Zoru Bhathena
Zoru Bhathena
Zoru Bhathena
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Price Paradigm<br />
• Ravi a sugges suggested ed we e increase c ease the e pprice! ce<br />
TOCICO 2008 Conference<br />
− Are you crazy! We are any way expensive! we will not sell<br />
anything!<br />
• However, We increased our prices by 30%, 3 months<br />
later we increased a further 30% and 3 months later<br />
another 30% 3 %<br />
• Contrary to popular belief! we got flooded with orders<br />
− Our factory was working on the edge!<br />
− We again started facing delayed deliveries!!!<br />
• And we thought g the sales will drop!!! p<br />
22<br />
© 2008 TOCICO. All rights reserved.
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