OUR OUTLOOK - Pressalit A/S

KEEP LIVING AWARD 2009
Swimmer and multiple medal winner Karina Lauridsen is the 2009
recipient of Pressalit Care’s Keep Living Award and the title “Disabled
Athlete of the Year 2009”. Impressive results coupled with her
serious approach to the sport were decisive in her selection.
Karina Lauridsen, who is paralysed in both legs following a parachuting
accident, can add European champion, world champion
and new world record holder to her name following a year in which
she took part in the European Long Distance Swimming Championships
in Iceland and the World Short Distance Swimming Championships
in Rio de Janeiro, where she beat her own world record
in the 150 meter medley with a time of 2:45.73 minutes. Her incredible
season deservedly earned her Pressalit Care’s Keep
Living Award for 2009. The award worth DKK 20,000 was presented
by Vice President & COO Dan Boyter:
“All this year’s nominees have set a wonderful example with their
tremendous results, but there is no doubt that Karina Lauridsen’s
performance is in a class of its own. For this reason she is the perfect
recipient of the Keep Living Award for 2009. Karina is the very
epitome of the elite professional athlete. She possesses the necessary
will and determination to train hard every day in the pool.”
Proud award winner
It was an extremely proud award winner who thanked the committee
for its decision:
“I am extremely proud to have received this award. I appreciate Pressalit’s
core values of listening, learning and playing at a serious level
– and this is what I do myself. So these are values that I can fully endorse,”
said Karina Lauridsen following the presentation of the award.
IRONMAN
ANDERS OLSSON
The Swedish world-class swimmer is the new Keep Living
ambassador for Pressalit Care.
029#
Disabled
Sports
Pressalit Group has signed a personal sponsorship agreement
with the disabled swimmer and triathlete Anders Olsson, who over
the next two years will act as the company’s so-called Keep Living
ambassador in Sweden.
Despite making a late debut, 43-year-old Anders Olsson’s athletic
credentials are indisputable. He won Paralympic gold medals in
2004 and 2008 and is the holder of nine world records. In addition
to swimming, he is also a keen triathlete and hopes to qualify for an
Ironman in Hawaii. This has also earned him the nickname “ironman”.
A shining example for others
As Keep Living ambassador, Olsson will play an important part in
Pressalit Care’s sales and marketing activities.
“Our ambassadors exemplify the philosophy behind Pressalit Care’s
products and through their approach to life redefine the meaning
of overcoming the barriers facing the disabled. Anders Olsson is a
superb example of this. We are proud to be able to work with one
of Sweden’s greatest sports names, and we are looking forward to
introducing Anders to our customers in Sweden,” says Senior
Corporate Communications Manager Thomas Mandrup, who is in
charge of Pressalit’s sponsorship relations.