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Design. Made in Germany. Advertise with Lamy ... - Lapiceria.com

Design. Made in Germany. Advertise with Lamy ... - Lapiceria.com

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12<br />

From Bauhaus to <strong>in</strong>novation workshop.<br />

The design ethos of Bauhaus, namely that the form of an<br />

object should be determ<strong>in</strong>ed by its functionality, rema<strong>in</strong>s<br />

alive <strong>in</strong> <strong>Lamy</strong> design. The LAMY 2000, which caused a<br />

sensation when it was <strong>in</strong>troduced back <strong>in</strong> 1966, made it<br />

clear as the first founta<strong>in</strong> pen of the modern era what this<br />

means. The LAMY 2000 was not <strong>in</strong>tended as a status<br />

symbol but simply as an honest, well-designed precision<br />

tool for writ<strong>in</strong>g by hand.<br />

Each new <strong>Lamy</strong> writ<strong>in</strong>g <strong>in</strong>strument cont<strong>in</strong>ues to be produced<br />

accord<strong>in</strong>g to this ambitious concept today.<br />

Follow<strong>in</strong>g the pr<strong>in</strong>ciple of functional design it is created<br />

by a renowned product designer and made ready for the<br />

market <strong>in</strong> the Innovation Workshop, <strong>Lamy</strong>’s development<br />

department, to please all those who are enthusiastic about<br />

modern technology and who enjoy good design.

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