THE ADDY 2008 WINNERS BOOK (Requires ... - Philly Ad Club

ADDY Awards Materials: 

Call for Entries, Invitation, Winners Book/ 

Membership Directory 

ADDY Materials and Winners Book – 

Matthew Born, serif 

Membership Directory – 

Sharon Lewis-Gregg, 

Philly Ad Club Office; 

Printers – Affordable Offset Printing, 

West Lawn Graphics 

ADDY Awards Event: 

Event Planning – Coleen Covington, 

Philly Ad Club Office 

Producers – Joe O’Brien, Chris Kenworthy, 

and Jill Kaiser, Cubist Media Group 

Advertising Sales – 

Lou Yager, Lou Yager Associates 

ADDY Awards Administration – 

Christine Boylan and Wanda Toure, 

Philly Ad Club Office 

Dear Friends: 

On behalf of the Philly Ad Club Board of Governors, I would like to extend appreciation to everyone who 

took part in the 2008 Philadelphia ADDY Awards Competition. 

The ADDY Awards Competition is the industry’s largest and most comprehensive program for 

recognizing creative excellence. Each year we strive to showcase the best in creative talent within our 

Philadelphia advertising community. 

Congratulations to all who created the many exciting entries that made this 2008 ADDY Awards an 

amazing event . . . and to those whose extraordinary efforts earned them a Gold or Silver ADDY Award 

and the right to advance to the regional and national competitions. 

Also, a special thanks to those who worked endlessly to make this 2008 ADDY Awards an outstanding 

success . . . to the judges who volunteered this valuable service . . . and to the staff of the Philadelphia 

Museum of Art for their excellent hospitality. 

Thank you, best wishes, and congratulations to all. 

Sincerely, 

Vince Giannini 

Vice President, General Manager, MY PHL 17 

ADDY Awards Committee Chair, 2008 

Vice President, Philly Ad Club Board of Governors 

The Philly Ad Club acknowledges those who worked hard to make the 2008 ADDY Awards a major success . . . 

ADDY Awards Judging: 

Judging Director – Charlie Volpe, 

Rowan University 

Judging Coordination – Christine Boylan 

and Pam Smith, Philly Ad Club Office 

Radio Entries Compilation – 

Adrienne Christatos, Baker Sound 

TV Entries Compilation – 

Kiel Leggere, MY PHL 17 

Audio/Visual Hosting – Matt Wolford, 

Diana Caputo, and Susan Freeman, 

Shooters Post and Transfer 

Assisting – Rowan University 

Ad Club Students 

ADDY Awards Show and Presentation: 

Design, Post Production, and DVD 

Development – Cubist Media Group 

Voiceover – Lisa Leonard and 

Tom McGinnis 

Entries Reel – Jessie Amadio, 

Drexel University Student 

Assistant to the Chair – Alan Tempest, 

Philly Ad Club Executive Director 

Special thanks to the Rowan University Ad Club students for assisting, in so many ways, 

during the development and execution of this ADDY Awards event.

David Metcalf 

Partner, Creative Director 

Ogilvy & Mather, Chicago, IL 

Judges 

Dave currently serves as one of the lead creatives on Dove’s 

global Campaign for Real Beauty. Before Ogilvy, he spent a 

good portion of his career at the Leap Partnership writing for 

Michelob and other esteemed brands. He’s also done time at 

BBDO and a variety of small agencies you’ve never heard of in 

his native downstate Illinois (his formative years). 

His work has ranged from beauty to beer and has been 

recognized by The One Show, Communication Arts, Cannes, 

ANDYs, Clios, National ADDY Awards, London International 

Awards and a few others he’s probably forgetting. In his spare 

time, Dave enjoys life’s simple pleasures: playing with his 

children, relaxing with a fine cigar, and writing about himself in 

the third person. 

John Parker 

Creative Director 

Wieden + Kennedy, New York, NY 

John’s first interest was art, until at his banker father’s insistence 

that he “get a real job,” he discovered advertising. Over the past 

nine years, John created work for some of the country’s best 

agencies. He even lived in a Toronto IKEA for three weeks as 

part of an immersion project. John has produced ads for ESPN, 

Volkswagen, Gap, Google, MINI, Burger King, Truth, Red Bull 

and Virgin Atlantic. 

John has been praised for his work by the New York Times, USA 

Today, 20/20, Maxim Magazine and VH1’s Best Week Ever. He 

has received awards from the One Show, the Clios, ANDYs, 

the ADDY Awards, Communication Arts and D&AD. Career 

highlights include a Gold Lion from Cannes for the Burger King 

“Whopperettes” campaign and a $100,000 Kelly Grand Prize for 

the Molson Beer “Tools” print campaign.

Rob Sweetman 

Partner, Creative Director 

Rethink, Vancouver, BC 

Rob began his advertising career in 1999, after failing miserably 

at almost everything else he tried. In 2003, he joined Rethink in 

Vancouver where he works on accounts including: Solo Mobile, 

Science World, Sirius Satellite Radio, and the BC Lions Football Club. 

Rob has been ranked the top-awarded art director in Canada for the 

last two years by Strategy Magazine. Rob’s work has been honored with 

One Show pencils, Lions, Clios, and at D&AD and Communications 

Arts. He even had a commercial featured on the Maury Povich Show. 

In his spare time Rob draws dolphins with his two young daughters. 

Rebecca Williams 

Senior Vice President, Chief Creative Officer 

UniWorld Group, New York, NY 

Rebecca has nearly 20 years experience in creating award-winning, 

innovative campaigns for General Market, Urban Market and African 

American Market consumer audiences. She has created compelling 

advertising for AT&T, Burger King, Lincoln Mercury, Pillsbury, Planned 

Parenthood of NYC, Heublein, Coors Brewing Company, M&M Mars, 

Ford Motor Company, Avon, Walt Disney World and Reebok. 

Rebecca founded Hot Sauce, a boutique agency, in the late 1990s. She 

was instrumental in the 2000 re-launch of hair care Carson Products 

Company’s core brand, Dark & Lovely. Hot Sauce also created an 

energetic campaign of steamy television commercials for Bally Total 

Fitness. In addition, Rebecca worked on Fox Sports, Soft Sheen 

Products, McDonald’s, Miller Brewing, and L’Oreal Feria hair color. 

Brandon Wilson 

Interactive Creative Director 

Bernstein-Rein, Kansas City, MO 

Brandon has been a designer for the majority of his life. He entered the 

industry eight years ago having worked on print and logo work while 

immersed in the snow sports culture. Having close relationships with 

his corporate sponsors, he was able to offer input regarding design. 

Brandon launched his own line of apparel (++alycium.com) geared 

toward the skateboard and snowboard lifestyle, most recently releasing 

a full outerwear snow program. 

Brandon has received numerous awards from Graphis, Rockport 

Publishers, the ADDY Awards: receiving the Yahoo! Big Idea Chair 

award and Best of Show for Interactive at the 2005 National ADDY 

Awards competition, and a feature spot in the art of can for an 

interactive sculpture piece. Brandon’s areas of expertise include: online 

identity, web and motion graphic design work.

2008 Title Sponsor 

Metro Philadelphia Newspaper 

2008 Corporate Sponsors 

Blue Plate Minds 

MY PHL 17 

Avenue A Razorfish 

The Philly Ad Club extends sincere appreciation to those sponsors 

who so generously gave of their time, energy, and resources to the 2008 ADDY Awards . . . 

Sponsors 

Gold ADDY Awards Sponsor 

 

Silver ADDY Awards Sponsors 

Bronze ADDY Awards Sponsors 

Cubist Media Group 

Baker Sound 

Business Wire 

Keystone Outdoor 

serif 

Shooters Post & Transfer

6 Philly Ad Club 

Best of Show 

ADVERTISING INDUSTRY SELF-PROMOTION 

Creative Services and Industry Suppliers — Interactive 

67 . F 

Award BEST OF SHOW 

Entrant Holton Sentivan + Gury 

Advertiser Holton Sentivan + Gury 

Title Make Your Own TV Spot On The Spot 

Credits Drew Sentivan, Art Director 

Glenn Gury, Creative Director 

Bob Peischel, Copywriter 

Martin Frey, Art Director 

Josh Lindsey, Developer 

Joshua Pierce, CGI

Best of Sales Promotion 

SALES PROMOTION 

Packaging - Single Unit 

02 . A 

Award BEST OF SALES PROMOTION 

Entrant 1 Trick Pony 

Advertiser Gorilla Coffee 

Title Gorilla 5lb Bag 

Credits 1 Trick Pony, Agency 

2008 ADDY Awards 7


ANTI-DEFAMATION LEAGUE 

Best of Public Service 

PUBLIC SERVICE 

Collateral - Annual Report 

60 . B 

Award BEST OF PUBLIC SERVICE 

Entrant Brownstein Group 

Advertiser Anti-Defamation League 

Title Anti Defamation League Annual Report 

Credits Jamie Steen, Design Director 

Brian Ho, Designer 

Andre Nel, Creative Director 

Nancy Logan, Production Manager 

Jill Losada, Project Manager 

Mark Schaeffer, Studio Manager

Best of Arts & Sciences 

ADVERTISING FOR 

THE ARTS & SCIENCES 

Collateral — Brochure / Sales Kit 

53 . C 

Award BEST OF ARTS & SCIENCES 

Entrant Paragraph, Inc 

Advertiser Moore College of Art & Design 

Title Moore College of Art & Design Catalog 

Credits Bob Aretz, Creative Director 

Damon Shields, Senior Graphic Designer 

Karl Schloesser, Copywriter 

Trevor Dixon, Photographer 

Amanda Mott, Director of Communications 

Heeseung Lee, Director of Admissions and 

Enrollment Management 



Best of Print 

COLLATERAL MATERIAL 

Special Event Material - Invitation 

10 . B 

Award BEST OF PRINT 


Advertiser Kyle’s Treehouse 

Title Build A Treehouse. Build A Dream. 


Amy Roy, Copywriter 

Shaun Casper, Illustration 

Nicole Eickhoff, Account Executive 

Nancy Logan, Production Manager

Best of Interactive 

INTERACTIVE MEDIA 

Web Sites, Consumer - Flash 

33 . A 

Award BEST OF INTERACTIVE 


Advertiser Virgin USA 

Title Virgin Festival USA Website 




Best of Television 

TELEVISION 

Regional/National TV Campaigns - Consumer Services (45M-45V) 

46 . C 

Award BEST OF TELEVISION 

Entrant Salt & Pepper 

Advertiser FEARnet 

Title Nonstop Screams/What are you afraid of?/Just us/Think again 

Credits Mark Ambrosino, CD/Art Director 

Gary Herrmann, CD/Copywriter 

Shooters, Post 

Regina O’Brien, VP Marketing

SALES PROMOTION 

Product or Service Sales Presentation — Catalog 

01 . A 

Award Gold ADDY® Award 











Product or Service Sales Presentation — 

Sales Kits or Product Information Sheets 

01 . B 



Advertiser Seminole Hard Rock Tampa 

Title Seminole Hard Rock Tampa Sales Kit 





01 . B 


Entrant Caspari McCormick 

Advertiser Wildheart Entertainment 

Title Wildheart Presentation 

Credits Sean McCormick, Creative Director 

Matt Caspari, Creative Director 

Heather McGuigan, Designer 

Lisa Dennis/Ind.Press, Printer 



01 . B 


Entrant The Star Group/M&M 

Advertiser French Lick Casino 

Title Press Kit Stickers 

Credits Jan Talamo, Chief Creative Officer 

Sean Donahue, Creative Director 

Mike Pekula, Art Director 

Chris Pekula, Designer

Product of Service Sales Presentation — Campaign 

01 . E 


Entrant Mangos 

Advertiser Siemens AG, Medical Solutions 

Title SOMATOM Definition Launch Package 

Credits Bradley Gast, Executive Creative Director 

Joanne de Menna, Executive Creative Director 

Joanne de Menna, Copywriter 

Justin Moll, Associate Creative Director 

Susan Trickel, Sr VP Production 

Jane Gast, Art Director 

Hope Krosskove, Movie Producer 

Shooters Post & Transfer, Movie Visual Effects, 

Composite, Design 

Uli Rose, Photographer 

Packaging — Single Unit 

02 . A 




Title Gorilla 5lb Bag 


Packaging — Campaign 

02 . C 



Advertiser Eclat Chocolate 

Title Eclat Chocolate Mendiant Packaging 




Gina Dean, Graphic Designer 

Point of Purchase (POP) — Counter Top or Attached 

03 . A 

Award Silver ADDY® Award 

Entrant NFL Films 

Advertiser Samsung 

Title Samsung — ‘The Game is On’ 

Credits Rob Markopoulos, Director 

Hank McElwee, Director of Photography 

Mark Christy, Editor 

Chris Pepperman, Colorist 

Marie Patriarca, Producer 

Point of Purchase (POP) — Free Standing 

03 . B 


Entrant Neiman Group 

Advertiser Venuto’s Old World Pizza 

Title Venuto’s Plate 

Credits Jeff Odiorne, Executive Creative Director 

Dave Spink, Associate Creative Director 

John Gilbert, Associate Creative Director 

Kim Messer, Print Production Manager 

Jen Webb, Print Production 


Point of Purchase (POP) — Free Standing 

03 . B 




Title Venuto’s Box 




Joe Barry, Art Director/Designer 


Point of Purchase (POP) — Campaign 

03 . D 




Title Venuto’s - Campaign 





Jen Webb, Print Production 

Audio/Visual Sales Presentation — 

Audio/Visual Sales Presentation 

04 . 


Entrant Shooters Post & Transfer 

Advertiser Siemens 

Title Siemens Launch Video MR 

Credits Bradley Gast, Executive Creative Directors 

Joanne de Menna, Executive Creative Directors 


Hope Krosskove, Agency Producer 

Susan Trickel, Production Manager 

Mark Reidenauer, Post Producer 

Ed Buffman, Director 

Tim Bowman, Visual Effects 

Micheal Wardner, Smoke 2k/Inferno 

COLLATERAL MATERIAL 

Stationery Package — Flat Printed or Multiple Process 

05 . A 


Entrant Smithworks Design Communications 

Advertiser Benefitworks 

Title Benefitworks 


Annual Report — Four-color 

06 . B 



Advertiser American Red Cross 

Title AMERICAN RED CROSS 


Oscar Betancur, Creative Director 

Andreas Baumert, Art Director 

Isaac Segal, Copywriter 

Brochure — Less than four-color 

07 . A 




Title Gorilla Brochure 


Brochure — Four-color 

07 . B 




Title Seminole Hard Rock Tampa Artist Welcome Kit 



07 . B 








Trevor Dixon, Photographer

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ADDY_fullpage4.pdf 2/8/08 5:46:59 PM


07 . B 


Entrant BC Group 

Advertiser Corrado & Sons Inc. 

Title Corrado & Sons Masonry Masterpiece Brochure 

Credits Tom Bergey, President (Creative Concept) 

Tom Lobley, Creative Director (concept & 

design) 

Deb Israel, Copywriting, Profit Communications 

Marybeth Smith, Tiger Printing Group 

Publication Design (Magazine or Book) — Cover 

08 . A 



Advertiser Fork Restaurant 

Title Forklore; Recipes and Tales from an American 

Bistro 






Charles Ault, Temple University Press 

f o r k 

Ellen Yin is co-owner of Fork Restaurant, 

the acclaimed New American bistro in Old City, 

Philadelphia. Since opening in 1997, Fork has 

received many regional and national accolades 

including being named one of Philadelphia’s 

“Top Tables” by Gourmet Magazine. In 2004, she 

expanded Fork to include Fork:etc, a specialty 

food store offering prepared foods and artisanal 

and gourmet products. Now celebrating its tenth 

anniversary, Fork continues to delight new visitors 

from throughout the world as well as its own local 

fans. Her last cookbook, From Our Restaurant’s 

Kitchen, a compilation of the restaurant’s recipes 

and staff favorites, benefited scholarships for 

inner-city students. 

Jacket design: Paragraph, Inc. 

Jacket illustrations: (front cover) Ellen Yin at her 

Fork Restaurant in Philadelphia’s Old City, 

photographed by Trevor Dixon; (back cover) port-poached 

Bosc pears with ginger, also photographed by Trevor Dixon. 

Praise for Ellen Yin’s Forklore and Fork 

“ The name should tell you what the restaurant is all about: 

New American fare without frippery. While the place is 

small … it serves food filled with big ideas and big flavors.” 

—Bon Appétit 

Printed in China 

T U P 

Philadelphia 19122 

www.temple.edu/tempress 

Publication Design (Magazine or Book) — 

Editorial Spread or Feature 

08 . B 



Advertiser Fork Restaurant 

Title Forklore; Recipes and Tales from 

an American Bistro 






Charles Ault, Temple University Press 


“ Fork has a fixation for freshness worthy of Alice Waters ...” 

—R. W. Apple, The New York Times 

“ [T]he definitive … bistro that sets the standard for affordable, 

stylish dining.” —The Philadelphia Inquirer 

“ Fork is one of Philly’s greatest assets. For those of us for 

“ Fork has sparked a revolution in good taste right at 

which Fork is more than an hour away we can now bring 

the heart of Philadelphia’s historic district.” 

a little bit of Fork home with us, beyond the lovely memories. 

—John Mariani, Wine Spectator 

If books were edible I’d start with this one.” —Max McCalman, 

author of Cheese: A Connoisseur’s Guide to the World’s Best 

“ Every city needs an affordable stylish bistro like Fork.” 

—USA Today 

recipes and tales from an american bistro 

E L L E N Y I N 

recipes and tales from an american bistro 



You’ll find warmth and hospitality at Fork, the 

ever-popular Old City bistro co-founded in 

1997 by Ellen Yin, which has become one of 

Philadelphia’s top dining establishments. The 

fresh, eclectic but distinctly American style of 

cooking—influenced by many ethnicities—is, Yin 

describes, “New American bistro-style cuisine.” 

Think pan-seared, five-spice-dusted chicken livers 

aside spinach salad with caramelized onions and 

lemon vinaigrette, or braised lamb shank in portwine 

orange jus with creamy mashed boniato 

and sautéed swiss chard. Such are the delicacies 

Yin and her chefs have been serving up for the 

past decade. 

Forklore tells the tale of this extraordinary 

dining establishment, while dishing out some 

delectable recipes. Yin brings to her writing the 

same qualities of careful attention and lively 

enthusiasm that characterize her best dishes. 

With great gusto, she describes how she fell in 

love with food, how Fork was born, and how her 

chefs have helped to create its unique cuisine. 

And throughout her story, she liberally sprinkles 

recipes—simple, delicious, and easy to cook at 

home—that represent the best of New American 

bistro cooking. There are nearly 100 recipes in 

all, and every one has a story served up by Yin 

with relish and delight. 

For anyone who likes a juicy tale, well seasoned 

with zesty anecdotes and mouthwatering recipes, 

Forklore is a treat. 

Publication Design (Magazine or Book) — 

Editorial Spread or Feature 

08 . B 



Advertiser Mystic Seaport 

Title Mystic Mag - 2 



Alison Welch, Designer 

Leila Marvel, Designer 

Heather McGuigan, Designer 

Poster — Single 

09 . A 




Title Chair 



Chris Crisman, Photographer 

Regina O’Brien, VP Marketing 

CGI, Printing 


09 . A 



Advertiser Roller Girls 

Title ROLLER GIRLS (SHINER) 


Tracy Donofry, Creative Director 

Todd Landaker, Art Director 

Michelle Melcher, Illustrator 

Photographer, John Sterling Ruth


09 . A 




Title Virgin Festival USA Poster 



09 . A 



Advertiser Penn Jersey She Devils Roller Derby 

Title March into Mayhem Poster 




Justin Moll, Illustrator 

Juston Moll, Typographer 

Penn Jersey She Devils Roller Derby, Copywriter 


09 . A 



Advertiser Northern Liberties Neighborhood Association 

Title Northern Liberties Variety Show Poster, 

Col. Butters 





09 . A 





Salty Thompson 


Damon Shields, Senior Graphic Designe 




09 . A 





La Prima Donna 





09 . A 





The Thespian 





09 . A 





The Poet 





09 . A 



Advertiser PRSA 

Title Pepperpots Invitation 




Andre Nel, Art Director 

Nicole Eickhoff, Project Manager 

Nicole Cabrera, Project Manager 

Jamie Steen, Photography 


09 . A 


Entrant Tierney Communications 

Advertiser Tuescher 

Title Bell 

Credits Patrick Hardy, ECD 

Andy Benson, Art Director/ Photographer 

Rebecca Robbins, Copywriter 


Poster — Campaign 

09 . B 




Title Northern Liberties Variety Show 

Poster Campaign 


Damon Shields, Senior Graphic Designe 



09 . B 




Title Roller Girls 





Photographer, John Sterling Ruth

The Philly Ad Club 

is very proud of the 

partnerships we have 

formed in celebrating 

more than 60 Years 

as the Voice of the 

Greater Philadelphia 

Area Communications 

Industry. 

Metro Philadelphia 

Newspaper is Title 

Sponsor for 2008 and 

a pioneer in our city’s 

newspaper industry. 

We thank them for their 

support and encourage 

you to explore this fine 

publication. Here is an 

extremely interesting 

article from their Editor- 

In-Chief. 

Metro is the largest and fastest 

growing international newspaper 

in the world. Metro is published 

in over 100 major cities in 21 

countries across Europe, North 

& South America and Asia. 

Metro has a unique global reach 

- attracting a young, active, welleducated 

Metropolitan audience 

of 18.5 million daily readers. 

Metro has an equal number 

of male and female readers, of 

which 70% are under the age of 

45. Metro’s advertising sales have 

grown at a compound annual 

rate of 44% since the launch of 

the first edition in 1995. 

By Ron Varrial 

Editor, Metro Philadelphia 

This isn’t the first-and certainly won’t be the 

last-discussion on how we can lure a lost generation 

into the daily newspaper. When your 

mission as a business is to solve that alwayschanging 

puzzle, it’s a neverending 

conversation. 

The most important finding 

we have made at Metro is 

that “young” does not equal 

“dumb.” Our readers are savvy 

and demand not only a product 

that informs, but challenges 

them to think, encourages 

them to laugh, and provokes 

them into picking up the next 

day’s edition. 

By presenting the day’s news in a conciseyet 

compelling-way, we can bring the 20- and 

30-something reader into the newspaper. But 

simply boiling down a day’s worth of news 

won’t cut it. 

Our readers can control their news, with personalized 

Web pages, blogs dedicated to news 

that’s specific to their lives, and myriad other 

resources ranging from KYW Newsradio to the 

Daily Show. We must tap into that by determining 

what’s important to them, explain why it’s 

important to them, and then convince them, over 

time, to trust us to be their No. 1 source of relevant 

news every morning. 

This is done using the “relevance” prism, where 

every news decision is based on the question: 

“Why does this matter to me?” It drives the 

placement of stories. It drives the way we write 

stories. It drives our reporters to seek out this 

type of story. And once it is established, it will 

drive our readers to our pages daily. 

In the Entertainment and Features sections, it’s 

important to stick to a similar concept. Our readers 

want hands on: “How can I use Metro’s content 

to help me? ”Where to go, what to do, why 

you’ll love this band. It all adds up to an entertainment 

section that’s useful and different than 

anything else out there, because every bit of in- 

formation is carefully selected and even more 

meticulously written, to appeal to the readers 

who will learn that if they read it in Metro, they 

know they can count on having a good time. 

Beyond the editorial content of a 

newspaper, it’s vital to sell that 

content to readers. Short stories 

are just the start. We need to design 

our elements to maximize 

the information and make it as 

easy to read as possible. 

Information boxes, graphics, 

pull quotes all invite the reader 

into stories. 

Every entry point should be considered 

carefully, questioned for its ability to 

pique a reader’s interest. 

When it comes to conveying a tone that resonates, 

finding a middle ground in a market with 

clearly defined voices-whether stodgy, emotional, 

bitter or cynical (depending on what you’re 

reading)-we need speak to our reader. 

It’s a blend of skepticism and intelligence. It’s 

a sharp wit that challenges them to think, and 

rewards them when they “get it.” This obviously 

changes from section to section, and is more 

blatant in entertainment than news, but even 

there, it would be foolish to dismiss the success 

of shows such as the Daily Show and Colbert 

Report. We must develop an appealing news 

voice while maintaining respect for the serious 

nature of the subject matter. 

When it all adds up, amazingly we find that the 

worst thing we can do is try too hard to make 

a newspaper designed for a 25-year old. They 

spot a gimmick from a mile away and it’s a brutal 

turnoff. Instead, we have to concentrate on 

building a newsgathering organization that understands 

the mission from top to bottom. And 

when that happens, not only will we welcome an 

entire generation back to our newspapers, we’ll 

have their parents hopping aboard, too.


09 . B 



Advertiser Barb’s Harley Davidson 

Title Not Hard To Imagine 




Cindy Boyd, Copywriter 

Michael Spain-Smith, Photographer 

Special Event Material — Invitation 

10 . B 



Advertiser Kyle’s Treehouse 

Title Build A Treehouse. Build A Dream. 


Amy Roy, Copywriter 

Shaun Casper, Illustration 

Nicole Eickhoff, Account Executive 




10 . B 


Entrant 3601 Creative Group 

Advertiser Philadelphia Flyers 

Title Philadelphia Flyers Wives Carnival 

Sponsorship Brochure 

Credits Ashley Thurston-Curry, Graphic Design 

Joe Lopchinsky, Art Director 

Peg Moroz, VP Creative Services 

Stuart Topel, Creative Director 


10 . B 




Title Seminole Hard Rock Tampa Grand 

OpeningInvite 



10 . B 











Jamie Steen, Photography


10 . B 



Advertiser Central Lewmar 

Title Central Lewmar 2007 Paper Show: 

The Green Party Invitation 




David Jones, Graphic Designer 

Special Event Material — Announcement 

10 . C 












Special Event Material — Campaign 

10 . D 





The Green Party 





Elana Stern, Strategy and Media Director 


Special Event Material — Campaign 

10 . D 




Title Northern Liberties Variety Show Poster 

Campaign 




DIRECT MARKETING 

Single (Either B2B or Consumer) — Flat 

11 . A 





The Green Party Invitation 






11 . A 




Title Chair 






11 . A 




Title Breakfast 






11 . A 



Advertiser Comcast 

Title Comcast Workplace Direct Mail ‘Glasses’ 

Credits Glenn Gury, Creative Director 


Drew Sentivan, Art Director 


11 . A 












Single (Either B2B or Consumer) — 3-D 

11 . B 


Entrant EngineRoom 

Advertiser Urban Residential 

Title Aria iKyp 

Credits Art Stiefel, Chief Creative Officer 

Monica Gursky, Art Director 

Kristian Almgren, Production Manager 

Mariannne Pontillo, Copy Writer 


Campaign — Flat 

12 . A 





The Green Party 






Specialty Advertising — 

Apparel 

13 . A 



Advertiser Diamond Jo Casino 

Title Alley Cat Bowling Shirt 


Jenna Bachen, Creative Director 

Britney Barton, Art Director

Specialty Advertising — Other Merchandise 

13 . B 


Entrant PointRoll 

Advertiser PointRoll, Inc. 

Title AdPortal Launch Campaign 

Credits Becky Churilla, Director of Marketing 

Steven Scally, Art Director 

Charlie Layton, Designer 

Maura Dailey, Marketing Communications 

Specialist 

OUT-OF-HOME 

Outdoor Board — Other (Electronic, Digital, Moving, 

Animated and/or Supersized, etc.) 

14 . C 



Advertiser Pittsburgh Steelers 

Title Steelers — “Game Day Open” Jumbotron 


Jim Eyles, Graphic Design 

Charlie Askew, Editor 


Tom Hedden, Music Composer 

Marie Patriarca, Producer 


Mass Transit — Shelter 

16 . C 



Advertiser New York City Schools 

Title 2.4 Million 


James Madsen, Art Director 

Billy Paul, Copywriter 


Mass Transit — Shelter 

16 . C 




Title Dog Ate Your Survey 





Site — Interior 

17 . A 



Advertiser Journal Register 

Title Every Square Inch - Exton Fly 



Gary Hermann, Copywriter 

Dean Digital, Photography 

Site — Interior 

17 . A 




Title Bell 




Site — Exterior 

17 . B 




Title Roller Girls (Chipped Nail) 





Photographer, John Sterling Ruth 


Campaign — Out-of-Home, Campaign 

18 . 


Entrant Princeton Partners, Inc. 

Advertiser Camden Riversharks 

Title Camden Riversharks - Mall Poster Campaign 

Credits Dan Veltri, Creative Director 

Will Pang, Senior Art Director 

Paul Federico, Senior Art Director 

Saul Katz, Copywriter 

Chris Sullivan, Account Supervisor 

RVRS00378 CRsharks_MK_AWS.indd 1 1/2/08 2:40:55 PM RVRS00378 CRsharks_MK_AWS.indd 3 1/2/08 2:44:12 PM 

COLOR: Four Color 

COLOR: Four Color 

PUBLICATION: ClearChannel Outdoor 

PUBLICATION: ClearChannel Outdoor 

Email Address: joanmullan@clearchannel.com 

Email Address: joanmullan@clearchannel.com 

kristykembel@clearchannel.com 

kristykembel@clearchannel.com 

FTP Site: fileexchange.clearchannel.com 

FTP Site: fileexchange.clearchannel.com 

CLIENT: Camden RiverSharks 

FILE NAME: PPIT00378 CRsharks MK.indd 

JOB Description: CRsharks Mall Kiosk 

PREPARED BY: Princeton Partners 

SPACE: Mall Kiosk 

FILE SIZE: 5.9375”w x 8.5625”h 

47.5”w x 68.5”h @ 100% 

Shelter Size (1/8”=1”) 

FINAL RELEASE: CD/AD: ______________ AE: ___________________ 


18 . 



Advertiser Children’s Hospital of Philadelphia 

Title Gift of Childhood 

Credits Jamie Steen, Art Director 

Brian Ho, Associate Art Director 

tomanderik, Executive Creative Director 

Jill Losada, Project Management Supervisor 


Mark Schaffer, Studio Manager 

Dani Loucheim, Account Director 

Danny Gellert, Copywriter 

give theGIFTof childhood 

Your donations support the RESEARCH, CURES and HOPE that 

make childhood possible. Give the most important gift of all at 

GIFTofCHILDHOOD.com or 1.866.568.GIFT 

CHOP-022_PhilMg-GirlsLeaves-FNL.indd 1 10/2/07 5:21:45 PM 

CLIENT: Camden RiverSharks 

FILE NAME: PPIT00378 CRsharks MK.indd 

JOB Description: CRsharks Mall Kiosk 

PREPARED BY: Princeton Partners 

SPACE: Mall Kiosk 

FILE SIZE: 5.9375”w x 8.5625”h 

47.5”w x 68.5”h @ 100% 

Shelter Size (1/8”=1”) 

FINAL RELEASE: CD/AD: ______________ AE: ___________________


18 . 



Advertiser University of the Sciences in Philadelphia 

Title Word Mash 


Maureen McCauley, Copywriter 

Nicole Eickhoff, Account Management 

Nicole Cabrera, Project Management 


Mark Schaffer, Studio Manager 


18 . 




Title 2.4 Million/Dog Ate Your Survey - Campaign 





NON-TRADITIONAL ADVERTISING 

Single — 

20 . A 




Title The Daily Fear 




Jennifer Morgan, Marketing Manager 

CGI, Printing 

DEATH TOLL REACHES 13 

Another body turns up at 

Camp Crystal Lake. Page 2 


Last seen checking into 

creepy roadside hotel. 

TV DEATH MATCHES? 

Producer Ian Breckel rumored 

to be at it again. Page 3 

Missing couple 

feared dead. 

THE DAILY FEAR 

anything of major importance 

STAFF REPORTER 

in the room, just a few old VCR 

CALIFORNIA — The where- tapes of grainy, low-budget 

abouts of missing couple David slasher films. 

and Amy Fox is still unknown, After reviewing the video- 

although police say a new tapes, Morgan said he did 

witness has come forward, notice one odd thing. 

claiming he saw the young “I watched those tapes real 

couple checking into a roadside close,” said Morgan. “And 

hotel late Saturday evening. then it hit me. All the films 

“I remember they said their were shot in that very same 

car had broken down,” said hotel room that David and 

Stewart Lim, a long-term hotel Amy had stayed in. And each 

resident. “They sure didn’t seem one had a different young 

Newlyweds David and Amy Fox broke down on Route 66, Saturday. 

like they wanted to be here.” couple getting tortured and Their bodies have not yet been located. 

Local police chief Jay Morgan murdered in that room.” 

investigated Lim’s story. 

Morgan says the videotapes the videotapes who looked like For further developments in 

“We didn’t find David or may just be a coincidence, and David or Amy,” said Morgan. this story, check out the Vacancy 

Amy at the hotel,” says Morgan. he has no direct evidence that “The fact is, they may very trailer at www.FEARnet.com. 

“But we did search the room either David or Amy was well still be alive somewhere. And the film, coming April 20 

that they had stayed in.” murdered in that room. And at this point, it’s best that to a theater near you. 

Morgan says he didn’t find “We didn’t see anyone on we don’t give up hope.” 

Single — 

20 . A 



Advertiser Bureau of Drug and Alcohol Prevention 

Title Mall 




Aubrey Hayden, Broadcast Producer 

Frank Arendt, Broadcast Producer 

Single — 

20 . A 


Entrant LevLane Advertising 

Advertiser WXPN 

Title Free Your Ears 

Credits Bruce Lev, Executive Creative Director 

Deb Racano, Creative Director 

Doug Hill, Art Director 

Jon Oliver, Writer 

Carolyn Payne, Print Production 

Single — 

20 . A 



Advertiser Bureau of Drug & Alcohol Prevention 

Title School 




Frank Ardent, Broadcast Producer 

Aubrey Hayden, Broadcast Producer

Campaign — 

20 . B 


Entrant LevLane Advertising 

Advertiser WXPN 

Title Free Your Ears 

Credits Bruce Lev, Executive Creative Director 

Deb Racano, Creative Director 

Doug Hill, Art Director 

Jon Oliver, Writer 

Carolyn Payne, Print Production 

Campaign — 

20 . B 



Advertiser Xlnt Ads 

Title XLNT ADS 


Rick Ender, Executive Creative Director 




Campaign — 

20 . B 



Advertiser Bureau of Drug & Alcohol Prevention 

Title Mall & School 




Frank Ardent, Broadcast Producer 


CONSUMER OR TRADE PUBLICATION 

Fractional Page — Four-color 

21 . B 



Advertiser Harbour House Crabs 

Title A lot like cows 






Full Page — Four-color 

22 . B 




Title Chair 



Chris Crismas, Photographer 



22 . B 




Title Save the Whales 







22 . B 




Title How Cute 






22 . B 


Entrant Neff Associates 

Advertiser Pearl 

Title Pearl - Balance is Perfection (Single Ad) 

Credits David Neff, Creative Director 

Gabrielle Lackmam, Art Director 

Jonathan Pushnik, Photographer 


22 . B 




Title Bell 

Credits Patrick Hardy, ecd 


Rebecca Robbins, Copywriter

In a marketing world 

that is constantly moving, 

it’s smart to hire marketers 

who don’t sit still. 

Today’s marketing is more complex than ever, and working 

harder just isn’t enough—especially when your team has 

knowledge gaps, work spikes, and impossible deadlines to 

overcome. But when you hire contract marketers, you get 

the unique flexibility to quickly add the background and 

expertise you need, for as long as you need. At the pace 

marketing is changing, you don’t have time to slow down. 

Call Aquent to get the marketers you need, and don’t get 

left behind. 

877 227 8368 | aquent.com

Spread, Multiple Page or Insert — Four-color 

23 . B 



Advertiser Cannondale Bicycle Corporation 

Title Cannondale Di Luca Dream Ad 




Gary Herrmann, Copywriter 

Lauen Nunnelee, VP Production 

CAN-073_DiLuca_Dream_2pg_Ad.qxd 7/13/07 3:13 PM Page 1 

Spread, Multiple Page or Insert — Four-color 

23 . B 




Title NOT HARD TO IMAGINE (TOUGH) 






Campaign — Four-Color 

24 . B 




Title Save The Whales, A Lot Like Cows, & How Cute 






THEY SAY THE AVERAGE DREAM LASTS 15 MINUTES. 

THIS ONE TOOK EXACTLY 92 HOURS, 59 MINUTES AND 39 SECONDS. 

Test ride the bike that won the Giro D’Italia. Find a dealer near you at cannondale.com. 

Campaign — Four-Color 

24 . B 




Title NOT HARD TO IMAGINE 






NEWSPAPER 

Fractional Page — Black & White 

26 . A 




Title Zombies in Boston 





26 . A 



Advertiser Andy’s Market 

Title Grill 



Joe Barry, Art Director 


26 . A 




Title Spatula 



Joe Barry, Art Director

Fractional Page — Color (any color besides black) 

26 . B 




Title Roller Girls (Shiner) 






 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Full Page — Color (any color besides black) 

27 . B 



Advertiser Jackson House 

Title Mouth Full 




 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 



27 . B 




Title Guarantee 




If you’ve been watching tv weeknights 

starting at 6:30, you may 

know this one. 

The “17” in the equation is 

myphl17 of course, and the “2 1/2” 

refers to Two and a Half Men, the 

top rated off network sitcom starring 

Charlie Sheen and Jon Cryor. 

The addition to the myphl17 

lineup this past September at 6:30 

and at 7, has catapulted the station 

to the Number One position for tv 

entertainment in one of the most 

competitive and critical programming 

time periods for a local station 

and local advertisers. 

Myphl17 Vice President and 

General Manager Vince Giannini, 

couldn’t be happier with the “new 

math!” 


“We knew the show would do 

well in syndication, but prior to 

launch, even we could only dream 

of doing prime numbers in access!” 

Yet that’s exactly what this show has 

delivered here in Philadelphia” explains 

Giannini. “Our city loves this 

show” as evidenced not only by its 

ratings versus local competitors, but 

in markets around the country. “We 

consistently outdeliver most other 

markets for the show as well!” 

But the story is about more than 

Two and a Half Men. 

At 7:30, the station brought in 

more firepower, with the addition 

of the animated hit, Family Guy to 

the line up. The strong lead in provided 

by Two and a Half Men and 

an aggressive on- air and multi media 

promotion blitz have propelled 


27 . B 




Title McWant 




When Does 17 + 2 and 1/2 Equal 1? 

Family Guy to a dominant ratings 

position, especially for adults 18-34 

and the elusive, 18-34 year old 

male. A second run airs weeknights 

at 11. 

The change in viewing patterns 

has been dramatic. 

“Viewing shifts like this are uncommon 

in the Philadelphia market. 

When people here see something 

they like, they stick with it 

and make it a habit,” observes Giannini. 

“We’re glad to be making a 

little tv history of our own and look 

forward to carrying these shows for 

years to come”. 

To quote Family Guy’s Peter 

Griffin, the ratings on muphl17 are 

“Freakin’ Sweet!”

Campaign — Black and White 

30 . A 




Title Grill & Spatula 



Joe Barry, Art Director 

Campaign — Color (any color besides black) 

30 . B 




Title Roller Girls (Shiner) 






Campaign — Color (any color besides black) 

30 . B 




Title Mouth Full, Guarantee & McWant 





INTERACTIVE MEDIA 

Web Sites, B-to-B — Flash 

32 . A 


Entrant The Archer Group 

Advertiser Preservation Initiatives 

Title Preservation Initiatives 

Credits Scott Ciancio, Account Executive 

Todd Miller, Creative Director 

Brian Feeley, Art Director 

Dave Wallin, Application Developer 

Brian Charniga, Application Engineer 

Web Sites, B-to-B — Flash 

32 . A 


Entrant Blue Plate Minds 

Advertiser Blue Plate Minds 

Title Blue Plate Minds Corporate Website 

Credits Karen Carroll, Director of Client Services 

Melissa Burke, Director of Client Services 

Nic D’Amico, Photographer 

160 over 90, Agency 

Web Sites, Consumer — Flash 

33 . A 




Title Virgin Festival USA Website 

Credits 1 Trick Pony, Agency

C 

M 

Y 

CM 

MY 

CY 

CMY 

K 


33 . A 



Advertiser Turner Classic Movies 

Title TCM Guest Programmer Website 


ADDY_halfpage3.pdf 2/8/08 5:47:55 PM 


33 . A 




Title Gorilla Coffee Website 




33 . A 



Advertiser Sony Pictures Classics 

Title Sony Pictures Classics Sleuth Website 



33 . A 


Entrant Domus, Inc. 

Advertiser Dacor, Inc. 

Title Dacor Web site 

Credits MRA PUMP, Web designer 

Arlene Distel, Copywriter 


33 . A 


Entrant EngineRoom 

Advertiser Urban Residental 

Title Urban Residential Web 

Credits Art Stiefel, Chief Creative Officer 

Monica Gursky, Art Director / Assoc. Ninja 

Josh Nespodzany, Developer 


33 . A 


Entrant Singularity Design 

Advertiser Kensington Computer Products 

Title Tricked Out Mouse 

Credits Owen Linton, Art Director 

Jeff Greenhouse, Flash Programmer 

Joshua Cohen, Creative Director 



33 . A 


Entrant Ripple Effects Interactive & Red Tettemer 

Advertiser Pennsylvania Tourism Office 

Title Groundhog Duel.com 

Credits Randy Humphries, Senior Interactive Designer 

Christian Mayer, Senior Interactive Developer 

Steve Red, Chief Creative Officer 

Todd Taylor, Associate Creative Director 

Colin Burch, Interactive Developer/Illustrator 

Scott Riemenschneider, Senior Interactive 

Designer 

Matt Lanzdorf, Senior Copywriter 

Mike Mielcarz, Art Director 

Vic Carreno, Editorial 

Bev Heitzer, Senior Project Manager 

Erica Johnson, Quality Assurance Analyst 

Jennifer Ostrich, VP Director of Account 

Management 


33 . A 



Advertiser Bob & Ron’s World Wide Stereo 

Title World Wide Stereo Website 





Web Sites, Consumer — HTML/Other 

33 . B 


Entrant WHITTMANHART 

Advertiser St. Jude Children’s Research Hospital 

Title Racing to Save Lives 

Credits Jeff Mills, Developer 

Pat Mullen, Sr. Developer 

Seth Albanese, Developer 

Josh Budd, Sr. Designer 

Katy Mancini, Copywriter 

Anthony Borgesi, Creative Director

Online — E-Mails / E-Cards 

34 . B 




Title Virgin Festival USA Email Blasts 


Online — E-Mails / E-Cards 

34 . B 


Entrant Vanik Interactive 

Advertiser Vanik Interactive 

Title Vanik Winter Mailer 

Online — Micro or Mini Sites 

34 . C 


Entrant eCity Interactive 


Title Stupid Cupid 

Credits Brian Tennyson, Creative Director 

Martin Weinberg, Producer 

Bonnie Sampson, Art Director 

Online — Micro or Mini Sites 

34 . C 



Advertiser Tierney Communications 

Title Soyouwonanaddy.com 


Andy Benson, Art Director 


Peg Finucan, Producer 

Aric Tupper, interactive designer 

Online — Webisodes 

34 . I 



Advertiser Glaceau/Vitamin Water 

Title The Power and the Glory 

Credits Steve O’Connell, Creative Director 

Phasmatrope Studio, Production Company 

Jon Isen, Executive Producer 

Guy Quinlan, Director 

John Michael Trojan, Post Producer 

David Oberdoester, Editorial 

Tim Bowman, Visual Effects/Graphics 

Kevin Fanning, Visual Effects/Graphics 

Michael Wardner, Smoke 2k 

Janet Falcon, Telecine 

Michael Taylor, Audio 

Interactive Multimedia (CD/DVD) — B-to-B 

36 . A 




Title SOMATOM Definition Launch Movie 





Hope Krosskove, Producer 

Shooters Post & Transfer, Visual Effects, 





Interactive Multimedia (CD/DVD) — B-to-B 

36 . A 


Entrant eCity Interactive 

Advertiser GlaxoSmithKline 

Title GSK Consumer Healthcare International 2007 

Credits Brian Tennyson, Creative Director 

David Ferello, Art Director 

Mara Konialian, Producer 

Interactive Multimedia (CD/DVD) — 

Interactive Multimedia Campaign 

36 . C 


Entrant Cubist Media Group 

Advertiser GlaxoSmithKline 

Title Positive Action Presentation Kit 

Credits John Ballentyne, Creative Director 

Joe O’Brien, Producer / Director 

Monica Brown, Art Director 

Dave Maietta, DVD Developer 

Ben Carter, DVD Developer 

Chris Kenworthy, Editor 

RADIO 

Local (one metro) — :30 

37 . A 



Advertiser Careerlink 

Title Chicken 


Terese Zeccardi, ACD/ Copywriter 


James Twomey and Mixopolis, Recorded 

Pete Rydberg, Engineer/ Mixer at MAJA 

Local (one metro) — :60 or more 

37 . B 





Credits Danny Gellert, Copywriter 

Lindsay McFadden, Account Manager 


Jill Losada, Project Management Supervisor 


Bar 1, Studio 


Campaign — 

38 . 



Advertiser Careerlink 

Title Chicken, Lobster 


Terese Zeccardi, ACD/ Copywriter 


James Twomey and Mixopolis, Recorded 

Pete Rydberg, Engineer/ Mixer at MAJA 

TELEVISION 

Local (one DMA) — :30 

42 . B 



Advertiser The Philadelphia Zoo 

Title Voices 

Credits Patrick Hardy, Executive Creative Director 

Sam Bonds, ACD 

Adrian Castillo, Art Director 

Colleen Lamoureux, Copywriter 


Matt Pittroff, Director 

Twist Films, Production Company 

Michael DeMirjian and Shooters Post 

& Transfer, Editorial


42 . B 


Entrant Princeton Partners, Inc. 

Advertiser Western Pest Services 

Title Backyard Brawl 

Credits Dan Veltri, Creative Director 

Will Pang, Senior Art Director 

Paul Federico, Senior Art Director 

Saul Katz, Copywriter 

Dave Wetzel, Agency Producer 

Chris Sullivan, Account Supervisor 


42 . B 



Advertiser Philadelphia Phillies 

Title Phillies - ‘Autograph’ 

Credits Pete Staman, Editor 

Liz Leafey, Line Producer 

Kelly Simmons, Creative Director 

Sue Redmond, Rubberband - Agency Producer 



42 . B 


Entrant Aloysius Butler & Clark 

Advertiser Delaware Division of Public Health - Tobacco 

Title ‘What Are The Odds’ 

Credits Michael Cordrey, Account Supervisor 

Joe Dawson, Creative Director 


42 . B 

02-09-237544 



Advertiser Temple Universirty 

Title Night Light 




Frank Arendt, Broadcast Producer 


Phasmatrope Studios, Production Company 

Local (one DMA) — :60 or more 

42 . C 





Credits Andre Nel, Executive Creative Director 


Sonya Terjanian, Copywriter 

HSI Productions, Inc., Production 

The Whitehouse, Editing and Post 

Pat Cannon, Producer 



Local (one DMA) — :60 or more 

42 . C 


Entrant Sleeping Tree Films 

Advertiser Dick’s Sporting Goods 

Title Chief Obsession 

Credits Peter Odiorne, Director 

Nana Ashong, Executive Producer 

Andy Lilien, Director of Photography 

Shooters Post & Transfer, Post Production 

Chris Magliozzo, Editor 

Campaign — 

43 . 



Advertiser Philadelphia Phillies 

Title Phillies- ‘There’s a little fan in all of us’ Campaign 

Credits Pete Staman, Editor 

Liz Leafey, Line Producer 

Kelly Simmons, Creative Director 

Sue Redmond, Rubberband - Agency Producer 



Campaign — 

43 . 





Credits Andre Nel, Executive Creative Director 


Sonya Terjanian, Copywriter 

HSI Productions, Inc, Production 

The Whitehouse, Editing and Post 




Regional/National TV, single spots — 

Consumer Products, Retail Products 

45 . G 



Advertiser Sunoco 

Title Grocery 

Credits Mark Ambrosino, Art Director 


Tim Kendall, Director 

Chris Buitron, Client 



Jennifer Ostrich, Account Supervisor 

Kelly Barnes, Account Executive 

Dan Reeves, Executive Creative Director 


Consumer Services, Media 

45 . M 




Title Intervention 



Jeff France, Director 



Dana McFarland, Sr. Manager - Marketing 

Communications 




45 . M 




Title Nonstop Screams 







45 . M 




Title What are you afraid of? 





A GENUINE THOUGHT 

Celebrating the work of peers 

is a great thing. 

Knowing what happened to 

your pants would be nice, too. 

Congratulations, to tonight’s winners. It’s time to celebrate. 

www.tierneyagency.com 

72-08-3222_GT_AddyAwards.indd 1 2/5/08 2:11:58 PM

Regional/National TV Campaigns — Consumer Services 

46 . C 




Title Nonstop Screams/What are you afraid of?/Just 

us/Think again 






Regional/National TV Campaigns — Consumer Services 

46 . C 



Advertiser Sunoco 

Title Grocery/Restaurant 

Credits Mark Ambrosino, Art Director 


Tim Kendall, Director 

Chris Buitron, Client 



Jennifer Ostrich, Account Supervisor 

Kelly Barnes, Account Executive 

Dan Reeves, Executive Creative Director

MIXED MEDIA (Cross Platform) 

CAMPAIGNS 

B-to-B Regional / National — 

50 . 




Title SOMATOM Definition Launch Package 







Hope Krosskove, Movie Producer 

Shooters Post & Transfer, Movie Visual Effects, 



B-to-B Regional / National — 

50 . 


Entrant Blue Plate Minds 

Advertiser Blue Plate Minds 

Title Creative Recruitment Campaign 

Credits Karen Carroll, Director of Client Services 

Melissa Burke, Director of Client Services 

Nic D’Amico, Photographer 

160 over 90, Agency 

Consumer, Local — 

51 . 



Advertiser The Ace Club 

Title Ace Club Campaign 

Credits Andre Nel, Creative Director 

John Gilbert, Creative Director/ Copywriter 

Robb D’Egidio, Art Director 

Joe Glennon, Copywriter 

Jamie Steen, Designer 

Mark Schaeffer, Production 

Jesse Mullen, Web Developer 

Matt Pfluger, Account Manager 

David Looby, Project Manager 



Consumer, Local — 

51 . 



Advertiser Dupont 

Title CLEAR INTO THE FUTURE 



Devin Short/Len Damico, Art Directors 

Len Damico, Copywriter 

Consumer, Regional / National — 

52 . 





Credits Jolene Delisle, Senior Designer 

Jesse Mullen, Developer 

Andre Nel, Executive Creative Director 

Jamie Steen, Design Director 


Brian Ho, Associate Art Director 

Robb D’Egidio, Interactive Art Director 


Joe Weinlick, Strategy 

Jill Losada, Project Manger 

David Looby, Project Manager 

Mark Schaeffer, Photo retouching/Production 

ADVERTISING FOR THE 

ARTS & SCIENCES 


53 . C 














53 . C 



Advertiser The University of the Arts 

Title The Miguel Angel Corzo Center for the Creative 

Economy Vision Brochure 




Jennifer Kurowski, Senior Copywriter 

Lauren Nunnelee, VP Production 

Steve Belkowitz, Photographer 


53 . C 




Title President’s Report, ‘Vergency’ 




Beth Kephart, Copywriter 



53 . C 




Title Misterios Catalog 





Ken Yanoviak, Photographer 

Collateral — Cards, Invitations or Announcements 

(Special Event Material) 

53 . G 



Advertiser National Museum of American Jewish History 

Title Groundbreaking Gift Package 



Julie Schmidt, VP Associate Creative Director 

Beth Kephart, Copywriter 


Mary Conrey, Designer

PUBLIC SERVICE 

Collateral — Annual Report 

60 . B 



Advertiser Anti- Defamation League 

Title Anti Defamation League Annual Report 






Mark Schaeffer, Studio Manager 

ANTI-DEFAMATION LEAGUE 

Don’t be 

 

TRY OUTDOOR! 

Broadcast/Electronic — Interactive 

62 . D 


Entrant The Archer Group 

Advertiser Operation Warm 

Title Operation Warm Web Site 

Credits Scott Ciancio, Account Executive 

Todd Miller, Creative Director 

Brian Feeley, Art Director 

Bart Hook, Senior Designer 

Brian Truono, Production Director 

Brian Charniga, Application Engineer 

9130 State Rd • Philadelphia, PA • 215.827.1100 


Out-of-Home — 

63 . 



Advertiser Police Athletic League 

Title Superman 


Rebecca Kotoske, Art Director 

John Halligan, Copywriter 

Wylie Moran, Art Buyer 

Don Simon, Illustrator 

Out-of-Home — 

63 . 



Advertiser Police Athletic League 

Title Fairy Godmother 


Rebecca Kotoske, Art Director 

John Halligan, Copywriter 

Wylie Moran, Art Buyer 

Don Simon, Illustrator 


Campaign — Mixed / Multiple Media Campaign 

66 . B 



Advertiser Virgin Mobile USA 

Title National Homeless Youth Awareness Month 

Campaign 


ADVERTISING INDUSTRY 

SELF-PROMOTION 

Creative Services and Industry Suppliers — 

Collateral (brochures, posters, etc.) 

67 . A 











Jamie Steen, Photography

Creative Services and Industry Suppliers — Stationery 

Package 

67 . B 



Advertiser Smithworks Design Communications 

Title Smithworks Design Communications 


67 . F 




Title Make Your Own TV Spot On The Spot 




Martin Frey, Art Director 


Joshua Pierce, CGI 


67 . F 




Title Holton Sentivan + Gury Website 





Joshua Pierce, Developer 



67 . F 


Entrant Digitas Health 

Advertiser Digitas Health 

Title Hope for the Holidays 

Credits Alexandra vonPlato, Chief Creative Officer 

Steve Besserman, SVP Group Creative Director 

Dan Kalinowski, Creative Director 

Kate Lindeen, Art Director 

Angelina Sciolla, Senior Writer 

Zachary Pergament, Senior Designer 

Quinn Hall, Director, Technology 

Geoff Yoskin, Creative Director 

Tina Bejian-Binnion, Information Architect 

Ruth Halpern, Director, Business Management 

Beth Hartzell, Art Director 

Rich Knoerzer, Senior Manager, Information 

Systems 


67 . F 



Advertiser Brownstein Group 

Title Helpstopbob.com 

Credits tomanderik, Executive Creative Director 

Nancy Gormley, Project Manager 



Non-Traditional 

67 . H 



Advertiser 1 Trick Pony 

Title Blueberry Self-Promo 

Credits 1 Trick Pony, Agency


Non-Traditional 

67 . H 



Advertiser 1 Trick Pony 

Title Alcoholidays 2008 



Direct Marketing/Specialty Items 

67 . I 



Advertiser Mangos 

Title Mangos Magnathletes ‘07 Holiday Package 



Derek Miller, Assistant Art Director 

Jennifer Kurowski, Senior Copywriter 


Pier Nicola D’Amico, Photographer 


Creative Services and Industry Suppliers — Cards, 

Invitations or Announcements (Special Event Material) 

67 . J 



Advertiser Neiman Group 

Title Holiday Card 


Hutson Kovanda, Art Director 

Anne-Marie Jeffrey, Copywriter 

Aubrey Hayden, Producer 

Big Science, Production Company 





67 . J 


Entrant Avenue A | Razorfish 

Advertiser Avenue A | Razorfish 

Title Avenue A | Razorfish, Philadelphia 2007 

Holiday Party 

Credits Eric Zerbe, Senior Copywriter 

Anthony Pino, Senior Art Director 

Gene Kernan, Interactive Designer 

Debra Murphy, Associate Creative Director 

Kyle Cook, Interactive Designer 

Kristin Beidleman, Art Director 

Tanya Dakin, Office Manager 

Mia Aronson, Contract Administrator / Billing 

Coordinator 

VIBRANT FULL COLOR 

FLATBED DIRECT PRINT SPECIALISTS 

Large format digital permanent u.v. printing on: 

Sintra (PVC) • Foamcore • Gatorfoam • styrene • Coroplast • cardboard • metal • wood • acrylic & more 

• banners 

• trade show displays 

• bus shelters 

• transit advertising 

• retail signage 

• point of purchase 

• posters 

• outdoor signage 

• backlits 

• murals 

• decals 

• vehicle graphics 

RichArt 

1305 Vine St 

Philadelphia, PA 19107 

215.922.1539 

800.922.4541 

www.richartgraphics.com



67 . J 



Advertiser Paragraph, Inc 

Title Paragraph Quarterly Promotion Campaign 






Erin Egan, Studio Manager 

Stuart Slater, Vice President 



67 . J 











67 . J 


Entrant d4 creative group 

Advertiser d4 creative group 

Title d4 green calendar 

Credits wicky lee, sr art director 

dennis beerley, art director 

jeff aikens, art director 

Allie Lefebvre, graphic designer 

chad clark, graphic designer 

Dina Cicchini, graphic designer 

Robert Seabert, copywriter 

Steven Gupton, copywriter 



67 . J 


Entrant Price Communications 

Advertiser Price Communications 

Title Holiday Card

Campaign — Single Medium Campaign 

69 . A 


Entrant Deardorff Associates 

Advertiser Deardorff Associates 

Title Go Places 

Credits Jill P. Deardorff, President 



69 . A 




Title One Love 



Take Home More Than One Award! 

E-mail the Philly Ad Club office for additional ADDY awards 

ADDY Best of Awards $100 

ADDY Gold and Silver Awards $75 

Payment by VISA, MASTER CARD or AMEX 

Email office@phillyadclub.com 

No orders will be accepted after May 1, 2008


69 . A 




Title Busy Quimby Campaign 

Credits Amy Roy, Copywriter 

Jamie Steen, Design Director 

D’Amico Studios, Photograhy 

Todd Taylor, Art Director 

Campaign — Mixed / Multiple Media Campaign 

69 . B 







ELEMENTS OF ADVERTISING 

Logo — 

70 . 



Advertiser Bella Toscana 

Title Bella Toscana 



Brian Hogan, Designer 


Logo — 

70 . 



Advertiser Diamond Jo Casino 

Title ALLEY CAT 


Jenna Bachen, Creative Director 

Britney Barton, Art Director 

Logo — 

70 . 



Advertiser Benefitworks 

Title Benefitworks 

Logo — 

70 . 




Title The Miguel Angel Corzo Center for the Creative 

Economy Logo 



Justin Moll, Associate Creative Director

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Illustration — Single 

71 . A 



Advertiser Neiman Group 

Title East Meets West T-Shirt 




Joe Barry, Art Director/Illustrator 

Kim Messer, Print Production 

Photography — Digitally Enhanced 

72 . C 


Entrant D’Amico Studios Inc 

Advertiser Sony 

Title Sony Vaio 


72 . C 







72 . C 





Photography — Photo Campaign 

72 . D 





Photography — Photo Campaign 

72 . D 


Entrant Michael Spain-Smith Studio 

Advertiser Ritz-Carlton 

Title Residences At The Ritz-Carlton 

Animation or Special Effects — Video, Film 

73 . A 



Advertiser Siemens 

Title Siemens Launch Video MR 

Credits Bradley Gast, Executive Creative Directors 

Joanne de Menna, Executive Creative Directors 


Hope Krosskove, Agency Producer 

Susan Trickel, Production Manager 

Mark Reidenauer, Post Producer 

Ed Buffman, Director 

Tim Bowman, Visual Effects 

Micheal Wardner, Smoke 2k/Inferno

Only thing harder than digging up just the right place to unwind 

is digging up just the right replacement for that sun-worshipping 

freelancer of yours. Thanks to The Creative Group, you’ve 

now got it made in the shade. From art direction to art buying 

to account service, we have all the skilled creative pros you’ll 

ever need. We’re The Creative Group – the ones to call when 

your freelancer is buried up to her neck. 

© 2008 The Creative Group. A Robert Half Company. An Equal Opportunity Employer. TCG-0605-7002 

Freelancers 

for when your 

freelancer 

isn’t free. 

Philadelphia • 215.568.9410 

1735 Market Street, 25th Floor 

creativegroup.com

Animation or Special Effects — Internet 

73 . B 



Advertiser Glaceau/ Vitamin Water 

Title The Power and the Glory 

Credits Steve O’Connell, Creative Director 

Phasmatrope Studio, Production Company 

Jon Isen, Executive Producer 

Guy Quinlan, Director 

John Michael Trojan, Post Producer 

David Oberdoester, Editorial 

Tim Bowman, Visual Effects/Graphics 

Kevin Fanning, Visual Effects/Graphics 

Michael Wardner, Smoke 2K 

Telecine, Janet Falcon 

Audio, Michael Taylor 

Sound — Music Only 

74 . A 


Entrant quiver 

Advertiser Rohm & Haas 

Title Possibilities 

Credits Michael Aharon, Composer 

Penny Ashman, Producer/Designer 

Daniela Kuehn, Producer/Designer 

Sound — Sound Design 

74 . C 



Advertiser Mid-Atlantic Sports Network / MASN 

Title Lacrosse 

Credits Michael Taylor, Sound Design 

Kris Magyarits, Art Director 

Kris Magyarits, Creative Director 

Kevin Fanning, 3D Artist 

Jim Cuddihy, Executive VP MASN 

Chris Glass, Executive Producer MASN 


Cinematography — 

75 . 



Advertiser NFL International 

Title NFL International — ‘World Feed Promo’ 


Hank McElwee, Director of Photography 


Alan Brown, Producer 

LOCAL ONLY CATEGORIES 

TV Spots by Budget (based on total production cost) — 

Less than $25,000 

77 . A 




Title Nonstop Screams 







77 . A 




Title What are you afraid of? 







77 . A 


Entrant 3601 Creative Group 

Advertiser Philadelphia Flyers 

Title Philadelphia Flyers All Star ‘Accuracy’ 30sec. 

Credits Bill Reber, Producer/Editor 

Stuart Topel, Creative Director 

Mike Apalucci, DP 

Matt Waryga, Graphic/Animation 

Peg Moroz, VP Creative Services 

Steve Heald, Copy writer 

www.serif-design.com

THE ADDY 2008 WINNERS BOOK (Requires ... - Philly Ad Club

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