Establishing the Product Vision and Project Scope
Establishing the Product Vision and Project Scope
Establishing the Product Vision and Project Scope
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<strong>Project</strong> <strong>Scope</strong><br />
for release 1.0<br />
Chapter 5 <strong>Establishing</strong> <strong>the</strong> <strong>Product</strong> <strong>Vision</strong> <strong>and</strong> <strong>Project</strong> <strong>Scope</strong> 79<br />
<strong>Project</strong> <strong>Scope</strong><br />
for release 1.1<br />
<strong>Product</strong> <strong>Vision</strong><br />
<strong>Project</strong> <strong>Scope</strong> . . . for release 2.0 ·<br />
<strong>Project</strong> <strong>Scope</strong><br />
for release n<br />
Figure 5-1 The product vision encompasses <strong>the</strong> scope for each<br />
planned release.<br />
For example, a federal government agency is undertaking a massive<br />
five-year information system development effort. The agency defined <strong>the</strong><br />
business objectives <strong>and</strong> vision for this system early in <strong>the</strong> process, <strong>and</strong> <strong>the</strong>y<br />
won't change substantiaiJy over <strong>the</strong> next few years. The agency has planned<br />
some 15 individual releases of portions of <strong>the</strong> ultimate system. Each release is<br />
created as a separate project with its own scope description. Each scope<br />
description must align with <strong>the</strong> overall product vision <strong>and</strong> interlock with <strong>the</strong><br />
scope Statements for <strong>the</strong> o<strong>the</strong>r projects to ensure that nothing is inadvertently<br />
omitted.<br />
Blue·Sky Requirements<br />
A manager at a product development company that suffered near-catastrophic<br />
scope creep once told me ruefu11y, "We blue-skied <strong>the</strong> requirements<br />
too much." She meant that any idea anyone had was included in<br />
<strong>the</strong> requirements. This company had a solid product vision but didn't<br />
manage <strong>the</strong> scope by planning a series of releases <strong>and</strong> deferring some<br />
suggested features to later (perhaps infinitely later) releases. The team<br />
finally released an overinflated product after four years of development.<br />
Smart scope management <strong>and</strong> an evolutionary development approach<br />
would have let <strong>the</strong> teamship a useful product much earlier.