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4.0 Introduction<br />

CHAPTER<br />

4<br />

DOING SOCIA(B)L(E) SCIENCE<br />

In the previous three chapters I have drawn on a substantial and eclectic<br />

body <strong>of</strong> literature to address face and facework (Chapter 1), German-English<br />

differences in communicative style (Chapter 2), and posited a framework for<br />

addressing facework as alignment in sociable episodes (Chapter 3). In this<br />

chapter, before moving on to the analytical chapters, I want to briefly outline my<br />

general methodology for the collection and initial management and analysis <strong>of</strong><br />

conversational data.<br />

After formally out setting the research questions (4.1), 1 shall provide a<br />

brief description <strong>of</strong> the data sites from which my data are drawn. This will<br />

include details <strong>of</strong> settings and participants. I shall outline my methodology for<br />

data collection, focusing on the nature <strong>of</strong> the data employed, the recording<br />

remit, and technical aspects <strong>of</strong> data collection, as well as additional methods<br />

employed to enhance the depth <strong>of</strong> the analysis (4.2). Following this I shall<br />

provide an overview <strong>of</strong> the initial organisation and analysis <strong>of</strong> the conversational<br />

data (4.3). Issues concerning my role, relationship to participants, and related<br />

ethical issues will then be discussed (4.4). Finally, I will provide a conclusion<br />

(4.5).<br />

In effect, this chapter relates to the pre-analytical phase <strong>of</strong> this study, that<br />

is, the fieldwork phase. In that sense it shall focus on the procedures employed<br />

to gather data from sociable gatherings, as well as focusing on the actual<br />

experiences and contingencies <strong>of</strong> working in such milieu. The title <strong>of</strong> the chapter<br />

'doing social(b)l(e) science has been deliberately contrived to capture the full<br />

set <strong>of</strong> contingencies <strong>of</strong> this particular type <strong>of</strong> data collection ethnographic work.<br />

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