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2012 Promega catalogue

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Life<br />

Science<br />

Catalog<br />

<strong>2012</strong><br />

Worldwide Contact List<br />

Section<br />

Contents<br />

Table of<br />

Contents<br />

Cell Signaling<br />

Drug Discovery Solutions<br />

Harnessing the Power of Bioluminescence for<br />

Biochemical & Cell-Based Assays<br />

Today’s drug development needs are mature and<br />

complex. Instead of targets, biology & workflow<br />

are key elements. Drug developers in academia and<br />

industry alike need assays that are sensitive, robust,<br />

scalable, and easy to use, all that fit their workflows<br />

while maintaining physiological relevance.<br />

No single assay can be applied to all phases of drug<br />

discovery but <strong>Promega</strong> has developed key platform<br />

technologies based on luminescence and fluorescence<br />

that can be applied across the discovery spectrum.<br />

From the well-defined biochemical assay to a<br />

phenotypic/’black box’ assay using genetic reporter<br />

assays, drug discovery assays span a complex spectrum<br />

of critical parameters and key deliverables.<br />

<strong>Promega</strong> continues to offer solutions that enable you<br />

to develop better drugs, faster:<br />

• Better profiling data<br />

• More biologically relevant data<br />

• Multiplexing solutions for increased understanding<br />

of biology<br />

• Custom Assay Services (CAS@promega.com)<br />

Starting with a single, well-defined biological reaction,<br />

we have developed a solid technology platform from<br />

which hundreds of unique in vitro biochemical & cellbased<br />

assays have been configured.<br />

On the following pages are multiple robust & validated<br />

assays for many early drug discovery needs. And if<br />

what you are looking for isn’t here, let us partner with<br />

you to develop a custom solution.<br />

136<br />

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VIABLE<br />

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NECROSIS<br />

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REDUCED VIABILITY<br />

<br />

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<br />

<br />

<br />

<br />

<br />

<br />

S<br />

N<br />

S<br />

N<br />

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APOPTOSIS<br />

For complete and up-to-date product information visit: www.promega.com/catalog<br />

<br />

Custom Assay Services<br />

Biology-driven, <strong>Promega</strong> technology-enabled<br />

custom solutions for :<br />

• Cell Engineering<br />

• Assay Development & Qualification<br />

• Assay-Ready Cells In-Scale<br />

www.promega.com/CAS/<br />

Reporter gene assays<br />

HO<br />

Proliferation/viability assays<br />

HO<br />

Cellular enzymatic assays<br />

Protease HO S<br />

Z-DEVD–N<br />

H<br />

N<br />

S S<br />

proluciferin<br />

9541MA<br />

<br />

luciferase<br />

N COOH + ATP<br />

Glo<br />

S<br />

ATP<br />

ATP ATP<br />

ATP ATP<br />

Lyse Cell<br />

Ultra-Glo<br />

N COOH + ATP<br />

Glo<br />

rLuciferase<br />

S<br />

N S<br />

N<br />

CO2H<br />

Promoter<br />

N COOH<br />

+ ATP<br />

luc<br />

Ultra-Glo<br />

rLuciferase<br />

Glo

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