07.03.2013 Views

Dairy Sheep Symposium - the Department of Animal Sciences ...

Dairy Sheep Symposium - the Department of Animal Sciences ...

Dairy Sheep Symposium - the Department of Animal Sciences ...

SHOW MORE
SHOW LESS

Create successful ePaper yourself

Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.

The key points to this plan were:<br />

Year 1 - establish new markets for sheep milk<br />

- establish quality program to insure excellent quality milk<br />

- build infrastructure, management <strong>of</strong> inventory & transportation<br />

Year 2 - continue to build programs begun in Year 1<br />

- seek partnership and joint venture opportunities<br />

- begin development <strong>of</strong> ‘Branded Product(s)’<br />

Year 3 - continue to build on programs begun during Years 1 & 2<br />

- introduce ‘Branded Product(s)’ to <strong>the</strong> marketplace<br />

The philosophy behind <strong>the</strong>se goals is depicted in <strong>the</strong> figure below. We planned to build <strong>the</strong><br />

base <strong>of</strong> <strong>the</strong> cooperative on milk sales. These sales would <strong>the</strong>n provide operating income that<br />

would allow us to pursue partnerships and joint ventures. Revenues from <strong>the</strong>se pursuits would<br />

<strong>the</strong>n provide <strong>the</strong> funding needed to develop and market a branded product(s). At each step up <strong>the</strong><br />

pyramid, <strong>the</strong> cooperative would take on higher levels <strong>of</strong> risk and, at <strong>the</strong> same time, realize<br />

greater pr<strong>of</strong>it per pound <strong>of</strong> milk as we added more value to <strong>the</strong> milk.<br />

Risk Branded<br />

Pr<strong>of</strong>it<br />

Products<br />

Partnerships<br />

Joint Ventures<br />

Milk Sales<br />

The co-op has met and continues to pursue all objectives related to milk sales and establishment<br />

<strong>of</strong> <strong>the</strong> infrastructure needed to support it. The following chart shows milk sales through <strong>the</strong><br />

co-op over <strong>the</strong> last 6 years. As you can see, annual increases in sales have been very strong.

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!