Global ecologic™ Report - Crown Equipment Corporation

2012 

Global ecologic Report

crown.com 

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our message of sustainability 

s a global company, Crown manufactures our lift trucks in the communities where we 

live and as a result, we respect the environment in all of our operations. We listen to our 

customers, our employees and our communities to develop lift trucks and technologies that 

are sustainable and that last—a long time. When you select a Crown lift truck, you can be 

confi dent it has been manufactured with minimal waste and designed for exceptional energy 

effi ciency. Take a look at the news today and you’ll see that sustainability and energy effi ciency 

are key words that matter not only in business meetings, but also during family dinners. 

Every day we fi nd more customers interested in our global sustainability eff orts and processes 

and how we diff er from competitors. We focus on sustainability beginning at the 

conceptual stage of design through the product’s end of useful life. Product design is one 

of the most important steps for infl uencing sustainability. Decisions during this stage 

have a widespread eff ect on a product’s life cycle, including end of life management. We 

continue to grow in our sustainability eff orts through life cycle thinking. This activity 

gives us the knowledge to assess, improve and manage our products and services. 

I want to thank our diverse, global team of employees for helping us grow in our sustainability 

eff orts. Employees are excited when their sustainability idea comes to fruition and 

it becomes a corporate-wide initiative. For example, employees in our electronics facility 

have not only achieved zero landfi ll status, but they continue to fi nd even more ways to 

reduce and recycle. 

We have a lot to talk about when it comes to the future and we enjoy helping customers 

make their facilities sustainable, as it’s smart business. For instance, our RM 6000 reach 

truck’s regenerative lowering feature puts energy back into the battery as the mast is 

lowered and off ers an optional battery that provides longer run time. 

We are committed to continually improving our sustainability eff orts and we welcome 

your comments and suggestions. As we evolve globally, we’ll continue to collaborate with 

colleagues around the world to become more sustainable. 

Sincerely, 

Jim Dicke III 

President, Crown Equipment Corporation 

Jim Dicke III 

President, 

Crown Equipment Corporation 

The Crown ecologic brand 

represents Crown’s commitment 

to a clean environment 

and smart business through 

product development and 

manufacturing processes 

that minimize waste, manage 

energy and maximize lifespan— 

a lifespan signifi cantly longer 

than industry averages—while 

creating products that optimize 

productivity. 

1

table of contents 

corporate profi le 

commitment to sustainability 

heritage of sustainability 

approach to sustainability 

product development 

integrated manufacturing 

commitment to customers 

2011 accomplishments 

safety and health 

awards and recognitions 

supplemental information 

crown.com 


Corporate Profi le ....................................................................................................................... .................. 3 

Our Commitment to Sustainability .......................................................................................... .................. 4 

• Global Sustainability Groups 

• Crown ecologic 

Our Heritage of Sustainability .................................................................................................. .................. 6 

• Sustainable Land Use 

• Environmental Policy Statement 

Strategic Approach to Sustainability ....................................................................................... .................. 8 

• Sustainable Product Development 

• Sustainable Integrated Manufacturing 

• Our Commitment to Customers 

Sustainable Product Development .......................................................................................... .................. 9 

• Life Cycle Assessment 

• Product Focus 

- Longer Life, Less Replacement Parts 

- Energy Effi ciency 

- Fuel Effi ciency 

- Less Waste, Less Space 

Sustainable Integrated Manufacturing .................................................................................. ................ 15 

• Mast Component Cell Increases Effi ciency, Reduces Fuel Cost 

• Employee Commitment to Sustainability 

Commitment to Customers .................................................................................................... ................ 18 

• Innovative Technology 

• Encore Renewed Lift Trucks 

- Encore Success in Latin America 

• Fuel Cells 

2011 Accomplishments ........................................................................................................... ................ 21 

Safety and Health .................................................................................................................... ................ 27 

Awards and Recognitions ....................................................................................................... ................ 29 

Supplemental Information ...................................................................................................... ................ 30 

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s a privately held, family-owned business, Crown Equipment Corporation is one of the 

world’s largest forklift manufacturers. Crown designs, manufactures, distributes, services 

and supports material handling products that provide customers with superior value. 

Our award-winning line of lift trucks maintains a reputation for exceptional product design, 

engineering, manufacturing and sustainability. From the smallest hand pallet truck to 

the highest-lifting turret truck, Crown seeks to provide our global customers with safe, 

effi cient and ergonomic lift trucks that increase productivity. 

Headquartered in New Bremen, Ohio, Crown manufactures lift trucks that are sold 

throughout the world. A strong and extensive global dealer network provides a wide variety 

of quality material handling equipment, storage solutions, fl eet management technology 

and support services. Our global retail network extends throughout the Americas, Europe, 

the Middle East, Africa and the Asia-Pacifi c regions. Crown operates 16 manufacturing 

facilities in 11 global locations. 

Corporate Locations: 

• New Bremen, Ohio 

• Munich, Germany 

• Suzhou, China 

• Sydney, Australia 

• Singapore 

Manufacturing Locations: 

• Greencastle, Indiana 

• New Castle, Indiana 

• Kinston, North Carolina 

• Minster, Ohio 

• New Bremen, Ohio 

• New Knoxville, Ohio 

• Celina, Ohio 

• Fort Loramie, Ohio 

• Roding, Germany 

• Querétaro, Mexico 

• Suzhou, China 

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commitment to 

sustainability 

• global sustainability 

groups 











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our commitment to sustainability 

rown knows that it is important to take care of our customers, our employees and the 

world we live in. At Crown, sustainability is integrated into our day-to-day business 

processes and our global business strategy. Our commitment to sustainability is evident 

in our product development and manufacturing processes and we are committed to help 

customers become more sustainable. 

This ecologic Report features an overview of Crown’s sustainability and conservation efforts 

for the year, as well as an up-to-date account of our environmental accomplishments. These 

facts and figures represent the tangible results of our achievements over the past year, which 

illustrate how Crown has created a business model that is both sensible and sustainable. In 

addition, we have incorporated stories throughout the report that highlight Crown’s global 

accomplishments. 

Sustainability has been a way of life at Crown Equipment for decades. In a conscious 

effort to improve the environment and benefit our customers, Crown has spent 

countless hours exploring and implementing conservation-minded practices—the 

foremost of which is the design, engineering and manufacturing of efficient, 

long-lasting lift trucks. 

To effectively compete in a global marketplace, we work hard to attract and retain a 

diverse team of talented individuals. A diverse work environment gives our employees 

opportunities to innovate and create products that best meet the needs of our global 

market, and to apply Crown’s principles of sustainability in their daily work. 

global sustainability groups 

To continually improve our global environmental efforts, Crown’s international operations 

have developed sustainability committees. Facilities in the U.S., Mexico and Germany have 

developed these groups to strategically review operations, process and product lines in an 

effort to improve on our product's long life, reduction in energy use and improved process 

management. These committees meet regularly to discuss projects and opportunities within 

their facilities and to share best practices with all Crown facilities worldwide. 

Overall, Crown’s culture inspires employees to consider how they can contribute to our 

sustainable eff orts in all facets of the development and manufacturing process. 

Crown Manufacturing Facility 

Querétaro, Mexico 

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commitment to 

sustainability 

• global sustainability 

groups 











crown.com 

Crown ecologic 

Our commitment to environmental stewardship and sustainability began decades ago 

with a focus on processes aimed at reducing our environmental impact. Founded on 

the principles of minimizing waste, managing energy and maximizing lifespan, 

Crown ecologic represents the synthesis of our sustainability eff orts, including 

materials recycling and recovery methods, innovative production and lift truck 

remanufacturing practices, industry-leading forklift energy effi ciency and the 

preservation of land and natural resources. Though notable, these are just some 

of the ways Crown has made environmental stewardship an everyday part of our 

company culture. As a company driven by a strong set of values, we know that 

every decision we make has an impact on our world. Therefore, our sustainability 

goals continue to evolve globally, and we are continually seeking more ways to be 

environmentally responsible. 

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• sustainable land use 

• environmental policy 

statement 









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our heritage of sustainability 

rown’s record of sustainability is comprehensive, as we have worked hard to conserve 

and renew whenever possible—a heritage we will continue to draw upon in future 

ecologic enterprises. 

sustainable land use 

Crown strives to conserve and renew resources whenever possible, even when it comes 

to housing its offi ces and manufacturing facilities. As we expand, we view each growth 

opportunity as a new way to integrate sustainability best practices with the latest, cleanest 

and most effi cient technology. Over the years, our sustainability program has included 

repurposing many abandoned brownfi eld sites—approximately 2.8 million square feet— 

and this eff ort continues with our latest expansion and brownfi eld development. 

Our utilization of brownfi eld sites continues with the recent purchase of a vacant 

937,000-square-foot former manufacturing plant in New Castle, Indiana that sits 

on 83 acres. This facility will house Crown’s deep-draw press operation and MoveMore 

division. After attending to environmental concerns and remediating areas of the property, 

Crown used innovative sustainability principles to guide the refurbishment process at the 

site. More details about this brownfi eld site can be found on page 22 of this report. 

Additionally, a recent brownfi eld purchase in Basingstoke, England will house Crown’s 

retail branch and corporate headquarters. This 37,000-square-foot brownfi eld site allows 

us to consolidate three facilities into one to better serve our customers and save energy. 

In 2011, Crown outgrew its current facility located in Ft. Loramie, Ohio and purchased a 

75,000-square-foot brownfi eld facility in Minster, Ohio. This brownfi eld site will house 

our wire harness assembly process while providing productive use to an otherwise empty 

structure. The Ft. Loramie building will be repurposed. 

Today, by combining the recent brownfi eld sites above with over 2.8 million square feet 

of repurposed sites in the past, Crown's legacy of using brownfi eld sites adds up to over 

5 million square feet. 

Crown Manufacturing Facility 

New Castle, Indiana 

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• sustainable land use 

• environmental policy 

statement 









crown.com 

environmental policy statement 

Crown is committed to leading the industry as the manufacturer of choice by providing 

our customers with preferred products, parts and services that will support their success 

as well as our own. As a part of this commitment, Crown conducts its business activities 

through an environmentally ethical and honest relationship with employees, customers, 

suppliers, contractors and communities. We strive to be industry leaders in preserving 

the environment for future generations. As such, we are committed to the following: 

• Crown provides an environmentally friendly and safe work environment for all 

employees, suppliers, contractors and our communities. 

• Crown is committed to continually evaluating, reducing and eliminating the 

environmental impact of its business activities, products and services. 

• Crown complies with all applicable local, state and federal regulations and rules. 

• Crown seeks opportunities to recycle waste and strives to purchase and use 

environmentally sustainable products. 

• Crown practices and promotes pollution prevention through maintenance, 

education and operational upgrades. 

• Crown’s environmental policy is communicated to employees, customers and 

contractors, and is available to the public. 

• Crown will regularly review this policy to ensure its validity and compliance 

throughout its facilities. 

Crown’s ESR 5000 Series Reach Truck 

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corporate profile 




• sustainable product 

development 

• sustainable integrated 

manufacturing 

• our commitment 

to customers 








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strategic approach to sustainability 

rown views sustainability as a long-term strategic approach—including social, environmental 

and economic opportunities to achieve business objectives and contribute to a more 

sustainable world. As a team, we believe in minimizing the environmental impact of our 

product—beginning at the material level, to the product and technology level, through 

manufacturing. Ultimately, we are committed to providing customers with energy-efficient 

products to meet their application needs. 

As an industry leader in the material handling business, we hope to challenge the expectations 

of those who work in the industry by influencing processes to manufacture sustainable 

products. We also partner and work with customers to help them become sustainable. 

sustainable product development 

Crown designs lift trucks and technologies to maximize their lifespan, conserve resources 

and help customers achieve business results. At the outset, Crown lift trucks are born of 

more than 60 percent recycled steel. When our trucks are eventually retired, they’re up to 

99 percent recyclable. Overall, Crown trucks are designed to reduce human effort, energy 

consumption and waste. 

sustainable integrated manufacturing 

Central to the company’s sustainable manufacturing efforts is Integrated Manufacturing, 

through which Crown manufactures up to 85 percent of the components used in our forklifts. 

This exceptional level of control over our manufacturing shrinks the environmental footprint 

of our products, while ensuring truck dependability and reliability. This enables Crown to take 

a number of steps to keep sustainability top of mind while reducing waste streams. 

our commitment to customers 

Crown’s principles of sustainability extend to customer relationships and we continually 

seek ways to help make their operations sustainable as well. Customers understand that 

making decisions—such as choosing forklifts that have a long life and are more efficient— 

as well as technologies that focus on efficiencies, can make a big difference in their overall 

environmental impact. 

Crown believes in minimizing 

the environmental impact 

of our products—beginning 

at the material level, to the 

product and technology 

level, through manufacturing. 

We are committed to providing 

customers with energy-efficient 

products to help meet their 

application needs while 

sustaining our environment 

through practices that minimize 

waste, manage energy and 

maximize lifespan. 

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c u s t o m e r s c u s t o m e r s 

product development manufacturing







• life cycle assessment 

• product focus 







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sustainable product development 

ustomers are interested in new and innovative ways to minimize waste, manage energy 

and maximize lifespan. These three guiding principles are embedded in our product 

design so that we can deliver the sustainability and efficiency that customers demand. 

Crown starts by designing its trucks with long lasting, durable and recyclable materials. 

Our trucks incorporate steel into our doors and covers to protect internal truck components 

and help customers save materials and money by reducing the need for replacement 

parts. With products and technology systems designed for long life by leveraging the 

inherent benefits of steel, Crown customers can rest assured our forklifts are built to 

be both durable and environmentally sound. 

Crown’s design and engineering teams conduct human-factors research by stepping out 

of the office to test drive our trucks, research trends and talk to expert users to discover 

innovative ideas that benefit our customers. With this design approach, we work to reduce 

our environmental impact across the entire life cycle of our products. We believe that our 

commitment to innovation and technology is key to achieving this reduction. 

With Crown’s unique business approach based on Integrated Manufacturing, Crown is 

able to manufacture trucks and technologies that meet our high standards for safety and 

quality. For instance, Crown designs and engineers its own electronics and motors for our 

reach trucks. This allows us to optimize performance and energy efficiency by designing 

the motor specifically for the application and for use with our brakes, our mast and 

ultimately, our internal components. 

manufact 

uring 

“Crown knows that the more integrated sustainable thinking is done early on in the 

product development process, the greater the impact it will be.” 

c u s t o m e r s 

Crown Equipment Corporation - New Bremen, OH 

Ray Denison, Manager of Design Services 



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Design Awards and Recognition 

Crown’s commitment to sustainable design has been recognized with more than 50 design 

awards and many notable recognitions. Crown is a frequent winner in the Industrial 

Designers Society of America (IDSA) annual International Design Excellence Award 

(IDEA). A major category that determines if a product receives the award is its responsibility 

to society and the environment. Crown has won more IDEAs in the Commercial and 

Industrial Equipment category in the last 11 years than any other company. This is the 

sixth consecutive and 19 th overall IDEA award for Crown. Most recently, Crown was 

honored with a 2011 Gold IDEA award for the Crown WT 3000 Series of pallet trucks. 

In addition, Fast Company magazine recently recognized Crown in its feature article, 

United States of Design: 30 Companies That Get It. This article focused on companies that 

innovate, are sustainable and focus on safety while building customer loyalty and creating 

value. According to the publication, these companies listen to customers, understand their 

issues and provide products that meet their needs. 

life cycle assessment 

Crown began further evaluating the sustainability of raw materials and manufacturing 

processes through life cycle analysis in 2010. As Crown works toward an increasingly 

transparent product life cycle, we are utilizing the most effective tools and methods to 

best understand and develop product from the raw materials to the final disposal in mind. 

Life cycle assessment (LCA) provides Crown with a method to evaluate the ecological and 

human-health impact of our product over its entire life cycle. The LCA tools provide impact 

data on the environmental consequences of available materials, designs, manufacturing 

processes, product use patterns and throughout end-of-life disposition. 

Understanding environmental impacts throughout the stages of our products' life cycle 

allows us to implement strategies around reducing, reusing and recycling. Utilizing our 

life cycle analyst and LCA tools, we are able to define which design concepts produce the 

least environmental impact through quantifiable data. The environmental performance 

data added to the current design criteria (durability, reliability, aesthetics, quality, costs 

and others) allows us to make more informed sustainable choices. 

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product focus 

Crown's determination to minimize waste, manage energy and maximize lifespan wherever 

possible can be seen in its product design and the manufacturing processes applied to its 

broad range of trucks and technologies. 

Longer Life, Less Replacement Parts 

The RM 6000 Series reach truck and TSP 6500/7000 Series turret truck feature the 

MonoLift mast that has proven durability and long-life characteristics. 

The C-5 Series cuts natural resource consumption due to its rugged, durable components 

and frame that offer a longer product life. Our C-5 Series includes the Crown Powerbrake 

that features a unique full-circle design with fewer parts and larger friction areas for 

improved responsiveness. The 90 percent more friction area contributes to longer brake 

pad life. In addition, an oil capacity of eight quarts and an internal oil cooler provides 

superior heat dissipation for extended oil and component life. 

InfoLink asset management data can help customers proactively and quickly identify 

maintenance issues to properly maintain equipment for optimal use and a longer life. 

Our innovative e-GEN braking system is standard on many electric trucks and uses 

AC motor torque instead of wearable brakes to stop a lift truck's motion—eliminating 

the need to replace or adjust wearable parts. 

“Crown’s collaborative teams work smart to deliver 

innovation above and beyond customers’ expectations 

by designing and manufacturing efficient products 

that are environmentally sound.” 


Mike Gallagher, Vice President - Design 

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Energy Efficiency 

Crown designed the RM 6000 Series reach truck and the TSP 6500/7000 Series turret truck 

to efficiently use energy. Standard regenerative lowering, on both the RM 6000 and the 

TSP 6500/7000, reduces energy consumption by returning energy to the battery during 

the lowering function. This feature supports fewer battery changes, more productivity, 

increases operating time and provides 12 to 15 percent more run time for improved energy 

utilization and reduced costs. 

In addition, the RM 6000 Series reach truck and the TSP 6500/7000 Series turret truck 

both reduce the energy required to run warehouses with lift heights up to 505" and 675" 

respectively. Instead of building additional square footage, both trucks allow facilities to 

store more product in a smaller footprint. All in all, the smaller the footprint, the less 

energy used to cool the facility, especially in freezer environments. 

The RM 6000 increases efficiency and saves energy through its dedicated accessory pump 

and motor system. This allows accessories to run more efficiently with a pump and motor 

more appropriately matched to the power requirements of reach, tilt and side shift. A pressuresensing 

device shuts the reach and retract functions off when end of stroke is reached, 

preventing the system from going into hydraulic relief, ultimately saving energy. 

Our continued release of new products and obsolescence of old allows Crown to continually 

improve efficiencies. Newer designs for manufacturability allow improved process efficiencies 

and reduced material consumption. Crown’s release 

of the new TSP Series truck results in a more energy 

efficient model with significantly fewer mechanical and 

electrical parts. 

As part of the Insite Productivity Suite, Crown InfoLink 

can help pinpoint areas for energy improvement. The 

energy dashboard reports whether the truck’s battery is 

changed too frequently/too soon or if the battery was not 

charged to the correct level. Charging a forklift’s battery 

prematurely can be detrimental to the battery in the 

long run. Additionally, InfoLink can help customers 

optimize fleet size and eliminate unnecessary equipment 

—allowing them to streamline their operations. 

Crown’s RM 6000 Series Reach Truck 

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The V-Force High-Frequency Modular (V-HFM) battery charger provides 

15 percent more efficiency than traditional chargers while fully charging electric 

forklift batteries to 100 percent in eight hours or less. 

While other charging systems achieve 70 to 80 percent 

efficiency, the V-HFM charger achieves 93 percent 

efficiency over the entire charge cycle. 

“As managers face increasing pressure for their fleets to be more efficient, 

productive and sustainable, the V-Force V-HFM Charger can help them achieve 

improvements in all three areas. Our high-frequency charger basically does a better 

job of converting energy so essentially our customers will be using less electricity 

to do the same amount of work.” 


Craig Bruns, Director of Aftermarket Support 

Through our ongoing commitment to hydrogen fuel cell technology, Crown 

has qualified more than 20 of its electric forklift models to operate with 

various fuel cells, offering an unprecedented 29 qualified combinations 

of fuel cell packs and lift trucks. 

The C-5 Series, FC Series, RM 6000 Series and TSP 6500/7000 Series 

utilize energy-efficient LED lights as standard equipment. Energy- 

efficient AC technology is used in our full line of electric trucks, which 

results in much lower emissions and a reduced total cost of ownership. 

Add the RM 6000 and the RR 5700’s on-demand steering feature to 

experience additional energy savings. With on-demand steering, 

the steer motor does not constantly run—the motor only starts when the 

steer tiller is engaged, therefore saving energy when not in use. 

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Fuel Efficiency 

When compared to competitor IC trucks, the C-5 Series consumes 10 percent less fuel. 

Overall, the C-5 Series exceeds current EPA emission requirements and available fuel usage 

is maximized with Crown’s patent-pending eSmart Accurate Fuel Tracking feature. 

The C-5 also offers an Economy mode that provides industry-leading fuel economy. 

The C-5 Series produces 50 percent less oil waste through extended service intervals. 

Less Waste, Less Space 

Crown’s Access 1 2 3 Comprehensive System Control communicates with every truck 

system to safely maximize throughput. This can-based network—combined with 

AC technology—reduces non-solid-state components, such as relays and electrical 

contactors thereby saving energy. 

Another example of sustainable design is component commonality. This includes an 

integrated side shift in the RM 6000 Series reach truck. This integrated side shift 

uses one less weldment than the RR 5700 reach assembly. Additionally, Crown’s 

product design team designed some major reach components as castings rather 

than as fabricated weldments—reducing the amount of material used to produce 

these compounds. 

The TSP 6500/7000 Series is designed with commonality to the TSP 6000 model when 

possible to optimize the reuse of parts and tooling, such as the operator compartment 

area, drive units, tires, power unit, etc… All in all, new truck models include common 

components with other Crown trucks in order to optimize reuse of parts and tooling. 

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• mast component cell 

• employee commitment 






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sustainable integrated manufacturing 

ntegrated Manufacturing provides a level of control that enables unsurpassed quality and 

increased dependability and reliability to our customers. Crown trucks are designed and 

made by Crown. We manufacture drive units, motors, valve bodies, masts, power units, 

cylinders, electronics, wire harnesses, plastics, forks, covers/doors and more. The benefits 

include versatility of design, parts availability and positive customer outcomes. 

Our highly skilled teams employ advanced manufacturing processes and technologies, as 

well as sustainable environmental practices that reduce waste, control costs and increase 

efficiency. Crown’s commitment to sustainable manufacturing is longstanding and 

includes ISO 14001 certification of our environmental management systems and zero 

landfill at two manufacturing facilities. We believe that sustainable manufacturing 

is a smart business practice that we will continue to draw upon in our future 

ecologic enterprises. 

Long-term performance and value are as central to Crown’s sustainability approach as 

they are to our business model. By engineering and manufacturing lift trucks with longevity 

in mind, Crown ensures that our equipment remains up and running—and does so for 

a long time. 

“Crown offered to help us find a better way to move our material and be 

more efficient with our trucks. The company is a key name in lean manufacturing 

and they are always improving upon their own manufacturing 

process—so we jumped at the chance to gain their insight.” 

Peerless Pump - Indianapolis, IN 

Scott Patterson, General Manager of Horizontal Pump Business 

Crown’s TSP 7000 Series Turret Truck 


manufact 

uring 



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mast component cell, celina, ohio 

Crown is committed to improving our manufacturing process every day. For example, in 

our 850,000-square-foot Celina, Ohio plant, Crown’s manufacturing engineers and lean group 

members developed a component cell that eliminated the need to transport component 

parts between manufacturing sites—saving over 20,000 transportation miles and 27 tons 

of greenhouse gasses annually. The project required an in-depth analysis of component 

part processes and operations between the New Bremen, Ohio and Celina facilities. 

Once the travel patterns were documented and analyzed, a new strategy was developed 

that consolidated the manufacturing of these parts at one facility. In order to consolidate, 

Crown relied on the manufacturing knowledge and expertise that is embedded in our 

Integrated Manufacturing strategy. The team developed a patented approach to parts 

delivery using the TSP 6000 lift truck, a series of conveyor delivery systems, and a 

computerized documentation system which demonstrates both innovation and 

sustainability in a new manufacturing process. 

This project increases manufacturing efficiency, decreases transport miles and 

reduces cost and is only one example of Crown’s commitment to streamlining 

operations to save resources. Many of Crown’s projects begin with 

sustainability as the driving force. Any opportunity to eliminate 

waste and become more efficient is a win for both the 

environment and Crown. 

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employee commitment to sustainability 

Crown’s longstanding commitment to managing our environmental impact and continuous 

improvement is supported by a dedicated environmental team and employees around the 

globe. Our employees are dedicated to environmental stewardship and apply the principles 

of sustainability to their daily work. For instance, employees at the Crown Mexico facility 

developed a procedure to reuse protective caps that travel between Mexico and Crown 

New Bremen—instead of throwing them away, the caps are reused, which saves material 

and reduces waste. 

Employees at Crown’s electronic manufacturing facility in New Bremen, Ohio have not 

only achieved zero landfill status and received ISO 14001 registration, but they continue to 

find new ways to be sustainable every day. This team of employees’ continuous improvement 

ideas to recycle and reuse material amounted to a significant reduction in waste and 

savings. The employees take great pride in reusing, recycling and not sending material to 

a landfill. Overall, these activities demonstrate Crown’s reliance on our priority to reduce, 

reuse and recycle. 

Crown’s SX 3000 Series 

Walkie-Straddle Stacker Truck 

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• innovative technology 

• encore renewed lift trucks 

• fuel cells 





T 

our commitment to customers 

he biggest impact regarding energy consumption is during our lift truck’s operation. 

Therefore, it is important to provide our customers with products and technologies 

that will enable them to use fewer resources. The following are just a few examples that 

illustrate Crown's commitment to helping our customers become more sustainable. 

innovative technology 

Crown moves beyond the truck to help customers collect, measure, benchmark, analyze 

and act on data about their trucks. The Crown Insite Productivity Suite is our continuing 

commitment to help customers make more informed business decisions, lower costs and 

improve efficiency—now and into the future. 

Crown InfoLink is a wireless fleet and operator management system within the Crown 

Insite Productivity Suite. With InfoLink, warehouse managers can receive the following 

actionable data: equipment status (e.g., logged on, logged off or in service), hours by operator 

based on status (e.g., idle, hydraulic and travel), battery or fuel status, fuel consumption 

and impact events. 

“We were anxious to see the sort of insight we would gain about our fleet utilization 

with Crown’s InfoLink… It wasn’t long before we were able to uncover opportunities 

to increase efficiencies. Only one month after installation, we determined that two 

stockpickers were not being utilized and that they could be removed immediately 

from our fleet without any change in operation.” 

Owens & Minor - Richmond, VA 

Charlie Winnagle, Director of Corporate Operations 

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c u s t o m e r s c u s t o m e r s 

product development manufacturing
















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Encore Renewed Lift Trucks 

Crown has a strong history of reclaiming and remanufacturing trucks and components to 

minimize environmental waste and maximize productive life spans. When Crown began 

remanufacturing forklifts, it did so based on the principle that its Encore line of renewed 

lift trucks should be the best in the industry. These remanufactured trucks enable 

customers to enjoy the lowest cost of ownership over the life of their vehicles and gives 

the original truck a “renewed” life. 

Another conservation-minded product line, our one-of-a-kind renewed drive units, lift 

truck motors and electronic modules, give customers access to nearly-new components 

that have been remanufactured to Crown's exacting standards saving valuable resources. 

The Encore remanufacturing process begins with Crown technicians stripping each 

forklift down to its frame and meticulously inspecting, repairing and/or replacing every 

part that goes back into the forklift. Remanufacturing includes electrical, structural, drive 

units, hydraulics, brakes and exterior components. Any unusable components are recycled. 

Thanks to Crown’s integrated manufacturing process, the company has immediate access to 

the needed parts to quickly and effi ciently remanufacture a forklift. 

Encore Success in Latin America 

As an example of our customers understanding the sustainable nature of our Encore 

line of renewed lift trucks, Momatt in Latin America appreciates partnering with other 

sustainable companies to conserve, recycle and reuse when possible. 

“Momatt is working with companies that are environmentally conscious. 

By purchasing Crown’s Encore line of renewed lift trucks, we work toward 

minimizing our environmental impact.” 

Momatt SA de CV, Mexico 

Lic. Alberto Francisco Campos Montes 

National Sales/Marketing Manager 

“The Crown Encore program has been a strategic fit for our material 

handling needs in Anixter’s medium to small facilities where new 

equipment can be cost prohibitive. Our Encore trucks are completely 

remanufactured, look new and provide the same dependable service 

we have come to expect from new Crown units.” 

Anixter International 

Bob Beck, Vice President of U.S. Operations 

1. Durable Design 

Right from the start, Crown trucks 

are designed to last and be recycled. 

2. Quality Manufacturing 

We’re not just an “assembler.” 

Our Integrated Manufacturing 

processes result in truck systems 

that work—better than others. 

FIRST 

LIFE 

3. Truck Reclamation 

Unlike others, Crown has a process 

to accept, evaluate and recycle 

99 percent of truck components, up to 

and including complete remanufacture. 

4. Reliable 

Remanufacturing 

Like our initial manufacturing, we 

take a thorough approach by using 

Crown Integrity Parts and Renewed 

motors and drives to ensure 

complete system performance. 

2 

1 

3 

4 

5 

SECOND 

LIFE 

7 

6 

5. Factory Warranty 

& Support 

Crown offers a 90-day/one-year 

warranty with each Encore truck, 

as well as service and maintenance 

programs to support uptime for 

your business. 

6. Flexible Financing 

Crown offers fi nancing for Encore 

trucks—including leasing or full 

ownership options. 

7. Truck Recycling 

Encore customers can trust Crown 

to be environmentally responsible in 

the recycling of end-of-life trucks. 

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fuel cells 

The integration of hydrogen fuel cells into lift trucks embodies the he spirit of Crown's environmentally 

responsible philosophy. It has the potential to reduce electricity ctricity cost in areas with high 

electric energy rates and reduce carbon emissions, while also improving mproving operator effi ciency. 

The only byproducts or emissions produced from hydrogen fuel l cells are water and heat. 

Crown ecologic Research and Consultation 

Located in Huber Heights, Ohio, Crown's project center shares s fuel cell application-related 

information with customers interested in enhancing their own n sustainability eff orts by 

employing fuel cell-powered forklifts in their application. 

Crown has been researching fuel cell forklift applications for more than six years and 

announced its fi rst signifi cant fuel cell installation more than three years ago. In 2011, 

we built our 500th more than six years and 

three years ago. In 2011, 

new forklift to be operated with fuel cells. The achievement represents 

a notable milestone, signifying the increased adoption of this technology in the material 

handling industry. 

In 2011, Crown’s RM 6000 Series reach truck was qualifi ed as part of Crown’s fuel cell 

qualifi cation program for its line of electric forklifts. The fuel cell-powered ell-powered Crown RM 6000 

will feature fuel cell controls and gauges integrated into the truck uck dashboard and off er programmable 

performance settings and advanced diagnostics for or the fuel cell power unit. 

Recently, in Halle Belgium, Crown customer, Colruyt Group, installed a fuel cell in our 

SC 5300 Series counterbalance forklift. The hydrogen for the hydrogen production and 

fi lling station is generated with electricity from Colruyt's own on-site wind turbine and 

solar panels. 

Some current Crown forklifts that are powered by fuel cells include de the PC 4500 Series center 

control pallet forklift, the SP 3500 Series stockpicker and the FC 4500 Series counterbalanced 

forklift. Applications have varied from Walmart Canada’s sustainable tainable distribution center 

in Alberta to the Coca-Cola Bottling Co. Consolidated production n center in North Carolina. 

Crown continues to work closely with fuel cell manufacturers, , our supply chain and 

customers to evaluate and qualify fuel cells. 

“As one of the fi first rst Coca-Cola bottlers to make the move to use fuel cell lift trucks, it was important 

that we set the standard by partnering with a provider that has conducted signifi cant research on the 

technology and d had a strong commitment to its customers’ sustainability initiatives, as well as its own. 

After visiting Crown’s rown’s fuel fuelcellresearchcenterandtouringitsmanufacturingareas cell research center and touring its manufacturing areas, we wewereconfident 

were confi dent 

Crown was the right choice.” 

Coca-Cola Bottling Co. Consolidated - Charlotte, NC 

Dave Brown, Vice President of Manufacturing 

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I 


n 2011, Crown continued its efforts to reduce its environmental impact by achieving 

zero landfill status at two additional facilities. Crown also invested in a community by 

repurposing another brownfield site in New Castle, Indiana. Crown continues to improve 

and build its sustainability efforts on a day-to-day basis to reinforce our commitment 

to minimize waste, manage energy and maximize lifespan whenever possible. “Achieving zero landfill has been such a rewarding experience and 

it’s carrying over into my home life as well. It has definitely raised 

awareness for me and my family.” 

two Crown facilities achieve zero landfill 


Crown continues to make strides in achieving zero landfill throughout its business 

Greg Barhorst, Crown Rental/Used Manager 

network. In early 2011, Crown’s electronic manufacturing plant in New Bremen, Ohio 

achieved zero landfill thanks to a continuous improvement team of employees who 

consistently collaborate on how to be more sustainable. 

Additionally, the Dayton, Ohio Crown Lift Truck branch achieved zero landfill status by 

reusing or recycling most of its waste. Branch employees approached the corporate office 

with a plan to achieve zero landfill, and by analyzing its waste streams and implementing 

reuse and recycling strategies, Crown Dayton reached its goal. Examples of this accomplishment 

include substituting paper towels in the restrooms with launderable cloth 

towels, eliminating disposable shop towels in favor of recyclable towels and increasing 

recycling activity. These activities resulted in an increase of 43 percent in material being 

recycled and an overall reduction in waste of 20 percent from a year ago. 

Crown’s New Knoxville, Ohio manufacturing facility was the first to achieve zero landfill 

in 2009. This facility continues to sustain zero landfill status in its 40,000-square-foot 

facility, which manufactures electric motors and plastic parts. This facility recycles 96 

percent of its waste with the remaining 4 percent (less than 1 ton per month) being 

converted into energy at a state-of-the art, waste-to-energy facility. 

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new castle, indiana brownfield site 

Crown purchased an abandoned 937,000-square-foot former manufacturing plant in New Castle, Indiana to house its 

deep draw press operation. Refurbishment activities started with cleaning and removing oily residue off the walls and 

ceilings while recycling these fluids and other structural components. In fact, Crown took the old broken concrete that 

required replacement and ground it up for reuse at the site as backfill for other concrete work. To date, over 10,000 tons of 

concrete has been ground up and made ready for reuse. Additionally, we have reused Styrofoam panels as insulation at the 

facility and offices. Refer to Table 1.1 for more detailed information on this project. All in all, Crown has breathed new life 

into the facility and the local community. Crown believes that by conserving and renewing resources whenever possible, 

new life can not only be brought to the manufacturing facility, but also to the residents of this Midwestern city. 

Table 1.1 - New Castle Brownfield Accomplishments to Date 

Crushed and 

reclaimed concrete 

Abandoned pipe and 

equipment removal 

Factory window 

insulation 

• 6,000 tons of concrete machine bases and foundations have been removed and processed 

on-site to date. 

• The crushed material was reused to fi ll-in vacant machine pits, used as compacted fi ll at new 

machine foundations and added to driveways where needed. 

• An estimated 4,000 tons of used concrete is staged for future reuse. 

• Obsolete and abandoned furnaces, pipe, conduit and structures have produced more than 300 tons 

of scrap steel and were recycled through a local neighboring scrap yard. 

• Oversized air compressors and air storage tanks have been sold for reuse elsewhere. 

• Obsolete electrical buss rail and disconnects have been sold for reuse elsewhere. 

• In-plant offi ce panels comprised of three-inch-thick, aluminum-clad Styrofoam were reclaimed during 

plant offi ce demolition and fi tted into 2,560 sq. ft. of circa-1973 steel frame windows to reduce heating 

load in another area of the facility. 

• Factory siding panels comprised of 2½" thick steel clad Styrofoam panels were reclaimed from the 

boiler/compressor building demolition and fi tted into 1,920 sq. ft. of circa 1973 steel frame windows 

to reduce heating load in the South portion of the West Plant. 

• The remaining reclaimed siding panels will be reused to cover and insulate the exposed building walls 

after the next demolition project is completed. 

Factory heating • Heating units in the factory have been adjusted from drawing and heating 100 percent outside air to 

a mixture of outside and recirculated plant air. This results in less operating time while still providing 

adequate heat and proper air quality. 

• A temporary wall was constructed to separate occupied space in the West section of the plant from 

300,000 sq. ft. of vacant space to allow for lower heating levels in the vacant space. 

Lighting 

improvement 

• Factory light fi xtures and bulbs are being cleaned of oil fi lm to allow for proper lighting levels without 

installing additional fi xtures. 

22













Crown’s commitment to sustainability produced significant results in 2011. Through sustainable product design and 

manufacturing initiatives, environmental partnership and programs, intensive recycling efforts and alternative energy 

research, Crown’s focus on environmental sustainability extended to every division of our business. The following data 

reflects our accomplishments for 2011 and underscores our commitment to minimizing waste, managing energy and 

maximizing lifespan. 

environmental programs and partnerships 

Crown Omni 

Recycling Week 

Association for 

Manufacturing Excellence 

(AME) national convention 

Environmental and 

Ecologic Group Formed 

Crown partnered with Omni Recycling and offered employees an incentive to bring in their 

recycling material during a week in April. Over 15,000 pounds of scrap was recycled. 

Crown was invited to present its sustainability message at the AME national convention in Dallas 

in October 2011. 

Crown Mexico employees launched an environmental group that partners with the government to 

improve the environment through local conferences. Conferences that took place at the facilities 

last year include: electrical energy savings, carbon reduction and water pollution. 

Chlorine-Free Paper Crown Germany uses only chlorine-free paper and sustainably forested paper that is 

FSC certifi ed. 

VCA Attest Crown UK received new VCA attest for its branch. This certifi cate recognizes our compliance with 

health and safety regulations. 

alternative energy development 

Fuel Cell Technology 

Development 

Crown built its 500 th new forklift to be operated with fuel cells. 

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crown.com 

sustainable manufacturing accomplishments 

New Castle, Indiana 

Brownfield 

New Knoxville, Ohio 

Zero Landfill 

Crown purchased a vacant 937,000-square-foot former manufacturing plant in New Castle, Indiana to 

house its deep draw press operation. To date, over 10,000 tons of concrete has been ground up and 

made ready for reuse. Additionally, reused Styrofoam panels have been repurposed as insulation at the 

facility and offices. 

Crown’s electronic manufacturing plant in New Bremen, Ohio achieved zero landfill thanks to a continuous 

improvement team of employees who consistently collaborate on how to be more sustainable. 

Mast Component Cell Crown’s manufacturing engineers and lean group members developed a component cell that 

eliminated the need to transport component parts between manufacturing sites—saving over 

20,000 transportation miles and 27 tons of greenhouse gasses annually. 

Wet Paint System Crown Germany installed a new wet paint cabin to conserve heat and energy. The new cabin is closed 

with controlled heat and air flow. The flash-off area is enclosed, which allows the parts to dry in a 

heated environment without heating the entire assembly bay. The air from the paint cabin and the 

drying area is circulated through a heat exchanger for reuse within the paint system. Additionally, the 

water curtain was removed, which saves water. 

Reduce Paper and 

Internal Packaging 

Recycle of 

Technological Waste 

and Batteries 

Crown Germany designed a new production order traveler packet to help improve booking accuracy 

and reduce paper usage. To date, paper usage has been reduced by 30 percent. 

Crown U.S. and Crown Mexico both recycle cell phones, bar code scanners and batteries of all sizes 

used in digital equipment. 

Reuse of Caps Crown Mexico reuses protective caps that travel between Mexico and Crown New Bremen instead of 

throwing them away, which saves material and reduces waste. 

Reuse of Rags Crown uses rags for cleaning/absorbing oil. The rags are collected, cleaned and reused. This eliminates 

oil-containing rags from the mixed waste and reduces the volume of oil-containing waste. 

Incorporation of Global 

Recycling Symbols on 

Lift Truck Parts 

Crown will utilize the international standard (ISO 11469), in addition to the SPI code, for identification 

and marking of our plastic parts to provide more information on material content for end of life. 

VCA Certified Crown Netherlands is VCA certified, which is a quality system that secures safety and the environment. 

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crown.com 

sustainable accomplishments 

Dayton, Ohio 

Branch Zero Landfill 

This Crown branch achieved zero landfill status by reusing or recycling most of its waste. The branch’s 

efforts resulted in an increase of 43 percent in material being recycled and an overall reduction in waste 

of 20 percent from a year ago. 

Recycled Plastic Crown Germany reorganized its parts center and recycled approximately 30 cubic meters of plastic. 

Global Positioning 

Systems (GPS) on 

Service Vans 

energy/carbon reduction 

Efficient Heating 

System 

Heat Retention/Double 

Air Lock Projects 

Variable Off-Peak 

Electric Boiler 

emission reduction 

Updated Shot Blast 

Equipment 

Machining Air Quality 

Improvement 

Use of Railroad 

Services 

Crown Australia installed GPS to reduce travel time and fuel consumption while also encouraging safe 

driving practices. 

Crown Germany installed an intelligent heating system that monitors external warehouse doors and 

latent heat within heaters. This intelligent heating system utilizes the gathered information to reduce 

unnecessary heating by switching off the blower heater when warehouse roller doors are opened. 

Crown Germany added a new high-speed, double airlock gateway to help reduce the amount of lost 

heat when moving material in and out of the facility. An additional high-speed door was added to 

reduce heat loss and air flow between two factory bays. An additional air curtain reduces the draft 

created when the gate is in operation. 

Crown China installed a variable off-peak electric boiler that controls operation and usage during 

off-peak hours. 

Crown Germany updated its shot blasting equipment. This new flow-through shot blast has a double 

waterfall extraction system. In addition, air quality was increased as the area is cleaner, which results in 

a reduction of weld smoke. 

Crown Germany installed mist-/dust-/fume-extraction systems on all new and existing equipment. 

This system reduces the amount of water and coolant steam exhausted into the air from the 

machining centers. 

Crown Mexico now uses railroad services to transport material from Laredo to Querétaro. 

This is an emission reduction of 2 tons of carbon per trip, totaling over 200 tons of carbon 

emissions per year. 

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reclaimed or recycled 

SOLID WASTE 2011 TOTALS SCRAP METAL 2011 TOTALS 

U.S. Units Metric U.S. Units Metric 

Styrofoam 3.5 Tons 3.2 Tonne Iron 28,521 Tons 25,874 Tonne 

Cardboard 1,041 Tons 944 Tonne Copper 42 Tons 38 Tonne 

Paper/Magazines 764 Tons 693 Tonne Aluminum 107 Tons 97 Tonne 

Manufacturing Plastics 160 Tons 145 Tonne Lead 3.5 Tons 3.2 Tonne 

Recycled/Reused Wood 

Waste 

287 Tons 260 Tonne MACHINERY 

Shot Blast Dust 510 Tons 463 Tonne Machine Coolants 328,000 G 1,241,615 L 

Recycled Foam 1.5 Tons 1.4 Tonne Oil and Oily Wastewaters 224,000 G 847,932 L 

Recycled Powder Coat 

Waste 

7.5 Tons 6.8 Tonne 

Air Leak Maintenance 

Program 

110 CFM 3.11 CMM 

Gloves and Rags Recycled 52 Tons 47.2 Tonne Machines Recycled 26 Machines 26 Machines 

Empty Drums 6.5 Tons 5.9 Tonne OTHER ITEMS 

LIFT TRUCKS Lamps and Bulbs 4,350 Bulbs 4,350 Bulbs 

Renewed Motors and Drives 21,085 Units 21,085 Units Small Batteries 1.8 Tons 1.6 Tonne 

Lift Trucks Recycled 2,170 Tons 1,969 Tonne Computers 9.3 Tons 8.4 Tonne 

Circuit Boards 28 Tons 25 Tonne 

Lift Truck Batteries 1,421 Tons 1,289 Tonne 

26













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rown invests in its employees to manufacture quality, reliable and sustainable lift trucks 

and technologies. Our employees know that small actions add up to a big difference. As 

a strong, growing worldwide company, Crown attracts individuals who are committed to 

teamwork, diversity, innovation and passionate problem solving and who are healthy, 

motivated and committed. As part of our sustainability efforts, Crown works hard to 

create a healthy workplace by reducing injuries and accidents and by making healthy 

nutrition choices available. 

Crown Equipment Facilities Earn Recognition from National Safety Council 

In 2011, Crown’s New Bremen, Ohio manufacturing headquarters received national 

recognition for its safety program in the area of lift truck safety. The National Safety 

Council awarded all eight Crown facilities with Lift Truck Operator Awards. This 

award recognizes forklift operators for excellence in operating lift truck fleets without 

recordable or lost-time injuries. 

This is not the first time Crown and its facilities have been recognized by the National 

Safety Council. In 2010, the company received an Occupational Excellence Achievement 

Award for its implementation of effective safety programs and initiatives. In that same year, 

the company’s manufacturing facility in Greencastle, Indiana, was recognized for achieving 

1 million consecutive man hours (10 years) without a lost time injury. 

Crown recently entered into a partnership with the Occupational Safety and Health 

Administration (OSHA) and the Industrial Truck Association (ITA). For this partnership, 

Crown provides input of an experienced lift truck operator to help evaluate lift truck 

safety issues in warehouse applications, provide input into solving these issues and review 

communication and training materials. This alliance between Crown, OSHA and ITA 

is another example of our commitment to sustainable operations through safe lift 

truck operations. 

“At Crown Equipment, we take great pride in safety excellence both in our manufacturing 

facilities and processes, as well as working with our customers on best practices for forklift 

safety. Major contributors to the continued success of our corporate safety initiatives 

include internal usage of our Crown training programs, including DP LeadSafe for 

supervisors and DP TrainSafe for trainers; as well as Crown’s InfoLink system and the 

company’s SafeSteps program.” 

Crown Equipment Corporation, New Bremen, OH 

Brian Duffy, Director of Corporate Environment and Manufacturing Safety 

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crown.com 

programs 

SafeSteps Built on a foundation of positive employee reinforcement, Crown’s SafeSteps program provides an 

employee-managed approach to safety that is unique for a manufacturing environment. Employees 

recognize and evaluate fellow employees on the safety techniques they’re performing correctly rather 

than solely focusing on unsafe behavior. This fosters a positive learning environment that allows 

Crown to keep employee health and safety as a top priority, as well as ensure productivity and 

effi ciency in our facilities. 

Safety Week Crown Australia’s risk department has launched Crown Safety Week to remind employees of 

the value of safety and the importance of working toward ZERO HARM. 

Safety Workshop Series Crown Australia conducted a series of training workshops on hazard identifi cation, risk 

management, incident reporting and investigation. 

HealthWise Crown’s HealthWise program focuses on sustaining healthy employees through distribution of 

self-care manuals, a quarterly newsletter, diabetes care programs and insurance benefi ts. In addition, 

the program offers health challenges, fi tness center discounts and preventative health screenings to 

all employees. 

Healthy Living Program Crown Mexico employees are able to participate in a health program that promotes good eating 

habits, weight control, as well as nutritional evaluation and education. In addition, employees are 

offered a personal diet program along with an employee cafeteria menu designed for healthy living. 

Fit for Work Program Crown Australia introduced a national Fit for Work program that includes policies and procedures 

to become and stay healthy. 

National OHS 

Management System 

recognition 

National Safety Council 

Awards 

Association for 

Manufacturing 

Excellence (AME) 

national convention 

Crown Australia has developed an Occupational Health Management System that meets AS4801. 

Crown’s manufacturing headquarters received national recognition for its safety program in the area 

of lift truck safety. The National Safety Council awarded all eight Crown facilities with Lift Truck 

Operator Awards. 

Crown was invited to present at the AME national convention in Dallas in October 2011. Brian Duffy, 

Crown’s Director of Corporate Environmental and Manufacturing Safety, and Janice Clune, Safety 

Technician for Crown’s SafeSteps program, presented “Achieving Cultural Change Through 

Employee-Based Behavior Safety” to over 200 attendees. Since its inception in 2005, Crown’s 

SafeSteps program has created a culture of continuous improvement that has resulted in a 

signifi cant reduction in both recordable and lost-time injury rates. 

Safety Industry Award Crown Mexico received the Safe Industry Award by the government. The facility meets Mexican 

safety standards and requirements. 

Take Charge. Live Well! 

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awards and recognition 

rown Equipment has earned numerous environmental awards throughout its history. The recognitions listed below 

highlight the company’s sustainable manufacturing and environmental advocacy efforts. Awards and recognitions for 

2011 can be found in the 2011 Accomplishments section on page 21 of this report. 

crown's historical environmental recognition 

2008, 2010 State of Ohio, Governor’s Award for Outstanding Achievement in Environmental Stewardship 

2005 Recognized by National Partnership for Environmental Priorities 

2003 Designated a Waste Minimization Partner by U.S. EPA 

1994 Authored Paper for Society of Manufacturing Engineers on Elimination of 1,1,1-Trichloroethane 

1993 State of Ohio, Governor’s Pollution Prevention Award 

1992 Regional Finalist - U.S. EPA Administrator’s Award 

1991-1995 Commitment U.S. EPA 33/50 Program 

crown.com 

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crown.com 


organizations/associations 

Member of Manufacturers 

Alliance for Productivity 

and Innovation (MAPI) 

As an active member of MAPI, Crown is able to come together with other manufacturers to 

exchange knowledge, build expertise and form policy. 

ITA/OSHA Alliance Crown recently entered into a partnership with the Occupational Safety and Health Administration 

(OSHA) and the Industrial Truck Association (ITA). For this partnership, Crown will provide input of 

an experienced lift truck operator to help evaluate lift truck safety issues in warehouse applications, 

provide input into solving these issues and review communication and training materials. 

Recytyre, Valorlub 

and Bebat 

published articles 

Material Handling and 

Logistics publication 

contact information 

As an active member of the following organizations—Recytyre, Valorlub and Bebat—Crown Belgium 

helps identify waste streams, formulate recycling targets; propose regulations for waste transport; 

selection and handling; and reorganize and promote environmentally friendly solutions. 

Crown published an article titled How Sustainability Leads to Profi table Business Practices. This 

article discusses how to become a valued corporate citizen by embarking on a path toward a more 

sustainable business where customers, communities, the environment and the business all benefi t. 

Your feedback is important to us. Please send your comments to the appropriate person below for your region. 

Global Contact Brian Duffy, Director of Corporate Environmental and Manufacturing Safety 

brian.duffy@crown.com 

North America Contact Tonja Rammel, Environmental Administrator 

tonja.rammel@crown.com 

Europe Contact Martin Hainge, Director of Marketing Communications EMEA 

martin.hainge@crown.com 

Asia Pacifi c Contact 

China 

Asia Pacifi c Contact 

Australia 

Jon Martin, General Manager 

jon.martin@crown.com 

Paul Jackson, Managing Director 

paul.jackson@crown.com 

30

Global ecologic™ Report - Crown Equipment Corporation

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