Business review 2010 (English) - Etihad Airways
Business review 2010 (English) - Etihad Airways
Business review 2010 (English) - Etihad Airways
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
<strong>2010</strong><br />
From challenger to leader<br />
In <strong>2010</strong>, <strong>Etihad</strong> <strong>Airways</strong> reached the summit of its early<br />
growth. Now in only its eighth year of operation, and<br />
having grown faster than any airline ever has, <strong>Etihad</strong> is<br />
now poised to consolidate on the success of its infancy.<br />
Growing sustainably<br />
• Achieving commercial and operational scale<br />
• Building density into the network<br />
• Optimising the fleet and its utilisation<br />
• Fiercely managing costs<br />
• Reaching profitability<br />
• Planning for growth<br />
Inspiring our customers<br />
• Being best-in-class<br />
• Continuing to innovate<br />
• Motivating employees to deliver outstanding service<br />
Responding to shocks<br />
• Emergency/incident readiness<br />
• Focus on customer recovery<br />
• Maintaining operational integrity<br />
Supporting Abu Dhabi<br />
• Emiratisation<br />
• Sponsorships<br />
• Generating point-to-point traffic<br />
• A global ambassador for the Emirate<br />
12 <strong>Etihad</strong> <strong>Airways</strong> <strong>Business</strong> Review <strong>2010</strong> <strong>Etihad</strong> <strong>Airways</strong> <strong>Business</strong> Review <strong>2010</strong> 13
Change language