May '11 PR Rankings Issue - Odwyerpr.com
May '11 PR Rankings Issue - Odwyerpr.com
May '11 PR Rankings Issue - Odwyerpr.com
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Vol. 25, No. 5<br />
<strong>May</strong> 2011<br />
EDITORIAL<br />
What’s wrong with reality TV? 6<br />
FCC ENACTS NON-DISCRIMI-<br />
NATION AD POLICY 8<br />
The FCC has enacted a rule forcing<br />
broadcasters to include a nondiscrimination<br />
clause in their ad sales contracts.<br />
EXPERT WARNS OF ‘NET’S<br />
CORPORATE TAKEOVER 9<br />
Michael Copps says the same firms<br />
that nearly brought down the financial<br />
system are now looking at the Internet.<br />
10<br />
<strong>PR</strong> FIRMS CITE SOCIAL<br />
MEDIA FOR COMEBACK<br />
Nearly all the top firms reporting<br />
their numbers to O’Dwyer’s cited a single<br />
factor — social media — as a reason for<br />
their financial rebound.<br />
CONGLOMS, SERVICE FIRMS<br />
POST BIG Q1 GAINS 12<br />
For the second quarter in a row,<br />
AD/<strong>PR</strong> congloms and <strong>PR</strong> services firms<br />
show big gains.<br />
14<br />
HAS <strong>PR</strong> LOST THE FIRE IN<br />
ITS BELLY?<br />
Since when did <strong>PR</strong> pros decide it’s<br />
no longer worth their time to fight with<br />
the press or executives for their clients?<br />
SOCIAL MEDIA STILL HAS<br />
A LONG WAY TO GO 16<br />
Many <strong>PR</strong> pros have reason to<br />
remain unconvinced by the promises and<br />
proclamations of social media.<br />
STUDY FINDS COMPANIES<br />
UN<strong>PR</strong>EPARED FOR CRISIS<br />
Regardless of recent headlines, a<br />
new study finds few U.S. <strong>com</strong>panies have<br />
implemented plans in the event of a crisis.<br />
PEOPLE IN <strong>PR</strong><br />
18<br />
19<br />
Atomic <strong>PR</strong>...........................................................5<br />
Boardroom Communications Inc......................18<br />
Butler Associates..............................................53<br />
Catapult <strong>PR</strong>-IR.................................................20<br />
Coyne <strong>PR</strong>.........................................................17<br />
ETC, Inc...........................................................22<br />
GYMR.................................................................9<br />
Jones Public Affairs..........................................13<br />
U.S. FORCES IN AAFGGHAANISTAAN<br />
20 SEEK NEW <strong>PR</strong> SUPPORT<br />
The U.S. Army has kicked off a new RFP<br />
review for <strong>PR</strong> continued work for the U.S.’s role in<br />
Afghanistan.<br />
WHAT TO DO AFTER YOUR<br />
22 SPEECH HAS BEEN DELIVERED<br />
Your speech was a rousing success.<br />
How do you tap media markets to ensure your<br />
message continues?<br />
24<br />
FOOD INDUSTRY TAPS <strong>PR</strong><br />
FIRMS FOR LABEL INITIATIVE<br />
Trade groups that represent food and<br />
beverage manufacturers have tapped <strong>PR</strong><br />
firms for their “Nutrition Keys” initiative.<br />
26<br />
36<br />
56<br />
COLUMNS<br />
52<br />
53<br />
54<br />
58<br />
RANKINGS OF TOP U.S.<br />
INDEPENDENT <strong>PR</strong> FIRMS<br />
<strong>PR</strong>OFILES OF TOP U.S.<br />
INDEPENDENT <strong>PR</strong> FIRMS<br />
WASHINGTON REPORT<br />
<strong>PR</strong>OFESSIONAL DEVELOPMENT<br />
Fraser Seitel<br />
<strong>PR</strong> BUYER’S GUIDE<br />
January: Crisis Comms. / Buyer’s Guide<br />
February: Environmental & P.A.<br />
March: Food & Beverage<br />
April: Broadcast & Social Media<br />
<strong>May</strong>: <strong>PR</strong> Firm <strong>Rankings</strong><br />
June: Global & Multicultural<br />
ADVERTISERS<br />
GUEST COLUMN<br />
Kevin Foley<br />
BOOK REVIEW<br />
Bill Huey<br />
Kaplow................................................................7<br />
KEF Media..........................................................3<br />
Matter Communications...................................14<br />
Merritt Group....................................................24<br />
Morgan&Myers.................................................21<br />
NAPS.........................................INSIDE COVER<br />
Ogilvy Public Relations.................BACK COVER<br />
Omega Travel...................................................39<br />
20<br />
24<br />
EDITORIAL CALENDAR 2011<br />
www.odwyerpr.<strong>com</strong><br />
Daily, up-to-the-minute <strong>PR</strong> news<br />
July: Travel & Tourism<br />
August: Financial/I.R.<br />
September: Beauty & Fashion<br />
October: Healthcare & Medical<br />
November: High-Tech<br />
December: Entertainment & Sports<br />
Open Channels Group.....................................19<br />
Pierpont Communications................................15<br />
Red Sky Public Relations.................................12<br />
RL Public Relations + Marketing........................8<br />
Ruder Finn........................................................25<br />
TGI Healthworks...............................................23<br />
TV Access........................................................55<br />
O’Dwyer’s is published monthly for $60.00 a year ($7.00 for a single issue) by the J.R. O’Dwyer Co., Inc., 271 Madison Ave., New York, NY 10016. (212) 679-2471; fax: (212) 683-2750. Periodical postage paid at New York, N.Y., and additional mailing<br />
offices. Postmaster: Send address changes to O’Dwyer’s, 271 Madison Ave., New York, NY 10016. O’Dwyer’s <strong>PR</strong> Report ISSN: 1931-8316. Published monthly.