May '11 PR Rankings Issue - Odwyerpr.com
May '11 PR Rankings Issue - Odwyerpr.com
May '11 PR Rankings Issue - Odwyerpr.com
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To teach young people about water conservation in drought-stricken Australia, we created the “Tank a Day”<br />
challenge. Every school day for a year, BlueScope Steel gave schools a tank of rainwater. They had to make<br />
the water last for everything from watering lawns to cleaning.<br />
The kids rallied to the cause. BlueScope rose in reputation rankings. And the campaign won almost every<br />
<strong>PR</strong> award imaginable. Of course, the real rewards are that the tanks are saving about 90 million liters of<br />
water a year and a whole new generation of Aussie kids now know how to conserve water.<br />
For help creating your own success story, contact Rachel Ufer at 312-397-6050 or rachel.ufer@ogilvypr.<strong>com</strong>.
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