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OUR OUTLOOK - Pressalit A/S

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SAYING GOODBYE TO A TOUGH YEAR<br />

– AND LOOKING FORWARD TO BETTER TIMES AHEAD<br />

Take a look at the world around us<br />

Dear reader!<br />

I won’t hesitate in calling 2009 a tough year. As<br />

we look back at the highlights of 2009, we can<br />

safely say that, as feared, it was a year marred by<br />

financial crisis – not only for us, but for many others<br />

as well. The whole sanitation sector suffered<br />

as a result of fluctuations in the construction industry,<br />

causing even well-established HWS companies<br />

to come under severe pressure.<br />

The financial crisis cannot be said to be one of<br />

our making, as in no way does it reflect problems<br />

linked to <strong>Pressalit</strong> Group’s business foundation.<br />

Rather the crisis is rooted in a global meltdown in<br />

which we have no part. This said, it is inevitable<br />

that we have been affected by its repercussions<br />

and have had to act accordingly. As early as the<br />

beginning of 2009, it became clear that our annual<br />

revenue budgets were no longer realistic.<br />

The annual accounts show that <strong>Pressalit</strong> Group’s<br />

turnover for the year amounted to DKK 460.3<br />

million, which is 14% lower than in 2008. Nevertheless<br />

we were able to respond to the situation<br />

quickly and substantially reduce our costs thanks<br />

to an extraordinary effort. Unfortunately this<br />

meant parting company with a number of dear<br />

colleagues, which proved difficult for everyone in<br />

the company.<br />

A black zero on the bottom line<br />

Our annual earnings before interest and taxes<br />

(EBIT) show a modest profit of DKK 1.6 million –<br />

corresponding to a “black zero” on the bottom line.<br />

This must be viewed as a satisfactory result in<br />

light of the current crisis. We have benefited from<br />

tight financial management, which together with<br />

the reduction in stocks has had a positive impact<br />

on our liquidity. The company also has a sizeable<br />

equity ratio, despite the fact that a few years ago<br />

the banks tried to convince us that this was passé.<br />

At a time of intense focus on costs, it is good to<br />

see that throughout 2009 we have been able to<br />

improve productivity in our plastics factory. As<br />

the global economy begins to move from recession<br />

towards recovery, we know we have a sustainable<br />

streamlined company geared to the future. We<br />

have made the right investments that equip us for<br />

global competition – not least our decision to<br />

build a new toilet seat production facility in Thailand<br />

in 2010.<br />

As the global economy<br />

begins to move from recession<br />

towards recovery,<br />

we know we have a sustainable<br />

streamlined company<br />

geared to the future.<br />

Generational shift<br />

In terms of ownership, the company has undergone<br />

a generational shift inasmuch as my brother,<br />

and former COO Erik Boyter, sold his shareholding<br />

in the company in October. My mother, Fay<br />

Boyter, also decided to sell the majority of her<br />

shares in the company at the close of 2009. This<br />

means that Kim Boyter and myself have acquired<br />

their shares and now each own 45% of the A<br />

shares in <strong>Pressalit</strong> Group A/S. Fay Boyter continues<br />

to own the remaining 10% of B shares.<br />

Insight and outlook<br />

The Executive Committee has used the year to<br />

look beyond our own borders. We have visited<br />

nearly all our international distributors – excellent<br />

strategic business partners crucial to our two<br />

core business areas. This has taken us to such<br />

faraway destinations as Japan,<br />

Israel, Spain and Australia. This<br />

annual profile therefore focuses<br />

on our international outlook, but<br />

equally the insight yet another<br />

year of financial hardship has<br />

given us.<br />

Happy reading!<br />

Dan Boyter<br />

Executive Vice President & COO

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