SpongeBob SquarePants - Nickelodeon
SpongeBob SquarePants - Nickelodeon
SpongeBob SquarePants - Nickelodeon
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
SPONGETASTIC STATS<br />
Consumer Products Source:<br />
• £64MM at retail in the UK in<br />
2012<br />
• 10% growth YoY in 2012<br />
• 100’s of new and refreshed<br />
lines in 2013<br />
Online<br />
• <strong>SpongeBob</strong> is the #1 visited<br />
area on nickco.uk<br />
• 40M+ fans on Facebook<br />
• Patrick has over 17m fans<br />
• Gary nearly 1m fans<br />
BARB, all homes, kids channels, K4-15, whole day, 2002-2011, M-Su<br />
•<strong>SpongeBob</strong> <strong>SquarePants</strong> was the #1<br />
animation show on <strong>Nickelodeon</strong> in 2012<br />
among kids.<br />
TV<br />
BOYS<br />
1.<strong>SpongeBob</strong> 11.5%<br />
2.Phineas & Ferb 10.3%<br />
3.Horrid Henry 3.7%<br />
4.The hive 3.6%<br />
5.Gumball 3.0%<br />
GIRLS<br />
1.<strong>SpongeBob</strong> 12.7%<br />
2.Phineas & Ferb 8.6%<br />
3.The hive 6.5%<br />
4.Horrid Henry 4.5%<br />
5.Curious George 3.5%<br />
• <strong>SpongeBob</strong> is #1 for Boys and Girls on TVR<br />
share vs competitor brands*<br />
• <strong>SpongeBob</strong> is also growing an audience on Viva<br />
with over 100k viewers tuning into new episodes<br />
Source: BARB, C&S Homes, All kids channels – Animation<br />
programmes only, Jan-Oct 2012, Mon-Su all hours
Change language