OUR OUTLOOK - Pressalit A/S

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LONDON
The top Danish disabled athletes won a total of
nine medals at the 2008 Paralympic Games in
Beijing, thus outdoing their non-disabled counterparts.
This impressive result must be built
upon and if possible improved, and this is where
the sponsorship agreement comes into the picture.
Among other things, the agreement seeks to
ensure optimal preparation for the athletes in the
build-up to the Paralympic Games in London in
2012.
An agreement with possibilities
Pressalit Group’s Vice President & COO, Dan
Boyter, was himself present at the Paralympic
Games in Beijing to watch the Danish athletes in
action. He is in no doubt that the sponsorship
agreement is necessary to ensure Danish disabled
athletes at world-class level:
“The future trend in disabled sports is undoubtedly
towards an even greater degree of professionalization,
and several other nations already
have comprehensive medal bonus schemes and
grants for their elite disabled athletes. If Denmark
is to be among the top nations, we are going to
need the same kind of professional approach for
our athletes. Pressalit is proud to be able to play
a part in this,” he explains.
PRESSALIT GROUP HAS EXTENDED ITS SPONSORSHIP
AGREEMENT WITH THE DANISH SPORTS ORGANISATION
FOR THE DISABLED (DHIF) FOR A PERIOD OF FOUR YEARS.
THE NEW SPONSORSHIP DEAL TOTALLING DKK 4 MILLION
UP UNTIL 2012 AIMS TO HELP DANISH DISABLED ATHLETES
JOIN THE RANKS OF THE WORLD ELITE IN TIME FOR THE
LONDON OLYMPICS IN 2012.
Effective training through Pressalit
Sports Academy
In 2006, Pressalit Group, the Danish Sports
Organisation for the Disabled and Team Danmark
launched the so-called Pressalit Sports Academy
– a training development programme for the
top Danish disabled athletes. A central element
of the extended sponsorship agreement is a further
strengthening of Pressalit Sports Academy.
From the outset, the academy has proved to be a
great help for the athletes, especially in the area
of sports psychology.
In future, the academy will widen its focus to include
national coaches and developing promising
new talent, a fact that is greatly appreciated
by DHIF:
“Developing the stars of the future takes time,
and with an extended Pressalit Sports Academy
we will be able to plan over the long term so we
can shape the athletes who will take over the
mantle after the Paralympic Games in 2012 – for
example, in the run-up to the 2016 games,” says
Michael Møllgaard Nielsen, Elite and Team Director
at DHIF.
FACTS ABOUT THE
MAIN SPONSOR SHIP
AGREEMENT
Pressalit Group A/S’ main
sponsorship of the Danish
Sports Organisation for the
Disabled (DHIF) covers the
period from 1 January 2009
to 31 December 2012
million.
a specific training programme
under the auspices of Pressalit
Sports Academy, where Team
Danmark contributes as a third
party providing a range of
service including consultancy
services. Pressalit Sports
Academy was first launched
at the beginning of 2006.
Academy will be divided into
three groups: Training programme
for coaches (PSA
Coach), training programme
for the best elite athletes (PSA
Paralympic) and a training
programme for the group of
athletes just below the top
echelon (PSA Talent).