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(PHCII) - MMH/MMS

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HEALTH EDUCATION MODEL<br />

5.3.THEORETICAL PERSPECTIVE ON HEALTH EDUCATION INPUTS<br />

REGARDING TO LOW HEALTH UNIT DELIVERIES IN KIGOMA<br />

DISTRICT.<br />

INTRODUCTION:<br />

Health education model is a guide or idea that can be used for explaining or teaching<br />

health education on health and/or health related problems. It consists of several health<br />

models that can be applied to a single health intervention depending on the problem to be<br />

dealt with.<br />

Commonly used models are:-<br />

- Health belief model (HBM)<br />

- The theory of Reasoned Action (TRA)<br />

- Beliefs, Attitude, subjective norms and enabling factors (BASNEF)<br />

- Health Action Model (HAM)<br />

- Communication of Innovation theory (CIT)<br />

HEALTH BELIEF MODEL.<br />

It highlights the role of beliefs in stimulating preventive health education. Unlike other<br />

models it provides a useful checklist for choosing the point to emphasize in any<br />

communication message especially the importance of perceived serious, susceptibility<br />

and preventability. (Hubley 1993).<br />

THE THEORY OF REASONED ACTION.<br />

The Theory of Reasoned Action (TRA) influences significant others on individuals<br />

intention to act. In this model Fishben and Ajzen improve an aspect of TRA analysis of<br />

health making by separating belief from attitudes (Fishben and Ajzen 1985). Though it<br />

compliments and involves aspect of health decision making by separating belief from<br />

attitude, it emphasizes the paramount importance of the influence of significant others on<br />

the individuals intention to act.<br />

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