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Dairy Sheep Symposium - the Department of Animal Sciences ...

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to participate with us, we are engaging <strong>the</strong>m not only as consumers, but providing <strong>the</strong>m with a<br />

sense <strong>of</strong> ownership in support <strong>of</strong> family farms and our philosophy. This has been a powerful<br />

marketing message for our business and will continue to be so as we develop greater brand<br />

identification nationally.<br />

This group also represents a select test marketing audience for our own product development<br />

research. Both in <strong>the</strong> marketing <strong>of</strong> new cheeses, and in gauging demand for alternate farm<br />

products, we will be able to privately track those products with <strong>the</strong> most growth potential before<br />

we bring <strong>the</strong>m to <strong>the</strong> marketplace for general distribution. The main kick <strong>of</strong>f event for this Club<br />

will be take place in <strong>the</strong> fall <strong>of</strong> 2001.<br />

Agri-tourism<br />

Shepherd’s Way Farms will also continue to develop <strong>the</strong> agri-tourism aspect <strong>of</strong> <strong>the</strong> business.<br />

Fewer and fewer farms remain that have a diverse range <strong>of</strong> animal enterprises on site. Specialization<br />

has meant that only by visiting several different farms will an individual family or tour be<br />

able to experience more than one type <strong>of</strong> agriculture. Shepherd’s Way Farms will <strong>of</strong>fer visitors<br />

an opportunity to experience a traditional farm experience with dairy cows, hogs and poultry,<br />

with non-traditional enterprises <strong>of</strong> dairy sheep and cheese-making. This is both a financial and<br />

marketing strategy.<br />

In addition, <strong>the</strong> national interest in bio-diversity has now expanded to include agricultural<br />

breeds <strong>of</strong> animals. This means that <strong>the</strong> breeds <strong>of</strong> livestock Shepherd’s Way Farms will include on<br />

its farm will be defined as ‘critically threatened.’ The Kerry dairy cow, <strong>the</strong> Tamworth and Large<br />

Black pigs, even <strong>the</strong> Black Austrolorp chicken, each has a functional role in <strong>the</strong> farm as an<br />

enterprise, while <strong>of</strong>fering greater appeal as marketing and tourist attracting strategies because <strong>of</strong><br />

<strong>the</strong>ir rareness<br />

Conclusion<br />

The future <strong>of</strong> our industry and <strong>of</strong> Shepherd’s Way Farms is bright. This guarantees not only<br />

our personal success, but <strong>the</strong> success <strong>of</strong> a way <strong>of</strong> life many feel is threatened. We take our roles<br />

as stewards <strong>of</strong> our land and animals very seriously. Combined with our commercial success, we<br />

hope that we can serve as an example for o<strong>the</strong>r small farmers who also believe <strong>the</strong> small farm<br />

still has a future in our communities.

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