OUR OUTLOOK - Pressalit A/S

MARTIN FOYLE
SENIOR COMMERCIAL DIRECTOR, PRESSALIT CARE PLC
“In the wake of the worst recession
to hit the UK since the 1930s, the
devaluation of the English pound
against the Danish krone has
posed a particular challenge for
us. This has made Pressalit
Care’s products more expensive in the UK market.
Nevertheless, we have secured considerable
growth in the sale of solutions aimed at particular
segments such as schools. A development initiative
by Worcestershire County Council which is
intent on improving accessibility for the disabled,
has, for example, led several schools in the area
to install new specially designed bathrooms featuring
the Pressalit Care system.
On the kitchen side, we won our
biggest order to date when the
Indivo lifting units were chosen
as the prize-winning solution for
the Independent Living Project
(ILP) in Leeds. The project aims
to improve the opportunities
for more than 340 disabled
people..
In 2010 we expect to see modest
growth in the UK market, and
we are committed to promoting
Pressalit Care awareness
through an active PR, marketing
and trade fair programme.”
OSLO, NORWAY
At the turn of 2008/09, Pressalit A/S acquired Biseth,
which for 20 years acted as an agent for Pressalit in
Norway. In its place, Pressalit established its own subsidiary
in Oslo. The company has high expectations of
both the specialist trade and the growing Norwegian
DIY market.
TOKYO, JAPAN
Pressalit Care received considerable praise at the H. C. R.
Expo fair, where the company exhibited its products together
with the local distributor, Abilities Care Net. More
than 100,000 people visited the exhibition, and architects
in particular showed a keen interest in Care’s products.
ABU DHABI, UNITED ARAB EMIRATES
Abu Dhabi Medical Congress 2009 is one of the most
important rehabilitation and healthcare exhibitions in the
Middle East. The exhibition showcases the latest products
for emergency response, primary healthcare,
patient safety and rehabilitation. Pressalit Care was
represented at the exhibition.
RAYONG, THAILAND
Pressalit A/S has begun construction of a new toilet
seat factory in Thailand. The factory will function as a
bridgehead to the Far East markets and is expected to
become fully operational by the end of 2010.
JOHANNESBURG, SOUTH AFRICA
In the past year, Pressalit Care’s agent in South Africa,
JessenDakile, has completed two projects, namely the
fitting out of a major hospital in the capital and a private
home for an injured doctor.
021#
The World
is our Oyster