180 YEARS OF

Starting in 2013, collectors will be able to
find the product histories and auction prices
of every watch ever made by Longines in
a COMPREHENSIVE DATABASE.
this occurred in October 2008, when
the Antiquorum auction house in
New York sold a Longines watch
from the private collection of Albert
Einstein. Reaching a nal price of
$ 596,000, the rectangular gold
wristwatch (with its engraved caseback
showing that it was awarded to
Einstein on February 16, 1931 in Los
Angeles) entered the annals of history
as by far the most expensive
Longines of all time.
Einstein’s watch and the price it
achieved at auction will be recorded
and stored in a comprehensive database,
along with every other watch
that Longines ever built. e brand
intends to create a complete store of
information before the end of 2013.
is will give Longines fans the opportunity
to trace the history of any
watch from the date of its production
and to determine prior auction results.
Every timepiece is currently
being registered along with its reference,
serial and movement numbers
in order to make them clearly identi-
able. An ambitious project for a
brand that has already produced
more than 38 million watches!
Research assistance regarding prices
was kindly provided by Martin Pech,
and the auction houses Dr. Crott, Christie’s
(Geneva) and Sotheby’s (Geneva).
Most expensive
Longines in history:
this rectangular watch
from Albert Einstein
was auctioned for
$ 596,000 in 2008.
Elegant highlights:
Flagship models
were produced in
the 1950s and ’60s
with automatic and
manual-winding
movements.
LONGINES SPECIAL SPECIAL LONGINES WatchTime Chronos | 137