180 YEARS OF

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LADIES’ WATCHES | Elegance 106 | WatchTime LONGINES SPECIAL W The 1950s celebrated high style and joie de vivre. hat time does your watch tell? Simply the right time, or maybe a really good time? Vacation time, or maybe just quitting time? Summertime? Time for a workout, or for a new pair of shoes? And most importantly – how does it do that? At Longines, creative solutions to these questions have always played an essential role in the company’s long heritage. Accuracy in displaying the time forms the essential foundation, but Longines’s ladies’ watch designs also bring together an entire cosmos of images, dreams and ideas. One of the most successful watch collections to come out of Saint-Imier rightfully bears the name Longines DolceVita. Created in 1997, the elegantly proportioned rectangular-shaped watch is inspired by the upbeat flair of the 1950s. The years immediately after World War II celebrated style, femininity and joie de vivre with enthusiasm and spirit. Film stars of that time, like Audrey Hepburn and Grace Kelly, still stand as the ideal image of elegance; and Fellini's well-known Italian film classic “La Dolce Vita”, released in 1960, embodied the vibrant spirit of the decade. Ads for the watch that bears the same name featured an iconic image of Audrey Hepburn from “Breakfast at Tiffany’s,” released in 1961. A VARIETY <strong>OF</strong> BEAUTIFUL OPTIONS A bit of the vibrancy of that time is always present when the hands advance around one of the Longines Dolce Vita collection. ese watches show the time on simple diamond-enhanced dials, and with Roman numerals, gold markers or dancing-diamond Arabic numbers. Steel and gold bracelets and ne leather straps embrace the wrists of women from America, Asia and Europe – and the watch always recalls those important legends of the 1950s. e form is classically feminine and ladylike in every situation and dedicated to elegance in every way just like the divas of the mid-20 th century. e Longines DolceVita is oered in four sizes with a virtually limitless variety of beautiful options, but the collection has never followed wild or outrageous fashion trends. ose trends would not have harmonized with WWW.WATCHTIME.COM
A total of 244 diamonds transform the Longines DolceVita into an opulent jewel. Magical or minimalist, but always ultra-slim: La Grande Classique de Longines LONGINES SPECIAL WatchTime | 107
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PAST AND PRESENT Pilots’ watches,
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NEW CLOUT BY JOE THOMPSON 6 | Watch
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LONGINES TODAY | Strategies cal tim
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LONGINES TODAY | Strategies Another
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LONGINES TODAY | Strategies Assembl
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To celebrate its 180 th anniversary
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The Longines Column- Wheel Single P
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NEW MODELS | Saint-Imier and 180 th
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SPORTS | Timekeeping and Sponsorshi
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HORSE RACING Horse racing is by far
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INTERVIEW | Nayla Hayek 34 | WatchT
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CHRONOGRAPHS | Elapsed Time
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CHRONOGRAPHS | Elapsed Time I 38 |
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ALTERNATIVES e advantages, multiple
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HEROES OF THE From the very beginni
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AVIATION | e Longines Weems Second-
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THE 54 | WatchTime LONGINES SPECIAL
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Page 60 and 61: HISTORY | 180 Years of Longines 60
Page 62 and 63: ENTREPRENEUR Saint-Imier in 1839 62
Page 64 and 65: Map of Saint-Imier representing „
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Page 70 and 71: HISTORY | 180 Years of Longines TEC
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Page 74 and 75: MEADOW
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Page 78 and 79: WATCH HISTORY | e Milestones 1932 O
Page 80 and 81: 1942 Chronograph with Hour Counter
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Page 88 and 89: COLLECTION | e Watch Lines FACETS 8
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Page 92 and 93: COLLECTION | e Watch Lines WATCHMAK
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Page 96 and 97: COLLECTION | e Watch Lines HERITAGE
Page 98 and 99: MESSENGER BY MARIA-BETTINA EICH 98
Page 100 and 101: LOGO | Winged Hourglass L Longines
Page 102 and 103: ERNEST FRANCILLON was a marketing p
Page 104 and 105: LADIES’ WATCHES | Elegance 104 |
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Page 114 and 115: AROUND THE WORLD | Ambassadors AMBA
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Page 120 and 121: SIMON BAKER AROUND THE WORLD | Amba
Page 122 and 123: AROUND THE WORLD | Ambassadors S Ge
Page 126 and 127: AROUND THE WORLD | Ambassadors THE
Page 128 and 129: THE LONGINES RISING TENNIS STARS AR
Page 130 and 131: ARCHIVE | “Etablissage” Books 1
Page 132 and 133: Introduced in 1913: The Longines Ca
Page 134 and 135: COLLECTING | Longines at Auction Lo
Page 136 and 137: COLLECTING | Longines at Auction Un
Page 138 and 139: CONTRIBUTORS Gisbert L. Brunner is
Page 140: CONTRIBUTORS Gisbert L. Brunner is
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180 YEARS OF

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