Technical Manual - Schwarzkopf Professional
Technical Manual - Schwarzkopf Professional Technical Manual - Schwarzkopf Professional
Together. A passion for hair Technical Manual
- Page 2 and 3: 2 BLONDME | COnTenT ConTenT Page 3
- Page 4 and 5: 4 BLONDME | InfORMATIOn & COnSuLTAT
- Page 6 and 7: 6 BLONDME | InfORMATIOn & COnSuLTAT
- Page 8 and 9: 8 BLONDME | BLOnDe BASICS The BLonD
- Page 10 and 11: 10 BLONDME | COLOuR 3 WAYS to go BL
- Page 12 and 13: 12 BLONDME | 1. LIGHTen & TOne BENE
- Page 14 and 15: 14 BLONDME | 1. PRe-LIGHTen & TOne
- Page 16 and 17: 16 BLONDME | 2. HIGHLIfTInG LIFTInG
- Page 18 and 19: 18 BLONDME | 3. WHITe BLenDInG WHIT
- Page 20 and 21: 20 BLONDME | CARE & STYLING BLonDMe
- Page 22 and 23: 22 BLONDME | TECHNOLOGY The next Ge
- Page 24 and 25: 24 BLONDME | PRODUCT ASSORTMENT OVE
- Page 26 and 27: 26 BLONDME | PRe-LIGHTeneD & COLOuR
- Page 28: 28 BLONDME | ALL BLOnDeS CARe ALL B
- Page 31 and 32: atrix STyLING COLOUR Shine Magnifyi
Together. A passion for hair<br />
<strong>Technical</strong> <strong>Manual</strong>
2 BLONDME | COnTenT<br />
ConTenT<br />
Page 3 Concept<br />
Page 4 Information and Consultation<br />
Page 8 Blonde Basics<br />
Page 10 BLONDME Colour 3 Ways<br />
Page 11 1. Lighten and Tone<br />
12 Premium Lift 9+ Lightener<br />
14 Toning Cream<br />
Page 15 2. Highlifting<br />
16 Lifting Cream<br />
Page 17 3. White Blending<br />
18 White Blending Cream<br />
Page 19 Premium Care Developer<br />
Page 20 Care & Styling<br />
22 Technology<br />
24 Product Assortment Overview<br />
25 Pre-lightened & Coloured Blonde Hair<br />
27 Highlighted Blonde Hair<br />
28 All Blondes<br />
Page 30 BLONDME Product Matrix
BLonDMe is the<br />
FIRST brand<br />
catering to all the needs<br />
of BLonDeS<br />
What makes<br />
BLonDMe unique?<br />
Simple, Yet <strong>Professional</strong> Usage:<br />
Ready-to-use BLOnDMe Toning, Lifting and White<br />
Blending shades.<br />
Advanced Lifting Performance:<br />
Premium Lift 9+ Lightener offers up to 9 levels of lift<br />
with advanced neutralization.<br />
Perfect Care and Colour<br />
Maintenance:<br />
Ingredients such as Keratin and Colour<br />
Reviving Pigments provide targeted<br />
care and colour maintenance for blonde hair.<br />
Blonde Specific Styling Solutions:<br />
BLOnDMe styling is able to cater to a specific<br />
blonde need: Shine.<br />
BLONDME | COnCePT<br />
<strong>Schwarzkopf</strong> <strong>Professional</strong> offers BLOnDMe—the first and only Colour, Care and<br />
Styling range that offers real and specific Blonde solutions. Helping you to create<br />
Supreme Blonde Hair Quality; in-salon and beyond.<br />
Endless Creative Potential:<br />
The unique BLOnDMe Toning assortment of exciting<br />
blonde toning creams makes it possible to create a<br />
unique blonde look.<br />
Illuminating<br />
Multi-Dimensional Shine:<br />
Keralumière Infusion adds Keratin and<br />
Silk Powder extract for deep care & illuminating<br />
multi-dimensional shine.<br />
3
4 BLONDME | InfORMATIOn & COnSuLTATIOn<br />
Because BLonDe is<br />
MoRe than just a<br />
CoLoUR, BLonDMe<br />
is more than just a<br />
PRoDUCT!<br />
HoW To ACHIeVe SUPReMe BLonDe HAIR QUALITY:<br />
I. BLonDMe<br />
InFoRMATIon<br />
& ConSULTATIon<br />
Listen to & understand your client‘s<br />
wishes and consult with them on<br />
possible blonde looks.<br />
III. BLonDMe<br />
CARe & STYLInG<br />
Help your clients to maintain<br />
their supreme new blonde look<br />
by recommending or giving tips<br />
on the right care & styling products.<br />
II. BLonDMe CoLoUR<br />
Combine your creativity with the existing<br />
BLOnDMe colours and create a signature<br />
blonde look for your client.
BLonDe - A MARKeT WITH HUGe PoTenTIAL<br />
Did you know…<br />
• 60% of an average salon’s turnover is made from blonde clients.*<br />
• 1 in 4 women in north America are blonde (natural or artifical).<br />
UnDeRSTAnDInG BLonDeS<br />
Did you know…<br />
• Blonde clients are loyal clients.<br />
• Most blondes choose lightener as their life partner and can’t imagine living without this<br />
highly addictive hair colour. Because blonde is the most challenging colour to perfect,<br />
blondes are in desperate search of excellent hair colourists and are not afraid to pay the<br />
cost of such expertise in order to obtain the best colour.<br />
• The benefit for your salon is being able to offer a reliable and excellent service to clients<br />
looking to achieve ‘Blonde’; exceptional loyalty, frequent visits and free, word-of-mouth<br />
advertising amongst friends, colleagues and admirers. Can you put a price on this?<br />
BLonDe CLIenT TYPeS - WHo IS YoUR CLIenT?<br />
• Natural blondes who want to spice up their blonde look.<br />
• Colour-treated blondes who don’t want to be without their favorite colour and strive for<br />
long-lasting high gloss colour.<br />
• Clients with dull and tired hair, that want to be transformed.<br />
• Blondes who desire seasonal changes.<br />
• Fashion forward clients who are eager to experiment with fashionable blonde colours.<br />
BLONDME | InfORMATIOn & COnSuLTATIOn<br />
Become your clients’<br />
BeST FRIenD and<br />
make BLonDeS your<br />
BUSIneSS drivers<br />
* Source: <strong>Schwarzkopf</strong> Survey 2006<br />
5
6 BLONDME | InfORMATIOn & COnSuLTATIOn<br />
Clients want your<br />
recommendation;<br />
however, you cannot<br />
make any suggestions<br />
until you fully<br />
understand their needs…<br />
BLOnDe is more demanding than any other hair colour, this makes professional<br />
blonde consultations a must-have for your business success. Take your time;<br />
discover which blonde type your client truly is.<br />
YOUR COLOUR CONSULTATION CHECKLIST:<br />
1. Make a thorough, clear assessment to gain a detailed understanding of your client’s wishes.<br />
2. Accurately test the client’s hair type and compatibility for their desired blonde result.<br />
3. establish the natural level and possible desired target shade.<br />
4. Make a truthful recommendation and ensure your consultations have realistic goals.<br />
YOUR CARE and STYLING CONSULTATION CHECKLIST:<br />
1. Accurately test your client’s hair-type and condition.<br />
2. Assess any damage due to previous chemical influences.<br />
3. Ask for current care & styling product usage and preferences.<br />
4. Make full and truthful recommendations.
HoW to convince<br />
YoUR CLIenTS<br />
to go BLonDe<br />
10<br />
REASONS<br />
FOR YOUR<br />
CLIENTS TO<br />
GO BLONDE<br />
1. ATTENTION<br />
“Blonde is a total head-turn factor.”<br />
2. YOUTH<br />
“It‘s like a face lift without surgery.”<br />
3. EXCITEMENT<br />
“Addictive like a drug.”<br />
4. FEMININITY<br />
“Definitely the most feminine hair colour.”<br />
5. SELF-CONFIDENCE<br />
“It makes me feel like a million dollars.”<br />
6. ATTRACTIVENESS<br />
“Gentlemen really do prefer blondes.”<br />
7. GLAMOUR<br />
“Celebs just love it.”<br />
8. SUCCESS<br />
“The colour of standout.”<br />
9. FUN<br />
“Being blonde just feels like a summer holiday.”<br />
10. ATTITUDE<br />
“My blonde expresses my personality.”<br />
BLONDME | InfORMATIOn & COnSuLTATIOn<br />
7
8 BLONDME | BLOnDe BASICS<br />
The BLonDe<br />
BASICS<br />
A good knowledge of colour theory and hair pigmentation<br />
is essential in order to become a true BLONDE EXPERT.<br />
COLOUR THEORY<br />
All of the colours that we see every day are made up from three primary colours.<br />
By mixing these three colours in different ratios we create all other colours,<br />
shades and tones.<br />
PRIMARY COLOURS<br />
The colour wheel displays the three primary colours,<br />
arranged in a triangle:<br />
• Yellow<br />
• Red<br />
• Blue<br />
SECONDARY COLOURS<br />
The three secondary colours are created by mixing two<br />
primary colours together:<br />
• Orange: Yellow + Red<br />
• Green: Yellow + Blue<br />
• Violet: Red + Blue<br />
OPPOSITE COLOURS<br />
As well as being used to create new colours, the opposite<br />
colours in the colour wheel can also neutralize each other:<br />
• Green neutralizes Red<br />
• Blue neutralizes Orange<br />
• Violet neutralizes Yellow
Black<br />
NATURAL COLOUR OF THE HAIR<br />
Dark<br />
Brown<br />
Within the hair there are two types of colour pigments that will determine its<br />
natural colour:<br />
• Eumelanin: a large colour pigment, dark in colour, which gives depth to the hair<br />
(black, brown-red). eumelanin is easily removed from the hair through oxidation.<br />
• Pheomelanin: a smaller colour pigment, lighter/warmer in colour, which provides a<br />
colour direction to the hair (orange-yellow). Pheomelanin is very small, deeply sealed<br />
into the hair structure and extremely resistant to solvents.<br />
LIGHTENING PROCESS<br />
During the lightening process, the warm underlying pigment may be exposed due to<br />
the remaining Pheomelanin pigments in the hair fiber. To achieve the perfect cool<br />
blonde colours, you will have to neutralize the warm underlying pigment.<br />
BLONDME gives you all the necessary tools<br />
to achieve that perfect blonde result.<br />
Medium<br />
Brown<br />
Light<br />
Brown<br />
Dark<br />
Blonde<br />
Medium<br />
Blonde<br />
BLONDME | BLOnDe BASICS<br />
Natural depth of the hair colour vs. colour of the pre-lightened underlying pigment<br />
Light<br />
Blonde<br />
extra Light<br />
Blonde<br />
1 3 4 5 6 7 8 9 10<br />
ultra<br />
Blonde<br />
9
10 BLONDME | COLOuR<br />
3 WAYS<br />
to go BLonDe<br />
no blonde is like the other. There are a million facets.<br />
Create your signature blonde looks!<br />
BLonDMe is based upon three important pillars and uses unique<br />
product formulations to enable the colorist to create a glorious blonde look:<br />
2. Highlifting<br />
1. Lighten<br />
& Tone<br />
3. White Blending<br />
Each of these three pillars enables you to achieve Supreme Blonde Hair Quality.<br />
In order to maintain the freshness of each colour design, BLOnDMe offers special<br />
care and styling products that are exclusively designed to meet the needs and<br />
demands of blonde hair.
CLIENT NEEDS:<br />
• The client has a dark natural base (light brown or darker) and wants to go for an ultra-blonde look,<br />
without going too warm.<br />
• The client wants to have an extremely light and cool tone.<br />
BLONDME’S SOLUTION:<br />
BLOnDMe Premium Lift 9+ Lightener gives up to 9 levels of lift while the advanced formula neutralizes<br />
any unwanted yellow pigments in the hair, suitable for natural or tinted hair.<br />
BLONDME STEPS:<br />
1. Lighten<br />
& Tone<br />
BLONDME | 1. LIGHTen & TOne<br />
• Pre-lighten the hair to the desired level based on your target end result. (TIP: When targeting neutral<br />
to cool shades, pre-lighten hair to a half of a level lighter than the desired end result.)<br />
• Application hints & tips:<br />
• Virgin hair: Apply to mid-lengths and ends and then apply to new growth last.<br />
• Previously colour treated hair: Start application on the darkest areas first.<br />
• Processing time is 20 to 45 minutes; depending on the desired level of lightness.<br />
• Shampoo and treat the hair with BLONDME care products ensuring hair is in optimal condition<br />
for the next step.<br />
• Blow dry the hair in order to assess the amount of remaining warm tones in the hair.<br />
• Using the colour wheel as your guideline, select the BLONDME Toning Cream of your choice.<br />
• The processing time for the BLONDME Toning Creams is 15 to 30 minutes. (Note: When toning<br />
blonde hair with cool shades, it is advisable to process visually in order to achieve the desired result.)<br />
Note: The BLONDME Toning Creams have a low Ammonia content and are formulated to deposit colour<br />
pigments on blonde hair level 8 and higher.<br />
11
12 BLONDME | 1. LIGHTen & TOne<br />
BENEFITS:<br />
• Provides up to 9 levels of lift on natural and coloured hair.<br />
• Removes colouration build-up.<br />
• Caring action on both inner structure and external hair surface.<br />
• Advanced neutralization: Anti-Yellow Agents target the Pheomelanin pigments<br />
in the hair and reduce yellow tones.<br />
• Soft and creamy working consistency.<br />
• Dust-reduced powder.<br />
• Flexible mixing ratio.<br />
MIXING:<br />
PReMIUM<br />
LIFT 9+<br />
LIGHTeneR<br />
Powder Lightener providing maximum lift on natural and coloured hair; even on<br />
the darkest bases.<br />
• The flexible mixing ratio (35g BLONDME Premium Lift 9+ Lightener + 50 to 90g of<br />
BLOnDMe Premium Care Developer) allows you to choose your preferred consistency.<br />
1 : 1.5 30g BLOnDMe Premium Lift 9+ Lightener + 45g Premium Care Developer<br />
1 : 2 30g BLOnDMe Premium Lift 9+ Lightener + 60g Premium Care Developer<br />
1 : 2.5 30g BLOnDMe Premium Lift 9+ Lightener + 75g Premium Care Developer<br />
• Always use BLONDME Premium Care Developer for pre-lightening, e.g.: 2% / 7 Vol.,<br />
6% / 20 Vol. or 9% / 30 Vol. (6% / 20 Vol. maximum for on-scalp application).<br />
• DO NOT USE 12% / 40 Vol.<br />
Lifting power<br />
higher<br />
level 5<br />
Advanced lifting<br />
performance up to 9 levels*<br />
BLonDMe<br />
Premium Lift 9+<br />
Lightener<br />
* verified by an external institute<br />
CoMPeTIToRS<br />
neutral<br />
Performance of<br />
neutralization<br />
yellow<br />
Advanced neutralization<br />
thanks to Anti Yellow Agents*<br />
BLonDMe<br />
Premium Lift 9+<br />
Lightener<br />
CoMPeTIToRS
APPLICATION:<br />
• Apply to dry hair. DO NOT shampoo before.<br />
• Apply the mixture immediately after preparation.<br />
• Use plenty of product to ensure optimum lifting effects and equalization.<br />
PROCESSING TIME:<br />
from 20 to 45 minutes.<br />
nOTe: Heat is not recommended (hair-dryers, drying hoods, etc.).<br />
RINSING:<br />
Rinse thoroughly; shampoo with BLOnDMe All Blondes Shampoo and<br />
apply BLOnDMe Blonde Brilliance Conditioner or BLOnDMe Blonde<br />
Brilliance Intense Treatment for more intensive care.<br />
BLONDE TECHNICAL HINTS AND TIPS:<br />
• For gentle lightening and the perfect time control, BLONDME Premium<br />
Lift 9+ Lightener can also be used with the BLOnDMe Premium<br />
Care Developer 2% / 7 Vol.<br />
• Every 5 minutes, visually check the progress.<br />
BLONDME | 1. LIGHTen & TOne<br />
13
14 BLONDME | 1. PRe-LIGHTen & TOne<br />
TonInG<br />
CReAM<br />
Toning cream, ready-to-use, with pigments for<br />
pre-lightened or natural, light blonde hair.<br />
BENEFITS:<br />
• New BLONDME Toning Cream with POLYMER TONE SUPPORT.<br />
• Colour protective polymers protect colour pigments during rinsing, after processing and when shampooed at home.<br />
• Improves colour retention.<br />
• Low ammonia content for increased gentleness.<br />
• Caring action on both inner structure and external hair surface.<br />
• Intermixable with all BLONDME Lifting and White Blending Creams.<br />
• Endless creative potential.<br />
RESULT: More intense tones—longer lasting colour result.<br />
AVAILABLE SHADES:<br />
Steel Blue for anti-orange effect and steel blonde effects.<br />
Ice for anti-yellowing effect and cool blonde tones.<br />
Sand for clear, true blonde tones.<br />
Caramel for true blonde tones with a touch of soft warm caramel.<br />
Strawberry for a fashionable pastel rosé effect.<br />
Lilac for eye-catching lilac tones.<br />
MIXING:<br />
• Mix the BLOnDMe Toning Creams and BLOnDMe Premium Care Developer in equal parts (1:1).<br />
• Recommended Developer strengths:<br />
2% / 7 Vol. on pre-lightened hair.<br />
6% / 20 Vol. on natural blonde hair.<br />
APPLICATION:<br />
• Apply to light blonde/pre-lightened hair.<br />
• Apply to damp, towel-dried hair.<br />
• If BLONDME Toning Creams are used after a pre-lightener or high-lift colour,<br />
neutralize hair with BLOnDMe Blonde Brilliance Conditioner.<br />
• Apply the mixture immediately after preparation.<br />
• Use plenty of product to ensure even, long lasting colour results.<br />
PROCESSING TIME:<br />
• From 15 to 30 minutes.<br />
• Heat is not recommended.<br />
• Visually monitor the development of the colour.<br />
RINSING:<br />
Rinse thoroughly; shampoo with BLOnDMe All Blondes Shampoo and apply<br />
BLOnDMe Blonde Brilliance Conditioner or BLOnDMe Blonde Brilliance Intense<br />
Treatment for more intensive care.<br />
BLONDE TECHNICAL HINTS AND TIPS:<br />
All BLOnDMe Toning Creams are intermixable so you can create your own, individual creations.
2. Highlifting<br />
CLIENT NEEDS:<br />
• The client wants a light, but natural looking blonde direction.<br />
• The client wants very fashionable, vivid, blonde colour & shine.<br />
• The targeted colour result is up to 5 levels of lift.<br />
BLONDME’S SOLUTION:<br />
The BLOnDMe Lifting range offers three ready-to-use lifting solutions;<br />
Ice, Sand and Caramel, delivering up to 5 levels of lift on natural hair.<br />
AVAILABLE SHADES:<br />
ICE: neutralize warmth, with a cool direction.<br />
SAND: Soft & natural blonde.<br />
CARAMEL: Soft caramel tone.<br />
BLONDME STEPS:<br />
• Mix 1:1 (9% / 30 Vol. or 12% / 40 Vol.).<br />
• Process up to 30 to 45 minutes.<br />
• Shampoo and treat the hair with BLONDME care products.<br />
BLONDME | 2. HIGHLIfTInG<br />
15
16 BLONDME | 2. HIGHLIfTInG<br />
LIFTInG<br />
CReAM<br />
Lifting cream with pigments, ready-to-use, for natural,<br />
dark blonde or lighter hair bases.<br />
BENEFITS:<br />
• Lifts up to 5 levels on natural hair.<br />
• Ready-to-use with added pigments for toning and/or neutralization.<br />
• Caring action on both inner structure and external hair surface.<br />
• Allows creative mixing with BLONDME Toning Creams.<br />
AVAILABLE SHADES:<br />
Ice up to 5 levels of lift and anti-yellowing effect.<br />
Sand up to 5 levels of lift and true natural blonde tones.<br />
Caramel up to 5 levels of lift and soft caramel tones.<br />
MIXING:<br />
• Mix the BLONDME Lifting Cream and BLONDME Premium Care Developer<br />
in equal parts (1:1).<br />
• Recommended Developer strengths:<br />
12% / 40 Vol. for levels 6 and 7.<br />
9% / 30 Vol. for levels 8 and lighter.<br />
APPLICATION:<br />
• Apply to dry hair, DO nOT shampoo before.<br />
• Apply the mixture immediately after preparation.<br />
• Use plenty of product to ensure optimum lifting effects and equalization.<br />
PROCESSING TIME:<br />
• 45 minutes on normal to thick hair.<br />
• 30 minutes on fine hair.<br />
• Heat is not recommended.<br />
RINSING:<br />
Rinse thoroughly; shampoo with BLOnDMe All Blondes Shampoo and apply<br />
BLOnDMe Blonde Brilliance Conditioner or BLOnDMe Blonde Brilliance Intense<br />
Treatment for more intensive care.<br />
BLONDE TECHNICAL HINTS AND TIPS:<br />
• Recommended natural level: Dark Blonde 6 and lighter.<br />
• If the natural level is darker than 6 or the hair has been previously coloured,<br />
use BLOnDMe Premium Lift 9+ Lightener.<br />
• BLONDME Toning Creams can also be added for individual shade creations.<br />
• Maximum mixing ratio when adding BLONDME Toning Creams is 1/4 of formula.<br />
example: 45g BLOnDMe Lifting Cream – Ice<br />
+ 15g BLOnDMe Toning Cream – Steel Blue<br />
+ 60g BLOnDMe Premium Care Developer
3. White Blending<br />
CLIENT NEEDS:<br />
• The client has a “salt and pepper effect” and wants to go blonde.<br />
• The natural hair needs to be lifted, and it is important to softly blend the white hair.<br />
• The client wants to have a modern blonde result.<br />
BLONDME’S SOLUTION:<br />
BLOnDMe offers three ready-to-use White Blending Creams; Ice, Sand and Caramel, that deliver up to<br />
4 levels of lift while the white areas are harmoniously blended.<br />
AVAILABLE SHADES:<br />
ICE: neutralize warmth, cool direction.<br />
SAND: Soft & natural blonde.<br />
CARAMEL: Soft caramel tones.<br />
MIXING:<br />
• Mix 1:1 (9% / 30 Vol. or 12% / 40 Vol.).<br />
• Process for 30 to 45 minutes.<br />
• Shampoo and treat the hair with BLONDME care products.<br />
BLONDME | 3. WHITe BLenDInG<br />
17
18 BLONDME | 3. WHITe BLenDInG<br />
WHITe<br />
BLenDInG<br />
CReAM<br />
unique cream with pigments, ready-to-use, that allows<br />
up to 4 levels of lift while blending white hair at the same time.<br />
BENEFITS:<br />
• Up to 4 levels of lift with white blending.<br />
• Ready-to-use with added pigments for toning and/or neutralization.<br />
• Caring action on both inner structure and external hair surface.<br />
• Allows creative mixing with BLONDME Toning Creams.<br />
AVAILABLE SHADES:<br />
Ice up to 4 levels of lift, white blending and anti-yellowing effect.<br />
Sand up to 4 levels of lift, white blending and true natural blonde tones.<br />
Caramel up to 4 levels of lift, white Blending and soft warm caramel tones.<br />
MIXING:<br />
• Mix the BLONDME White Blending Cream and BLONDME Premium Care Developer<br />
in equal parts: 1:1.<br />
• Recommended Developer strengths:<br />
12% / 40 Vol. for levels 6 and 7.<br />
9% / 30 Vol. for levels 8 and lighter.<br />
APPLICATION:<br />
• Apply to dry hair, DO NOT shampoo before.<br />
• Can be applied on white hair from 30% to 100% white.<br />
• Provides up to 4 levels of lift on natural hair.<br />
• Apply the mixture immediately after preparation.<br />
• Use plenty of product to ensure optimum white blending and lift.<br />
PROCESSING TIME:<br />
• 30 minutes on normal to fine hair.<br />
• 45 minutes on resistant white hair.<br />
• Heat is not recommended.<br />
RINSING:<br />
Rinse thoroughly; shampoo with BLOnDMe All Blondes Shampoo and apply<br />
BLOnDMe Blonde Brilliance Conditioner or BLOnDMe Blonde Brilliance Intense<br />
Treatment for more intensive care.<br />
BLONDE TECHNICAL HINTS AND TIPS:<br />
• Recommended natural level: Dark Blonde 6 and lighter.<br />
• If the natural level is darker than 6 or the hair has been previously coloured,<br />
use BLOnDMe Premium Lift 9+ Lightener.<br />
• BLONDME Toning Creams can also be added for individual shade creations.<br />
• Maximum mixing ratio when adding BLONDME Toning Creams is 1/4 of formula.<br />
example: 45g BLOnDMe Lifting Cream – Ice<br />
+ 15g BLOnDMe Toning Cream – Steel Blue<br />
+ 60g BLOnDMe Premium Care Developer
PReMIUM<br />
CARe<br />
DeVeLoPeR<br />
The ideal developer for lightening, toning, highlifting and white blending.<br />
4 AVAILABLE STRENGTHS:<br />
2% / 7 Vol.<br />
Toning<br />
6% / 20 Vol.<br />
Gentle Lightening<br />
9% / 30 Vol.<br />
Lightening<br />
12% / 40 Vol.<br />
Lifting<br />
BENEFITS:<br />
• BLONDME Premium Care Developer uses a specific formula that proactively maintains the<br />
hair’s natural moisture balance when mixed with BLOnDMe Premium Lift 9+ Lightener<br />
and BLOnDMe Lifting, White Blending and Toning Creams.<br />
• Protective Coating Agents cover the hair to protect it during processing.<br />
MIXING RATIOS:<br />
• BLONDME Premium Lift 9+ Lightener - 1:1.5 to 1:2.5 (flexible mixing ratio).<br />
• BLONDME Lifting, White Blending, Toning - 1:1.<br />
APPLICATION:<br />
• Toning pre-lightened hair.<br />
• Gentle lightening (allow flexible processing time).<br />
• Conventional lightening.<br />
• Toning natural light blonde hair (level 8 or lighter).<br />
• Maximum pre-lightening for off scalp only when used with BLONDME<br />
Premium Lift 9+ Lightener.<br />
• Used with BLONDME White Blending Creams.<br />
• Lifting natural light blonde hair (level 8 or lighter).<br />
• Used with BLONDME Lifting Creams and White Blending Creams.<br />
• Lifting or white blending on natural levels 6-7.<br />
• NOT RECCOMENDED TO USE WITH BLONDME Premium Lift 9+ Lightener.<br />
• Lifting on natural levels 6-7.<br />
• White blending on natural levels 6-7.<br />
Always use BLOnDMe Premium Care Developer for the<br />
BLOnDMe Premium Lift 9+ Lightener and<br />
BLOnDMe Lifting, White Blending and Toning Creams.<br />
BLONDE TECHNICAL HINTS AND TIPS:<br />
Use BLONDME Premium Care Developer 2% / 7 Vol. in order to:<br />
• Ensure optimal time control.<br />
• Maintain the integrity of the hair structure when lightening.<br />
• Avoid over-lightening at the new growth area when pre-lightening<br />
(due to heat emanated by the scalp).<br />
BLONDME | PREMIUM CARE DEVELOPER<br />
19
20 BLONDME | CARE & STYLING<br />
BLonDMe<br />
Care and Styling –<br />
specific solutions<br />
tailored to blonde hair<br />
At <strong>Schwarzkopf</strong> <strong>Professional</strong>, we know that blonde is more than just a colour. That is<br />
why we have created the BLOnDMe care and styling assortment to provide a TOTAL<br />
APPROACH to blonde. This 360°, holistic approach does more than just promise<br />
complete blonde care; it delivers.<br />
unique formulations, including Keralumière Infusion, have been specially designed to<br />
cater to the caring and styling needs of blonde hair. Pure luminosity, shine, strength<br />
and protection.
BLonDMe<br />
Care & Styling<br />
excellence<br />
PRe-LIGHTeneD AnD CoLoUReD BLonDe HAIR<br />
This care assortment for pre-lightened and coloured blonde hair has been developed to provide the ultimate care,<br />
even on the most porous hair.<br />
The rich and intense formulations provide deep, nourishing care for the most delicate of blonde hair without<br />
overloading even the most fine blonde hair-types. The hair is also internally repaired and protected to ensure that<br />
your new beautiful colour stays looking as good as it makes you feel.<br />
BLonDe BRILLIAnCe:<br />
• Specific cool and warm blonde cleansing and tone maintenance that does not overload or build up over time.<br />
• Rich emulsion conditioning care maintenance for delicate pre-lightened and colour-lightened hair.<br />
• Deep internal structural repair treatment for improved hair strength and elasticity of extremely porous hair.<br />
HIGHLIGHTeD BLonDe HAIR<br />
This care assortment for highlighted blonde hair has been specifically designed to meet the varying needs and<br />
porosity levels found in highlighted and multi-tonal blonde hair.<br />
The unique ‘Highlight Activating effect’ is based upon a magnetic care technique.<br />
It provides ‘positive’ cationic care ingredients that only attract to the ‘negative’, porous, areas of the hair. Because<br />
of the magnetic properties of the cationic care ingredients, they are able to target only the highlighted areas of the<br />
hair and have no effect on the positively charged non-highlighted hair. This ensures that additional nourishment is<br />
delivered only where needed.<br />
ILLUMI LIGHTS:<br />
• Highlight Activating Technology nourishes and protects the highlighted hair.<br />
• Gentle cleansing, lightweight conditioning and intense treatment formulations deliver personalized care.<br />
• Non-overburdening smoothing of the cuticles for untreated hair.<br />
ALL BLonDeS<br />
BLONDME | CARE & STYLING<br />
The BLOnDMe care and styling assortment delivers professional “in-salon” and<br />
“at-home” hair solutions to fulfill the varying and specific product needs of all<br />
blonde hair-types.<br />
Product ranges are based on Keralumière Infusion, which incorporates Keratin and<br />
Silk Powder extract to guarantee perfect care and repair for both the pre-lightened<br />
and colour-lightened or highlighted hair. The result is hair that is given deep care<br />
with illuminating, multi-dimensional shine.<br />
This care and styling assortment is suitable for use on any blonde tone and includes products that can be used<br />
at home as well as in the salon. now you can create a complete regime for your clients to cater for their special<br />
blonde needs.<br />
• Gentle in-salon cleansing for all blonde hair types.<br />
• Styling with shine for blonde specific styling solutions.<br />
21
22 BLONDME | TECHNOLOGY<br />
The next<br />
GeneRATIon<br />
of Blonde specific<br />
TeCHnoLoGY<br />
Keralumière Infusion represents the next generation of technology for the foundation<br />
of BLOnDMe. Combining Keratin and Silk Powder extracts, Keralumière Infusion<br />
has been specifically created to focus on the needs of delicate blonde hair;<br />
nourishing it with deep and intensive care, providing a soft and smooth feeling<br />
with an illuminating multi-dimensional shine.<br />
How does it work:<br />
Before<br />
Lightened and pre-lightened<br />
hair can become dull and<br />
lifeless without the correct<br />
blonde maintenance program<br />
to reinforce and strengthen the<br />
hair’s inner structure.
The formula with:<br />
KeRATIn PRoTeIn:<br />
• A fibrous structural protein to strengthen the inner<br />
hair fibers.<br />
• Refills the cavities of the inner hair structure to repair<br />
and improve the elasticity of porous, lightened and<br />
pre-lightened hair.<br />
After<br />
SILK PoWDeR exTRACT:<br />
• Hydrolyzed Silk Protein and Sericin.<br />
• A natural protein fiber with a high proportion of<br />
Glycine Amino Acid.<br />
• Helps improve tensile strength and elasticity.<br />
Keratin Protein reinforces the<br />
inner structure of delicate,<br />
lightened hair leaving it feeling<br />
and looking stronger with<br />
restored elasticity.<br />
Silk Powder extract infuses<br />
the hair with deep, nourishing<br />
care and smoothness, ensuring<br />
long-term shine and radiance<br />
on blonde hair; even after<br />
numerous washes.<br />
BLONDME | TECHNOLOGY<br />
23
24 BLONDME | PRODUCT ASSORTMENT OVERVIEW<br />
BLonDMe<br />
Care & Styling<br />
Product Assortment<br />
Pre-Lightened & Coloured Hair<br />
Highlighted Hair<br />
All Blondes<br />
Care<br />
Styling<br />
Blonde Brilliance<br />
Shampoo Light Cool-Ice<br />
Blonde Brilliance<br />
Shampoo Warm-Caramel<br />
Blonde Brilliance<br />
Conditioner<br />
Blonde Brilliance<br />
Intense Treatment<br />
Illumi Lights<br />
Shampoo<br />
Illumi Lights<br />
Leave-in Conditioner<br />
All Blondes<br />
Shampoo<br />
Shine<br />
Magnifying Spray
PRe-LIGHTeneD AnD CoLoUReD BLonDe HAIR<br />
BLONDE BRILLIANCE<br />
SHAMPOO LIGHT COOL-ICE<br />
Daily cleansing shampoo for cool blonde tones, suitable for pre-lightened and<br />
coloured blondes.<br />
BeneFITS<br />
• Cleanses and cares for the most delicate lightened and pre-lightened hair.<br />
• Delivers targeted levels of cool pigments to maintain the fresh, cool tone direction<br />
for improved blonde clarity.<br />
• Gently neutralizes yellow tones in the hair without changing the hair colour.<br />
• Creamy formulation bathes the hair in a rich foam; gently cleansing leaving the hair<br />
feeling soft and silky.<br />
APPLICATIon<br />
• Apply evenly to wet hair and gently massage in for up to 1 minute.<br />
• Rinse out thoroughly.<br />
BLonDMe HInTS & TIPS<br />
• Use daily for cleansing of cool blonde hair.<br />
• Can also be used for all other blonde hair-types for light neutralization.<br />
• Perfect to gently neutralize unwanted warm tones in blonde or white hair.<br />
• Perfect tone maintenance for BLONDME Ice or Steel Blue shades.<br />
BLONDE BRILLIANCE<br />
SHAMPOO WARM-CARAMEL<br />
Daily cleannsing shampoo for warm blonde tones, suitable for pre-lightened and<br />
coloured blondes.<br />
BeneFITS<br />
• Cleanses and cares for the most delicate lightened and pre-lightened hair.<br />
• Delivers precise levels of warm pigments to maintain a fresh, warm tone direction.<br />
• Creamy formulation bathes the hair in rich foam which gently cleanses, leaving the hair<br />
feeling soft and silky.<br />
APPLICATIon<br />
• Apply evenly to wet hair and gently massage in for up to 1 minute.<br />
• Rinse out thoroughly.<br />
BLonDMe HInTS & TIPS<br />
• Suitable for daily cleansing of warm blonde hair.<br />
• Can also be used for all other blonde hair-types for soft, light, additional warmth.<br />
• Perfect to softly refresh the warm tone in faded, warm blonde hair.<br />
• Perfect tone maintenance for BLONDME Sand, Caramel or Strawberry shades.<br />
BLONDME | PRe-LIGHTeneD & COLOuReD BLOnDe HAIR<br />
25
26 BLONDME | PRe-LIGHTeneD & COLOuReD BLOnDe HAIR<br />
BLONDE BRILLIANCE<br />
CONDITIONER<br />
Intensive care conditioning, suitable for pre-lightened and coloured blondes.<br />
BeneFITS<br />
• Protects and deeply nourishes pre-lightened and coloured hair.<br />
• Hydrolyzed Wheat Protein and Pro Vitamin B5 provide intensive care.<br />
• Balances the optimum care levels of porous, lightened hair.<br />
• Detangles porous hair making it easy to comb and reducing static.<br />
• Smoothes the surface of porous hair for optimum blonde colour shine.<br />
APPLICATIon<br />
• Apply evenly into towel-dried hair.<br />
• Leave for 2-3 minutes.<br />
• Rinse out thoroughly.<br />
BLonDMe HInTS & TIPS<br />
• Suitable for daily conditioning.<br />
• Use to condition both platinum cool and caramel warm tonal directions.<br />
BLONDE BRILLIANCE<br />
INTENSE TREATMENT<br />
Deep, Intense Keratin Restore Milk formula, suitable for all tone directions of<br />
whole-head, lightened and pre-lightened blondes.<br />
BeneFITS<br />
• Hydrolyzed Keratin intensively repairs the internal structure<br />
of fragile, coloured and pre-lightened hair.<br />
• High-tech Long Chain Silicones provide an unbroken chain<br />
film surface, leaving ultra smooth hair.<br />
• Keratin Boost Complex strengthens and regenerates hair<br />
elasticity without over-softening lightened hair.<br />
• Detangles porous hair, making it easy to comb.<br />
• Replenishes the hair with moisture.<br />
APPLICATIon<br />
• Apply evenly into towel dried hair.<br />
• Leave for 5 to 10 minutes.<br />
• Rinse out thoroughly.<br />
BLonDMe HInTS & TIPS<br />
• Use once a week for deep, effective internal repair on porous hair.<br />
• Use once every 4 to 6 weeks as part of a maintenance treatment regime.<br />
• Blonde Brilliance Intense Treatment is designed to concentrate mainly on internal repair.<br />
for an instant cosmetic finish, spray BLOnDMe Illumi Lights Leave-In Conditioner in the<br />
hair after rinsing out Blonde Brilliance Intense Treatment. Leave in and style.
ILLUMI LIGHTS<br />
SHAMPOO<br />
Daily Cleansing Shampoo, suitable for highlighted hair.<br />
BeneFITS<br />
• Highlight Activating Effect.<br />
• Regulated cationic ingredients deliver care specifically targeted to where it is needed.<br />
• Helps to smooth and condition the areas of lightened hair, which can be porous.<br />
• Gently cleanses without overloading the untreated hair areas.<br />
• Leaves hair feeling supple and soft.<br />
• Highlights are specially protected and activated, thereby restoring their vibrancy in<br />
between salon visits.<br />
APPLICATIon<br />
• Apply evenly to damp hair. Gently massage in for up to 1 minute.<br />
• Rinse out thoroughly.<br />
BLonDMe HInTS & TIPS<br />
• Suitable for daily cleansing.<br />
• Leave in for an additional minute on very porous, highlighted hair.<br />
ILLUMI LIGHTS<br />
LEAVE-IN CONDITIONER<br />
Lightweight Spray Conditioner, suitable for highlighted hair.<br />
BeneFITS<br />
• Lightweight, non-overloading conditioner, even for fine blonde hair types.<br />
• Cationic ingredients deliver intensive repair and nourishing care specifically on the<br />
highlighted areas where it is needed.<br />
• Strengthens the porous, lightened areas.<br />
• Smoothes the cuticle on the normal areas of the hair.<br />
• Special, lightweight, water-soluble silicone oils provide an instant shimmering<br />
shine to the hair.<br />
• Leaves the hair feeling smooth and healthy.<br />
APPLICATIon<br />
• Spray evenly over towel-dried hair.<br />
• Leave for 1 to 2 minutes then comb through.<br />
• Leave in.<br />
BLonDMe HInTS & TIPS<br />
• Suitable for daily conditioning.<br />
• Can also be used as a cutting aid by spraying onto the hair to even out the porosity.<br />
BLONDME | HIGHLIGHTeD BLOnDe HAIR<br />
27
28 BLONDME | ALL BLOnDeS<br />
CARe<br />
ALL BLONDES<br />
SHAMPOO<br />
In-salon cleansing shampoo, suitable for all blonde hair & blonde tones.<br />
BeneFITS<br />
• Helps prevent colour fading of all blonde tones.<br />
• Gently cleanses lightened and pre-lightened hair.<br />
• Rich, creamy foam leaves hair feeling soft and easy to comb.<br />
• Detoxifying agents in the shampoo remove impurities found in water, which can make<br />
blonde hair look dull; creating improved blonde clarity.<br />
APPLICATIon<br />
• Apply evenly to wet hair then gently massage in for up to 1 minute.<br />
• Rinse out thoroughly and condition and treat with your selected BLONDME product.<br />
BLonDMe HInTS & TIPS<br />
• Use All Blondes Shampoo after your BLONDME Lightening service in the salon.<br />
• Maintains natural highlights found in natural blonde hair.<br />
• Leaves a light translucent, champagne glow when used on white hair.<br />
STYLInG<br />
SHINE MAGNIFYING SPRAY<br />
Light, leave-in mist for illuminating shine, suitable for use on all blonde hair.<br />
BeneFITS<br />
• Fine mist, instant drying high-gloss finish.<br />
• Special lightweight smoothing Silicone and Apricot Oils provide a smooth<br />
glimmering shine to the hair.<br />
• UV filters protect against structural damage that can lead to colour fade on<br />
fragile blonde hair.<br />
• Adds extra high-luminosity for multi-dimensional shine.<br />
APPLICATIon<br />
• Lightly spray onto dry, styled hair.<br />
• Leave in.<br />
BLonDMe HInTS & TIPS<br />
• Use either daily or when an additional shine boost is required.<br />
• Perfect for smoothing down flyaway hair strands.<br />
• Enhances all blonde colour tone directions.
30<br />
BLONDME | PRODuCT MATRIX<br />
Blonde Brilliance<br />
for pre-lightened & coloured blondes<br />
Illumi Lights<br />
for highlighted blondes<br />
All Blondes<br />
for all blondes<br />
CARE<br />
BLONDME M<br />
Shampoo light cool-ice<br />
Daily cleansing shampoo with cool blonde tones.<br />
Colour Reviving Pigments enrich blonde tones<br />
with cool freshness for improved blonde clarity.<br />
Shampoo warm-caramel<br />
Daily cleansing shampoo with warm blonde tones.<br />
Colour Reviving Pigments enhance blonde tones<br />
with warm richness.<br />
Conditioner<br />
Intensive care conditioning.<br />
Detangles the hair, ensuring easy hair<br />
combability & reducing flyaways.<br />
Intense Treatment<br />
Rich & intense caring treatment.<br />
extra Keratin repairs the inner hair structure and<br />
provides intense hair strength, elasticity & vitality.<br />
Shampoo<br />
Daily cleansing shampoo.<br />
Highlights are selectively protected & activated thereby<br />
restoring their vibrancy in between salon visits.<br />
Leave-in Conditioner<br />
Lightweight Spray-Conditioner.<br />
Highlights are selectively nourished ensuring<br />
easy to comb healthy hair.<br />
Shampoo<br />
Cleansing shampoo specifically for the backwash.<br />
Helps prevent colour fade of all blonde<br />
tone directions.
atrix<br />
STyLING COLOUR<br />
Shine Magnifying Spray<br />
Light, leave-in mist.<br />
Provides an instant drying high gloss finish.<br />
1)<br />
2)<br />
3)<br />
Lighten<br />
Premium Lift 9+ Lightener<br />
Toning shades:<br />
Steel Blue<br />
Ice<br />
Sand<br />
Caramel<br />
Strawberry<br />
Lilac<br />
Highlifting<br />
Lifting shades:<br />
Ice<br />
Sand<br />
Caramel<br />
White Blending<br />
White Blending shades:<br />
Ice<br />
Sand<br />
Caramel<br />
Premium Care<br />
Developer<br />
2% / 7 Vol.<br />
6% / 20 Vol.<br />
9% / 30 Vol.<br />
12% / 40 Vol.<br />
BLONDME | PRODuCT MATRIX<br />
31
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