180 YEARS OF

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Introduced in 1913: The Longines Cal. 13.33Z is one of the first wristwatch chronograph movements. 132 | WatchTime LONGINES SPECIAL Single-pusher chronograph: Archival records provide information on the location and date of purchase. This red “Etablissage” book lists the 20,000 Longines watches with serial numbers between 12700001 and 12720000. WWW.WATCHTIME.COM
I have fond memories of the years during my childhood spent with my grandfather in the garden. At some point during the day, he would look at his watch and say, “Just 10 more minutes until we have to go inside.” en he’d press the crown to set its timer. Sometimes we were allowed to play with the watch and start and stop the movement of the hands ourselves. My grandfather lived to a ripe old age – and when he died, the watch went rst to my uncle, and then it came to me. at’s when I began looking for more information about this special watch. It’s a silver single-pusher chronograph from Longines. Our local dealer told me about the company’s archives housed at their headquarters in Saint-Imier, Switzerland, where I might nd more details about my watch. Aer a phone call, my watch and I were invited to stop by. Two weeks later I stepped o the train in the small town in the Jura region and walked down the long steps leading to the large Longines building. Even though it was only October, newly fallen snow lay on the surrounding mountains. Aer being greeted at the front desk, I entered the archives with the curator of the museum. Shelves covered the walls from oor to ceiling, completely lled with large red record books. I was deeply impressed to learn that every Longines watch made between 1867 and 1969 was listed in these “Etablissage” books. By using the serial number of my watch, we quickly found the correct volume and entry. ese records showed that the watch had a silver case and was equipped with the 13.33Z caliber, one of the rst chronograph movements built for wristwatches, and that it had already been produced in 1913. My watch – as we also read in the book – was exported on May 9, 1919, to the Weil company in Chile, the Longines importer for that country. My grandfather must have purchased the watch during his stay in South America as a mining engineer, when he had worked in Chile for several months on a copper mine project. I was surprised to learn that this Swiss brand had been sold abroad at such an early date. Now I knew the whole story of the watch and knew when and where it was manufactured and sold. It was a moving experience to realize that aer more than 90 years, and traveling back and forth across the Atlantic, the watch was right back where it had been made. Another remark in the book noted who had adjusted the watch. Like my grandfather this watchmaker had certainly already passed away, but the memories of my grandfather and my childhood have not died. His watch – which I intend to wear always – continues to remind me of those precious times. “Etablissage” Books | ARCHIVE The entry of the single-pusher chronograph in the “Etablissage” book LONGINES SPECIAL WatchTime | 133
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PAST AND PRESENT Pilots’ watches,
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NEW CLOUT BY JOE THOMPSON 6 | Watch
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LONGINES TODAY | Strategies cal tim
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LONGINES TODAY | Strategies Another
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LONGINES TODAY | Strategies Assembl
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To celebrate its 180 th anniversary
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The Longines Column- Wheel Single P
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NEW MODELS | Saint-Imier and 180 th
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SPORTS | Timekeeping and Sponsorshi
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HORSE RACING Horse racing is by far
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INTERVIEW | Nayla Hayek 34 | WatchT
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CHRONOGRAPHS | Elapsed Time
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CHRONOGRAPHS | Elapsed Time I 38 |
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CHRONOGRAPHS | Elapsed Time 40 | Wa
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ALTERNATIVES e advantages, multiple
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CHRONOGRAPHS | Elapsed Time Early w
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HEROES OF THE From the very beginni
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AVIATION | e Longines Weems Second-
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THE 54 | WatchTime LONGINES SPECIAL
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AVIATION | e Longines Avigation Wat
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AVIATION | Longines Twenty-Four Hou
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HISTORY | 180 Years of Longines 60
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ENTREPRENEUR Saint-Imier in 1839 62
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Map of Saint-Imier representing „
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HISTORY | 180 Years of Longines Jac
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HISTORY | 180 Years of Longines TEC
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MEADOW
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1878 First Chronograph Movement CAL
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WATCH HISTORY | e Milestones 1932 O
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1942 Chronograph with Hour Counter
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Page 88 and 89: COLLECTION | e Watch Lines FACETS 8
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Page 92 and 93: COLLECTION | e Watch Lines WATCHMAK
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Page 96 and 97: COLLECTION | e Watch Lines HERITAGE
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Page 100 and 101: LOGO | Winged Hourglass L Longines
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Page 104 and 105: LADIES’ WATCHES | Elegance 104 |
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Page 114 and 115: AROUND THE WORLD | Ambassadors AMBA
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Page 128 and 129: THE LONGINES RISING TENNIS STARS AR
Page 130 and 131: ARCHIVE | “Etablissage” Books 1
Page 134 and 135: COLLECTING | Longines at Auction Lo
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Page 138 and 139: CONTRIBUTORS Gisbert L. Brunner is
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180 YEARS OF

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