Chapter 6 - Ethical Culture Fieldston School

Chapter 6 - Ethical Culture Fieldston School Chapter 6 - Ethical Culture Fieldston School

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“Mr. Sinatra Gets Rejected” These social, economic and technological developments also had a decisive impact on American values. Until around the time Sinatra was born, the United States was predominately a culture of production: its social values (e.g. the Puritan work ethic), material conditions (an abundance of raw materials) and economic realities (like relatively high labor costs, which fostered technological innovation as well as the immigration of intellectual capital from abroad), helped create a society in which making things was paramount. Starting in the 1920s – the first decade where more Americans lived in cities than in rural areas – the U.S. became a culture of consumption: as many government and business leaders recognized, the future success of capitalism depended on nation’s ability to absorb incredible productive capacity via buying, spending, using up. Indeed, it was precisely the difficulty in absorbing this capacity that was widely blamed for the advent of the Great Depression. This new culture of consumption had important psychological ramifications that reached deep into the roots of mass consciousness. In the words of cultural historian Warren Susman, a society that once placed emphasis on character now prized personality. “Character” has a moral connotation; it suggests the essential nature of an individual in a way that transcends surface appearances. But “personality” suggests the allure of precisely such surface appearances, whether via the acquisition of cosmetics or a newly styled automobile (Alfred Sloan’s General Motors Corporation was finally able to beat Henry Ford at his assembly‐line game by subtly changing his models every year). Here again, the example of Crosby is instructive. While he no doubt had to work hard to establish himself, a large part of Crosby’s appeal was that he made it all seem so easy. He was one of the first modern celebrities – a man American History for Cynical Beginners 14

“Mr. Sinatra Gets Rejected” famous in large measure for being famous, and one whose fame allowed him to seemingly effortlessly cross into media like film and television even though his primary claim to fame was music. As a young man, Sinatra smoked a pipe and wore a hat in conscious emulation of his hero (upon finding a picture of Crosby in his room, an exasperated Dolly threw a shoe at her son and called him a bum). What he wanted, very clearly, was to become a show business personality just like Crosby. Significantly, however, there is one thing Sinatra pointedly did not copy from Crosby: his style of singing. “I was a big fan of Bing’s,” he later told his daughter. “But I never wanted to sing like him, because every kid on the block was boo‐boo‐booing like Crosby. I wanted to be a different kind of singer. And my voice was higher anyhow and I said, That’s not for me.” 17 To that end, Sinatra cultivated a more expressive approach. It was comparatively mild to what came later in his career, but was distinctive enough to win him attention, and, eventually, accolades. Of all the mysteries in Frank Sinatra’s career, few are more perplexing than the nature of his talent. To put it simply: how was it that a man who could not read music should be celebrated as an unparalleled interpreter of popular song? How did someone with virtually no formal training come to be seen as a musician’s musician, winning the admiration of unquestioned geniuses like Duke Ellington and Miles Davis? Actually, in the context of American popular music, these seeming anomalies are less contradictory than they might appear; musical ability is often as much about instinct as it is about training, and it’s likely that much of Sinatra’s originality came precisely from the absence of formal models to follow. Moreover, much of what made him unique had less to 17 Nancy Sinatra, My Father, p. 13. American History for Cynical Beginners 15

“Mr. Sinatra Gets Rejected”<br />

famous in large measure for being famous, and one whose fame allowed him to<br />

seemingly effortlessly cross into media like film and television even though his<br />

primary claim to fame was music. As a young man, Sinatra smoked a pipe and<br />

wore a hat in conscious emulation of his hero (upon finding a picture of Crosby<br />

in his room, an exasperated Dolly threw a shoe at her son and called him a bum).<br />

What he wanted, very clearly, was to become a show business personality just<br />

like Crosby.<br />

Significantly, however, there is one thing Sinatra pointedly did not copy<br />

from Crosby: his style of singing. “I was a big fan of Bing’s,” he later told his<br />

daughter. “But I never wanted to sing like him, because every kid on the block<br />

was boo‐boo‐booing like Crosby. I wanted to be a different kind of singer. And<br />

my voice was higher anyhow and I said, That’s not for me.” 17 To that end, Sinatra<br />

cultivated a more expressive approach. It was comparatively mild to what came<br />

later in his career, but was distinctive enough to win him attention, and,<br />

eventually, accolades.<br />

Of all the mysteries in Frank Sinatra’s career, few are more perplexing<br />

than the nature of his talent. To put it simply: how was it that a man who could<br />

not read music should be celebrated as an unparalleled interpreter of popular<br />

song? How did someone with virtually no formal training come to be seen as a<br />

musician’s musician, winning the admiration of unquestioned geniuses like<br />

Duke Ellington and Miles Davis? Actually, in the context of American popular<br />

music, these seeming anomalies are less contradictory than they might appear;<br />

musical ability is often as much about instinct as it is about training, and it’s<br />

likely that much of Sinatra’s originality came precisely from the absence of<br />

formal models to follow. Moreover, much of what made him unique had less to<br />

17 Nancy Sinatra, My Father, p. 13.<br />

American History for Cynical Beginners<br />

15

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