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When your most discriminating customers ask,<br />

you can proudly confirm<br />

Wild that they are indeed.<br />

6 sensational flavors in 2 convenient sizes.<br />

Wild<br />

Not Farm-Raised


W i l d S a l m o n S e n s a t i o n s .<br />

T h e c h e f ’ s s e c r e t f o r S a l m o n r e c i p e s t h a t<br />

a r e a s e a s y a s t h e y a r e d e l i c i o u s.<br />

• Made of wild premium Salmon fillets<br />

to<br />

meet the needs of today’s health and<br />

environmentally conscious consumers.<br />

• Ranked #3 on the list of most consumed<br />

seafood items in the U.S.*<br />

• Carefully trimmed and pre-seared with grill<br />

marks. (Grilling is more popular than ever<br />

with your patrons!)<br />

• Convenient, because they bake from frozen<br />

in 20 minutes or less.<br />

• Ideal for low-carb diets. Also high in hearthealthy<br />

Omega-3 fatty acids and an excellent<br />

source of high-quality protein and B vitamins.<br />

• Bold flavors including sauces and rubs are on<br />

trend and in high demand.<br />

• Wild Salmon Sensations is available in 5<br />

sensational flavors made with delicious glazes<br />

and rubs.<br />

Grilled Spicy Mango Glaze<br />

Grilled Citrus Pepper Glaze<br />

Grilled Smooth Bourbon Glaze<br />

Grilled Fresh Dill Glaze<br />

Grilled Smoky Bourbon Rub<br />

• An unglazed portion is available for your<br />

signature sauce or house specialty.<br />

Grilled Au Naturale<br />

*2004 National Fisheries Institute<br />

Wild<br />

Not Farm-Raised<br />

Wild Salmon Sensations<br />

Menu Ideas<br />

Dinner Entrée (shown)<br />

Serve Grilled Smoky Bourbon with a delicious<br />

wild rice with pecans, dried cranberries and orange<br />

peel. Add grilled vegetables and herb vinaigrette.<br />

Garnish with fresh herbs and an orange curl.<br />

Salad<br />

Combine spicy field greens with tomato wedges and<br />

red pepper strips. Toss with olive oil and balsamic<br />

vinegar. Top with your favorite Grilled Salmon<br />

Sensations fillet and a confetti of green pepper.<br />

Sandwich<br />

Serve any Grilled Salmon Sensations fillet on<br />

grilled French Bread and top with your own<br />

special sauce or spread, fresh lettuce and tomato.<br />

Add house-made potato chips and garnish with<br />

pickle spears.<br />

Ask your Icelandic® sales representative for recipe<br />

cards for our five original flavors.<br />

Grilled Smooth Bourbon and Grilled Smoky Bourbon<br />

recipes are interchangeable.


Product Specifications Icelandic® Portions<br />

Description Product Code Carbohydrates Protein Case Pack Case Weight Pack<br />

4 oz. Grilled Smoky Bourbon Rub 24766 2 g 20 g 1/10 lb. 10 lbs. 40<br />

6 oz. Grilled Smoky Bourbon Rub 24767 3 g 30 g 1/10 lb. 10 lbs. 26<br />

4 oz. Grilled Spicy Mango Glaze 24470 3 g 20 g 1/10 lb. 10 lbs. 40<br />

6 oz. Grilled Spicy Mango Glaze 24500 5 g 30 g 1/10 lb. 10 lbs. 26<br />

4 oz. Grilled Smooth Bourbon Glaze 24471 5 g 20 g 1/10 lb. 10 lbs. 40<br />

6 oz. Grilled Smooth Bourbon Glaze 24501 8 g 30 g 1/10 lb. 10 lbs. 26<br />

4 oz. Grilled Citrus Pepper Glaze 24472 2 g 20 g 1/10 lb. 10 lbs. 40<br />

6 oz. Grilled Citrus Pepper Glaze 24502 3 g 31 g 1/10 lb. 10 lbs. 26<br />

4 oz. Grilled Fresh Dill (dill flavored) Glaze 24473 1 g 20 g 1/10 lb. 10 lbs. 40<br />

6 oz. Grilled Fresh Dill (dill flavored) Glaze 24503 2 g 30 g 1/10 lb. 10 lbs. 26<br />

4 oz. Grilled Au Naturale 24474 1 g 20 g 1/10 lb. 10 lbs. 40<br />

6 oz. Grilled Au Naturale 24504 1 g 31 g 1/10 lb. 10 lbs. 26<br />

All Fillets are approximate in weight and in number of portions per case.<br />

Cooking Instructions (4 oz. and 6 oz. fillets)<br />

Cook from frozen<br />

Conventional Oven Cook at 425ºF for 15-18 minutes.<br />

Convection Oven Cook at 400ºF for 10-12 minutes.<br />

Oven temperatures may vary. Adjust cooking times accordingly.<br />

Portion Costs<br />

6 oz. Portion Cost: $1.91 * + Surrounding Items: $1.00 = $2.91<br />

Food Cost Per Serving<br />

Suggested Food Gross Profit Gross Profit<br />

Menu Price Cost % Per Serving Per Case<br />

$13.99 21% $11.08 $288.08<br />

$12.49 23% $9.58 $249.08<br />

$11.49 25% $8.58 $223.08<br />

$10.49 28% $7.58 $197.08<br />

$9.75 30% $6.84 $177.84<br />

$8.75 33% $5.84 $151.84<br />

Order Wild Salmon Sensations today!<br />

4 oz. Portion Cost: $1.25 * + Surrounding Items: $1.00 = $2.25<br />

Food Cost Per Serving<br />

Suggested Food Gross Profit Gross Profit<br />

Menu Price Cost % Per Serving Per Case<br />

$10.49 21% $8.24 $329.60<br />

$9.49 23% $7.24 $289.60<br />

$8.99 25% $6.74 $269.60<br />

$7.99 28% $5.74 $229.60<br />

$7.49 30% $5.24 $209.60<br />

$6.80 33% $4.55 $182.00<br />

*Portion costs are approximate.<br />

See your Icelandic® sales representative or visit www.icelandic.com for more information on<br />

Wild Salmon Sensations. Also be sure to order your FREE table tents, FREE wait staff/promo buttons<br />

and FREE interactive, educational CD-ROM containing over 30 additional Wild Salmon Sensations recipes.<br />

An order form is included with every case of Wild Salmon Sensations.


190 Enterprise Drive • Newport News, Virginia 23603 • USA • 1-800-ICELANDIC • www.icelandic.com<br />

©2006 Icelandic® USA, Inc. • Icelandic® and Samband of Iceland® are registered trademarks of Icelandic® USA, Inc. 050102<br />

12/05


For our authentic<br />

English-style ale battered fish,<br />

we turned to a British legend…<br />

BASS ® PALE ALE


ICELANDIC ® QUALITY FISH MEETS ENGLAND'S OWN BASS ® PALE ALE<br />

When it comes to English-style ale-battered fish, we’ve got you covered with mild, white, tender and flaky fish in everything from pint-sized<br />

portions to really big fillets. Even better, we’ve battered our fish in our Brewer’s Choice ® coating made from world-famous Bass ® Pale Ale,<br />

Britain’s very first trademark established in 1777.<br />

SEAFOOD SOLUTIONS<br />

Serve quality and flavor<br />

• Made from premium, natural cut fish fillets in a variety of species<br />

• Battered with a special coating made from Bass ® Pale Ale, an instantly recognizable<br />

brand name<br />

• Designed to absorb less oil when fried for a crispy texture<br />

Save time and money<br />

• Pre-portioned (so no fish to cut) and pre-battered (so no prep time)<br />

• Bakes or fries in just minutes<br />

• Ready to cook, but with homemade look and taste<br />

Enjoy flexibility<br />

• In a variety of sizes and species, including Cod, Haddock, Alaska Pollock, Hoki and<br />

Southern Blue Whiting<br />

• Unbeatable as a sandwich item or serve-alone entrée<br />

COOKING INSTRUCTIONS Cook from hard frozen. Do not refreeze.<br />

Icelandic® Conventional Convection<br />

Product Code Deep Fry Oven Oven<br />

10001623, 10001645, 10001652, 10001660 360° F / 4 min. 425° F / 16-18 min. 400° F / 12-14 min.<br />

10001625, 10001638, 10001639 360° F / 4 1/2-5 min. 425° F / 18-20 min. 400° F / 14-16 min.<br />

10001651, 10001654 360° F / 5 min. 425° F / 15-18 min. 400° F / 12-14 min.<br />

10001661,10001662,10001671,10001674 360° F / 5-7 min. 425° F / 16-20 min. 400° F / 12-15 min.<br />

10001663 360° F / 6 min. 425° F / 20-22 min. 400° F / 18-20 min.<br />

10001653 360° F / 7 min. 425° F / 16-20 min. 400° F / 12-16 min.<br />

10001746 360° F / 2 1/2 min. 425° F / 8-10 min. 400° F / 7-9 min.<br />

10025853 360° F / 5 1/2 - 6 min. 425° F / 20-22 min. 400° F / 15-17 min.<br />

10025561 350° F / 2-3 min. 425° F / 12-14 min. 400° F / 8-10 min.<br />

Keep frozen. Adjust cooking times for all depending upon product thickness and appliance characteristics.<br />

PRODUCT SPECIFICATIONS<br />

Icelandic® Case Pack Case Cube Portions<br />

Description Code Dist. # (LBS) (CFT) Per Case* Case Price<br />

2 oz. Cod Cash N’ Carry 10001623 9/4 2.35 288<br />

2-4 oz. Hoki Cash N’ Carry 10001625 9/4 2.35 192<br />

2 oz. Cod 10001652 2/5 0.56 80<br />

2.5 oz. Cod 10001653 2/5 0.56 64<br />

3 oz. Cod 10001651 2/5 0.56 53<br />

4 oz. Cod 10001654 2/5 0.56 40<br />

6 oz. Cod 10001663 2/5 0.56 26<br />

2 oz. Haddock 10001660 2/5 0.56 80<br />

4-5 oz. Haddock 10025853 1/10 0.57 36<br />

8.5 oz. Haddock S/O 10001671 1/20 1.30 37<br />

8.5 oz. Haddock S/L 10001674 1/20 1.30 37<br />

11 oz. Haddock S/O 10001661 1/20 1.30 29<br />

11 oz. Haddock S/L 10001662 1/20 1.30 29<br />

2-4 oz. AK Pollock 10001645 2/5 0.56 50<br />

2-3 oz. Hoki 10001638 2/5 0.56 64<br />

2-4 oz. Southern Blue Whiting 10001639 2/5 0.56 53<br />

0.6 oz. AK Pollock,<br />

Popcorn Fish (made with<br />

non-alcoholic beer) 10001746 2/5 0.56 266<br />

Apx. 0.5 oz. Premium<br />

Bass ® Pale Ale Battered<br />

100% Jumbo Lump Crab 10025561 1/10 0.56 267-457<br />

Create a classic fish and chips platter with<br />

Bass ® Pale Ale battered fillets, thick cut fries<br />

and a side of cole slaw.<br />

Hearty appetites will appreciate our larger<br />

fillets in 7 oz. to 11 oz. portions.<br />

Icelandic ® product codes 10001623 and<br />

10001625 cash n’ carry boxes available.<br />

TRY<br />

OUR NEW<br />

PREMIUM<br />

BASS ® PALE ALE<br />

BATTERED 100%<br />

JUMBO LUMP CRAB!<br />

CONTACT YOUR SALES REPRESENTATIVE ABOUT BREWER’S CHOICE ® BASS ® PALE ALE BATTERED FISH TODAY!<br />

FOR MORE INFORMATION AND COMPLETE RECIPES, CALL (800) ICELANDIC OR VISIT WWW.ICELANDIC.COM.<br />

190 Enterprise Drive • Newport News, Virginia 23603 • USA • 1-800-ICELANDIC • www.icelandic.com<br />

© 2008 Icelandic® USA, Inc. • Icelandic® and Brewer’s Choice® are registered trademarks of Icelandic® USA, Inc.<br />

Bass® Pale Ale is a registered trademark of InBev. S-511<br />

12/08


FISH DOESN’T GET ANY <strong>Big</strong>ger THAN THIS.<br />

[PRODUCT PHOTOGRAPHED AT 100% ACTUAL SIZE]


Serve a sandwich or an entrée with Original <strong>Big</strong> Bob’s New England Style batter.


WITH SO MANY CHOICES, HOW CAN YOU DECIDE THE BEST ONE FOR YOU?<br />

Brewer’s Choice ® with Bass ® Ale<br />

Coated with our exclusive Brewer’s Choice ® Batter – now made with world famous Bass ® Ale<br />

from England! Our “Gold Standard” coating is designed to absorb less oil when fried, which<br />

makes for a light and crispy coating and a more tender fish portion.<br />

Country Fry <br />

Country Fry has the homemade flavor of the south with a light crisp texture. This delicate<br />

and crispy coating satisfies each and every time.<br />

Southern Style Biscuit Batter <br />

A truly remarkable coating! Tastes like a fresh, hot buttery biscuit with a crispy texture that<br />

gives the appearance of being made from scratch.<br />

Dixie Crunch <br />

Our unique southern-style cornmeal bread crumb coating cooks up crispy and delicious in<br />

both the fryer and oven.<br />

Original <strong>Big</strong> Bob’s Battered (New England Style)<br />

The original <strong>Big</strong> Bob’s signature product, New England Style, is appropriately named for the<br />

famed Battered Cod wildly popular in the greater Boston area. Deep-fries to a light, golden<br />

brown color and an extra crispy texture.


MARKETING SUPPORT<br />

• Table tents and wait staff buttons.<br />

Absolutely free! Ask your Icelandic ® Sales<br />

Representative for details.<br />

• <strong>Big</strong> Fish Savings with Icelandic ® .<br />

Ask your Icelandic ® Sales Representative<br />

about product rebates!<br />

SEAFOOD SOLUTIONS<br />

Save time and money<br />

• Reduce prep costs<br />

• Bake or fry in just minutes<br />

Enjoy flexibility<br />

• Selection of species to meet diner preferences<br />

• Variety of delicious signature batters<br />

and breadings<br />

• Make an unbeatable sandwich item or<br />

serve-alone entrée<br />

Offer your customers real quality and flavor<br />

• Have the taste and appearance of having<br />

been made from scratch<br />

• Portioned at least 7 oz. to satisfy even the<br />

largest appetites<br />

• Patrons will love the big value<br />

COOKING INSTRUCTIONS – Cook from Hard Frozen<br />

<strong>Big</strong> Bob’s Haddock and Alaska Pollock Fillets with Brewer’s Choice ®<br />

(Icelandic ® Codes 1646, 1661, 1662, 1671, 1674)<br />

Deep Fry: Fry at 360º F for 5 to 7 minutes.<br />

Conventional Oven: Bake at 425º F for 16-20 minutes.<br />

Convection Oven: Bake at 400º F for 12-15 minutes.<br />

<strong>Big</strong> Bob’s 10 oz. Haddock, and 10 oz. Cod Fillets with Country Fry <br />

(Icelandic ® Codes 1715, 1697)<br />

Deep Fry: Fry at 360º F for approximately 7 minutes.<br />

Conventional Oven: Bake at 425º F for 16-20 minutes.<br />

Convection Oven: Bake at 400º F for 12-15 minutes.<br />

<strong>Big</strong> Bob’s Cod Fillet Shape with Dixie Crunch <br />

(Icelandic ® Code 2701)<br />

Deep Fry: Fry at 360º F for approximately 5 minutes.<br />

Conventional Oven: Bake at 425º F for 14-16 minutes.<br />

Convection Oven: Bake at 425º F for 10-12 minutes.<br />

<strong>Big</strong> Bob’s Catfish Fillet with Southern Style Biscuit Batter <br />

(Icelandic ® Code 1723)<br />

Deep Fry: Fry at 360º F for 6-8 minutes.<br />

Conventional Oven: Bake at 425º F for 18-22 minutes.<br />

Convection Oven: Bake at 400º F for 18-22 minutes.<br />

Original <strong>Big</strong> Bob’s Battered Fillets (all species) and 10 oz. Haddock, 8 oz. Pollock and<br />

8 oz. Cod Fillets with Country Fry <br />

(Icelandic ® Codes 23826, 23827, 23828, 24423, 24424, 24552, 23383, 1693)<br />

Deep-Fry: Fry at 360º F for 7 to 9 minutes.<br />

Conventional Oven: Bake at 425º F for 25 to 27 minutes.<br />

Convection Oven: Bake at 400º F for 15 to 17 minutes.


WITH BIG BOB’S BELLY BUSTERS,<br />

EVERYTHING IS BIGGER AND BETTER!<br />

<strong>Big</strong>, delicious portions<br />

<strong>Big</strong> range of species including Cod, Haddock, Catfish and Alaska Pollock<br />

<strong>Big</strong> variety of unique coatings in a range of textures and signature flavors<br />

<strong>Big</strong> value for your customers<br />

<strong>Big</strong> convenience for you<br />

Icelandic ® has some BIG NEWS (is there any other kind?) The BIG NEWS is how convenient<br />

we’ve made ordering our biggest fish portions. They’re now under a single family of products, our<br />

enormously popular <strong>Big</strong> Bob’s Belly Busters line.<br />

Joining original <strong>Big</strong> Bob’s Belly Busters are Icelandic ® ’s best-selling products from the Brewer’s<br />

Choice ® , Country Fry ® , Dixie Crunch and Southern Style Biscuit Batter signature product lines!<br />

Ready for more big news? They’re all 7 oz. and larger!


N A T U R A L F I L L E T S<br />

Case Pack Case Cube Portions<br />

Icelandic® Code Dist. # (LBS) (CFT) Per Case* Case Price<br />

10 oz. Original Haddock w/ New England Style Batter 23826 1/10 0.75 16<br />

8 oz. Original Cod w/ New England Style Batter 23827 1/10 0.75 20<br />

8 oz. Original Pollock w/ New England Style Batter 23828 1/10 0.75 20<br />

8 oz. Original Cod w/ Country Fry 24423 1/10 0.75 20<br />

8 oz. Original Pollock w/ Country Fry 24424 1/10 0.75 20<br />

8 oz. Original Catfish w/ Country Style Batter 24469 1/10 0.75 20<br />

8 oz. Original Pollock w/ New England Style Batter 24552 2/10 1.59 40<br />

10 oz. Haddock, Skin On w/Country Fry 1715 1/20 1.24 32<br />

9 oz. Alaska Pollock w/Brewer’s Choice® 1646 1/10 0.56 17<br />

11 oz. Haddock, Skin On w/ Brewer’s Choice® 1661 1/20 1.30 29<br />

11 oz. Haddock, Skinless w/ Brewer’s Choice® 1662 1/20 1.30 29<br />

8.5 oz. Haddock, Skin On w/ Brewer’s Choice® 1671 1/20 1.30 37<br />

8.5 oz. Haddock, Skinless w/ Brewer’s Choice® 1674 1/20 1.30 37<br />

8 oz. Catfish w/Southern Style Biscuit Batter 1723 1/10 0.56 20<br />

10 oz. Haddock w/ New England Pub Batter 23383 1/20 0.89 32<br />

8 oz. Cod Natural Cuts w/Country Fry 1693 1/10 0.56 20<br />

10 oz. Cod Natural Cuts w/Country Fry 1697 1/20 1.24 32<br />

7 oz. Cod Fillet Shape w/Dixie Crunch<br />

*Portion size +/-<br />

2701 1/12 0.48 27<br />

1 /2 oz.<br />

Icelandic® USA, Inc. and Samband® of Iceland Corp. have merged under the name Icelandic® USA, Inc.<br />

190 Enterprise Drive • Newport News, Virginia 23603 • USA • 1-800-ICELANDIC • www.icelandic.com<br />

© 2006 Icelandic® USA, Inc. • Icelandic®, Icelandic® Brand, Samband® of Iceland Brand and Brewer’s Choice®<br />

are registered trademarks of Icelandic® USA, Inc. Bass® Ale is a registered trademark of InBev.<br />

050105<br />

05/06


SEAFOOD SOLUTIONS<br />

Save Time and Money<br />

• Portion controlled, so they’re quick and easy to serve<br />

• Come ready for the fryer or oven, so you cut<br />

preparation time<br />

• Cook from frozen in just minutes<br />

Timeless British Tradition in a<br />

Pub-Style Flavor to Suit Every Taste<br />

Enjoy Flexibility<br />

• Appeal to a broad cross-section of customers<br />

• Offer a selection that includes Haddock, Cod and Pollock<br />

so you can make the best choices for your menu<br />

• Offer menu variety, from fish-and-chips to seafood<br />

platters to sandwiches<br />

• Allow extended holding times<br />

Looking for an appealing new menu item that’s quick<br />

and easy to serve? Delicious, lightly battered fish fillets<br />

in the British fish-and-chips tradition are popular<br />

around the world.<br />

With Icelandic’s Piccadilly “Pub Style” Battered Fish<br />

Fillets, most of the work is already done for you.<br />

They look as if they were hand-dipped in batter in<br />

the back of the house, but only you will know how<br />

convenient they really are.<br />

Our Pub Style Battered Fish Fillets come dipped in two<br />

delicious batters. Original Pub Style has the traditional<br />

rich golden color and robust flavor of a classic English<br />

style batter. New England Style has the same great<br />

taste but is formulated to be lighter in color and extra<br />

crispy in texture. Simply choose your favorite and<br />

bring authentic British pub-style flavor to your menu<br />

in just minutes.<br />

Give Your Customers Real Quality and Flavor<br />

• Natural cut fillets are made from whole wild, moist and<br />

flaky white fish in a variety of species<br />

• Coated with delicious lightly golden, crispy batter<br />

• Made without MSG


MENU IDEAS<br />

• Create a hearty sandwich (shown) on grilled bread. Serve with tartar sauce and purple and green coleslaw on the<br />

sandwich or on the side. Finish with onion rings or battered home fries.<br />

• Build a fish-and-chips entrée around Icelandic’s Piccadilly Pub Fish Fillets – after all, they’re a natural for it! Simply place<br />

them in a basket lined with an Icelandic ® “London Times” liner. Finish with steak-cut fries and malt vinegar.<br />

• Create a popular fried seafood platter by starting with Icelandic’s Piccadilly Pub Fish Fillets. Add hush puppies,<br />

breaded clams, coleslaw and lemon wedges.<br />

• Menu an item guaranteed to be popular with kids by serving Icelandic’s Piccadilly Pub Fish Fillets on a bun with<br />

dill pickles and French fries.<br />

PRODUCT SPECIFICATIONS<br />

PRODUCT CASE CASE PORTIONS<br />

DEEP FRY OR OVEN READY CODE PACK WT. (LBS) PER CASE<br />

Original<br />

2 oz. Cod Original 21782 1/10 10 80<br />

3 oz. Cod Original Cash ’n Carry 23418 2/5 10 53<br />

3 oz. Cod Original 21783 1/10 10 53<br />

4 oz. Cod Original 22070 1/10 10 40<br />

4 oz. Haddock Original 21821 1/10 10 40<br />

2 oz. Pollock Original 22042 1/10 10 80<br />

3 oz. Pollock Original<br />

New England<br />

22043 1/10 10 53<br />

10 oz. <strong>Big</strong> Bob’s Haddock New England 23383 1/20 20 32<br />

3 oz. Cod New England 23391 1/10 10 53<br />

2 oz. Cod New England 23392 1/10 10 80<br />

Size and number of portions per case are approximate<br />

COOKING INSTRUCTIONS: Cook from frozen<br />

PRODUCT CONVECTION CONVECTION CONVENTIONAL CONVENTIONAL FRYER FRYER<br />

DESCRIPTION<br />

Original<br />

CODE OVEN TEMPERATURE OVEN TIME OVEN TEMPERATURE OVEN TIME TEMPERATURE TIME<br />

2 oz. Cod Original 21782 425° 16-18 min. 450° 20 min. 360° 3-6 min.<br />

3 oz. Cod Original 23418 425° 18-20 min. 450° 23 min. 360° 5-7 min.<br />

3 oz. Cod Original 21783 425° 18-20 min. 450° 23 min. 360° 4-7 min.<br />

4 oz. Cod Original 22070 425° 20-22 min. 450° 25 min. 360° 4-7 min.<br />

4 oz. Haddock Original 21821 425° 20-22 min. 450° 25 min. 360° 4-7 min.<br />

2 oz. Pollock Original 22042 425° 16-18 min. 450° 20 min. 360° 3-6 min.<br />

3 oz. Pollock Original<br />

New England<br />

10 oz. <strong>Big</strong> Bob’s<br />

22043 425° 18-20 min. 450° 23 min. 360° 4-7 min.<br />

Haddock New England 23383 400° 15-17 min. 425° 25-27 min. 360° 7-9 min.<br />

3 oz. Cod New England 23391 425° 18-20 min. 450° 23 min. 360° 4-7 min.<br />

2 oz. Cod New England 23392 425° 16-18 min. 450° 20 min. 360° 3-6 min.<br />

Adjust cooking times depending upon appliance characteristics.<br />

Order your FREE table tents * and<br />

London Times basket liners today!<br />

An order form comes packed in each case of Piccadilly Pub<br />

Battered Fish Fillets<br />

* Table tents not available in Massachusetts<br />

Product Code: 23418<br />

(Packed in 5 lb. cash ‘n carry bags)<br />

190 Enterprise Drive • Newport News, Virginia 23603 • USA • 1-800-ICELANDIC • www.icelandic.com<br />

© 2008 Icelandic® USA, Inc. • Icelandic® is a registered trademark of Icelandic® USA, Inc. 050103<br />

04/08


Breaded & Battered<br />

Natural Fillet Portions


Portico Bounty ® natural breaded & battered fi llet portions are cut from premium fi llets, featuring moist and fl aky white<br />

meat with a mild sweet fl avor. The battered portions are coated with a pub style batter that has the distinct fl avors<br />

of malt and yeast, typical of the fi nest beer batters. The breaded portions are coated with a blend of twelve<br />

herbs and spices that provide a distinctive fl avor and texture to compliment the mild fl avor of the fi sh.<br />

SPECIES INFORMATION MENU IDEAS<br />

PACIFIC COD (Gadus Macrocephalus)<br />

— Mild fl avored fi rm<br />

textured fi sh that fl akes apart<br />

easily when cooked.<br />

COD (Gadus Morhua) — Mild<br />

fl avored fi rm textured fi sh<br />

that fl akes apart easily when<br />

cooked.<br />

ALASKA POLLOCK<br />

(Theragra Chalcogramma) —<br />

Delicate textured white fi sh<br />

from the Pacifi c Ocean.<br />

Deep fry: Cook from frozen at 360º F for 3-5<br />

minutes.*<br />

Conventional Oven: Cook from frozen.<br />

Preheat oven to 450º F and bake for<br />

approximately 20-25 minutes.<br />

Nutrition Facts<br />

2oz Battered Cod<br />

Serving Size<br />

4oz (112g - about 2 fillets)<br />

Servings per container 40<br />

Amount Per Serving<br />

Calories 240 Calories from Fat 110<br />

% Daily Value<br />

Total Fat 12g 18%<br />

Saturated Fat 2g 10%<br />

Trans Fat 0g<br />

Cholesterol 30mg 10%<br />

Sodium 320mg 13%<br />

Total Carbohydrate 16g 5%<br />

Dietary Fiber 0g 0%<br />

Sugars 0g<br />

Protein 16g<br />

Vitamin A 0%<br />

Calcium 2%<br />

Vitamin C 4%<br />

Iron 6%<br />

PREPARATION & HANDLING<br />

3oz Battered Cod 3oz Battered Pollock<br />

Serving Size<br />

Serving Size<br />

3oz (84g - about 1 fillet) 3oz (84g - about 1 piece)<br />

Serv. per cont. about 53 Serv. per cont. about 53<br />

Amount Per Serving<br />

Cal 180 from Fat 80<br />

% Daily Value<br />

9g 14%<br />

1.5g 8%<br />

0g<br />

20mg 7%<br />

240mg 10%<br />

12g 4%<br />

0g 0%<br />

0g<br />

12g<br />

Vit A 0%<br />

Cal 0%<br />

Vit C 2%<br />

Iron 4%<br />

Breaded & Battered<br />

Natural Fillet Portions<br />

Pub style fi sh sandwich served with French<br />

fries and coleslaw with tartar sauce or malt<br />

vinegar on the side.<br />

Fish and Chip baskets or platters served with<br />

french fries and coleslaw with tartar sauce or<br />

malt vinegar on the side.<br />

Seafood platter served with pub battered<br />

fi llets along with hush puppies, breaded<br />

clams, coleslaw and lemon wedges.<br />

Pub battered fi sh tacos can be created by<br />

combining fi sh portions with shredded<br />

lettuce, cheese, dill relish, and mayonnaise<br />

wrapped in soft tortilla shell.<br />

Convection Oven: Cook from frozen.<br />

Preheat oven to 425º F and bake for<br />

approximately 16-20 minutes.<br />

* Cook times may vary slightly for each product. Refer to<br />

the cooking instructions printed on each case for specifi c<br />

cook times.<br />

Amount Per Serving<br />

Cal 180 from Fat 80<br />

% Daily Value<br />

9g 14%<br />

1.5g 8%<br />

0g<br />

40mg 13%<br />

270mg 11%<br />

14g 5%<br />

0g 0%<br />

0g<br />

11g<br />

Vit A 0%<br />

Cal 0%<br />

Vit C 0%<br />

Iron 6%<br />

Nutrition Facts<br />

Milwaukee Style Cod<br />

Serving Size<br />

3oz (84g - about 2 nuggets)<br />

Servings per container about 53<br />

Amount Per Serving<br />

Calories 190 Calories from Fat 80<br />

% Daily Value<br />

Total Fat 9g 14%<br />

Saturated Fat 1.5g 8%<br />

Trans Fat 0g<br />

Cholesterol 20mg 7%<br />

Sodium 1230mg 51%<br />

Total Carbohydrate 15g 5%<br />

Dietary Fiber 1g 4%<br />

Sugars 0g<br />

Protein 11g<br />

Vitamin A 0%<br />

Calcium 2%<br />

Vitamin C 2%<br />

Iron 8%<br />

SUPC # Description Pack Size<br />

PUB BATTERED<br />

6786305 2 oz Battered Cod – Raw English Pub Style 1/10<br />

7044217 3 oz Battered Cod – Raw English Pub Style 1/10<br />

7135197 3 oz Battered Pollock – Raw English Pub Style 1/10<br />

BREADED PORTIONS<br />

4857298 1.5 oz Breaded Cod Nugget – Precooked Milwaukee Style 1/10<br />

4857306 2 oz Breaded Cod Strip – Precooked Milwaukee Style 1/10<br />

FEATURES &<br />

BENEFITS<br />

CUT FROM PREMIUM FILLETS<br />

Natural fl ake and texture<br />

IQF<br />

Cook only as many as needed<br />

DUAL PURPOSE COATINGS<br />

Cook in a fryer or oven<br />

TARGET<br />

MARKETS<br />

BUFFET<br />

BUSINESS/ INDUSTRY<br />

CASINOS<br />

CASUAL DINING<br />

CATERING<br />

CRUISE SHIPS<br />

CLUB STORES<br />

CORRECTION<br />

COUNTRY CLUBS<br />

FAMILY STYLE<br />

FAST FOOD<br />

FINE DINING<br />

HEALTH CARE<br />

HOME MEAL REPLACEMENT<br />

HOTEL<br />

MILITARY<br />

RETAIL GROCER<br />

RETIREMENT HOMES<br />

SCHOOLS<br />

SEAFOOD MARKET<br />

SEAFOOD RESTAURANTS<br />

SKY BOXES/STADIUMS<br />

SERVICE DELI<br />

THEMED RESTAURANTS<br />

UNIVERSITIES/COLLEGES<br />

OTHER<br />

1754<br />

Fish<br />

Fillets<br />

X<br />

X<br />

X<br />

X<br />

X<br />

X<br />

X<br />

X<br />

X<br />

X<br />

X<br />

X<br />

X<br />

X<br />

X<br />

X<br />

X<br />

10/2007


Deep-Fry Raw Breaded<br />

Fish Portions


Portico Bounty ® Deep Fry Raw Breaded fi sh portions are specially designed to provide<br />

foodservice operators with a convenient way to offer customers crispy fi sh portions<br />

that are easily prepared in the fryer.<br />

SPECIES INFORMATION<br />

COD (Gadus Morhua) — Mild fl avored fi rm<br />

textured fi sh that fl akes apart easily when<br />

cooked.<br />

PACIFIC COD (Gadus Macrocephalus) —<br />

Mild fl avored fi rm textured fi sh that fl akes<br />

apart easily when cooked.<br />

FLOUNDER (Pleuronectidae) – pure, white,<br />

lean, boneless and fl aky with a mild<br />

sweet fl avor.<br />

PREPARATION & HANDLING<br />

Cook from frozen. Deep fry at 360ºF for<br />

3-5 minutes*.<br />

* Cook times may vary slightly for each product. Refer to the cooking<br />

instructions printed on each case for specifi c cook times.<br />

Nutrition Facts<br />

3oz Cod Rectangle<br />

Serving Size<br />

1 Portion (84g)<br />

Servings per container about 53<br />

Amount Per Serving<br />

Calories 150 Calories from Fat 10<br />

% Daily Value<br />

Total Fat 1g 2%<br />

Saturated Fat 0g 0%<br />

Trans Fat 0g<br />

Cholesterol 15mg 5%<br />

Sodium 340mg 14%<br />

Total Carbohydrate 23g 8%<br />

Dietary Fiber 1g 4%<br />

Sugars 0g<br />

Protein 11g<br />

Vitamin A 0%<br />

Calcium 0%<br />

Vitamin C 2%<br />

Iron 4%<br />

Nutrition Facts<br />

4 oz Cod Square<br />

Serving Size<br />

1 Portion (112g)<br />

Servings per container 40<br />

Amount Per Serving<br />

Calories 190 Calories from Fat 10<br />

% Daily Value<br />

Total Fat 1g 2%<br />

Saturated Fat 0g 0%<br />

Trans Fat 0g<br />

Cholesterol 20mg 7%<br />

Sodium 450mg 19%<br />

Total Carbohydrate 31g 10%<br />

Dietary Fiber 1g 4%<br />

Sugars 1g<br />

Protein 14g<br />

Vitamin A 0%<br />

Calcium 2%<br />

Deep-Fry Raw Breaded<br />

Fish Portions<br />

Vitamin C 2%<br />

Iron 4%<br />

MENU IDEAS<br />

Fish Sandwiches<br />

Fish Platters<br />

Nutrition Facts<br />

Natural Flounder Fillet<br />

Serving Size<br />

4 oz (112g /1 fillet)<br />

Servings per container 40<br />

Amount Per Serving<br />

Calories 150 Calories from Fat 15<br />

% Daily Value<br />

Total Fat 1.5g 2%<br />

Saturated Fat 0g 0%<br />

Trans Fat 0g<br />

Cholesterol 35mg 12%<br />

Sodium 310mg 13%<br />

Total Carbohydrate 22g 7%<br />

Dietary Fiber 0g 0%<br />

Sugars 2g<br />

Protein 12g<br />

Vitamin A 0%<br />

Calcium 0%<br />

SUPC # Description Pack Size<br />

1900836 3 oz Breaded Cod Rectangle PUFI 1/10<br />

1900844 4 oz Breaded Cod Square PUFI 1/10<br />

6788681 4 oz Breaded Flounder Fillet PUFI 1/10<br />

6789606 5 oz Breaded Flounder Fillet PUFI 1/10<br />

FEATURES & BENEFITS<br />

Vitamin C 0%<br />

Iron 4%<br />

FRYER READY<br />

Quick and easy preparation<br />

FLEXIBILITY<br />

Serve as a sandwich item or with sides<br />

as an entrée<br />

COOK FROM FROZEN<br />

Minimum preparation time<br />

PORTION CONTROL<br />

Saves time and money<br />

TARGET<br />

MARKETS<br />

BUFFET<br />

BUSINESS/ INDUSTRY<br />

CASINOS<br />

CASUAL DINING<br />

CATERING<br />

CRUISE SHIPS<br />

CLUB STORES<br />

CORRECTION<br />

COUNTRY CLUBS<br />

FAMILY STYLE<br />

FAST FOOD<br />

FINE DINING<br />

HEALTH CARE<br />

HOME MEAL REPLACEMENT<br />

HOTEL<br />

MILITARY<br />

RETAIL GROCER<br />

RETIREMENT HOMES<br />

SCHOOLS<br />

SEAFOOD MARKET<br />

SEAFOOD RESTAURANTS<br />

SKY BOXES/STADIUMS<br />

SERVICE DELI<br />

THEMED RESTAURANTS<br />

UNIVERSITIES/COLLEGES<br />

OTHER<br />

1754<br />

Fish<br />

Portions<br />

X<br />

X<br />

X<br />

X<br />

X<br />

X<br />

X<br />

X<br />

X<br />

X<br />

X<br />

X<br />

X<br />

X<br />

X<br />

10/2007


Fish Fillets, Loins & Tails


Fish Fillets, Loins & Tails<br />

Portico Bounty ® Loins and Tails are IQF premium fillet cuts that provide consistent portion sizes and<br />

are excellent choices for operators that choose to prepare menu items from scratch on premise.<br />

These Portico Fillets are packed in traditional cello wraps that are convenient and easy to use.<br />

SPECIES INFORMATION MENU IDEAS FEATURES & BENEFITS<br />

PaCifiC CoD (Gadus<br />

Macrocephalus) — mild<br />

flavored firm textured<br />

fish that flakes apart<br />

easily when cooked.<br />

Nutrition Facts<br />

Cod Cello<br />

Serving Size<br />

4oz (112g – about 1/3 cello)<br />

Servings per container 20<br />

Amount Per Serving<br />

Calories 90 Calories from Fat 10<br />

% Daily Value<br />

Total Fat 1g 2%<br />

Saturated Fat 0g<br />

Trans Fat g<br />

0%<br />

Cholesterol 55mg 18%<br />

Sodium 70mg 3%<br />

Total Carbohydrate 0g 0%<br />

Dietary Fiber 0g<br />

Sugars 0g<br />

Protein 20g<br />

0%<br />

Vitamin A 0%<br />

Calcium 0%<br />

Portico Bounty fish fillets, loins, and<br />

tails are appropriate for use for any<br />

style of preparation calling for premium<br />

quality fish. excellent for frying or<br />

baking, these products can be used in<br />

a variety of menu applications.<br />

PREPARATION & HANDLING<br />

Thaw under refrigeration or cook from frozen. Bake at<br />

425º F approximately 20 minutes per inch of thickness if<br />

frozen, or 10 minutes per inch of thickness if defrosted.<br />

* Cook times may vary slightly for each product. refer to the<br />

cooking instructions printed on each case for specific cook times.<br />

Vitamin C 0%<br />

Iron 6%<br />

Nutrition Facts<br />

Cod Loins & Tails<br />

Serving Size<br />

4oz (112g – about 1 fillet)<br />

Servings per container 40<br />

Amount Per Serving<br />

Calories 60 Calories from Fat 10<br />

% Daily Value<br />

Total Fat 1g 2%<br />

Saturated Fat 0g<br />

Trans Fat g<br />

0%<br />

Cholesterol 55mg 18%<br />

Sodium 70mg 3%<br />

Total Carbohydrate 0g 0%<br />

Dietary Fiber 0g<br />

Sugars 0g<br />

Protein 21g<br />

0%<br />

Vitamin A 0%<br />

Calcium 0%<br />

Vitamin C 0%<br />

Iron 6%<br />

SUPC # Description Pack Size<br />

7036262 Pacific Cod Cello, Skinless, Boneless 10/5<br />

7634165 3 oz Pacific Cod Tail, Skinless, Boneless 1/10<br />

7036197 4 oz Pacific Cod Tail, Skinless, Boneless 1/10<br />

7036437 5 oz Pacific Cod Tail, Skinless, Boneless 1/10<br />

7416571 3 oz Pacific Cod Loin, Skinless, Boneless 1/10<br />

7036544 4 oz Pacific Cod Loin, Skinless, Boneless 1/10<br />

7036668 5 oz Pacific Cod Loin, Skinless, Boneless 1/10<br />

7036684 6 oz Pacific Cod Loin, Skinless, Boneless 1/10<br />

7036692 7 oz Pacific Cod Loin, Skinless, Boneless 1/10<br />

7036700 8 oz Pacific Cod Loin, Skinless, Boneless 1/10<br />

NaTuraL aPPearaNCe aNd TexTure<br />

Premium “from scratch” quality<br />

avaILaBLe IN a varIeTy<br />

oF PaCk STyLeS<br />

Flexibility in preparation<br />

SIze graded Pre-CuT PorTIoNS<br />

Labor saving and cost control<br />

avaILaBLe IN maNy SIzeS<br />

Products to fit every menu need and<br />

budget<br />

muLTIPLe ProduCT FormS<br />

extremely versatile to fit a variety<br />

of menu applications<br />

TARGET<br />

MARKETS<br />

Buffet<br />

Business/ industry<br />

Casinos<br />

Casual dining<br />

Catering<br />

Cruise ships<br />

CluB stores<br />

CorreCtion<br />

Country CluBs<br />

family style<br />

fast food<br />

fine dining<br />

health Care<br />

home meal replaCement<br />

hotel<br />

military<br />

retail groCer<br />

retirement homes<br />

sChools<br />

seafood market<br />

seafood restaurants<br />

sky Boxes/stadiums<br />

serviCe deli<br />

themed restaurants<br />

universities/Colleges<br />

other<br />

1754<br />

Fillets,<br />

Loins,<br />

Tails<br />

x<br />

x<br />

x<br />

x<br />

x<br />

x<br />

x<br />

x<br />

x<br />

x<br />

x<br />

x<br />

x<br />

x<br />

x<br />

x<br />

x<br />

x<br />

x<br />

x<br />

x<br />

x<br />

x<br />

10/2007


Redhook<br />

®<br />

ESB<br />

BEEr BattErEd SEafood<br />

Now Available<br />

in Halibut!


Redhook ® ESB<br />

Beer Battered Shrimp<br />

(Packed in 2.5 lb. cash ‘n carry bags)<br />

Redhook ® ESB<br />

Beer Battered Haddock<br />

Redhook ® ESB<br />

Beer Battered Tilapia<br />

Redhook ® ESB<br />

Beer Battered Halibut<br />

Redhook<br />

®<br />

ESB<br />

BEEr BattErEd SEafood<br />

Authentically Delicious<br />

When Icelandic ® Brand created this signature line of beer battered seafood, only<br />

a superior brew would do. That’s why we selected Redhook ® ESB Ale as the key<br />

ingredient in this authentically delicious beer battered product line.<br />

• Genuine Beer Batter–the perfect combination. Made from Icelandic ® natural cut<br />

fillets or tender shrimp and Redhook ® ESB beer batter. *<br />

• Quality and Consistency. Made from 100% skinless, boneless natural fillet<br />

portions or whole shrimp for a great plate presentation and dining experience,<br />

every time. *<br />

• Convenience and Versatility. Can be either baked or fried.<br />

• Crispy, not Greasy. Specially designed coating absorbs less oil for a clean, firm bite.<br />

• Popular Sizes and Species. In a variety of consumer-preferred sizes and<br />

species so you can offer a taste and size for everyone!<br />

Cooking Instructions Cook from frozen. Do not refreeze.<br />

Convection Conventional Deep<br />

Code Oven Oven Fryer<br />

4-5 oz. Redhook ® ESB<br />

Beer Battered Tilapia 1602 400°F / 14-16 min. 425°F / 16-18 min. 360°F / 4 1 / - 5 min.<br />

2<br />

Icelandic ®<br />

1-2 oz. Redhook ® ESB<br />

Beer Battered Haddock 1604 400°F / 12-14 min. 425°F / 14-16 min. 360°F / 3 1 / 2 - 4 min.<br />

31-35 ct. Redhook ® ESB<br />

Beer Battered Shrimp 4182 — — 360°F / 2 - 2 1 / 2 min.<br />

NEW! 1-2 oz.Redhook ® ESB<br />

Beer Battered Halibut 25296 400°F / 14-16 min. 425°F / 16-18 min. 360°F / 4 - 5 min.<br />

NEW! 2-3 oz.Redhook ® ESB<br />

Beer Battered Halibut 25297 400°F / 14-16 min. 425°F / 16-18 min. 360°F / 4 - 5 min.<br />

NEW! Apx.1.8 oz.Redhook ® ESB<br />

Beer Battered Halibut 1637 — — 360°F / 3 1 / 2 - 4 min.<br />

NEW! 2 oz.Redhook ® ESB<br />

Beer Battered Cod 25717 400°F / 14-16 min. 425°F / 18-20 min. 360°F / 4 - 5 min.<br />

Product Specifications<br />

Dist. # Case Pack Case Cube Portions Case Price<br />

Code (LBS) (CFT) Per Case<br />

4-5 oz. Redhook ® ESB<br />

Beer Battered Tilapia 1602 ______ 2/5 0.56 40 ______<br />

Icelandic ®<br />

1-2 oz. Redhook ® ESB<br />

Beer Battered Haddock 1604 ______ 2/5 0.56 107 ______<br />

31-35 ct. Redhook ® ESB<br />

Beer Battered Shrimp 4182 ______ 4/2.5 0.56 330 ______<br />

NEW! 1-2 oz.Redhook ® ESB<br />

Beer Battered Halibut 25296 ______ 1/10 0.56 107 ______<br />

NEW! 2-3 oz.Redhook ® ESB<br />

Beer Battered Halibut 25297 ______ 1/10 0.56 64 ______<br />

NEW! Apx.1.8 oz.Redhook ® ESB<br />

Beer Battered Halibut 1637 ______ 2/5 0.56 89 ______<br />

NEW! 2 oz.Redhook ® ESB<br />

Beer Battered Cod 25717 ______ 1/10 0.56 80 ______<br />

190 Enterprise Drive • Newport News, Virginia 23603 • USA • 1-800-ICELANDIC • www.icelandic.com<br />

©2008 Icelandic ® USA, Inc. • Icelandic ® and Icelandic ® Brand are registered trademarks of Icelandic ® USA, Inc.<br />

Redhook ® is a registered trademark of the Redhook Brewing Company. S-500<br />

2/08


ORIGINAL SEA DOG Apx. 11”<br />

MINI SEA DOG Apx. 5”<br />

Product shown actual size<br />

Your seafood menu has two new best friends.<br />

Icelandic ® Brand Sea Dogs.<br />

Faithful new companions to your menu. These new companions to your<br />

menu have all the qualities you’d expect from true Sea Dogs. They are faithful to the legendary quality of the Icelandic ®<br />

brand as both are made with our famous, wild caught Cod or Haddock.<br />

The big news is that we’ve added an all new mini version in Haddock, which is a perfectly sized complement to any<br />

hot dog bun. And just like our original size Sea Dog, we’ve tapped the taste of the New England seacoast by adding<br />

authentic Sea Dog India Pale Ale ® to our crispy, beer battered coating. We’ve unleashed a dynamic hand-cut fillet of white<br />

and flaky premium Cod or Haddock, the best thing to happen to a bun in years. One taste of Sea Dog beer battered fish<br />

portions and your patrons will beg for more!<br />

Quick Selling Features<br />

Portion Sizes to Wake Up Any Bun. Be the first to menu our original, almost “foot-long”, beer battered<br />

fish portion. It’s yet another Icelandic ® first-to-market product idea! Or try our new mini for a smaller portion size.<br />

Original Sea Dog India Pale Ale. ® There’s no other beer we could have used but authentic Sea Dog India<br />

Pale Ale ® , brewed at The Shipyard Brewing Company ® in Portland, Maine.<br />

Legendary Icelandic ® Fillets. Decades of quality go into every bite of our tender and pristine Cod and<br />

Haddock fillets, which are custom cut into whole new shapes.<br />

Sea Dog Name. It’s catchy, it’s fun and it’s sure to spark interest and drive trial once customers see it on<br />

your menu.<br />

Brand New Fish Sandwich Idea. Tired of the same fish squares, rectangles and wedges? Take our<br />

Sea Dogs for a walk and watch your repeat sales take off running.<br />

190 Enterprise Drive, Newport News, Virginia 23603 • USA • 1-800-ICELANDIC<br />

www.icelandic.com • © 2008 Icelandic ® USA, Inc. • Icelandic ® is a registered trademark of Icelandic ® USA, Inc.<br />

Sea Dog Old East India Pale Ale ® is a registered trademark of Sea Dog Ventures, Inc.<br />

Original Sea Dog Wrap<br />

NEW! Mini Haddock Sea Dog on a hot dog bun Original Sea Dog in a Basket<br />

Product Specifications<br />

ICELANDIC ® DISTR. # CASE PACK CASE CUBE PORTIONS CASE<br />

CODE (LBS) (CFT) PER CASE PRICE<br />

4-5.5 oz. Cod Fillet<br />

Portion Sea Dog<br />

Apx. 2 oz. Haddock Fillet<br />

10001591 ____________ 1/10 0.56 Apx. 34 ____________<br />

Portion Mini Sea Dog 10025903 ____________ 1/10 0.56 Apx. 80 ____________<br />

Cooking Instructions Cook from frozen. Deep fry at 360˚ F for approximately 4 minutes.<br />

Cooking Note: Adjust cooking time depending upon natural thickness of the product and appliance characteristics.<br />

The True Story of Barney, the Original Sea Dog.<br />

Barney was the Sea Dog Brewing Company’s beloved figurehead, its apprentice brew master and, in true Great<br />

Pyrenees fashion, its guard dog, posting guard over the brew kettle as it boiled. Barney was also a boating<br />

“enthusiast” who began sailing when he was just three months old. He was equally at home on deck or on land,<br />

which earned him the nickname Sea Dog. Sadly, Barney is no longer with us, but his spirit lives on.<br />

Contact your Icelandic ® Sales Representative about our new Sea Dogs today!<br />

For more information and complete recipes, visit www.icelandic.com or call (800) ICELANDIC.<br />

S-518<br />

09/08


Seafood SliderS <br />

Mini Breaded Fish squares


Consumers love value and a double<br />

slider stack fits the bill.<br />

Our sliders can stand alone or can be served<br />

as a sharable sandwich platter.<br />

Our sliders are big on quality.<br />

new seafood sliders Combo Pack<br />

icelandic ® Seafood SliderS <br />

Mini-Breaded Fish squares<br />

Restaurateurs across all industry segments are racing to add miniature burgers and sandwiches<br />

to their menus. But Icelandic ® noticed there was no seafood solutions to address this<br />

hot, new mini trend...till now. Introducing Icelandic’s all new Seafood Slider—a fun and<br />

delicious mini breaded fish square. This new mini is perfect for an operator to capitalize on<br />

this hot menu category with seafood. Icelandic ® Seafood Sliders are small in size, but big on<br />

taste. Seafood Sliders begin with white and flaky Deep-Skinned Alaska Pollock. Then each<br />

portion is cut precisely into a miniature square (approximately 2.5” square) and coated with<br />

a Panko bread crumb that can be fried or baked to a crisp, golden brown. The result is a<br />

one-of-a-kind fish portion that can now join the less-is-more sandwich trend.<br />

Icelandic ® has made things even easier by offering a NEW Seafood Sliders combo pack. Each<br />

case comes with 72 Sliders packed on one side and 3/24 packs of 2.5” square buns on the other<br />

side. No more worries on where to purchase a smaller bun, we have done all the work for you!<br />

Try our seafood sliders or<br />

seafood sliders Combo Pack Today!<br />

n Mini Breaded Fish Square and the bun<br />

come together in one case.<br />

n Buns have a shelf life of 9 months when<br />

kept frozen.<br />

n Seafood Sliders are made with, white<br />

and flaky, deep-skinned whole muscle<br />

Alaska Pollock.<br />

n Smaller Portions are on trend right now.<br />

They allow patrons to enjoy a smaller portion<br />

(without saying the word “diet”) These<br />

sliders are also sharable (another big trend)<br />

and absolute fun.<br />

n Allows an operator to economically keep<br />

same price point for a fish sandwich while<br />

cost reducing the portion.<br />

n Differentiate your menu from the competition<br />

and be the first to menu Seafood Sliders .<br />

COOking insTruCTiOns<br />

Please thaw bun before using it with the fish portion.<br />

Cook fish from frozen according to the instructions below.<br />

Deep Fryer - Deep fry at 350°F for 3-4 minutes.<br />

Conventional Oven - Bake at 425°F for 12-14 minutes.<br />

Convection Oven - Bake at 400°F for 8-10 minutes.<br />

Adjust cooking times depending upon appliance characteristics.<br />

PrOduCT sPeCs<br />

PRODUCT DESCRIPTION ICELANDIC®<br />

CODE<br />

1.6 oz. Breaded Alaska<br />

Pollock Square<br />

1.6 oz. Breaded Alaska<br />

Pollock Square with Bun<br />

DISTR. # CASE PACk<br />

(LBS)<br />

CASE CUBE<br />

(CFT)<br />

190 Enterprise Drive, Newport News, Virginia 23603 • USA • 1-800-ICELANDIC • www.icelandic.com<br />

©2008 Icelandic ® USA, Inc. • Icelandic ® is a registered trademark of Icelandic ® USA, Inc.<br />

PORTIONS<br />

PER CASE<br />

10025796 1/10 0.57 Apx. 100<br />

10025915 1/11.28 1.05<br />

Product is photographed at 100% actual size.<br />

72 Sliders and 3/24<br />

packs of buns<br />

CASE<br />

PRICE<br />

S-532<br />

10/08


®<br />

Icelandic quality<br />

comes to


Tilapia Tonight ®<br />

Au Naturale Fillets<br />

Redhook ® ESB Beer Battered Tilapia Tenders<br />

For a rich and bold beer batter, only a great<br />

handcrafted brew would do. That’s why we selected<br />

Redhook ® ESB Ale as the key ingredient.<br />

Southern Style Biscuit Batter Tilapia Tenders<br />

A truly remarkable re coating with a hand-roughed,<br />

back-of-the-house back-of-t look and hot, buttery biscuit flavor.<br />

Sergeant Peppers Tilapia Tenders<br />

A crunchy, golden breading that delivers just the<br />

right amount of heat and spice from a special<br />

mix of flavorful peppers.<br />

Tilapia Tonight ®<br />

Scampi Glaze Fillets<br />

Icelandic® offers the most complete line<br />

of value-added Tilapia available.<br />

Tilapia continues to soar in popularity, and is now even more<br />

popular than Catfish in the U.S. Icelandic ® makes it easier than ever<br />

to serve Tilapia with the industry’s most complete line of value-added<br />

products. With a range of unique cuts, sizes, and gold-standard coatings,<br />

you’re guaranteed to satisfy your customers and keep them coming back<br />

for more! Even better, Icelandic ® Brand Tilapia is unparalleled in quality.<br />

Every product is made from Icelandic’s Lake Pure Taste Tilapia Fillets<br />

raised on our 100% Icelandic ® owned and operated Tilapia farm and<br />

processing facility in Asia.<br />

With Icelandic’s complete Tilapia product line, you’ll get:<br />

Great new and existing products. We’ve added new items in<br />

new sizes and popular flavor profiles to our highly successful line<br />

of established products.<br />

Icelandic ® owns its own farm. Grown in pure, countryside lakes, we<br />

control production from start to finish, including manufacturing the feed.<br />

Clean, pure taste. Consistently mild, white, tender and delicious.<br />

Fast, easy preparation. 100% skinless, boneless and ready to cook.<br />

Legendary Icelandic ® quality. You have our guarantee that our Tilapia<br />

is raised to the industry’s highest standards — Icelandic ® .<br />

Try these Signature Tilapia products too!<br />

In addition to our new Tilapia items, we offer these established products,<br />

which are time-honored favorites in our line:<br />

Tilapia Tonight ®<br />

Cajun Fillets<br />

Inventive new Tilapia products<br />

to add excitement to your menu.<br />

We’ve added new Tilapia tenders and bake-able loins to our already<br />

comprehensive product line, so you’ll have something for everyone!<br />

The new tenders are offered with many of our signature Icelandic ®<br />

coatings like our best-selling Redhook ® ESB Beer Batter, down home<br />

Southern Style Biscuit Batter, and hot and spicy Sergeant Peppers.<br />

Our new loins take our time-honored favorite recipe, Lemon Pepper,<br />

and give it a fresh new taste. We also have added an all-new crispy<br />

and flavorful southwest tortilla coating which is destined to be an<br />

Icelandic ® signature offering.<br />

consistently<br />

the best<br />

tilapia products<br />

Club Tilapia<br />

Margarita Battered Strips<br />

Redhook ® ESB<br />

Battered Tilapia Fillets<br />

Lemo Lemon on PPepper<br />

Breaded Tilapia Loins<br />

Our trad ttraditional<br />

and best-selling zesty<br />

lemo lemon-pepper on-p bread crumb coating comes to a<br />

prist pristinely tinely white and tender fillet. Perfection!<br />

Tortilla Chip Tilapia Loins<br />

Everyone’s favorite chip - tortilla chips - plus onion,<br />

garlic and cilantro for the authentic Southwestern<br />

flavor exploding on menus across the country.<br />

<strong>Big</strong> Bob’s Belly Buster Tilapia Fillets<br />

A colossal 10-ounce portion coated with original<br />

<strong>Big</strong> Bob’s New England Style Batter, so it<br />

bakes or deep-fries to a crispy, golden brown.<br />

Currents ® Cross Grilled<br />

Tilapia Fillets


Product Specifications<br />

ICELANDIC ® DISTR. # CASE PACK CASE CUBE PORTIONS CASE PRICE<br />

CODE (LBS) (CFT) PER CASE<br />

2-3 oz. Redhook ® ESB Beer Battered Tilapia Tenders 10025725 1/10 0.57 Apx. 64<br />

2-3 oz. Southern Style Biscuit Batter Tilapia Tenders 10025711 1/10 0.57 Apx. 64<br />

2-3 oz. Sergeant Peppers Tilapia Tenders 10025708 1/10 0.57 Apx. 64<br />

3-4 oz. Lemon Pepper Breaded Tilapia Loins 10025748 1/10 0.57 Apx. 46<br />

3-4 oz. Southwest Tortilla Chip Tilapia Loins 10025749 1/10 0.57 Apx. 46<br />

3-5 oz. Tilapia Tonight ® Au Naturale IQF Fillets 21023436 1/10 0.57 Apx. 40<br />

4-5 oz. Redhook ® ESB Beer Battered Tilapia Fillets 10001602 2/5 0.66 Apx. 36<br />

Apx. 4 oz. Currents ® Cross-Grilled Tilapia Fillets 10003285 1/10 0.57 Apx. 40<br />

Apx. 4 oz. Tilapia Tonight ® Scampi Glaze Fillets 10023438 1/10 0.57 Apx. 40<br />

Apx. 4.5 oz. Tilapia Tonight ® Cajun Fillets 10023439 1/10 0.57 Apx. 35<br />

Apx. 10 oz. <strong>Big</strong> Bob’s Belly Buster Tilapia Fillets<br />

CASH ’N CARRY BOX AVAILABLE*<br />

10025688 2/10 1.81 Apx. 35<br />

Apx. 2.25 oz. Club Tilapia Margarita Battered Tenders 10001742 2/5 0.57 Apx. 71<br />

Cooking Instructions Cook from hard frozen.<br />

ICELANDIC ® CODE DEEP FRY CONVENTION OVEN CONVECTION OVEN<br />

10025725 350°F / 2-3 min. Spray baking sheet with Spray baking sheet with<br />

cooking spray. Bake at 425°F cooking spray. Bake at 400ºF ºF<br />

for 5 minutes. Turn over<br />

andbake for an additional<br />

5-6 minutes.<br />

for 4-6 minutes.<br />

10025711 350°F / 2-3 min. Spray baking sheet with Spray baking sheet with<br />

cooking spray. Bake at 425°F cooking spray. Bake at 400ºF ºF<br />

for 7 minutes. Turn over<br />

and bake for an additional<br />

6-7 minutes.<br />

for 6-8 minutes.<br />

10025708 350°F / 2-3 min.<br />

10025748 425°F / 16-18 min. 400°F / 13-15 min.<br />

10025749 425°F / 16-18 min. 400°F / 13-15 min.<br />

10001602 350°F / 4-5 min. 425°F / 16-18 min. 400°F / 14-16 min.<br />

10003285<br />

(char marks up)<br />

425°F / apx. 14 min. 400°F / apx. 10 min.<br />

10023438 425°F / 15-20 min. 400°F / 10-12 min.<br />

10025688 350°F / 7-9 min. 425°F / 20-22 min. 400°F / 15-17 min.<br />

10001742 350°F / apx. 3½ min. 425°F / 10-12 min. 400°F / 8-10 min.<br />

ICELANDIC ® CODE MICROWAVE FLAT GRIDDLE CHEF’S CHOICE<br />

10023439 Preheat a flat griddle 380ºF<br />

to 400ºF. Place frozen fish<br />

fillet on griddle, flat side<br />

down, and fry for 5 minutes.<br />

Turn over and fry for an<br />

additional 4 minutes.<br />

10003285 Cook loosely covered Place frozen fillet on flat<br />

frozen fillet on “high” griddle, char-marks up.<br />

in a 600-700 watt oven. Cover with metal basting<br />

Cook 2 minutes, rotate & lid and cook at 350ºF<br />

cook another 2 minutes. for 6-8 minutes.<br />

21023436 Pan fry, broil, bake or deep fry.<br />

Marketing Support<br />

Free table tents and wait staff buttons<br />

are available for operator use. Ask your<br />

Icelandic ® are<br />

available for oper<br />

Iccelaandic<br />

Sales Representative for details.<br />

® rator<br />

use. Ask your<br />

Sales Representative<br />

r foor<br />

details.<br />

For Foor<br />

use usse<br />

with items 210234 21023436, 436, 4 For use u with item 100 10001742. 001742.<br />

10023438, 100023438,<br />

3438 and and 10023439 10023439. 10023439 9 9.<br />

* 10<br />

0 lb cash ’n carry box available with item 10025688.<br />

UPC<br />

CODE 0-73538-25688-1<br />

TM<br />

S-529<br />

01/08<br />

190 Enterprise Drive Newport News, Virginia 23603 USA<br />

1-800-ICELANDIC www.icelandic.com © 2008 ICELANDIC® USA, Inc.<br />

Icelandic® is a registered trademark of Icelandic® USA, Inc.<br />

Redhook® is a registered trademark of the Redhook Brewing Company.

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