dessange paris - UBIFRANCE
dessange paris - UBIFRANCE
dessange paris - UBIFRANCE
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DESSANGE INTERNATIONAL
N°1 of “Haute Coiffure”<br />
in the world<br />
42 training centers<br />
40 countries<br />
20 000 collaborators<br />
Over 2 000 salons<br />
1 Billion Euros<br />
Brand perimeter
DESSANGE INTERNATIONAL: a worldwide group<br />
• Two major areas of activity:<br />
Hairstyling franchises<br />
27 directly operated salons<br />
Products<br />
• 3 complementary brands that give the group full coverage in the hairdressing<br />
market:<br />
A very up-market brand positioned in global beauty.<br />
425 salons in 40 countries.<br />
A hairdresser, colorist, make-up artist brand, positioned in<br />
the mid-luxury market. 420 salons in 14 countries.<br />
Leader hair salon franchisor in the United States in the<br />
value segment. 1215 salons in the United States.
LEGAL DEP<br />
MANAGER<br />
Catherine<br />
Villard<br />
DESSANGE INTERNATIONAL: Organization chart<br />
GENERAL COORDINATOR<br />
Marie-Hélène Jaffrès<br />
Deputy General Manager<br />
Legal – Finance - IT – HR<br />
Philippe Vincent<br />
ACCOUTING<br />
MANAGER<br />
Muriel<br />
Auffrere<br />
HUMAN RESOURCES<br />
MANAGER<br />
Marie-Laure<br />
Pineau<br />
MEDIA AND<br />
COMMUNICATION<br />
DIRECTOR<br />
Sophie<br />
Lajouanie<br />
Larger<br />
CHAIRMAN OF THE EXECUTIVE BOARD<br />
Benjamin Dessange<br />
GENERAL MANAGER<br />
Emmanuel Gasnot<br />
PRODUCTS<br />
COMMERCIAL DIRECTOR<br />
France<br />
Belgium<br />
Spain<br />
Italy<br />
Luxembourg<br />
Switzerland<br />
Sandrine<br />
Leycure<br />
d’Agostino<br />
FRANCHISE<br />
COMMERCIAL<br />
DIRECTOR<br />
France<br />
Belgium<br />
Spain<br />
Italy<br />
Luxembourg<br />
Switzerland<br />
Bruno L’Hénaff<br />
FRANCHISE<br />
COMMERCIAL<br />
DIRECTOR<br />
Europe<br />
(out Europe of 6)<br />
Africa<br />
Middle East<br />
South America<br />
Asia<br />
Oceania<br />
Dom Tom<br />
Annabel Talon<br />
Deputy General Manager<br />
Marketing Strategy – Products – North America<br />
PRODUCTS<br />
COMMERCIAL<br />
DIRECTOR<br />
World<br />
(out Europe of 6)<br />
FRANCHISE<br />
North America<br />
Chloé<br />
Lamoureux<br />
Pony<br />
Area account managers :<br />
Mylène Mulliez – Betty Olivier<br />
Marie-Laure Simonin Braun<br />
MARKETING<br />
DIRECTOR<br />
FRANCHISE<br />
PRODUCTS<br />
LICENCE<br />
Xavière<br />
Marlaud<br />
INDUSTRY AND<br />
LOGISTICS<br />
DIRECTOR<br />
Jean-Marie<br />
Camares
KEY EVENTS<br />
PRODUCTS<br />
1954: The first Jacques<br />
DESSANGE hair salon<br />
opens<br />
1975: Launch of the<br />
first affiliate franchise<br />
1962: The first<br />
salon outside<br />
France opens<br />
1990: The first<br />
Jacques<br />
DESSANGE<br />
beauty and<br />
make-up<br />
ranges are<br />
created, in<br />
partnership<br />
with Sanofi<br />
1979: The first<br />
training school<br />
is established<br />
1994: CAMILLE<br />
ALBANE, a second<br />
franchise network, is<br />
created<br />
1996: The first<br />
beauty<br />
institute opens<br />
1992: Launch of The Phytodess<br />
the "Jacques treatment<br />
DESSANGE range is<br />
Compétence created<br />
Professionnelle"<br />
hair care range,<br />
manufactured by<br />
L'Oréal (under<br />
license)<br />
History of the Group<br />
1999: The<br />
DESSANGE<br />
beauty products<br />
unit is established<br />
and moves to the<br />
Lorient (France)<br />
production plant,<br />
built in 1997.<br />
2000:<br />
Launch of<br />
the CAMILLE<br />
ALBANE<br />
make-up<br />
range<br />
2007: The<br />
Group<br />
commits to a<br />
sustainable<br />
development<br />
approach<br />
2006: Remington<br />
and DESSANGE<br />
combine their<br />
skills to create a<br />
range of<br />
exceptional hair<br />
care appliances<br />
sold in specialist<br />
retail outlets<br />
2008: OFI Private<br />
Equity Capital<br />
purchases 65%<br />
of the<br />
DESSANGE<br />
International<br />
Group<br />
2009: Launch of<br />
a DESSANGE<br />
Paris signature<br />
prestige hair<br />
care range,<br />
sold exclusively<br />
in DESSANGE<br />
hair salons<br />
2010 : the<br />
HAIR SPA<br />
concept is<br />
created<br />
2010 : Launch of<br />
the DESSANGE hair<br />
accessories range<br />
manufactured by<br />
La Brosse et<br />
Dupont (under<br />
licence)<br />
2010 :<br />
Acquisition of<br />
the Belgian<br />
Master Franchise<br />
2011: Creation of<br />
the distance<br />
training tool:<br />
DESSANGE<br />
Learning Lounge<br />
2011: Acquisition<br />
of the<br />
DESSANGE<br />
United States<br />
Master Franchise
Turnover by Regions<br />
Key Figures of the Group<br />
France<br />
USA<br />
Others<br />
Turnover by Activities<br />
Franchise<br />
Products &<br />
Licenses<br />
Owned Salons<br />
EBITDA by Regions<br />
France &<br />
Others<br />
USA
3 pillars of our Success<br />
• A pioneering spirit: changes behind the boom in the hairdressing sector:<br />
franchise networks<br />
licensing<br />
creating a vertical diversification through a global beauty concept<br />
replication of the affiliation franchise system abroad<br />
• An unique affiliate franchise system: passing on know-how, values and quality<br />
through training schools, the Group's cornerstone<br />
strong growth with an identical level of service throughout the network<br />
• A world of Excellence:<br />
imparted by training schools on every continent<br />
confirmed in 2003 when the Group was granted ISO 9001 certification<br />
renewed every year, for its cosmetics development and manufacturing plant in Brittany<br />
(France)<br />
Top-level professionals: DESSANGE International has been able to hire and retain<br />
professionals who all share the same quality standards.<br />
rigorous partner selection process<br />
policy of developing managers' career plans
• Strong equity and brands’ positioning<br />
• Creativity and innovation<br />
Our Assets<br />
• High Research & Development spending<br />
• Training centers and distance training tool (e- Learning)<br />
• Existence of successful international networks<br />
• Brand promotion through development of product lines<br />
• Directly operating industrial facilities & commitment to sustainable development
DESSANGE Paris
Femininity, elegance and seduction , 3 words<br />
that define the DESSANGE universe, a “Maison<br />
de Luxe” dedicated to woman's beauty.<br />
Partner for prestigious events and true icons of<br />
the movie industry, the brand pampers each<br />
day thousands of woman around the world<br />
looking for a unique dimension for their<br />
beauty.<br />
The expertise that can be found in of its<br />
DESSANGE Beauty Salon or Spa is the very<br />
essence of its products. Haircare, makeup,<br />
skincare and bodycare are offering to each<br />
woman the glamour, sensory appeal and the<br />
professionalism she searches for.
Paris Champs Elysées Flagship
Bruxelles - Belgium<br />
Vienna - Austria<br />
International DESSANGE Flagships<br />
Yalta - Ukraine<br />
Washington - US
Show Prestige<br />
Communication & Events
DESSANGE PARIS : 2 collections per year
DESSANGE Paris – Haircare products<br />
DESSANGE PARIS,<br />
Leader on the international upscale<br />
hairstyling market, DESSANGE puts<br />
creation and expertise in its<br />
exceptional hair care line.<br />
Precious and subtle, these products<br />
combine formulas containing high<br />
concentrations of noble ingredients<br />
such as black pearl and subtle<br />
fragrance. These products, true<br />
concentrates of substance and shine,<br />
transform the hair into a divinely soft<br />
and luminous texture.
• Upscale positioning<br />
• 14 SKUS<br />
DESSANGE Paris – Haircare products<br />
• Public Price Range : 31€ - 48€<br />
• Benchmark :<br />
Shu Uemura Art of Hair<br />
Leonor Greyl<br />
Carita
DESSANGE Paris – Hairstyling products<br />
New-generation high-tech active<br />
ingredients, innovative textures,<br />
sophisticated packaging and a<br />
distinctive eye-catching design :<br />
the DESSANGE hairstyling line<br />
combines technical prowess and<br />
top-end positioning to enable all<br />
hairstylists to give free rein to their<br />
creativity.
DESSANGE Paris – Hairstyling products<br />
• Upscale positioning<br />
• 15 SKUS<br />
• Public Price Range : 17€ - 26€<br />
• Benchmark :<br />
Shu Uemura Art of Style<br />
L’Oréal Texture Expert
DESSANGE Paris – Skincare products<br />
Constantly attentive to women, the<br />
brand has built its beauty expertise<br />
upon a true understanding of their<br />
needs.<br />
As their ally, it has created a pure<br />
and elegant line for the face, a line<br />
that awakens the senses.<br />
Made with a combination of proven<br />
active ingredients, textures and<br />
refined colours, the DESSANGE care<br />
products guarantee daily pleasure.<br />
Reactivate, nourish and soothe and<br />
enhance, firm and plump up or<br />
restructure: the range perfectly<br />
meets the needs and desires of all<br />
beauty types.
DESSANGE Paris – Skincare products<br />
• Upscale positioning<br />
• 13 SKUS<br />
• Public Price Range : 20€ - 146€<br />
• Benchmark :<br />
Lancôme<br />
Estée Lauder
DESSANGE Paris – Make-up products<br />
Bright shades, modern colours,<br />
sensual textures, professional<br />
accessories: DESSANGE make-up<br />
products unveil each woman’s<br />
unique beauty for radiant<br />
complexions, sculpted faces,<br />
intense eyes.<br />
The upscale range developed by<br />
our studio make-up artist draws its<br />
inspiration from the brand's hairstyle<br />
collections.<br />
Thus, cut, colour and make-up<br />
come together in harmony - a sign<br />
of true elegance. As hair stylist, artist<br />
and trend-setter, DESSANGE designs<br />
ever-surprising, sophisticated<br />
collections that set the tone each<br />
season.
DESSANGE Paris – Make-up products<br />
• Upscale positioning<br />
• 120 SKUS<br />
• Public Price Range : 15€ - 47€<br />
• Benchmark :<br />
Lancôme<br />
Estée Lauder
PHYTODESS Haircare products<br />
PHYTODESS are true beauty treatments<br />
for the scalp and hair that combine<br />
naturality, luxury and hairstyling<br />
expertise to reveal and enhance the<br />
beauty of your hair.<br />
At the heart of their unique formulas,<br />
color clays, essantial oils, plant<br />
extracts, trace elements and precious<br />
metals or stones work together with<br />
teh delicate textures and subtle<br />
fragrances to offer your real moments<br />
of pleasure.<br />
The gentle nature of the formulations<br />
makes it possible to combine them at<br />
will in order to create tailor-made<br />
treatments that will bring the<br />
professionalism and expert techniques<br />
of your hairstylist into your own home.<br />
Hairstyling expertise and the wealth<br />
of nature as sources of beauty
• Mid-scale positioning<br />
• Natural active-ingredients with a<br />
sustainable sourcing<br />
• 18 SKUS<br />
• Public Price Range : 18€ - 49€<br />
• Benchmark :<br />
Kerastase<br />
Phyto<br />
René Furterer<br />
PHYTODESS Haircare products
DESSANGE DEVELOPMENT MODEL
Worldwide Development<br />
DESSANGE pursues a worldwide development build on :<br />
-Franchise (40 countries)<br />
-Products distribution<br />
- in our salon networks<br />
- through distributors (17 countries)
DESSANGE Paris Business Model<br />
DESSANGE flaghsip<br />
To set the brand equity for the future salon<br />
development and to serve as a relay<br />
for marketing and P&R events<br />
DESSANGE products distribution<br />
To increase the brand awareness<br />
To leverage the brand development<br />
DESSANGE training academy<br />
To serve as a key stone for local partners<br />
as well as a recruitment center of new<br />
managers and or salons (open-school)
DESSANGE training academy<br />
51 rue du Rocher – Paris - FRANCE<br />
DESSANGE training Academy
International DESSANGE Training centers<br />
42 training centers in the world (Paris, Milano, Moscow, Brussels,<br />
Washington DC …)
DESSANGE E-learning
DESSANGE Paris Franchise - Affiliation system<br />
1. A Brand developer :<br />
An original policy developed from 1975, which became<br />
the backbone of our international expansion.<br />
To fully implement the concept of the Brand first with a flagship and after with<br />
sub-franchises, whilst taking into consideration the local realities.<br />
2. An image ambassador :<br />
To build the image of the Brand on the Territory, so that the harmony, consistency<br />
is preserved all over the world (strategy, marketing plan, development).<br />
3. A commitment of using selected products in each salon :<br />
To ensure the image, positioning and referencing of relevant references (retail &<br />
professional uses) among 2 000 hair care, skincare and make-up references.<br />
4. A businessman paying attention to organization, training, management,<br />
marketing, PR.
Our commitments<br />
Signing a DESSANGE franchise agreement means an access to:<br />
Exclusive concept<br />
Brand image<br />
Upscale salons specifications and designs<br />
Innovative marketing<br />
Tailor-made training<br />
Support in the opening process<br />
Product lines reflecting brand identity<br />
« Fall Winter » and « Spring Summer » hair and make-up collections<br />
Best commercial terms and support from L’Oréal Professionnel
L’Oréal Partnership
A strong hairstyling partnership<br />
As our privileged and international partner, L'Oreal supports us in all our projects:<br />
- Support in leveraging brand awareness<br />
- Support in our business development<br />
- Support in retail conditions : best commercial conditions, animation …<br />
- Support in training<br />
Identified contacts :<br />
&<br />
- Eric de la Tour : Exclusive Key Account Manager for L’Oreal PPD
2013 Openings & Projects
Middle-East<br />
Dammam<br />
Ukraine<br />
Mariupol Hotel<br />
Russia<br />
Krasnoyarsk<br />
Morocco<br />
Casablanca<br />
2013 Openings<br />
Morocco<br />
Agadir – Sofitel Thalassa<br />
Sea & Spa<br />
Middle-East<br />
Oman<br />
Middle-East<br />
Djeddah
Georgia<br />
Tbilissi<br />
Australia<br />
Sydney<br />
2013 Openings<br />
Turkey<br />
Istanbul<br />
Ukraine<br />
Odessa<br />
UAE<br />
Dubai
Germany<br />
Baden Baden – Cologne<br />
Munich - Stuttgart<br />
India<br />
Franchise - Bombay<br />
2013 Key Projects<br />
United Kingdom<br />
London<br />
Vietnam<br />
Franchise<br />
Brazil<br />
Master Franchise<br />
Japan<br />
Master franchise<br />
Azerbaijan<br />
Master Franchise
COMMERCIAL APPROACH
Entrance Fees<br />
This amount varies depending on the business model. It takes into account :<br />
The value of the DESSANGE Paris Brand (prestigious Heritage, history, trademarks<br />
associated, brand equity & concept, & potential of growth on the Korean market).<br />
The right to be the exclusive partner to open hair salons under that brand on your<br />
market<br />
The type of agreement and related BP (number of DESSANGE salons)<br />
The registration costs of the brand on your market that we renew each year<br />
Full assistance to define the layout of the flagship salon (opening process)<br />
Specifications, design and proposal from blueprints and validation of the project, travel<br />
to site during works, assistance with the various opening procedures & decoration<br />
Training and follow-up of the flagship opening (2 DESSANGE senior trainers for about 10<br />
days, you only cover the local expenses, hotels & meals).<br />
Access to the DESSANGE brand image, collections, communication, marketing,<br />
training and products.
Annual Fees<br />
It equals a percentage of your services revenues.<br />
It includes guarantee that are stipulated with the future franchisee according to the<br />
country’s socio-economic situation.<br />
On a daily basis, it will give you the following supports :<br />
• A complete export organization based in Paris with specialists in each category :<br />
marketing, products, training, sales, regulatory… with a dedicated account manager<br />
• Access twice a year to an exclusive hair collection made by our Artistic Team and all<br />
the B to B & B to C associated tools<br />
• Access to our intranet network (news, key figures, events, marketing information,<br />
training, products...)<br />
• Access to our E-learning platform (exist in 10 languages, has to be developed in<br />
Chinese)
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