180 YEARS OF

Tiny watches graced the wrists
of the women of the 1950s who
CELEBRATED their femininity.
in line with the style of the moment. e mid-19 th century
saw a feminine pocketwatch with a ower motif
encircled with pearls on its caseback. e watch originated
from Agassiz & Compagnie, which later became
Longines. Soon, opulently decorated pendant watches
combining jewelry and timepieces became a Longines
specialty. Whether in the style of the Belle Époque or
Art Deco, the elegant display of time made Longines a
leading manufacturer of jewelry watches.
Entwining vines and garlands on watch dials showed
the right time to women of the nature-inspired Art Nouveau
era. Later, rectangular cases accompanied women
along the path towards emancipation. Tiny watches
graced the wrists of petticoat-wearing women of the
1950s who celebrated their femininity. Playful, avant
garde shapes and futuristic diamond creations showed
the time during the more experimental years of the 1960s
and ‘70s. ese watches displayed the time, and symbolized
the spirit of the moment and the woman who selected
this watch over all others. Longines watches were
Left:
Delicate watches
were preferred in
the 1950s.
Below: “Cleopatra”,
futuristic
sculptural watch
from 1975
LONGINES SPECIAL WatchTime | 111