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<strong>TRAMP</strong> – Transnational Mobility of Older People in Europe<br />

74 Part II<br />

5. Senior-friendly programmes<br />

Problems and obstacles<br />

• Problems of accessibility of the target group concerning special programmes<br />

for senior citizens<br />

Information<br />

• In particular those with mobility issues expect offers which meet their<br />

needs. Addressing them as “senior citizens” or referring to programmes<br />

as “senior-deals” though is not useful, since that kind of approach implies<br />

help to special needs.<br />

Recommendations<br />

• Senior citizens can be reached most effectively if they get detailed information<br />

on the journey which serves as a good basis for their consideration<br />

of the pros and cons of participation and which allows an answer to the<br />

question whether potential barriers to mobility can be handled or not.<br />

• Those of severely limited mobility expect appropriate programmes, but<br />

this does not necessarily mean that the participants should be members of<br />

one age group only. In many cases intergenerational activities are desired<br />

which are nevertheless conceived with regard to the elderly.<br />

• Since senior citizens often have a greater need for safety (see safety), it is<br />

recommended recruiting them by persons they know, in clubs and associations<br />

in which the seniors are already integrated. Adverts in newspapers or<br />

travel agencies are also taken seriously.<br />

• When recruiting participants, the internet is a useful means since many<br />

senior citizens nowadays use the internet as a source of information.

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