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SAYING GOODBYE TO A TOUGH YEAR<br />
– AND LOOKING FORWARD TO BETTER TIMES AHEAD<br />
Take a look at the world around us<br />
Dear reader!<br />
I won’t hesitate in calling 2009 a tough year. As<br />
we look back at the highlights of 2009, we can<br />
safely say that, as feared, it was a year marred by<br />
financial crisis – not only for us, but for many others<br />
as well. The whole sanitation sector suffered<br />
as a result of fluctuations in the construction industry,<br />
causing even well-established HWS companies<br />
to come under severe pressure.<br />
The financial crisis cannot be said to be one of<br />
our making, as in no way does it reflect problems<br />
linked to <strong>Pressalit</strong> Group’s business foundation.<br />
Rather the crisis is rooted in a global meltdown in<br />
which we have no part. This said, it is inevitable<br />
that we have been affected by its repercussions<br />
and have had to act accordingly. As early as the<br />
beginning of 2009, it became clear that our annual<br />
revenue budgets were no longer realistic.<br />
The annual accounts show that <strong>Pressalit</strong> Group’s<br />
turnover for the year amounted to DKK 460.3<br />
million, which is 14% lower than in 2008. Nevertheless<br />
we were able to respond to the situation<br />
quickly and substantially reduce our costs thanks<br />
to an extraordinary effort. Unfortunately this<br />
meant parting company with a number of dear<br />
colleagues, which proved difficult for everyone in<br />
the company.<br />
A black zero on the bottom line<br />
Our annual earnings before interest and taxes<br />
(EBIT) show a modest profit of DKK 1.6 million –<br />
corresponding to a “black zero” on the bottom line.<br />
This must be viewed as a satisfactory result in<br />
light of the current crisis. We have benefited from<br />
tight financial management, which together with<br />
the reduction in stocks has had a positive impact<br />
on our liquidity. The company also has a sizeable<br />
equity ratio, despite the fact that a few years ago<br />
the banks tried to convince us that this was passé.<br />
At a time of intense focus on costs, it is good to<br />
see that throughout 2009 we have been able to<br />
improve productivity in our plastics factory. As<br />
the global economy begins to move from recession<br />
towards recovery, we know we have a sustainable<br />
streamlined company geared to the future. We<br />
have made the right investments that equip us for<br />
global competition – not least our decision to<br />
build a new toilet seat production facility in Thailand<br />
in 2010.<br />
As the global economy<br />
begins to move from recession<br />
towards recovery,<br />
we know we have a sustainable<br />
streamlined company<br />
geared to the future.<br />
Generational shift<br />
In terms of ownership, the company has undergone<br />
a generational shift inasmuch as my brother,<br />
and former COO Erik Boyter, sold his shareholding<br />
in the company in October. My mother, Fay<br />
Boyter, also decided to sell the majority of her<br />
shares in the company at the close of 2009. This<br />
means that Kim Boyter and myself have acquired<br />
their shares and now each own 45% of the A<br />
shares in <strong>Pressalit</strong> Group A/S. Fay Boyter continues<br />
to own the remaining 10% of B shares.<br />
Insight and outlook<br />
The Executive Committee has used the year to<br />
look beyond our own borders. We have visited<br />
nearly all our international distributors – excellent<br />
strategic business partners crucial to our two<br />
core business areas. This has taken us to such<br />
faraway destinations as Japan,<br />
Israel, Spain and Australia. This<br />
annual profile therefore focuses<br />
on our international outlook, but<br />
equally the insight yet another<br />
year of financial hardship has<br />
given us.<br />
Happy reading!<br />
Dan Boyter<br />
Executive Vice President & COO