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Fig 9.2 A Maxim <strong>of</strong> Conversational Politeness<br />

SUPPORT AND RATIFY<br />

PROFFERED POSITIVE<br />

AND AfEGATIVE<br />

CONVERSATIONAL<br />

SELVES<br />

a) Maximise the expression<br />

<strong>of</strong> solidarity between selves<br />

b) Minimise the expression<br />

<strong>of</strong> individuation <strong>of</strong> selves<br />

a) Maximise the expression<br />

<strong>of</strong> individuation <strong>of</strong> selves<br />

b) Minimise the expression<br />

<strong>of</strong> solidarity between selves<br />

I think that future politeness research might gain some purchase by<br />

employing the facework as alignment approach and be in a position to bring the<br />

sociological concept <strong>of</strong> the self more in line with linguistic practice.<br />

I have concentrated specifically on two cultures here - the English and<br />

the Germans. Alongside further exploration <strong>of</strong> these two particular speech<br />

communities, I believe the facework as alignment approach has relevance for<br />

cross-cultural studies <strong>of</strong> facework in general. A dichotomy revealed in the initial<br />

review <strong>of</strong> face and facework in Chapter 1 was that between Eastern and<br />

Western conceptual i sati on s <strong>of</strong> face. Indeed, the differences between Eastern<br />

and Western conceptual isations <strong>of</strong> the self formed one <strong>of</strong> the foundational<br />

objections to Brown and Levinson's conceptualisation <strong>of</strong> face, particular the<br />

negative aspect which was framed as overly individualistic. I believe that my<br />

appropriation <strong>of</strong> the positive and in particular negative aspects <strong>of</strong> face here<br />

might help resolve this apparent East-West contradiction. The self as<br />

conversational construal, manifest as normative conversational behaviour, is<br />

not a fixed one but a conversationally contingent one. Thus, work in Asian<br />

Cultures may begin by examining actual ongoing conversation (very few do) to<br />

see a) what salient conversational selves are routinely mobilised, and b) how<br />

selves are mobilised along a solidarity-autonomy dimension in the playing out <strong>of</strong><br />

equilibric conversational interaction (i. e., how do conversationalists in Asian<br />

cultures safely negatively align themselves and claim autonomous stances? ).<br />

303

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