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BULETINUL INSTITUTULUI POLITEHNIC DIN IAŞI - Universitatea ...

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Bul. Inst. Polit. Iaşi, t. LVI (LX), f. 2, 2010 233<br />

Table 2<br />

Key aspects for the sales and design departments<br />

Departments: Sales Engineering design<br />

Specialization: Marketing Engineering<br />

Modules: Functional modules Product parts and assemblies<br />

Software: Configuration tool Virtualization and calculation tools<br />

Goals: Sell the product Design with minimum costs<br />

Degree of content: Sale probability Technical feasibility<br />

In the center of the knowledge base is the abstract representation of the<br />

product structure, from a neutral point of view. This representation is company<br />

and product specific and it represents the basis for all the department specific<br />

derived views. As exemplarily presented on the right side of the picture, the<br />

module Mi in the main structure will contain its technical (e.g. for the design<br />

department), as well as its functional (e.g. for the sales department) description.<br />

The module has additional parameters and logic, for other derived views, as for<br />

example for geometry calculation, validation of a module combination or<br />

visualization of dependencies systems.<br />

Further research is currently done to describe how at early stage goal<br />

conflicts can be recognized and solved based on this structure.<br />

5. Benefits of Using the Presented Knowledge Base<br />

The main benefits of the presented solution and its knowledge base are:<br />

- It reflects the company global view on its product structure definition;<br />

- The collection and preservation of knowledge can be carried out without<br />

strong efforts, as the configuration system is used on a daily basis;<br />

- The sales and design departments are interacting better;<br />

- The customized offers can be faster and technically more accurately<br />

generated;<br />

- There is a methodic, systematic and goal oriented approach towards a<br />

common context for the configuration.<br />

6. Conclusions<br />

1. The need for customized products has increased due to market<br />

globalization, internationalization and customer awareness. For staying<br />

competitive, companies have to provide custom solutions for low prices, high<br />

product quality and short lead times.<br />

2. The knowledge necessary for configuring customized products in early<br />

design phases is often scattered through numerous software tools and separated

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