Design. Made in Germany. Advertise with Lamy ... - Lapiceria.com

Good taste and strong impact
at a fair price. Or: added value
that only Lamy can offer.
If you are looking for a particularly
effective ballpoint pen for your next
major promotion or want to present an
exceptional fountain pen as a gift to
important business partners, you will
find pages full of good ideas and
suggestions in this new Lamy annual
catalogue.
But what is the secret of success
behind these uncomplicated, functionally
designed products? Why do so
many people want to own them? Why
are they such effective promotional
items? And why is it that Lamy is held
in such high regard as an advertising
partner by numerous companies –
from owner-managed firms to global
players?
The answer is short and succinct:
It is the value added by the Lamy
brand.
I would like to bring this added
value more closely to your attention
in the following part of the catalogue.
In addition to our writing instrument
programme, five special pages will
present the most important details
about the benefits you will gain if you
promote your products or services with
brand writing instruments from Lamy.
All these advantages which only
Lamy offer will make it easier for you to
choose the best writing instrument for
your purpose.
Perhaps you prefer a minimalist
ballpoint pen like the LAMY noto,
which over the past two years has
been winning one design prize after
another.
Alternatively, you may be im pressed
by the first twist-action fountain pen of
its kind, the LAMY dialog 3, which is
ideal for nurturing valuable business
contacts.
Whatever is the case – the decision
in favour of a particular Lamy writing
instrument varies with the marketing
objectives pursued, and the resources
available. However, I can, in any
event, guarantee you the following
constants:
With each Lamy fountain pen,
rollerball, ballpoint pen or propelling
pencil you will not only have at
your disposal a particularly attractive
promotional gift. You will also benefit
from the ambitions of a design
brand that is held in high regard
worldwide and which is designed
to ensure that each promotional
euro you invest will yield a good and
long-lasting return.
Yours truly,
Bernhard M. Rösner
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