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Torsten Geissler - DRIVE C2X

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Towards deployment of Cooperative<br />

Intelligent Transport Systems (C-ITS)<br />

Business models and revenue sources<br />

for <strong>C2X</strong> communication SIS38<br />

ITS World Congress 2012<br />

October 24th<br />

<strong>Torsten</strong> Geißler<br />

Scientific Officer<br />

BASt – Federal Highway Research Institute


Agenda<br />

Deployment of Cooperative ITS<br />

• A tough nut to crack<br />

• Approaching the challenge<br />

• Deployment facilitators<br />

Featured areas of BASt engagement<br />

• Common understanding of value chains<br />

• Roles and responsibilities<br />

• Pre-deployment coordination<br />

31.10.2012|2 ITS WORLD CONGRESS 2012 – SIS 38<br />

project start date: 01.01.2011 | end date: 31.12.2013


Deployment of Cooperative ITS –<br />

A tough nut to crack<br />

Deploy?<br />

31.10.2012|3 ITS WORLD CONGRESS 2012 – SIS 38<br />

project start date: 01.01.2011 | end date: 31.12.2013<br />

Penguin effect<br />

• „Watch while being watched“<br />

• First movers and early adopters enjoy –<br />

in general – only limited benefits<br />

• Applicable to network industries<br />

such as Cooperative Intelligent<br />

Transport Systems (C-ITS)<br />

Consequence<br />

• Isolated deployment initiatives<br />

run a high risk to fail<br />

• Deployment decisions have to be<br />

prepared carefully and early<br />

• Cooperative systems call for<br />

cooperative minds


Deployment of Cooperative ITS –<br />

Approaching the challenge<br />

Telecom<br />

Industry<br />

Infrastructure<br />

Supplier<br />

Public<br />

Authorities<br />

Content<br />

Provider<br />

Road<br />

Operator<br />

Service<br />

Provider<br />

User<br />

Cooperative<br />

Systems<br />

Automobile<br />

Club<br />

Level One<br />

Car Manufacturer<br />

Level Two<br />

Research<br />

Institutions<br />

Automotive<br />

Supplier<br />

31.10.2012|4 ITS WORLD CONGRESS 2012 – SIS 38<br />

project start date: 01.01.2011 | end date: 31.12.2013<br />

Level Three<br />

Insurance<br />

Company<br />

What needs to be done?<br />

• Deployment and operation of C-ITS<br />

need involvement of many stakeholders<br />

• Prepare the ground for positioning of<br />

public authorities in C-ITS<br />

• Building bridges for creating commitment<br />

• Reach confidence among stakeholders<br />

to decide on and invest in their<br />

responsible part of Cooperative ITS<br />

How can it be done?<br />

• Matter of market design<br />

• Agreement on roles and<br />

responsibilities crucial<br />

• Institutional arrangements (strategic<br />

alliance, deployment platform)


Deployment facilitators –<br />

Answering the simple questions<br />

Why?<br />

Common understanding on the subject<br />

(i.e. integration of cooperative ITS into the<br />

value chain for traffic and traveller information)<br />

project start date: 01.01.2011 | end date: 31.12.2013<br />

How?<br />

Framework for agreeing on roles and responsibilities<br />

What?<br />

Widely accepted, standardised applications<br />

When?<br />

Synchronised acting<br />

31.10.2012|5 ITS WORLD CONGRESS 2012 – SIS 38<br />

Where?<br />

Geographically coherent deployment


Integrating Cooperative ITS into the value<br />

chain for traffic and traveller information<br />

Delivery<br />

Channels<br />

Event,<br />

Traffic<br />

situation<br />

Message<br />

Standards<br />

Cable from stationary detector<br />

Cellular Networks: 2G, 3G, 4G<br />

ITS G5: WLAN - IEEE 802.11p<br />

Detection<br />

Content Collection<br />

Proprietary (from det)<br />

CAM (vehicle)<br />

GATS (no longer in use)<br />

Content<br />

preprocessing<br />

Based on work and discussions within TISA and CEDR.<br />

project start date: 01.01.2011 | end date: 31.12.2013<br />

Internet<br />

Proprietary<br />

DATEX II<br />

31.10.2012|6 ITS WORLD CONGRESS 2012 – SIS 38<br />

Info-Service<br />

provision<br />

Analogue Radio: VHF/FM RDS<br />

Digital Radio: DAB, DAB+, etc.<br />

Cellular Networks: 2G, 3G, 4G<br />

ITS G5: WLAN - IEEE 802.11p<br />

Cable to VMS<br />

Internet to Web Site<br />

RDS-TMC<br />

TPEG<br />

DENM (vehicle)<br />

Proprietary (to VMS)<br />

Proprietary (to Web)<br />

Info-Service<br />

presentation<br />

End<br />

User


Roles and responsibilities in Cooperative ITS<br />

31.10.2012|7 ITS WORLD CONGRESS 2012 – SIS 38<br />

project start date: 01.01.2011 | end date: 31.12.2013<br />

Standardisation involvement<br />

• Roles and responsibilities in the context of<br />

Cooperative ITS based on architecture(s)<br />

for co-operative systems<br />

• CEN/ISO TS 17427, expected spring 2013<br />

Roles and responsibilities<br />

• Four top-level roles<br />

• Detailed by sub-roles<br />

• Allocation of responsibilities


Pre-deployment coordination<br />

31.10.2012|8 ITS WORLD CONGRESS 2012 – SIS 38<br />

project start date: 01.01.2011 | end date: 31.12.2013<br />

Recent Involvement in Field<br />

Operational Tests and<br />

deployment programmes<br />

• <strong>DRIVE</strong> <strong>C2X</strong><br />

• EasyWay Cooperative Systems Task Force<br />

• […]<br />

Presentation at ITS World Congress<br />

The road operator in the operation process of future cooperative services –<br />

Results of a stakeholder analysis<br />

performed by the EasyWay Cooperative Systems Task Force.<br />

Roland Schindhelm, Federal Highway Research Institute, Germany<br />

TS 093, Thu 25 Oct, 14:00 – 15:30


Amsterdam Group<br />

31.10.2012|9 ITS WORLD CONGRESS 2012 – SIS 38<br />

project start date: 01.01.2011 | end date: 31.12.2013<br />

Cooperation initiative<br />

• Voluntary cooperation platform of<br />

leading ITS stakeholders in Europe<br />

• Working towards coherent view on<br />

What, When and Where<br />

• Prioritising Day One Applications to be<br />

implemented in major European regions<br />

from 2015 onwards<br />

www.amsterdamgroup.eu


Thank you!<br />

31.10.2012|10 ITS WORLD CONGRESS 2012 – SIS 38<br />

project start date: 01.01.2011 | end date: 31.12.2013<br />

Contact:<br />

geissler@bast.de<br />

www.bast.de

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