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Viable Vision implementation Experience in Neuland

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Background<br />

TOCICO 2009 Conference<br />

• <strong>Neuland</strong> entered <strong>in</strong>to a <strong>Viable</strong> <strong>Vision</strong> <strong>implementation</strong> contract<br />

with Goldratt Consult<strong>in</strong>g (GC) <strong>in</strong> Oct 2006 after go<strong>in</strong>g through a<br />

process of 1 hour, 1 day and the 4x4.<br />

• The expectations were that a holistic <strong>implementation</strong> of Theory<br />

of Constra<strong>in</strong>ts (TOC) should br<strong>in</strong>g significant bottom-l<strong>in</strong>e<br />

benefits.<br />

• The orig<strong>in</strong>al contract of Oct 2006 envisaged Vendor Managed<br />

Inventory (VMI) as the decisive competitive edge. But a deeper<br />

study of <strong>Neuland</strong>’s market revealed that the VMI offer was not<br />

suitable. The offer was then changed to Reliability and Rapid<br />

R Response (RRR) (RRR).<br />

5<br />

© 2009 TOCICO. All rights reserved.

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