Zoru Bhathena
Zoru Bhathena
Zoru Bhathena
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Product Mix Rationalization<br />
• We e thought oug that a ou our capac capacity y is s the e bo bottleneck e ec<br />
• Laundry was taking double the time of Sterilizer<br />
− T/day for Sterilizers was double that of Laundry<br />
TOCICO 2008 Conference<br />
• We decided to drop the laundry equipment, but how?<br />
• We doubled our prices prices…<br />
• Guess what, our sales also doubled!!!<br />
• What a product mix rationalization!!!<br />
Hope my customers are not listening<br />
23<br />
© 2008 TOCICO. All rights reserved.
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