

styles that are cute 

and comfortable. 

Sweet Lola 

SWEET LOLA is a collaboration between two friends 

who dreamed of owning a children’s clothing brand that 

would give back to underprivileged children around the 

world by donating part of the proceeds to children 

advocate organizations for every item sold. The brand 

certainly lives up to its name with a variety of uber chic and 

trendy ruffl es, polka dots and bold patterns, designed for 

tiny divas! The 2013 collection includes a mix of full pieces, 

monokinis, tankinis and two pieces with an added 

accessory that can be used as a sarong or bandana. 

LIMEAPPLE SWIM was created to meet the everchanging 

fashion and performance needs of young active 

girls in sizes 4 through 14. The colors and prints are vibrant 

and cheerful, the styles are fashion forward with lots of 

detailing and the fi t is comfortable and most of all fl exible 

enough to allow for a range of movement. Standouts this 

season include colorful two-sets—bikinis and tankinis— 

with the Tripletail bikini set, in bright, vibrant shades with 

ruffl e details, a top seller. 

Sibling outfi ts in matching prints take center stage at 

SUNUVA, where the entire swimwear collection is UPF 

50+. “This season we have a gorgeous star print, in navy, 

white and red that we have done for both girls and boys. 

Recently we have noticed a lot more parents who want to

405 South 

BY ANITA G. 

For Information, Call 

800/717-0789 

3505 Cadillac Ave. #G1 

Costa Mesa, CA 92626 

www.anitag.com

RayRay 

dress all of their children in coordinating styles,” 

says Christina Sanders, sales and marketing 

assistant. Because there was also a huge demand 

for baby sizes, the company now does all its rash 

vests and boys swim shorts from 6-12 months. 

“We also have super cute swimming nappy pants 

for girls that coordinate with our rash vests. 

For next season we are developing some fantastic 

fl oat suits, so there will be even more things for the 

little ones!” Bright and fl uro colors are part of the 

mix as are exclusive prints, which are developed in 

house. “We think very carefully about the colors 

and fi nishings to ensure that the Sunuva 

collection offers something unique to parents,” 

she points out. 

RAYRAY girls spans from fun-loving toddlers to 

style-conscious preteens and now has a range of 

tutus and tulle as well as neon colors and cutouts 

to choose from. Using conversational ‘one of a 

kind’ prints, and pairing them with contemporary 

trims such as tulle fl owers and chunky beads is the 

order of the day in this collection that brings the 

comfortable, functional designs of surf wear 

tradition to a whole new generation. 

FLAP HAPPY puts the “fun” in function! Adding 

details such as ruffl es, bows, fl owers, and cheerful 

contrasting prints to their sun protective styles— 

most of their swimwear and hats feature a 

chemical-free, UPF 50+ design to block out 

Sunuva 


Ruffl es, fl owers, 

bows and beads 

are a few of the 

details that 

make kid’s 

swimwear pop.

DALLAS APPAREL & ACCESSORIES MARKET JANUARY 24-27, 2013 | MARCH 21-24, 2013 

www.dallasmarketcenter.com | 214.744.7444

harmful UV rays—its new line includes its signature playwear styles paired with 

favorite sunny staples such as swimwear, rash guards, and sun hats in new colors 

and prints. Whether she is a classic country beauty, a fabulous girly diva, or a 

tropical beach babe, every little fashionista will fi nd her favorite style! For the boys, 

styles include dinosaurs, pirate ships, monkeys, lions and more. Available in sizes 

starting at 6 months through size 8 for boys and girls, all high quality, comfortable 

fashions by Flap Happy are proudly made in Los Angeles, California, USA. 

UV SKINZ, known for high quality, high detail UPF 50+ sun protection products 

that are fun, fashionable, and affordable, strives to bring sun awareness to 

everything it does. Going forward, it’s more than doubled its product offering with 

fashion-forward twists to standard UV protective swim shirts via trendy appliqués 

and prints, and UPF 50+ hoodies, which have a ‘secret friend’ attached inside their 


limeapple swim 

Flap Happy 

Live. Love. Limeapple 

www.limeapple.ca 1.800.359.5171

UV Skinz 

front pouch pockets that the wearer can take 

along with them. They range from fun and edgy 

sharks for the boys to bright and colorful 

mermaids and butterfl ies for the girls. The 

brand has also repurposed the standard 

poncho and beach towel and created a 

‘poncho towel’ for the kids that is soft and 

comfortable and can be thrown on after water 

play. These too come with a ‘secret friend’ in 

their front pouch pocket and a ‘secret pocket’ 

on the inside that only the kids have access to 

so they can store all their newfound beach 

treasures. Swim bottom offerings have been 

expanded and now include long in-seam 

jammerz for boys and girls, and cuffed swim 

bottoms for girls as well as new and fun baby 

sun hats and baby sun suits with full front 

zippers for easy on-and-off access for ages 3 

mos. – 3T. ■ 


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Callana hat 


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Taj by Sabrina cover-up; 

World End Imports bracelets; 

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ST0612 128_SwimJournalAd2012.indd 1 6/13/12 8:57 AM

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JULY / AUGUST 2012 

SURF ■ RESORT ■ SWIM ■ WEAR 

Winning Winning 

Looks 

Finish Finish 

First IN 2013 

IN 2013 

COLLECTION 

COLLECTION 

PLUS PLUS 

Thinking Thinking 

Outside Outside 

the the Bikini Bikini 

Return Return of of the the 

Mannequin 

Mannequin 

january / february 2012 

cool 

classics 

retro suits that 

turn heads 

surf ■ r esort ■ s wim ■ w ear 

theswimjournal.com 


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marketplace 

SWIMWEAR 

CHILDREN’S SWIMWEAR 

SWIMWEAR 

AQUATAILS 

AquaTails presents mythical 

mermaid swim tails and matching 

swimwear. Made in a variety of styles, 

colors and fabrics, for all ages. Dive 

into the newest trend of mermaiding 

with our unique creations and enter 

a world of magic. 

EMAIL » joanne@aquatails.com 

WEB » www.aquatails.com 

JUST BONES 

BOARDWEAR 

Just Bones Boardwear TM introduces 

fi rst-of-its-kind patent-pending 

adjustable-waist boardshorts. A unique 

line of original design boardshorts 

featuring a hidden adjustable waist to 

provide a perfect fi t for boys of all sizes. 

PHONE » 973.271.6660 

WEB » www.justbonesboardwear.com 


SWIMWEAR 


SWIMWEAR 

SENSI BIKINIS 

Fun, chic swimwear that’s made to work. 

Functional yet stylish suits for surfi ng, 

kiting, beach volleyball or running around. 

Our brand captures the essence of 

women who are living their lives 

through watersports. Made in USA. 

Use code MAG2013 for 10% off! 

EMAIL » info@sensibikinis.com 

WEB » www.sensibikinis.com 

SNAPPER ROCK 

Snapper Rock UV50+ Swimwear 

collection includes the coolest rash tops, 

board shorts, bikini sets, baby sunsuits, 

hats & beach accessories. Designed to 

keep active kids stylish & safe in 

lightweight & breathable fabrics that kids 

will wear and moms love! 

PHONE » 410.280.2364 

WEB » www.snapperrock.com 

SWIMWEAR 


SWIMWEAR 

SUGIEWOGIE 

SugieWogie by Shari Riehl are the 

only control swimsuits that double as 

designer dresses. They are the 

SwimDresses for EveryWear — Beach, 

Dinner and Dance! All women can 

now celebrate rather than dread 

swimsuit season! 

EMAIL » shari.riehl@sugiewogie.com 

WEB » www.sugiewogie.com 

SQUIRTINI BIKINI 

Squirtini Bikini has a silhouette 

for all body types! This hip fashion 

forward tween-centric line has solid 

separates in a bevy of colors to 

encourage mixing-n-matching. 

Individuality shines in a Squirtini suit! 

PHONE » 917.406.1784 

WEB » www.squirtinibikini.com

RESORTWEAR AND ACCESSORIES 

ACCESSORIES 

SWIMWEAR 

NOUVELLE RESORT 

Nouvelle Resort presents its latest 

collection of beach dresses, pants, 

tops covers and accessories in chic 

silhouettes and bright colors and prints. 

Light weight, easy to wear and care for 

fabrics for the ‘beach babe’ at heart. 

PHONE » 214.893.0827 

WEB » www.nouvelleresort.com 

SUN ‘N’ SAND 

“An industry leader for over 27 years, 

Sun ‘N’ Sand TM remains your ultimate 

source for resort accessories. For artistic 

canvas totes, exquisite straw, 

exceptional headwear, and classic 

sarongs — choose the original, 

choose Sun ‘N’ Sand!” 

PHONE » 800.635.0846 

WEB » www.sunnsand.com 

RESORTWEAR 

MATERNITY SWIMWEAR 

MAKAI BEACH 

Family owned and operated Makai 

Beach specializes in beach cover-ups 

beautifully designed with stylish 

tropical prints. Our comfortable, 

casual, colorful aloha wear goes great 

at any occasion. Call us. We’d love to 

hear from you. 

PHONE » 808.456.5121 

WEB » www.makaibeach.com 

PREGO 

MATERNITY WEAR 

Maternity swimsuits for all sizes. 

Choose from bikini’s, tankini’s, 

one-piece suits and skirts. Available 

in prints and solids. 

All suits are made in the USA. 

EMAIL » pregomaternity@aol.com 

WEB » www.pregoswimwear.com 

COVERUPS 

HAIR & BODY 

GLAMOURPUSS NYC 

Glamourpuss NYC is a collection 

of beach chic accessories that take you 

effortlessly from cabana to cocktails. 

From the island-inspired Caftans to 

the spirited Petal Power bags, 

Glamourpuss’ pieces are the perfect 

solution to warm weather dressing. 

EMAIL » info@glamourpussnyc.com 

WEB » www.glamourpussnyc.com 

TRISWIM 

TRISWIM’s line is specifi cally 

formulated to remove chlorine, 

bromine, salt water and odor. 

Ingredients sequester the chemicals 

and wash them down the drain while 

hydrating with mega nutrients and 

vitamins. Salon rated / Paraben Free. 

PHONE » 800.620.4094 

WEB » www.tri-swim.com 


marketplace 

SUNCARE SWIMWEAR 

PRODUCTS 

BRONZO SENSUALE CERTIFIED 

ORGANIC SUN CARE 

Bronzo Sensuale Certifi ed Organic Sun Care 

Goes from Natural to Certifi ed Organic. 

Announcing our conversion of natural and 

botanical sun protection to Certifi ed Organic, 

protecting the body inside and out from 

harmful UV rays AND harmful ingredients. 

PHONE » 800.991.2226 

WEB » www.bronzo.net 

Utilize 

THE SWIM JOURNAL 

RESOURCE GUIDE 

For more 

information 

contact: 

Suzanne Bernhardt 

National Sales 

Manager 

770-852-2278 

Suzanne@ 

theswimjournal.com 

www.theswim 

journal.com 


ad index 

ECO SWIM BY AQUA GREEN BACK COVER 

ADELE KNITS 29 

ANNE COLE SIGNATURE 7 

ANITA G 51 

BABY BANZ 55 

IT FIGURES! 28 

CHINA SOURCING FAIR 23 

CURVEXPO 21 

DALLAS MARKET CENTER 53 

DIVA 5 

LIMEAPPLE 54 

INVISTA - XTRA LIFE LYCRA 25 

WET 3 

JAMAICAN STYLE INSIDE FRONT COVER 

KATE SWIM INSIDE BACK COVER 

LA LAME 61 

PROTOKOLO 59 

SALON ALLURE 9 

SOLAR 26 

STORETECH 59 

TARA GRINNA COVER 

SWIMWEAR ASSOCIATION OF FLORIDA 27 

WITZ SPORT CASES 55 

The Swim Journal apologizes for any errors or 

omissions that may have occurred in this list

trade show talk 

Legendary SwimShow Makes a 

Splash with 2013 Expansion Plans 

July 20 – 23, 2013 - Miami Beach Convention Center - Miami Beach, Florida 

After celebrating its 30th anniversary 

in style, the Swimwear Association of 

Florida’s SwimShow is expanding in 2013, 

adding another hall at the Miami Beach 

Convention Center and offering close to 

400,000 square feet to swimwear buyers and 

manufacturers from across the globe. 

The Swimwear trade show is scheduled 

for July 20-23, 2013 and is expected to 

welcome more than 8,500 brands and buyers 

from more than 60 countries. The additional 

space will allow special new areas to be laid 

out including a high-end Designer section 

and a Lingerie section to highlight those 

exclusive lines. 

“The demand for space at the SwimShow 

has absolutely skyrocketed, which meant at 

times, we had to turn away new brands that 

we wanted to include. This expansion will 

give more companies a chance to join the show and 

become one of our members,” said Diane Brucks, 

president of the Swimwear Association of Florida, 

noting that the show would still involve a strict juried 

process of selection. “All of these amazing brands offer 

the appeal, energy and design that will brighten 

beaches and inspire outdoor activity from season to 

season across the globe.” 

As the premier resource for buyers from all 

swimwear categories—with more than 2,500 lines from 

across the world—the SwimShow features a variety of 

iconic women’s, men’s and children’s swimwear 

companies, including: Milly, Shoshanna, Roidal, Manuel 

Canovas, Seafolly, Jets, Despi, Delfina, Maryan 

Mehlhorn, Luli Fama, Heidi Klein, Lenny, Natori, Calvin 

Klein, Ralph Lauren, Parke & Ronen, Zimmermann, 

Gottex, BCBG, Vitamin A, L*Space, Melissa Odabash, 

Osklen, and many more. 

“Year after year, this is where the swim industry 

gathers for the latest and greatest trends,” said 

SwimShow Executive Director, Judy Stein. “As we 

continue to offer the best new designers and lines, we 

are thrilled to offer more space to showcase the best in swimwear 

and lingerie from across the world.” 

Women’s swimwear sales alone were projected to reach 

almost $3 billion in 2012 and total U.S. swimwear sales were 

estimated at $4.2 billion, according to NPD Group forecasts, 

highlighting the reasons for the SwimShow’s popularity and 

expansion plans. n 

About the SwimweAr 

ASSociAtion of floridA 

Founded in 1982, the Swimwear Association of Florida 

produces and organizes SwimShow, the longestrunning 

and largest annual swimwear trade show. 

Located at the Miami Beach Convention Center, the 

event features 2,500 lines, attracts thousands of 

attendees and is recognized as a global industry leader 

in trends, news and business transactions. For more 

information, please visit www.swimshow.com. 


trade show talk 

66 

2013 Shows 

2013 

JAnuAry 

Surf Expo 

January 10-12 ❯❯❯ 

Orange County Convention Center 

Orlando, Florida 

www.surfexpo.com 

Dallas Market 

January 24-27 ❯❯❯ 

Dallas Market Center 

Dallas, Texas 

www.dallasmarketcenter.com 

februAry 

CurveNV 

February 18-19 ❯❯❯ 

Sands Expo, Hall G at the Venetian 

Las Vegas, Nevada 

www.curvexpo.com 

WWD MAGIC 

February 19-21 ❯❯❯ 

Las Vegas Convention Center 


www.magiconline.com 

CurveNY 

February 24- 26 ❯❯❯ 

Javits Center 

New York, New York 


April 

China Sourcing Fair 

April 27-30 ❯❯❯ 

AsiaWorld-Expo 

Hong Kong, China 

www.chinasourcingfair.com 

July 

Interfiliere /Mode City 

July 6-8 ❯❯❯ 

Paris Expo Porte de Versailles 

Paris, France 

www.mode-city.com 

Swimwear Association 

of Florida 

July 21-24 ❯❯❯ 

Miami Beach Convention Center 

Miami, Florida 

www.swimshow.com 

AuguSt 

WWD MAGIC 

TBA ❯❯❯ 

Las Vegas Convention Center 


www.magiconline.com 

CurveNY 

August 5-7 ❯❯❯ 

Javits Center 

New York, New York 


Dallas Market 

August 14-17 ❯❯❯ 

Dallas Market Center 

Dallas, Texas 

www.dallasmarketcenter.com 

CurveNV 

August 21-23 ❯❯❯ 

Sands Expo, Hall G at the Venetian 



September 

Surf Expo 

TBA ❯❯❯ 

Orange County Convention Center 

Orlando, Florida 

www.surfexpo.com 

october 

China Sourcing Fair 

TBA ❯❯❯ 

AsiaWorld-Expo 

Hong Kong, China 

www.chinasourcingfair.com

www.kateswim.com (800) 2-swim-33 info@kateswim.com

for more information: 

800.229.4577 

ecoswim.com

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