180 YEARS OF

HORSE
RACING
Horse racing is by far the most important sporting activity
associated with Longines and is also one of the oldest. e
company has been involved in this sport since 1881 and has
entered into numerous partnerships during this time.
Among its various activities, Longines is the ocial timekeeper
and title partner of the Prix de Diane Longines at
France’s Chantilly racecourse where each year the most talented
three-year-old llies compete against one another.
e company is present at many other famous European
events such as England’s Royal Ascot races, the Grand Prix
Longines Lydia Tesio in Rome, and the important Longines
Grosser Preis von Baden-Baden race in Germany. But it is
also Southeast Asia and the Middle East that plays a fundamental
role in equestrian sport sponsoring. e watch
MILESTONES IN TIMEKEEPING
1878
24 | WatchTime LONGINES SPECIAL
brand is involved in the Longines Singapore Gold Cup, the
Longines Hong Kong International Races, the Emir’s Trophy
in Qatar and the Dubai World Cup (see photos) – by far
the richest horse racing event in the world. Of the $10 million
prize money, around $6 million go to the winner alone.
Longines’s activities in equestrian sports are clearly
concentrated in Europe and Asia but do not end there. Additional
partnerships across the oceans give the company
the opportunity to extend its reach throughout the world.
e Melbourne Cup Carnival in Australia takes place with
the company’s support as well as the Kentucky Derby in
the USA and the Gran Premio Longines in Mexico.
Longines is the watch brand with the most comprehensive
presence on horse race courses throughout the world.
Passion for horse
racing: Longines
was the official timekeeper
of the 2012
Dubai World Cup.
Early link to sports:
One of the first Longines
chronographs with
caliber 20H bears an
engraving of a horse and
jockey on the case back.
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