180 YEARS OF
180 YEARS OF
180 YEARS OF
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Tiny watches graced the wrists<br />
of the women of the 1950s who<br />
CELEBRATED their femininity.<br />
in line with the style of the moment. e mid-19 th century<br />
saw a feminine pocketwatch with a ower motif<br />
encircled with pearls on its caseback. e watch originated<br />
from Agassiz & Compagnie, which later became<br />
Longines. Soon, opulently decorated pendant watches<br />
combining jewelry and timepieces became a Longines<br />
specialty. Whether in the style of the Belle Époque or<br />
Art Deco, the elegant display of time made Longines a<br />
leading manufacturer of jewelry watches.<br />
Entwining vines and garlands on watch dials showed<br />
the right time to women of the nature-inspired Art Nouveau<br />
era. Later, rectangular cases accompanied women<br />
along the path towards emancipation. Tiny watches<br />
graced the wrists of petticoat-wearing women of the<br />
1950s who celebrated their femininity. Playful, avant<br />
garde shapes and futuristic diamond creations showed<br />
the time during the more experimental years of the 1960s<br />
and ‘70s. ese watches displayed the time, and symbolized<br />
the spirit of the moment and the woman who selected<br />
this watch over all others. Longines watches were<br />
Left:<br />
Delicate watches<br />
were preferred in<br />
the 1950s.<br />
Below: “Cleopatra”,<br />
futuristic<br />
sculptural watch<br />
from 1975<br />
LONGINES SPECIAL WatchTime | 111