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as an equilibric practice, allowing for the presenting <strong>of</strong> self and claiming <strong>of</strong><br />

positive social values across the flow on ongoing talk. The facework as<br />

politeness approach conceived <strong>of</strong> facework within a positive - negative<br />

paradigm <strong>of</strong> face needs. I shall discuss the analytical purchase afforded by<br />

these fundamental readings <strong>of</strong> face and frameworks for addressing facework<br />

below (see Chapter 3). Before this however, I want to consider more closely the<br />

question <strong>of</strong> the applicability <strong>of</strong> the concept <strong>of</strong> face as advanced over the<br />

preceding pages and underlying assumptions <strong>of</strong> facework in a cross-cultural<br />

context, that is, as universally valid and applicable.<br />

In the preceding pages I have accorded considerable time to both<br />

G<strong>of</strong>fman's and Brown and Levinson's appropriation <strong>of</strong> face. This should rightly<br />

reflect the fundamental nature <strong>of</strong> these two texts in helping to understand how<br />

concerns with face, and routine practices to orient to face guide everyday<br />

interaction. G<strong>of</strong>fman's sociological writings essentially provided sensitising<br />

concepts for researchers to apply to everyday settings. Brown and Levinson's<br />

work however provided a linguistic basis for analysis, and thus set the ball<br />

rolling for the analyses <strong>of</strong> a multitude <strong>of</strong> specific speech acts, as well as<br />

inspiring texts variously recognising the import <strong>of</strong> face in studying discourse use<br />

(the present study included). However the preceding review is not to imply that<br />

face and facework are unproblematic, issues. Indeed, as I suggested in 1.0, the<br />

opposite <strong>of</strong> this is the case, with an increasing number <strong>of</strong> studies conceptually<br />

developing the concept <strong>of</strong> face and the facework practices employed in<br />

everyday life.<br />

Although many <strong>of</strong> these developments essentially corroborate the<br />

premises set out and implicit in the work <strong>of</strong> G<strong>of</strong>fman and Brown and Levinson,<br />

there has been work which, prima facie at least, seems to undermine the<br />

essentially Anglo-American paradigms for understanding facework.<br />

29

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