May '11 PR Rankings Issue - Odwyerpr.com
May '11 PR Rankings Issue - Odwyerpr.com
May '11 PR Rankings Issue - Odwyerpr.com
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<strong>PR</strong>R’S SOCIAL MEDDIA GROWTH<br />
Continued from page 11<br />
The firm, he said, has be<strong>com</strong>e “a valued<br />
partner to the most innovative <strong>com</strong>panies<br />
across many sectors.” Sparkpr got<br />
involved early in social media and building<br />
online <strong>com</strong>munities, he noted.<br />
Despite the recession, he said the firm<br />
“experienced unprecedented demand for<br />
our services ... I couldn’t be prouder of the<br />
team we have assembled, located in San<br />
Francisco, New York, London and Cape<br />
Town ... they bring a level of <strong>com</strong>mitment,<br />
enthusiasm and value to our clients.”<br />
Imre marks fast growth<br />
Imre, founded in 1993 by David Imre,<br />
was the fourth fastest growing firm in the<br />
top 50, up 33% to<br />
$7.69 million.<br />
Imre said Target<br />
and Pfizer expanded<br />
their relationships<br />
with the firm<br />
while new clients<br />
included Wells<br />
Fargo and T. Rowe<br />
Price. Long-time<br />
Keith Zakheim,<br />
President and CEO<br />
of Beckerman, said<br />
being a smaller<br />
agency helps it<br />
adapt to new trends<br />
in the market.<br />
client John Deere<br />
named the firm for<br />
social marketing.<br />
A new unit is Imre<br />
Sports which will<br />
build on the firm’s<br />
experience in promoting<br />
corporate<br />
relationships with<br />
the NFL, PGA Tour, NASCAR and other<br />
such groups for clients including<br />
Travelers, Black & Decker, Target and<br />
John Deere.<br />
Imre has nearly two decades of experience<br />
in home and building, healthcare and<br />
financial services.<br />
“Our expertise reaches far beyond marketing<br />
and <strong>PR</strong>,” said Imre. “We provide<br />
actionable strategies that produce results.”<br />
Beckerman, based in Hackensack, N.J.,<br />
posted the fifth largest increase among the<br />
top 50 — up 32% to $6.1 million — said<br />
its “effective delivery of value-added services<br />
and a proven return on investment”<br />
brought growth in spite of the recession.<br />
The firm’s “clean tech practice, poised<br />
to be<strong>com</strong>e the leading such practice in the<br />
nation,” and the acquisition of the Antenna<br />
Group, San Francisco, were among factors<br />
in the increase, said Keith Zakheim, president<br />
and CEO.<br />
Use of social media tools has grown into<br />
a profit-generating specialty area over the<br />
past year, he added.<br />
“As a smaller agency, we are not<br />
beholden to old methods and operations<br />
and we have been successful leveraging<br />
the new distribution channels opened up<br />
by digital and the new media,” he said.<br />
See O’Dwyer’s rankings of top<br />
TECH <strong>PR</strong> firms, pg. 32<br />
Zakheim paid tribute to the firm’s<br />
“national network of talented and experienced<br />
<strong>com</strong>munications professionals.”<br />
Jeff Lambert, managing partner of<br />
Lambert-Edwards, & Assocs., Grand<br />
Rapids, which gained 14% to $5.65 million,<br />
said “Social media has clearly had a<br />
positive impact on our business though it’s<br />
still an evolving specialty and most of the<br />
time is just one part of a broader program.”<br />
“One of the wins for <strong>PR</strong> firms relative to<br />
social media is the increasing share of the<br />
overall marketing mix we’re getting.<br />
While overall marketing budgets are<br />
increasing, social media is also gaining a<br />
larger foothold in the total marketing<br />
spend,” he added. “As <strong>PR</strong> firms take over<br />
this business, as they should, it provides<br />
growth over and above the industry resurgence.”<br />
Morgan & Myers grows 68%<br />
Tim Oliver, president of Morgan &<br />
Myers, Waukesha, Wisc., which soared<br />
68% to $3.8 million, said main areas of<br />
growth were in agriculture and food which<br />
is where the firm’s expertise and practice<br />
<br />
As one of the fastest-growing health <strong>com</strong>munications<br />
agencies, Jones Public Affairs specializes in influencer<br />
relations, offering all the expertise of a large agency,<br />
with the advantages of a boutique firm.<br />
jonespublicaffairs.<strong>com</strong><br />
areas are grounded.<br />
He pointed out the importance of social<br />
media as a driver of revenues.<br />
“Our rapid growth is <strong>com</strong>ing from helping<br />
current and new clients meet the growing,<br />
global demand for food through adoption<br />
of more sustainable technologies ,” he<br />
said.<br />
See O’Dwyer’s rankings of top<br />
FOOD/BEV. <strong>PR</strong> firms, pg. 30<br />
“These practices will help family farmers<br />
and ranchers produce more with less impact<br />
on the environment. At the same, we’re also<br />
using social media to<br />
create transparency<br />
and to <strong>com</strong>municate<br />
the consumer benefits<br />
in all of this.<br />
“Social media<br />
allows us to create<br />
meaningful, peer<br />
experiences and<br />
share insights from<br />
the key opinion lead-<br />
ers that consumers<br />
trust. It’s an exciting<br />
time for us to be<br />
building brands,<br />
relationships and<br />
reputations in areas<br />
that we’re all very<br />
passionate about.” <br />
Lambert-Edwards, &<br />
Assocs. Managing<br />
Partner Jeff Lambert<br />
said social media<br />
has “clearly had a<br />
positive impact” on<br />
his firm’s business.<br />
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