Zoru Bhathena
Zoru Bhathena
Zoru Bhathena
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A Sellers Market<br />
• The eMain a cuso customers eswere eeHospitals, ospas, Pharma a a<br />
companies<br />
− Word of Mouth<br />
− Repeat Purchase<br />
− Personnel moving to other Hospitals<br />
• We were well known for quality equipments<br />
• We were was also well known for high prices<br />
• However, primarily we were known for our “late<br />
deliveries”<br />
4<br />
© 2008 TOCICO. All rights reserved.<br />
TOCICO 2008 Conference<br />
• Now looking back, we often wonder why the customers<br />
were buying equipments from us
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