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180 YEARS OF

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L<br />

ongines is a true pioneer in the realm of timekeeping. e<br />

company’s rst chronograph caliber appeared as early as<br />

1878, and the rst chronograph for the wrist was launched<br />

in 1913. Both of these early milestones set Longines apart<br />

from other brands and established the company as a frontrunner<br />

in the development of movements and watches.<br />

e functionality of their timekeeping instruments gave<br />

rise to a signicant and long-lasting involvement in timing<br />

sporting events, and later came to include sponsoring<br />

activities as well.<br />

Today, sports have returned to their earlier place of<br />

prominence at Longines. Even though most watch companies<br />

are comfortable in specializing in one or two disciplines,<br />

Longines actively participates in eight dierent<br />

sports. Events are timed, athletes are provided with nancial<br />

support, and programs are developed to promote<br />

talented youth. e following pages will show that<br />

Longines and sports truly belong together.<br />

LONGINES SPECIAL WatchTime | 23

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