21.03.2013 Views

Caflisch Script: a one-axis multiple master typeface

Caflisch Script: a one-axis multiple master typeface

Caflisch Script: a one-axis multiple master typeface

SHOW MORE
SHOW LESS

Create successful ePaper yourself

Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.

a <strong>one</strong>-<strong>axis</strong> <strong>multiple</strong> <strong>master</strong> <strong>typeface</strong><br />

<strong>Caflisch</strong> <strong>Script</strong>


a <strong>one</strong>-<strong>axis</strong> <strong>multiple</strong> <strong>master</strong> <strong>typeface</strong><br />

<strong>Caflisch</strong> <strong>Script</strong>


Oh! Nature’s noblest gi<br />

My grey goose quill<br />

Slave of my thouhts,<br />

Obedient to my will<br />

Torn from thy parent bird<br />

To form a pen.<br />

That first mihty<br />

Instrument of all men.<br />

Lor Bron


Adobe Originals<br />

Adobe Systems introduces <strong>Caflisch</strong> <strong>Script</strong>, a new font<br />

software package in the growing library of Adobe<br />

Originals <strong>typeface</strong>s designed specifically for today’s digital<br />

technology. Adobe Originals combine the power of<br />

Adobe Post<strong>Script</strong> <strong>typeface</strong> software technology and the<br />

most sophisticated electronic design tools with the spirit<br />

of craftsmanship that has inspired type designers since<br />

Gutenberg. Comprising both new designs and revivals of<br />

classic <strong>typeface</strong>s, Adobe Originals packages set a new<br />

standard for typographic excellence.<br />

<strong>Caflisch</strong> <strong>Script</strong>, a new <strong>multiple</strong> <strong>master</strong> script <strong>typeface</strong><br />

from Adobe, allows customization of font variations for<br />

specific requirements. An enhancement of Adobe’s industry-standard<br />

Type 1 font technology, <strong>multiple</strong> <strong>master</strong><br />

<strong>typeface</strong>s add new dimensions to typographic control<br />

and flexibility. With <strong>multiple</strong> <strong>master</strong> technology, interpolation<br />

is applied in an innovative way to <strong>typeface</strong><br />

attributes, or design axes, such as weight, width, optical<br />

size, and style. <strong>Caflisch</strong> <strong>Script</strong> is a <strong>one</strong>-<strong>axis</strong> design that<br />

allows the generation of weights between light and bold.<br />

This booklet provides some background on <strong>multiple</strong><br />

<strong>master</strong> <strong>typeface</strong>s and the <strong>Caflisch</strong> <strong>Script</strong> design. It also<br />

includes samples of <strong>Caflisch</strong> <strong>Script</strong> in various text and<br />

display settings. For complete instructions on how to<br />

install <strong>multiple</strong> <strong>master</strong> <strong>typeface</strong>s on a computer and<br />

how to generate custom instances, please see the Adobe<br />

Multiple Master User Guide.


Multiple Master Typefaces<br />

These new <strong>typeface</strong>s are called “<strong>multiple</strong> <strong>master</strong>s’’<br />

because two or more sets of outlines, or <strong>master</strong> designs,<br />

are integrated into each <strong>typeface</strong>. The <strong>master</strong> designs<br />

determine the dynamic range of each design <strong>axis</strong> in a<br />

<strong>typeface</strong>, and the Post<strong>Script</strong> language enables ondemand<br />

interpolation, or generation of intermediate<br />

variations, between the <strong>master</strong> designs. For example, a<br />

light and a bold <strong>master</strong> design delineates the dynamic<br />

range of possible font variations along the weight design<br />

<strong>axis</strong>, and the user can interpolate variations anywhere<br />

within this range. The particular design axes that comprise<br />

each <strong>multiple</strong> <strong>master</strong> <strong>typeface</strong> are based on the<br />

aesthetics and potential uses of that <strong>typeface</strong>; therefore,<br />

the number of design axes and their ranges vary from<br />

<strong>one</strong> <strong>multiple</strong> <strong>master</strong> <strong>typeface</strong> to another. Some of the<br />

possible design axes include weight, width, style, and<br />

optical size.<br />

Some of the possible <strong>multiple</strong> <strong>master</strong> design axes.<br />

Dynamic range<br />

light to bold<br />

condensed to extra-extended<br />

wedge serif to slab serif<br />

6-point to 72-point (scaled to same size)<br />

Design <strong>axis</strong><br />

weight<br />

width<br />

style<br />

optical size


<strong>Caflisch</strong> <strong>Script</strong><br />

<strong>Caflisch</strong> <strong>Script</strong> is a contemporary italic script, designed<br />

by Robert Slimbach and based on the handwriting of<br />

renowned Swiss typographer Max <strong>Caflisch</strong>. At first<br />

glance, it evokes a friendly and informal quality. But<br />

closer inspection reveals that it owes its character to a<br />

seas<strong>one</strong>d craftsperson with respect for classic handwriting<br />

traditions. The <strong>typeface</strong> assumes the calligraphic<br />

flourishes of the chancery hand and transposes them into<br />

the present day. <strong>Caflisch</strong> <strong>Script</strong> speaks directly to the<br />

reader and produces striking word images that enliven<br />

any communication. It is ideal for use on its own, for<br />

informal correspondence and advertising, or in conjunction<br />

with more static types for strong contrast.<br />

The <strong>Caflisch</strong> <strong>Script</strong> Weight Axis<br />

Before <strong>multiple</strong> <strong>master</strong> technology, <strong>typeface</strong> families<br />

were limited to a fixed selection of weights. With <strong>Caflisch</strong><br />

<strong>Script</strong>, type users can fine-tune <strong>typeface</strong> weight to best<br />

suit the job at hand. The <strong>Caflisch</strong> <strong>Script</strong> weight <strong>axis</strong><br />

spans from light to bold, and works much like a pen<br />

selector. The user can choose a pen style that ranges from<br />

fine-point to broad-felt-tip.<br />

<strong>Caflisch</strong> <strong>Script</strong> Swash Capitals<br />

shown in a progression of weights,<br />

from light to bold.


Designing <strong>Caflisch</strong> <strong>Script</strong><br />

The project began when Slimbach received a handwritten<br />

note from <strong>Caflisch</strong>. The clarity and virtuosity of his script<br />

so impressed Slimbach that he considered transforming<br />

<strong>Caflisch</strong>’s handwriting style into a <strong>typeface</strong> design.<br />

Months later, during a visit to Adobe, <strong>Caflisch</strong> agreed to<br />

write out several sample pages of his handwriting for<br />

Slimbach to experiment with. From these samples, written<br />

with a fibre profipen, Slimbach enlarged and cataloged<br />

a variety of letterforms, n<strong>one</strong> of which, having been<br />

written by the human hand, were exactly the same. Eventually,<br />

he derived a working character set with several<br />

alternates. These letterforms were scanned and digitized<br />

to establish a basis for the type design.<br />

During this early phase, Slimbach worked to retain the<br />

subtleties and detailing of the original handwritten<br />

samples, while making the necessary weight, shape, and<br />

spacing adjustments so that the font would perform well<br />

in all letter combinations and join in a natural manner<br />

as a connecting script. To make <strong>Caflisch</strong> <strong>Script</strong> into a<br />

<strong>multiple</strong> <strong>master</strong> font, Slimbach used the original test<br />

weight as a basis from which to design light and bold<br />

<strong>master</strong> designs for the weight <strong>axis</strong>. Later, alternate lowercase<br />

and swash capital fonts were developed to further<br />

represent <strong>Caflisch</strong>’s handwriting and provide users with<br />

a more exuberant version of the regular design. Throughout<br />

the creative process, <strong>Caflisch</strong> reviewed test proofs and<br />

provided valuable feedback on the developing type.<br />

This collaboration produced a script face that pleased<br />

both designers.


Figure 1. A section from Max <strong>Caflisch</strong>’s handwrien pages, on which the type design<br />

was based.<br />

BB<br />

HH<br />

g <br />

kk<br />

Figure 2. A sampling of the cataloged leerforms and the finished leer designs, highlighted<br />

in color.<br />

jene Lettern lesen, die sie kannten, druckte<br />

er seine Bibel so, daß es den Anschein hatte,<br />

sie sei von Hand geschrieben. Seine Entdekkung<br />

wurde in Rom und Venedig rasch bekannt,<br />

und so entwarf man die Druck- und<br />

Figure 3. The finished <strong>typeface</strong>.


Primary Fonts<br />

A set of primary fonts is supplied with each <strong>multiple</strong><br />

<strong>master</strong> <strong>typeface</strong>, comprising a collection of ready-to-use<br />

variations of the design. In addition to the hundreds of<br />

custom fonts that can be generated along the weight<br />

<strong>axis</strong>, <strong>Caflisch</strong> <strong>Script</strong> includes four primary fonts for each<br />

of the regular, swash, and alternate fonts.<br />

Primary fonts are named according to their position<br />

along each design <strong>axis</strong> in the <strong>typeface</strong>. The <strong>Caflisch</strong><br />

<strong>Script</strong> weight <strong>axis</strong> has been assigned a specific numerical<br />

range that is relative to other Adobe <strong>multiple</strong><br />

<strong>master</strong> <strong>typeface</strong>s. Relative numeric ranges are most<br />

useful when comparing the weights of <strong>typeface</strong>s used for<br />

text composition. To maintain consistency among<br />

<strong>multiple</strong> <strong>master</strong> <strong>typeface</strong>s, this relative system has been<br />

applied to the <strong>Caflisch</strong> <strong>Script</strong> weight <strong>axis</strong>.<br />

Primary font name abbreviations<br />

Light—light<br />

Reg—regular<br />

SemBld —semibold<br />

Bold —bold<br />

Design <strong>axis</strong> abbreviation<br />

wt—weight


280 light<br />

325<br />

364<br />

406 regular<br />

440<br />

490<br />

556 semibold<br />

570<br />

584<br />

598<br />

612<br />

626<br />

640 bold<br />

rituals involving pens, ink<br />

rituals involving pens, ink<br />

rituals involving pens, ink<br />

rituals involving pens, ink<br />

rituals involving pens, ink<br />

rituals involving pens, ink<br />

rituals involving pens, ink<br />

rituals involving pens, ink<br />

rituals involving pens, ink<br />

rituals involving pens, ink<br />

rituals involving pens, ink<br />

rituals involving pens, ink<br />

rituals involving pens, ink


Handwriting<br />

For 6,000 years, man has communicated through written<br />

symbols. The evolution of handwriting, from the earliest<br />

pictograms to our current alphabet, has been driven by a<br />

quest for simplicity and efficiency. For centuries, written<br />

language has been the primary means of documenting<br />

human endeavor, affording us a window to the past.<br />

The alphabet we know today was established during<br />

the Italian Renaissance. The elegant and practical<br />

scripts of this time evolved from earlier writing systems<br />

and derived their character from the broad-edged quill<br />

(figures 4 and 6). These scripts, in all their forms, had a<br />

sweeping influence on society and led to the creation of<br />

the roman and italic letterforms that we use today.<br />

In the early 17th century, with the advent of copperplate<br />

engraving as a means of reproducing letterforms<br />

and illustrations, italic handwriting evolved to emulate<br />

the marks of the engraver’s pointed burin. The pointed<br />

quill soon replaced the broad-edged quill, giving rise to<br />

copperplate handwriting. For the next 300 years, a vari -<br />

ety of pointed-quill handwriting styles were practiced by<br />

professionals and amateurs alike (figures 10 and 11).<br />

Modern handwriting is a potpourri of styles, written<br />

with a wide variety of instruments. It is an everyday<br />

activity with results ranging from a disposable note to a<br />

fine piece of calligraphy. Whether we write in a traditional<br />

or unconventional manner, our personality, intellect,<br />

and mood shine through. However, the primary<br />

purpose of writing is communication, which requires a<br />

legible script. Fine handwriting is a craft worthy of<br />

admiration as well as a joy to read.<br />

Early Pictogram, Val Camonica


Figure 4<br />

Figure 5<br />

A comparison between the early humanistic book hand of Poggio Bracciolini, 1425<br />

(figure 4), and the first <strong>typeface</strong> used by Sweynheim and Pannartz, Subiaco, 1465<br />

(figure 5). The early printers in Italy sought to emulate the manuscripts of the time<br />

and produced <strong>typeface</strong>s modeled on humanistic writing. Photos: Biblioteca Medicea<br />

Laurenziana and The Newberry Library.<br />

Figure 6<br />

Figure 7<br />

A comparison of the formal chancery writing (figure 6) and italic <strong>typeface</strong> (figure 7) of<br />

Ludovico degli Arrighi. As <strong>one</strong> of the preeminent writing <strong>master</strong>s of the Italian Renaissance,<br />

Arrighi instilled the qualities of his written script to the medium of printing<br />

type. Photos: A royal manuscript of Collenuccio, “Apologues,” about 1520, British Library.<br />

Arrighi’s 2nd italic type of 1523, The Newberry Library.


Figure 8. The late 16th century brought Robert Granjon’s Civilité type of about 1557,<br />

which was a stylized version of a Gothic cursive hand, and used as a book type.<br />

Photo: The Newberry Library.<br />

Figure 9. A sample of three popular printing types derived from regional pointed quill<br />

scripts. Imprimerie Royale Specimen of 1819. Photo: The Newberry Library.


Figure 10. Copperplate engraving from George Bickham’s book, “The Universal Penman,”<br />

1733–1741. With copperplate engraving, leers were cut, in reverse, into a metal plate<br />

with a pointed burin. The entire plate was then inked and the surface wiped clean,<br />

leaving ink in the engraved areas for printing onto paper.<br />

Figure 11. Personal correspondence from 1819. Copperplate handwriting was wrien by<br />

professional scribes and amateurs alike using a flexible pointed quill.<br />

Figure 12. Typefaces like Thomas Corell’s double pica script of 1774 presented even<br />

skilled punchcuers with the difficult task of reproducing the natural leer joins and<br />

fine hairlines characteristic of copperplate handwriting. Photo: The British Library.


Figure 13. Examples of everyday handwriting, showing a variety of writing styles<br />

and personalities.<br />

The tools of the trade<br />

Snell Roundhand* – Mahew Carter, 1966<br />

The tools of the trade<br />

Wilhelm Klingspor Gotisch* – Rudolph Koch, 1926<br />

e tools of the trade<br />

Poetica – Robert Slimbach, 1992<br />

The tools of the trade<br />

Tekton – David Siegel, 1989<br />

The tools of the trade<br />

Mistral® – Roger Excoffon, 1955<br />

The tools of the trade<br />

Visigoth – Arthur Baker, 1988<br />

Figure 14. Contemporary digital <strong>typeface</strong>s modeled on wrien forms.


<strong>Script</strong> Typefaces<br />

Strictly speaking, a script <strong>typeface</strong> is an imitation of handwriting.<br />

It is a maer of opinion which <strong>typeface</strong>s should<br />

be classified as scripts, especially since all early type designs<br />

come from wrien forms. Today, we typically label a <strong>typeface</strong><br />

as a script if it retains the look of having been wrien<br />

with a pen or other writing implement.<br />

From Gutenberg’s Bible<br />

The first successful script <strong>typeface</strong> was cut and cast in<br />

metal by Johannes Gutenberg. He modeled it on the Gothic<br />

script of the time and used it to print his famous bibles in<br />

the 1450s. As the printed book gained acceptance throughout<br />

Europe, new <strong>typeface</strong>s were created. The most successful<br />

early designs were based on the humanistic book hands<br />

of the Italian Renaissance (figures 5 and 7).<br />

In 17th-century France, three commonly used hand -<br />

writing styles were reproduced as printing types: Ronde,<br />

a rounded upright form; and bâtarde coulée and bâtarde<br />

ordinaire, both italic forms (figure 9).<br />

The double pica script of Thomas Corell (1774) emu -<br />

lated the copperplate scripts of the time and subsequently<br />

became the prototype for similar styles of types (figure 12).<br />

Type designers such as Fournier, Fleischman, Rosart,<br />

Didot, and Bodoni transformed distinguished versions of<br />

pointed -quill scripts into the vernacular of their times<br />

by rendering them as printing type.<br />

In the 19th and 20th centuries, numerous formal and<br />

freestyle script <strong>typeface</strong>s were designed. In addition to<br />

traditional broad-edged and pointed-quill script types,<br />

brush scripts and, more recently, scripts inspired by the<br />

felt-tipped marker, pencil, ruling pen, and even the spray<br />

paint can can now be seen.


Character Samples<br />

As a typographer and leering artist, Max <strong>Caflisch</strong><br />

applies many of the stylistic variations of Renaissance<br />

handwriting and typographic protocol to his own<br />

writing. These varied characters have been organized<br />

into three separate fonts for easy use.<br />

ABCDEFGHIJKLMNOPQRS<br />

abcdefghijklmnopqrstuvw<br />

<strong>Caflisch</strong> <strong>Script</strong> contains non-swash capital, lowercase leers, and<br />

tabular figures designed for use with both upper- and lowercase.<br />

ABCDEFGHIJKLMN<br />

abcdefghijklmnopqrstuvw<br />

<strong>Caflisch</strong> <strong>Script</strong> Swash comprises swash capitals, several swash lowercase<br />

characters, and lowercase figures.<br />

chckst<br />

ffffiffl<br />

a<br />

b<br />

c<br />

d e<br />

p q r<br />

l m n o<br />

<strong>Caflisch</strong> <strong>Script</strong> Alternate contains specialized swash lowercase<br />

leerforms and several useful ligatures. The small leers below each<br />

character indicate its keyboard access position.<br />

f<br />

g<br />

h i<br />

j k


abcdefghijklmnopqrstuvwxyz<br />

abcdefghijklmnopqrstuvwxyz<br />

A comparison of the <strong>Caflisch</strong> <strong>Script</strong> and <strong>Caflisch</strong> <strong>Script</strong> Swash lowercase<br />

styles. Highlighted are the letters that differ.<br />

TUVWXYZ<br />

xyz&1234567890<br />

OPQRSTUVWXYZ<br />

xyz&1234567890<br />

Character set for <strong>Caflisch</strong> <strong>Script</strong> & <strong>Caflisch</strong> <strong>Script</strong> Swash<br />

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdef<br />

ghijklmnopqrstuvwxyz&0123456789ÆŒÞÐ<br />

ŁØæœþðłøfiflßıªº¹²³$¢£¥ƒ¤/¼½¾%‰#°·^<br />

~÷¬=−+×µ.,;:!¡?¿'"‘’“”‚„-–—‹›«»()[]{}<br />

|¦/\_…†‡§*•@©®ÁÂÄÀÅÃÇÉÊËÈÍÎÏÌÑ<br />

ÓÔÖÒÕŠÚÛÜÙÝŸŽáâäàåãçéêëèíîïìñóôöòõšú<br />

ûüùýÿž´ˆ¨`˚˜¯˘˙ˇ˝˛¸<br />

Complete character set for <strong>Caflisch</strong> <strong>Script</strong> Alternate<br />

chckst<br />

ffffiffl


8.10 light<br />

To the writer’s mind, the physical act of shaping<br />

thoughts on paper has numinous overt<strong>one</strong>s.<br />

Not surprisingly, this reverence toward the<br />

mystery of the creative process permeates the<br />

tools of the trade, so that you find writers<br />

engaged in curious rituals involving pens, ink,<br />

pencils, paper, and even erasers. Some can only<br />

work with a single, charmed combination;<br />

others require different instruments for different<br />

kinds of composition. As a case in point,<br />

regular<br />

To the writer’s mind, the physical act of shaping<br />

thoughts on paper has numinous overt<strong>one</strong>s.<br />

Not surprisingly, this reverence toward<br />

the mystery of the creative process permeates<br />

the tools of the trade, so that you find writers<br />

engaged in curious rituals involving pens,<br />

ink, pencils, paper, and even erasers. Some can<br />

only work with a single, charmed combina -<br />

tion; others require different instruments for<br />

different kinds of composition. As a case in<br />

semibold<br />

To the writer’s mind, the physical act of<br />

shaping thoughts on paper has numinous<br />

overt<strong>one</strong>s. Not surprisingly, this reverence<br />

toward the mystery of the creative process<br />

permeates the tools of the trade, so that you<br />

find writers engaged in curious rituals<br />

involving pens, ink, pencils, paper, and even<br />

erasers. Some can only work with a single,<br />

charmed combination; others require different<br />

instruments for different kinds of compo-<br />

bold<br />

To the writer’s mind, the physical act of<br />

shaping thoughts on paper has numinous<br />

overt<strong>one</strong>s. Not surprisingly, this reverence<br />

toward the mystery of the creative process<br />

permeates the tools of the trade, so that you<br />

find writers engaged in curious rituals<br />

involving pens, ink, pencils, paper, and even<br />

erasers. Some can only work with a single,<br />

charmed combination; others require different<br />

instruments for different kinds of com-<br />

10.12 light<br />

To the writer’s mind, the physical act of shaping<br />

thoughts on paper has numinous overt<strong>one</strong>s. Not surprisingly,<br />

this reverence toward the mystery of the<br />

creative process permeates the tools of the trade, so<br />

that you find writers engaged in curious rituals<br />

involving pens, ink, pencils, paper, and even erasers.<br />

Some can only work with a single, charmed combination;<br />

others require different instruments for<br />

regular<br />

To the writer’s mind, the physical act of shaping<br />

thoughts on paper has numinous overt<strong>one</strong>s. Not<br />

surprisingly, this reverence toward the mystery of<br />

the creative process permeates the tools of the trade,<br />

so that you find writers engaged in curious rituals<br />

involving pens, ink, pencils, paper, and even erasers.<br />

Some can only work with a single, charmed combination;<br />

others require different instruments for<br />

semibold<br />

To the writer’s mind, the physical act of shaping<br />

thoughts on paper has numinous overt<strong>one</strong>s. Not<br />

surprisingly, this reverence toward the mystery of<br />

the creative process permeates the tools of the<br />

trade, so that you find writers engaged in curious<br />

rituals involving pens, ink, pencils, paper, and<br />

even erasers. Some can only work with a single,<br />

charmed combination; others require different<br />

bold<br />

To the writer’s mind, the physical act of shaping<br />

thoughts on paper has numinous overt<strong>one</strong>s. Not<br />

surprisingly, this reverence toward the mystery of<br />

the creative process permeates the tools of the<br />

trade, so that you find writers engaged in curious<br />

rituals involving pens, ink, pencils, paper, and<br />

even erasers. Some can only work with a single,<br />

charmed combination; others require different<br />

pens, ink, pencils


12.14 light<br />

To the writer’s mind, the physical act of shaping thoughts<br />

on paper has numinous overt<strong>one</strong>s. Not surprisingly, this<br />

reverence toward the mystery of the creative process permeates<br />

the tools of the trade, so that you find writers engaged<br />

in curious rituals involving pens, ink, pencils, paper, and<br />

even erasers. Some can only work with a single, charmed<br />

combination; others require different instruments for dif-<br />

regular<br />

To the writer’s mind, the physical act of shaping thoughts<br />

on paper has numinous overt<strong>one</strong>s. Not surprisingly, this<br />

reverence toward the mystery of the creative process permeates<br />

the tools of the trade, so that you find writers engaged<br />

in curious rituals involving pens, ink, pencils, paper, and<br />

even erasers. Some can only work with a single, charmed<br />

combination; others require different instruments for dif-<br />

semibold<br />

To the writer’s mind, the physical act of shaping<br />

thoughts on paper has numinous overt<strong>one</strong>s. Not surprisingly,<br />

this reverence toward the mystery of the creative<br />

process permeates the tools of the trade, so that you find<br />

writers engaged in curious rituals involving pens, ink,<br />

pencils, paper, and even erasers. Some can only work with<br />

a single, charmed combination; others require different<br />

bold<br />

To the writer’s mind, the physical act of shaping<br />

thoughts on paper has numinous overt<strong>one</strong>s. Not surprisingly,<br />

this reverence toward the mystery of the creative<br />

process permeates the tools of the trade, so that you find<br />

writers engaged in curious rituals involving pens, ink,<br />

pencils, paper, and even erasers. Some can only work<br />

with a single, charmed combination; others require<br />

paper, an even erasers<br />

55 pt.


14.16 light<br />

To the writer’s mind, the physical act of shaping<br />

thoughts on paper has numinous overt<strong>one</strong>s. Not surprisingly,<br />

this reverence toward the mystery of the<br />

creative process permeates the tools of the trade, so<br />

that you find writers engaged in curious rituals<br />

involving pens, ink, pencils, paper, and even erasers.<br />

regular<br />

To the writer’s mind, the physical act of shaping<br />

thoughts on paper has numinous overt<strong>one</strong>s. Not surprisingly,<br />

this reverence toward the mystery of the<br />

creative process permeates the tools of the trade, so<br />

that you find writers engaged in curious rituals<br />

involving pens, ink, pencils, paper, and even erasers.<br />

semibold<br />

To the writer’s mind, the physical act of shaping<br />

thoughts on paper has numinous overt<strong>one</strong>s. Not surprisingly,<br />

this reverence toward the mystery of the<br />

creative process permeates the tools of the trade, so<br />

that you find writers engaged in curious rituals<br />

involving pens, ink, pencils, paper, and even eras-<br />

bold<br />

To the writer’s mind, the physical act of shaping<br />

thoughts on paper has numinous overt<strong>one</strong>s. Not<br />

surprisingly, this reverence toward the mystery of<br />

the creative process permeates the tools of the<br />

trade, so that you find writers engaged in curious<br />

rituals involving pens, ink, pencils, paper, and<br />

shapin thouhts on<br />

64 pt.


18.20 light<br />

To the writer’s mind, the physical act of shaping<br />

thoughts on paper has numinous overt<strong>one</strong>s. Not<br />

surprisingly, this reverence toward the mystery of<br />

the creative process permeates the tools of the trade,<br />

so that you find writers engaged in curious rituals<br />

regular<br />

To the writer’s mind, the physical act of shaping<br />

thoughts on paper has numinous overt<strong>one</strong>s. Not<br />

surprisingly, this reverence toward the mystery of<br />

the creative process permeates the tools of the<br />

trade, so that you find writers engaged in curi-<br />

semibold<br />

To the writer’s mind, the physical act of shap -<br />

ing thoughts on paper has numinous overt<strong>one</strong>s.<br />

Not surprisingly, this reverence toward the mystery<br />

of the creative process permeates the tools of<br />

the trade, so that you find writers engaged in<br />

bold<br />

paper<br />

To the writer’s mind, the physical act of shaping<br />

thoughts on paper has numinous overt<strong>one</strong>s.<br />

Not surprisingly, this reverence toward the mystery<br />

of the creative process permeates the tools<br />

of the trade, so that you find writers engaged


24.26<br />

36.37<br />

42.43<br />

light, regular, semibold, bold<br />

To the writer’s mind, the physical act of<br />

shaping thoughts on paper has numinous<br />

overt<strong>one</strong>s. Not surprisingly, this reverence<br />

toward the mystery of the creative process<br />

light, regular, semibold, bold<br />

To the writer’s mind, the physical<br />

act of shaping thoughts<br />

on paper has numinous overt<strong>one</strong>s.<br />

Not surprisingly, this<br />

light, regular, semibold, bold<br />

To the writer’s mind, the<br />

physical act of shaping<br />

thoughts on paper has<br />

numinous overt<strong>one</strong>s.<br />

12345


13.15 regular<br />

To the writer’s mind, the physical act of shaping thoughts<br />

on paper has numinous overt<strong>one</strong>s. Not surprisingly, this<br />

reverence toward the mystery of the creative process permeates<br />

the tools of the trade, so that you find writers<br />

engaged in curious rituals involving pens, ink, pencils,<br />

paper, and even erasers. Some can only work with a single,<br />

charmed combination; others require different instruments<br />

for different kinds of composition. As a case in point,<br />

to choose the fountain pen an author must be unafraid<br />

swash regular<br />

To the writer’s mind, the physical act of shaping thoughts<br />

on paper has numinous overt<strong>one</strong>s. Not surprisingly, this<br />

reverence toward the mystery of the creative process permeates<br />

the tools of the trade, so that you find writers<br />

engaged in curious rituals involving pens, ink, pencils,<br />

paper, and even erasers. Some can only work with a single,<br />

charmed combination; others require different instruments<br />

for different kinds of composition. As a case in point,<br />

to choose the fountain pen an author must be unafraid<br />

swash regular with alternate regular<br />

To the writer’s mind, the phsical act of shapin thouhts<br />

on paper has numinous overt<strong>one</strong>s. Not surprisinly, this<br />

reverence towar the mystery of the creative process permeates<br />

the tools of the trae, so that you find writers<br />

enaed in curious rituals involving pens, in pencils,<br />

paper, and even erasers. Some can only work with a sinle,<br />

charme combination; others reuire different instruments<br />

for different inds of composition. As a case in point,<br />

to choose the fountain pen an author must be unafraid<br />

7890& 123456789070<br />

pt.


Role<br />

Call!<br />

THE COMMUNITY PLAYERS<br />

are now holding<br />

auditions for the<br />

Fall 1993 season.<br />

October 5–9 12:00–4:00<br />

call 208·995·4521


W<br />

hen are you coming up again?”<br />

asked the boy.<br />

“Not while the moon is in the<br />

sky,” replied the Sun.“We are no<br />

longer speaking. Why don’t you ask<br />

him?”<br />

4 5<br />

So the boy walked back to the<br />

top of the world, where he found<br />

the moon hanging from the stars,<br />

showing no signs of leavin.<br />

“I will not budge.” The moon<br />

was very stubborn.


MENU<br />

Soup of Spinach and Cream<br />

Tournedos with Sauce Bernaise<br />

French Beans with Sauce Poulette<br />

Salad<br />

A Variety of Cheeses<br />

Fruit Tart<br />

with Slifhtly Sour Cream<br />

Gevvey Chambertin 1939<br />

Pommard 1945<br />

Calvados


Pearl<br />

Alley<br />

Bistro<br />

Our chef, Marc<br />

Westburg, personally<br />

selects only the<br />

best ingredients for our<br />

ever-changing and<br />

innovative menu.<br />

110 PEARL ALLEY, 2nd FLOOR<br />

DOWNTOWN SANTA CRUZ<br />

tinkerton’s<br />

UpTown<br />

newsstand


Kristen Weerhahn<br />

Illustrations at the Polygon Gallery<br />

July–August, 1994<br />

Wednesday–Sunday, 1:00–4:00 pm


Carla Sandoval<br />

Director Museo Nacional<br />

Banco Centrale<br />

Bogotá, Columbia<br />

Dear Ms. Sandoval,<br />

On a recent business trip, I had the pleasure of spending several<br />

hours looking at your fine collection of pre-Columbian gold work.<br />

My company develops and sells electronic equipment for the<br />

archaeological profession, and, although I am not an expert on<br />

pre-Columbian gold work, I have absorbed quite a bit of knowledge<br />

and have been able to collect a number of pieces.<br />

While in the south wing, I noticed a double bat-head figure<br />

pendant, dated 11th to 14th century, from central Panama (no.<br />

11-38-4156). I am familiar with its style because in 1974 I purchased<br />

a single bat-head pendant (slide enclosed) that looks like<br />

it was made by the same crasperson. The overall design, texture,<br />

quality of finish, and color of the gold alloy bear an uncanny<br />

resemblance to the piece I own.<br />

I am very attached to this piece, however, I feel it is my<br />

responsiblity to offer it as a gi to the museum. Your collection is<br />

so beautifully displayed, while my piece sits in a dusty vault; it’s<br />

almost a sin. I will be in South America at the end of February<br />

and would like the opportunity to meet and show you the piece.<br />

If you are interested, please write or call at 619-438-0708. I look<br />

forward to hearing from you.<br />

Sincerely,<br />

Charles Brand<br />

Archeatronics • 472 Fifth Street • San Diego, CA 10203


Type Development at Adobe<br />

Type is developed at Adobe by a full-time staff of type<br />

designers. Each member of this group has specialized<br />

skills in type design and the use of tools needed to develop<br />

digital type. The Adobe type staff has a working relationship<br />

with many outside professionals, whose expertise<br />

represents a broad spectrum of historical, scholarly, and<br />

practical knowledge of typography and the modern<br />

graphic arts.<br />

Ex libris<br />

Anne Zilver<br />

E X L I B R I S<br />

V E R A R A N D


Max <strong>Caflisch</strong> began his distinguished typographic career<br />

as a compositor. He later worked as a typographic designer<br />

for several printing firms, assisting Jan Tschihold and<br />

Imre Reiner for three of those years. From 1943 to 1962, he<br />

was art director of Benteli AG in Berne–<strong>one</strong> of the leading<br />

printing and publishing firms in Switzerland. It was<br />

during this time, in 1952, that the Bauer Type Foundry<br />

released his Columna <strong>typeface</strong> design. In 1963, <strong>Caflisch</strong><br />

began teaching at the School of Arts and Cras in Zurich,<br />

where he was managing director of the graphics department<br />

until 1981. From 1963 until 1978, he also taught at<br />

Zurich’s School for Graphic Techniques. <strong>Caflisch</strong> has<br />

received numerous awards for book design, mounted<br />

many solo exhibits of his work, and authored several publications<br />

on typography.<br />

Robert Slimbach, who joined Adobe’s type staff in 1987,<br />

began working seriously on type and calligraphy four<br />

years earlier in the type drawing department of Autologic<br />

in Newbury Park, California. Since then, Slimbach<br />

has concentrated primarily on designing text faces for<br />

digital technology. He has designed <strong>typeface</strong>s for the<br />

International Typeface Corporation as well as the Adobe<br />

Originals <strong>typeface</strong> families Adobe Garamond , Minion ,<br />

Minion <strong>multiple</strong> <strong>master</strong>, Minion Cyrillic, Poetica,<br />

Sanvito , Utopia , and Myriad (co-designed with Carol<br />

Twombly). In 1991, he received the Charles Peignot<br />

Award from Association Typographique Internationale<br />

for excellence in type design.


Further Reading<br />

Fairbank, Alfred. “A Book of <strong>Script</strong>s.” London: Faber &<br />

Faber, 1977.<br />

Fairbank, Alfred and Berthold Wolpe. “Renaissance<br />

Handwriting: An Anthology of Italic <strong>Script</strong>s.” London:<br />

Faber & Faber, 1960.<br />

Gray, Nicolete. “A History of Lettering: Creative Experi -<br />

ment & Letter Identity.” Boston: David R. Godine, 1986.<br />

Specimen book produced by<br />

Fred Brady, Manger of New<br />

Typographic Development<br />

Molly Detwiler, Editor<br />

Robert Slimbach, Type Designer<br />

Laurie Szujewska, Art Director<br />

James Young, Designer<br />

Sample art designed by<br />

Jocelyn Bergen<br />

Brian Biggs<br />

Fred Brady<br />

Max <strong>Caflisch</strong><br />

James Young<br />

Photo of Max <strong>Caflisch</strong> by Lance<br />

Hidy. Photo of Robert Slimbach by<br />

Curtis Fukuda. Gallery Illustra -<br />

tion by Kristen Wetterhahn.<br />

Special thanks to Diane Dougherty<br />

for applying her technical expertise<br />

to production and post-produc -<br />

tion issues, and to Lynn Ruggles,<br />

who gave us access to her personal<br />

library.<br />

This book was produced with<br />

Adobe Illustrator and Adobe<br />

Photoshop software and the<br />

following <strong>typeface</strong>s from the Adobe<br />

Type Library: <strong>Caflisch</strong> <strong>Script</strong>, Snell<br />

Roundhand, Wilhelm Klingspor<br />

Gotisch, Poetica, Tekton, Mistral,<br />

Visigoth, and Minion Multiple<br />

Master. The paper is Mohawk<br />

Superfine. Printing is by West<br />

Coast Litho, Mountain View,<br />

California.<br />

Adobe, the Adobe logo, Adobe<br />

Garamond, Adobe Illustrator,<br />

Adobe Originals, the Adobe<br />

Originals logo, Adobe Photoshop,<br />

<strong>Caflisch</strong> <strong>Script</strong>, Minion, Myriad,<br />

Poetica, Post<strong>Script</strong>, Sanvito, Tekton<br />

and Utopia are trademarks of<br />

Adobe Systems Incorporated which<br />

may be registered in certain jurisdictions.<br />

Snell Roundhand and<br />

Wilhelm Klingspor Gotisch are<br />

trademarks of Linotype-Hell AG<br />

and/or its subsidiaries. Mistral is<br />

a registered trademark of Marcel<br />

Olive. Visigoth is a trademark of<br />

AlphaOmega Typography.<br />

Copyright © 1993 Adobe Systems<br />

Incorporated. All rights reserved.


Adobe<br />

<br />

Adobe Systems Incorporated<br />

1585 Charleston Road<br />

Mountain View, California 94043<br />

USA<br />

Adobe Systems Japan<br />

Swiss Bank House<br />

4-1-8 Toranomon, Minato-ku<br />

Tokyo 105 Japan<br />

Adobe Systems Europe B.V.<br />

Europlaza<br />

Hoogoorddreef 54a<br />

1101 BE Amsterdam Z.O.<br />

The Netherlands<br />

Adobe Systems U.K. Limited<br />

10 Princeton Mews<br />

167-169 London Road<br />

Kingston-upon-Thames<br />

Surrey KT2 6PT<br />

United Kingdom<br />

Adobe Systems GmbH<br />

Carl-Zeiss-Ring 11<br />

D-85737 Ismaning<br />

Germany<br />

Adobe Systems AB<br />

Business Campus<br />

Oxfordhuset<br />

Johanneslundsvägen 2<br />

194 81 Upplands Väsby<br />

Sweden<br />

Adobe Systems France<br />

Le Michel Ange<br />

17-19, boulevard du Mont d’Est<br />

93192 Noisy le Grand Cedex<br />

France<br />

$15 0399 2061 (11/93)

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!