May '11 PR Rankings Issue - Odwyerpr.com

Vol. 25, No. 5
May 2011
EDITORIAL
What’s wrong with reality TV? 6
FCC ENACTS NON-DISCRIMI-
NATION AD POLICY 8
The FCC has enacted a rule forcing
broadcasters to include a nondiscrimination
clause in their ad sales contracts.
EXPERT WARNS OF ‘NET’S
CORPORATE TAKEOVER 9
Michael Copps says the same firms
that nearly brought down the financial
system are now looking at the Internet.
10
PR FIRMS CITE SOCIAL
MEDIA FOR COMEBACK
Nearly all the top firms reporting
their numbers to O’Dwyer’s cited a single
factor — social media — as a reason for
their financial rebound.
CONGLOMS, SERVICE FIRMS
POST BIG Q1 GAINS 12
For the second quarter in a row,
AD/PR congloms and PR services firms
show big gains.
14
HAS PR LOST THE FIRE IN
ITS BELLY?
Since when did PR pros decide it’s
no longer worth their time to fight with
the press or executives for their clients?
SOCIAL MEDIA STILL HAS
A LONG WAY TO GO 16
Many PR pros have reason to
remain unconvinced by the promises and
proclamations of social media.
STUDY FINDS COMPANIES
UNPREPARED FOR CRISIS
Regardless of recent headlines, a
new study finds few U.S. companies have
implemented plans in the event of a crisis.
PEOPLE IN PR
18
19
Atomic PR...........................................................5
Boardroom Communications Inc......................18
Butler Associates..............................................53
Catapult PR-IR.................................................20
Coyne PR.........................................................17
ETC, Inc...........................................................22
GYMR.................................................................9
Jones Public Affairs..........................................13
U.S. FORCES IN AAFGGHAANISTAAN
20 SEEK NEW PR SUPPORT
The U.S. Army has kicked off a new RFP
review for PR continued work for the U.S.’s role in
Afghanistan.
WHAT TO DO AFTER YOUR
22 SPEECH HAS BEEN DELIVERED
Your speech was a rousing success.
How do you tap media markets to ensure your
message continues?
24
FOOD INDUSTRY TAPS PR
FIRMS FOR LABEL INITIATIVE
Trade groups that represent food and
beverage manufacturers have tapped PR
firms for their “Nutrition Keys” initiative.
26
36
56
COLUMNS
52
53
54
58
RANKINGS OF TOP U.S.
INDEPENDENT PR FIRMS
PROFILES OF TOP U.S.
INDEPENDENT PR FIRMS
WASHINGTON REPORT
PROFESSIONAL DEVELOPMENT
Fraser Seitel
PR BUYER’S GUIDE
January: Crisis Comms. / Buyer’s Guide
February: Environmental & P.A.
March: Food & Beverage
April: Broadcast & Social Media
May: PR Firm Rankings
June: Global & Multicultural
ADVERTISERS
GUEST COLUMN
Kevin Foley
BOOK REVIEW
Bill Huey
Kaplow................................................................7
KEF Media..........................................................3
Matter Communications...................................14
Merritt Group....................................................24
Morgan&Myers.................................................21
NAPS.........................................INSIDE COVER
Ogilvy Public Relations.................BACK COVER
Omega Travel...................................................39
20
24
EDITORIAL CALENDAR 2011
www.odwyerpr.com
Daily, up-to-the-minute PR news
July: Travel & Tourism
August: Financial/I.R.
September: Beauty & Fashion
October: Healthcare & Medical
November: High-Tech
December: Entertainment & Sports
Open Channels Group.....................................19
Pierpont Communications................................15
Red Sky Public Relations.................................12
RL Public Relations + Marketing........................8
Ruder Finn........................................................25
TGI Healthworks...............................................23
TV Access........................................................55
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