SpongeBob SquarePants - Nickelodeon
SpongeBob SquarePants - Nickelodeon SpongeBob SquarePants - Nickelodeon
SPONGETASTIC STATS Consumer Products Source: • £64MM at retail in the UK in 2012 • 10% growth YoY in 2012 • 100’s of new and refreshed lines in 2013 Online • SpongeBob is the #1 visited area on nickco.uk • 40M+ fans on Facebook • Patrick has over 17m fans • Gary nearly 1m fans BARB, all homes, kids channels, K4-15, whole day, 2002-2011, M-Su •SpongeBob SquarePants was the #1 animation show on Nickelodeon in 2012 among kids. TV BOYS 1.SpongeBob 11.5% 2.Phineas & Ferb 10.3% 3.Horrid Henry 3.7% 4.The hive 3.6% 5.Gumball 3.0% GIRLS 1.SpongeBob 12.7% 2.Phineas & Ferb 8.6% 3.The hive 6.5% 4.Horrid Henry 4.5% 5.Curious George 3.5% • SpongeBob is #1 for Boys and Girls on TVR share vs competitor brands* • SpongeBob is also growing an audience on Viva with over 100k viewers tuning into new episodes Source: BARB, C&S Homes, All kids channels – Animation programmes only, Jan-Oct 2012, Mon-Su all hours
NEW ON-AIR SPECIALS EVERY QUARTER IN 2013 ABOVE THE LINE MARKETING CAMPAIGNS TO SUPPORT STUNTS AND NEW EPISODES SpongeBob on tour special & new eps Q1 Q2 Q3 Q4 2014 SpongeBob App launch *All plans subject to change/title TBC Spongey Games special & all new eps 360 channel campaign kick off It Came From Goo Lagoon Tentpole (July) It’s a SpongeBob Christmas anniversary SpongeBob’s Scariest Night Tentpole (Oct) 200 th Episode build up SpongeBob Theatrical Release & 200 th ep coming soon
- Page 2 and 3: WHAT’S NEW? 1) New content and st
- Page 4 and 5: STYLEGUIDES FOR EVERY DEMO Miami Ni
- Page 8 and 9: CALLING ALL SUPERFANS ON-AIR AND ON
- Page 10 and 11: On-Air: 30 min special Premiered: D
NEW ON-AIR SPECIALS<br />
EVERY QUARTER IN 2013<br />
ABOVE THE LINE MARKETING CAMPAIGNS TO SUPPORT STUNTS AND NEW EPISODES<br />
<strong>SpongeBob</strong> on<br />
tour special &<br />
new eps<br />
Q1 Q2 Q3 Q4 2014<br />
<strong>SpongeBob</strong><br />
App launch<br />
*All plans subject to change/title TBC<br />
Spongey Games<br />
special & all new<br />
eps<br />
360<br />
channel<br />
campaign<br />
kick off<br />
It Came<br />
From Goo<br />
Lagoon<br />
Tentpole<br />
(July)<br />
It’s a <strong>SpongeBob</strong><br />
Christmas<br />
anniversary<br />
<strong>SpongeBob</strong>’s<br />
Scariest<br />
Night<br />
Tentpole<br />
(Oct)<br />
200 th Episode<br />
build up<br />
<strong>SpongeBob</strong><br />
Theatrical<br />
Release &<br />
200 th ep<br />
coming<br />
soon
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