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<strong>TRAMP</strong> – Transnational Mobility of Older People in Europe<br />
74 Part II<br />
5. Senior-friendly programmes<br />
Problems and obstacles<br />
• Problems of accessibility of the target group concerning special programmes<br />
for senior citizens<br />
Information<br />
• In particular those with mobility issues expect offers which meet their<br />
needs. Addressing them as “senior citizens” or referring to programmes<br />
as “senior-deals” though is not useful, since that kind of approach implies<br />
help to special needs.<br />
Recommendations<br />
• Senior citizens can be reached most effectively if they get detailed information<br />
on the journey which serves as a good basis for their consideration<br />
of the pros and cons of participation and which allows an answer to the<br />
question whether potential barriers to mobility can be handled or not.<br />
• Those of severely limited mobility expect appropriate programmes, but<br />
this does not necessarily mean that the participants should be members of<br />
one age group only. In many cases intergenerational activities are desired<br />
which are nevertheless conceived with regard to the elderly.<br />
• Since senior citizens often have a greater need for safety (see safety), it is<br />
recommended recruiting them by persons they know, in clubs and associations<br />
in which the seniors are already integrated. Adverts in newspapers or<br />
travel agencies are also taken seriously.<br />
• When recruiting participants, the internet is a useful means since many<br />
senior citizens nowadays use the internet as a source of information.