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Zoru Bhathena

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We had no idea about what is going on…<br />

• No o pproper ope list s oof receivables ece ab es<br />

• No proper record of inventory<br />

• No proper records of orders<br />

• No proper understanding of DDP<br />

− Nine months delay in production, production but no priority list<br />

Simple Rules of Survival:<br />

• Respond to the customer who shouts the loudest<br />

• If customer has paid advance, advance ignore him the most<br />

7<br />

© 2008 TOCICO. All rights reserved.<br />

TOCICO 2008 Conference

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