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Business review 2010 (English) - Etihad Airways

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Our vision<br />

Our mandate<br />

The goal and overall ambition of <strong>Etihad</strong><br />

<strong>Airways</strong> is to be the best airline in the world.<br />

The airline was created to be a profitable and financially sustainable<br />

business, and to support economic development and and<br />

diversification in Abu Dhabi and the achievement of its 2030 plan.<br />

By realising its goals, <strong>Etihad</strong> will deliver real value to its shareholder,<br />

guests, staff and the communities in which it operates.<br />

The Board extended a mandate to incoming Chief Executive Officer,<br />

James Hogan, on his appointment in September 2006.<br />

8 <strong>Etihad</strong> <strong>Airways</strong> <strong>Business</strong> Review <strong>2010</strong><br />

THE MANDATE<br />

COMMERCIALLY<br />

VIABLE<br />

BEST AIRLINE<br />

ABU DHABI<br />

ENABLER 2030<br />

• Profitability and sustainability<br />

• Strong governance<br />

• Integrated airline with codeshares and ancillary services<br />

• Skytrax #1<br />

• World travel awards #1<br />

• Five star airline rating<br />

• Safety certified by IOSA and GCAA<br />

• On-time performance and technical dispatch reliability<br />

above international standards<br />

• Economic contribution<br />

•<br />

Emiratisation<br />

<strong>Etihad</strong> <strong>Airways</strong> <strong>Business</strong> Review <strong>2010</strong> 9

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