May '11 PR Rankings Issue - Odwyerpr.com
May '11 PR Rankings Issue - Odwyerpr.com
May '11 PR Rankings Issue - Odwyerpr.com
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Schneider Associates represents a<br />
wide range of clients in professional<br />
services, food and retail,<br />
consumer technology, health,<br />
medical devices, home products,<br />
public affairs, and creative services.<br />
President Joan Schneider has<br />
written two books on launching<br />
new products, including 2010’s<br />
The NEW Launch Plan, as well as<br />
an article for the Harvard Business<br />
Review in the April 2011 issue<br />
entitled “Why Most Product<br />
Launches Fail.”<br />
Agency services include <strong>PR</strong><br />
and integrated marketing campaign<br />
strategy, messaging, traditional-digital-social<br />
media strategy<br />
and execution, special events,<br />
crisis <strong>com</strong>munications, spokesperson<br />
training, influencer outreach,<br />
brand development, launch consulting,<br />
and creative services.<br />
Learn more at Schneiderpr.<strong>com</strong><br />
SPARK<strong>PR</strong><br />
2 Bryant Street<br />
San Francisco, CA, 94105<br />
415/962-8200<br />
info@sparkpr.<strong>com</strong><br />
www.sparkpr.<strong>com</strong><br />
Sparkpr has been recognized as<br />
a leading independent agency for<br />
more than 12 years, with clients<br />
ranging from stealth startups to<br />
global public <strong>com</strong>panies. Our<br />
services are designed to help<br />
clients achieve their business<br />
goals through strategic <strong>com</strong>munications,<br />
media relations, and<br />
50<br />
<strong>PR</strong>OFILES OF TOP INDEPENDENT <strong>PR</strong> FIRMS<br />
Schneider Associates executive team: Julie Hall, EVP, Joan Schneider,<br />
President and Creative Director, and Phil Pennellatore, COO.<br />
SCHNEIDER ASSOCS.<br />
Continued from page 49<br />
social media campaigns. We are<br />
known for ground breaking programs<br />
with Twitter, blogs, video<br />
and the latest social media platforms.<br />
Our industry expertise<br />
spans consumer goods, social networking,<br />
apps, gaming, mobile,<br />
green tech, VC and enterprise<br />
software.<br />
Sparkpr has been the recipient<br />
of numerous awards including the<br />
TechCrunch Crunchie for Best<br />
<strong>PR</strong> Firm, Inc. Magazine’s Top<br />
Small Company Workplaces,<br />
Bulldog Reporter’s Boutique<br />
Agency of the Year, and San<br />
Francisco Business Times’ Best<br />
Places to Work. Clients include<br />
divisions of Barclays, Hutchison<br />
Whampoa, Virgin, Sony, and<br />
Nielsen. Sparkpr is headquartered<br />
in San Francisco with offices in<br />
London, NY and Cape Town.<br />
TGI<br />
HEALTHWORKS,<br />
INC.<br />
515 N. Midland Avenue<br />
Upper Nyack, NY 10960<br />
845/348-0400<br />
Fax: 845/348-0210<br />
ltharp@tgihealthworks.<strong>com</strong><br />
www.tgihealthworks.<strong>com</strong><br />
Louis Tharp, CEO<br />
Seth Ginsberg, Pres.<br />
Dr. Laurie Ferguson, VP<br />
Research & Education<br />
Eilise Servies, Nat. Ops. Manager<br />
Alexey Salamakha, Stefan Bill,<br />
Program Managers<br />
Il Nam Pak, Program Assocs.<br />
Joey Wohlhieter, Marco Pretell-<br />
Vazquez, Persuasive Tech. Assocs.<br />
Brett Wiggins, Tech. Analyst<br />
MAY 2011 WWW.ODWYER<strong>PR</strong>.COM ADVERTISING SECTION<br />
Since 1999, TGI Healthworks<br />
has been exclusively focused on<br />
national grassroots programs<br />
within the healthcare discipline<br />
that are designed to build and<br />
sustain <strong>com</strong>munities of people<br />
with chronic diseases.<br />
Community-based and online<br />
events are the primary <strong>com</strong>munications<br />
vehicles.<br />
Our pre- and post-launch traditional<br />
public relations support<br />
this outreach. Patient, caregiver,<br />
physician, advocacy, and elected<br />
official outreach <strong>com</strong>ponents<br />
are tied to hard and soft metrics<br />
that include prescribing habits<br />
tracking, as well as net promoter<br />
scores, online conversation<br />
sentiment, blog viral and velocity<br />
measurements, and traditional<br />
attitude measurements.<br />
Our programs are customized<br />
to the disease state, the market<br />
and the product, and include<br />
OTC, DTC and device indications.<br />
We focus on individuals, and<br />
we achieve persistence, <strong>com</strong>pliance<br />
and brand loyalty objectives<br />
with a 100 percent targeted<br />
audience that includes ethnic,<br />
cultural and national origin segmentation<br />
with in-language programs<br />
for patients, caregivers,<br />
physicians and national, state<br />
and local elected and appointed<br />
representatives.<br />
These branded and unbranded,<br />
publicity-ready events provide<br />
robust material for news<br />
path activities that include feature<br />
stories, hard news, political<br />
and social news, and health and<br />
fitness stories. They are applicable<br />
to satellite, blog-internet,<br />
and conventional media.<br />
TGI Healthworks’ Zurich<br />
office handles conventional <strong>PR</strong>focused<br />
grassroots events in<br />
Western Europe and former East<br />
Bloc countries. South America<br />
and Middle East assignments<br />
are managed from New York.<br />
TGI Healthworks is the natural<br />
evolution from traditional<br />
healthcare <strong>PR</strong> and national television<br />
and magazine advertising.<br />
We provide a structured,<br />
collaborative, turn-key relationship<br />
that brings hard-number<br />
ROI discipline to clients that<br />
have the infrastructure and mission<br />
to accept a dominant market<br />
position by way of patient,<br />
physician, caregiver, elected<br />
official and advocacy group<br />
focus.<br />
Prior to 1999, TGI management<br />
ran the successful Clay<br />
Marketing & Public Relations<br />
<strong>PR</strong> agency which was created in<br />
1984 and focused on technology<br />
and maritime issues with offices<br />
in New York and London.<br />
TRANSMEDIA<br />
GROUP<br />
240 W. Palmetto Park Road<br />
Suite 300<br />
Boca Raton, FL 33432<br />
561/750-9800 x211<br />
Fax: 561/750-4660<br />
www.transmediagroup.<strong>com</strong><br />
Here’s a firm as creative as its<br />
founder, former #2-ranked executive<br />
at NBC Tom Madden, who<br />
recently invented The Knife and<br />
Forklift, shown on “NBC<br />
TODAY” and in publications<br />
from LA Times to Fitness magazine.<br />
The 1.5-pound utensils<br />
shaped like dumbbells allow<br />
you to exercise (restraint) while<br />
eating. Available at<br />
www.knifeandforklift.<strong>com</strong>, it’s<br />
been serving the firm tons of<br />
new media contacts hungry for<br />
good stories.<br />
The award-winning, multilingual<br />
firm serves clients<br />
worldwide from its global headquarters<br />
in the TransMedia<br />
Building. Established in 1981,<br />
the firm <strong>com</strong>prises many former<br />
top news people who are now<br />
publicists at one of the most<br />
productive international, fullservice<br />
<strong>PR</strong> firms in the country.<br />
Madden is the author of “SPIN<br />
MAN” and other books.<br />
The firm’s president, Glen<br />
Calder, was a producer on<br />
“Geraldo Rivera Show,”<br />
“American Journal,” and<br />
“Inside Edition.” The firm is<br />
known for its media genic grand<br />
openings and product launches<br />
from restaurant chain<br />
McCormick and Schmick’s to<br />
Gold Vending Machines.<br />
TransMedia offers an array of<br />
<strong>com</strong>plementary services including<br />
traditional broadcast/print<br />
publicity <strong>com</strong>bined with social<br />
media marketing, crisis management,<br />
media training, product<br />
introductions, events, exemplary<br />
health, fitness and financial<br />
<strong>PR</strong>. TransMedia’s publicity<br />
made many Rexall Sundown<br />
nutritional products the #1 sellers<br />
in years they were introduced<br />
and <strong>com</strong>pany founder<br />
Carl DeSantis still turns to<br />
TransMedia to publicize his latest<br />
ventures, including calorieburning<br />
beverage Celsius,<br />
whose stock price TransMedia’s<br />
publicity helped raise from 3<br />
cents to over $5.
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