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IMS Company Profiles - Report Buyer

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<strong>IMS</strong> COM PANY PRO FILES NOVARTIS<br />

used as a last re sort treat ment due to dan ger ous SE agran u lo cy to sis. The FDA has added a warn ing of<br />

increased risk of hyperglycemia and diabetes with Clozaril and all atypical antipsychotics.<br />

In 2005, the FDA re quested that all man u fac tur ers of atyp i cal antipsychotic drugs, in clud ing Clozaril, add<br />

a boxed warn ing high light ing the in creased risk of death when these prod ucts are used off-la bel to treat<br />

be hav ioral dis or ders in el derly pa tients with dementia.<br />

Clin i cal Data: Clozaril has a risk of caus ing the po ten tially fa tal side ef fect of agran u lo cy to sis and blood<br />

mon i tor ing is re quired with use of the drug. How ever, Clozaril is re ported to have shown to have a sig nif i -<br />

cantly lower in ci dence of agran u lo cy to sis than first ex pected. A study showed that the av er age in ci dence<br />

was 0.38%, whilst 1-2% had been pre dicted. It was re ported by Swe den’s Ad verse Re ac tions Ad vi sory<br />

Com mit tee in 2000, that Clozaril may be linked to ve nous thromboembolism and, in 2002, Novartis<br />

alerted doc tors to a po ten tially fa tal heart con di tion, myocarditis, linked to use of the drug.<br />

Novartis has con ducted a trial com par ing the ef fects of Clozaril with Lilly’s Zyprexa (olanzapine) on the<br />

risk of sui cide and self-de struc tive be hav ior in pa tients with schizo phre nia and schizoaffective dis or der,<br />

the In ter na tional Sui cide Pre ven tion Trial (InterSePT). Re sults were pub lished in 2003 in the Ar chives of<br />

Gen eral Psy chi a try. The study found that Clozaril can re duce by up to 26%, the risk of re cur rent sui cidal<br />

be hav ior and sui cide at tempts among peo ple suf fer ing from schizo phre nia or schizoaffective dis or der.<br />

The study is the first ever to pro spec tively dem on strate ef fi cacy of a med i ca tion to affect suicidal behavior<br />

in any patient group.<br />

Ac cord ing to re sults of a 50-pa tient, 10-week trial, pub lished in Neu rol ogy in 2004, low-dose clozapine is<br />

ef fec tive in treat ing dyskinesias (in vol un tary move ments) re sult ing from long-term levodopa ther apy in<br />

pa tients with se vere Par kin son’s disease.<br />

Com pe ti tion: Clozaril is now sub ject to ge neric com pe ti tion in the USA, as its pat ent ex pired in 1995. It<br />

poses a chal lenge to ge neric man u fac tur ers, as any one wish ing to mar ket a ge neric ver sion would also<br />

have to ar range for a mon i tor ing sys tem to be used with it. How ever, Teva (Is rael) has launched a ge neric<br />

version of clozapine.<br />

In the 12-month pe riod to the end of Sep tem ber 2008, ac cord ing to <strong>IMS</strong>, the num ber one prod uct in the<br />

antipsychotics cat e gory was AstraZeneca’s Seroquel (quetiapine), with a 23.2% mar ket share and 7%<br />

fixed rate dol lar growth. Num ber two was Lilly’s Zyprexa (olanzapine), with a 22.2% mar ket share, but<br />

sales down 2% in fixed rate dol lar terms. Num ber three was J&J’s Risperdal (risperidone), with a 19.8%<br />

mar ket share but sales down 10% in fixed rate dol lar terms. Num ber four was Otsuka’s Abilify<br />

(aripiprazole), with a 14.7% mar ket share and 27% fixed rate dol lar growth. Pfizer’s Zeldox<br />

(ziprasidone) was num ber five, with a 5.1% mar ket share and 16% fixed rate dol lar growth. J&J’s<br />

Invega (paliperidone) was num ber six, with a 1.4% mar ket share and 203% fixed rate dol lar growth.<br />

Teva’s ge neric risperidone prod uct, Risperidone Teva, was num ber seven, with a 1% mar ket share.<br />

Leponex (the of fi cial <strong>IMS</strong> in ter na tional prod uct name for Clozaril) was in eighth place, with a 1.0% mar -<br />

ket share, but sales down by 6% in fixed rate dol lar terms. Teva’s ge neric clozapine (Clozapine Teva)<br />

was at num ber ten, with a 0.3% mar ket share and 2% fixed rate dol lar growth. Teva also mar kets a ge -<br />

neric ver sion of olanzapine, which was in num ber 12 po si tion in this class in the pe riod, with a 0.3%<br />

market share but sales down 2%.<br />

RITALIN (methylphenidate), a mild psychostimulant in di cated in the treat ment of at ten tion def i cit/hy -<br />

per ac tiv ity dis or der (ADHD) in chil dren, first launched in 1954, and now avail able world wide. A sus tained<br />

re lease ver sion, Ritalin-SR, is avail able but it has only cap tured a small mar ket share; an a lysts say that<br />

al though ad ver tised as an 8-hour drug, it only ac tu ally works for around six hours (con ven tional Ritalin<br />

lasts for four hours). It is also ab sorbed more slowly, but not as ex ten sively as Ritalin. As a re sult, the SR<br />

ver sion has less pre dict able ab sorp tion in the body. An ex tended-re lease once-daily ver sion, Ritalin LA,<br />

was ap proved by the FDA in 2002. Ritalin prod uct la bel ing was changed in 1996 to in clude the fact that it<br />

© 2009 <strong>IMS</strong> Health In cor po rated or its af fil i ates Page 48

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